What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda

Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website s traffic and traffic sources and measures conversions and sales. It s the most widely used website statistic service. The basic service is free of change and a premium version Google Analytics 360 -- which is available for a fee. What is Google Analytics?

Why Use Google Analytics?

How does all of my marketing work together? Where do users come from? What do people do while on my site? How do people find my site? How Can Google Analytics Help?

Google Analytics Interface

Google Analytics Metric Definitions

Real Time current website activity Audience who visited the site Acquisition how did they discover your site Behavior what did they do while on the site Conversions measuring results Google Analytics - Reports

Real Time current website activity Google Analytics Real Time Report

Google Analytics Real Time Report

Audience who visited the site Google Analytics Audience Report

Google Analytics Audience Report

Country State City Metro Google Analytics Audience Report

New vs. Returning Users Google Analytics Audience Report

Frequency & Recency Google Analytics Audience Report

Mobile Device Type Google Analytics Audience Report

Browser & OS Google Analytics Audience Report

User Flow Google Analytics Audience Report

Acquisition how visitors discovered your site Google Analytics Acquisition Report

Direct Organic Search Referral Paid Search Social Email Display Other www.companyname.com Searches on Google, Yahoo & Bing Traffic from other websites Visits from clicks on paid ads (SEM) Visits from social media Any clicks from your email blast / enewsletter Visits from clicks on your digital display campaign Catch all bucket! Google Analytics Default Channels

Direct Organic Search Referral To help Google Analytics correctly organize your data use UTM codes within your URL links Paid Search Social Email Display Other www.amny.com?utm_source=google&utm_ medium=ppcl&utm_campaign=marpromo Google Analytics Default Channels

Google Analytics Acquisition Report

Google Analytics Behavior Report Behavior what did they do while on the site

Google Analytics Behavior Report

What is a Conversion?

Conversion an action taken on your website that is important to your business

Conversions how is site moving your business forward? Google Analytics Conversions Report

Examples of On-Site Goal Conversions Contact Us Page Form Fill Thank You Page Time Spent on Site Pages Viewed Google Analytics Conversions Report

Google Analytics Conversion Report

Last Click Interaction Model KPI Display Paid Ad Organic Direct Google Analytics Conversions Report

Google Analytics Conversion Report

Additional Considerations Google Analytics Additional Considerations

Use Annotations Google Analytics Additional Considerations

Filter out Bots in Settings Google Analytics Additional Considerations

Enable Demographic & Interest Reports Google Analytics Additional Considerations

Link Google Analytics to AdWords Campaigns Ties user behavior back to specific keywords Shows GA on site data for each campaign, ad group, keyword and ad copy Allows for greater optimization potential Google Analytics Additional Considerations

Google Analytics Resources

Consider Google Analytics Certification