How a small change delivers big profits Leveraging your print and mailing infrastructure to drive new revenue streams
Profitability = Revenue / Cost Marketing Data Addresses? < - - - - - - - - - - - - - - - - - - - - > Account Data
First Optimize and Control Data Use account type and behavioral information
First Optimize and Control Data Use account type and behavioral information Learn more about your customers Median household income Education level Age range Race/ethnicity Other
First Optimize and Control Data Use account type and behavioral information Learn more about your customers Leverage communication history and methods
First Optimize and Control Data Job merging and item house holding Printers, inserters and customers like big jobs Next year 2 nd Oz promotion What is it? The initiative will eliminate the two ounce rate for First-Class presort letters. What does that mean to a 1 oz mailpiece? Five extra sheets of 8 1/2 x 11 paper 20-25 extra panels of advertisements/coupons What is the impact for mailers with 2 oz mail? 2 oz First-Class mail receiving 3 digit rate will drop 12.5 From 49 -> 36.5
2 nd Oz USPS Promotion We believe mailers will likely do one of the following: 1. Nothing take the 2 oz savings and run
2 nd Oz USPS Promotion We believe mailers will likely do one of the following: 1. Nothing 2. Add more pages May need to integrate additional data files with composition tools increase input channel speeds to avoid productivity impacts of more pages
2 nd Oz USPS Promotion We believe mailers will likely do one of the following: 1. Nothing 2. Add more pages 3. Add marketing inserts May need to: Start using all feeders Adding new feeders Marketing or selling your space to non-competitive companies
Second, Maximize Delivery Today s premier communication systems are able to: Design personalized documents Distribute the same personal message through multiple channels Track user activities and responses Mobile Internet Presentment Printed Documents
Second, Maximize Delivery Today s document is much more than a static account report Targeted advertising Up-selling White space management Internet launch point Payment initiator
Create Relevant Messages Inserts
Create Relevant Messages Onserts
Create Relevant Messages Envelopes
Create Relevant Messages Web
Create Relevant Messages Mobile
Driving High Impact Messaging via Print and Internet Personalized messaging extends beyond the document, and incorporates: QR codes for easy Internet redirect email follow-up Customer Service follow-up Web site for document details
Control the Data Control the Results Leveraging you print and mail infrastructure can open a lot of options Revenue generating, and cost reduction options
Production Costs to Manage How do you calculate costs? +/- Postage +/- Paper +/- People +/- Process
Cents Postage - Challenges What are the Challenges Highest component of cost per piece Postage cost continues to rise
Postage - Opportunities What are the Opportunities? Optimize formats (flat vs. folded), with 7 to 33 cents savings 13.4 10.6 9.5
Paper - Opportunities What are the Opportunities? Use less paper change designs to accommodate more information
Paper - Opportunities What are the Opportunities? Use less paper leverage the internet Summary Details
People - Challenges What are the Challenges? Inefficient and costly operator activities 45% Output Conveyor 19% Attend to machine 17% Load insert / documents 12% Load envelopes/ manage cartons 7% Other What are the Opportunities? Optimize labor utilization and double labor throughput using: Automatic, or semi-automatic tray loading Centralized sleeving and palletizing
Processes - Challenges What are the Challenges? Manual, costly quality control Job changeover results in lost productivity Jobs difficult to track, reconcile, manage SLAs Check proper stock, postage presence, item identifier, postal code, valid address, overall quality and readability, etc
Processes - Opportunities What are the Opportunities? Automate integrity and quality control with fast ROI and detailed audit trail Automate machine changeover Use real-time data to proactively manage operations Leverage data driven best practices to achieve highest operational efficiency Check proper stock, postage presence, item identifier, postal code, valid address, overall quality and readability, etc
Thank You Mike Maselli Mike.Maselli@BHemail.net