Personal brand identity desigend by JAVIER

Logo conceptualization Concept Shape the Z is the base, if you observe I ve placed Color The concept was designed using the The use of the AZ is a great idea, but at a small line on the left side of the A to Below you can see 3 different tests initials of your name, the idea of using the same time it s been used many times, reinforce the idea a bit but if you wish we with the colors you proposed in the the AZ is to communicate that you have a so the goal was to create a concept that can remove it questionnaire: blue, red and gold, I think wide range of experience in your field and was unique, after analizyng the samples the gold looks better, but take a look and that you can help clients in different areas; sent through the questionnaire and others Typography let me know if you want to use one of the the tagline I m proposing is Real Estate researched, I noticed that using the two Another important aspect is that these other alternatives Solutions from A to Z this can be modified initials vertically is a concept that hasn t initials were built from scratch, no according to the use that you will give to been created before, additionally I wanted typography was used as a base, so the your personal brand, in this case is Real to give meaning to the idea, that is why I m concept is unique, aditionally your name Estate, the idea is to adapt it to any other representing a small structure using the was written using sanserif font to match area in which you have experience two letters, in which the A is the roof and the initials

Logo construction

Clear space To make sure the logo is always clearly recognizable it must be seen separate from any other visual elements such as pictures, graphics, text, headlines, etc., as well as the edge of a page or the edge of a photograph or illustration. The minimum space required must be equal to the height of the N logo symbol on each side of the logo. Logo safe area Don t write content or place images in this area Content area Any text or image should be placed in this area

Logo color versions 5

Logo BW versions 6

Online applications and icons

Color palette Use these values to maintain color consistency from digital to print and digital applications. The CMYK values are for printed materials. Both Pantone spot colors and CMYK percentages have been provided. Every print technique is different and print proofs may be required to ensure color accuracy. The RGB values are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different so there may be slight variation across devices. Color #1 #977d33 Color Hex RGB value is 151, 125, 51 CMYK process color value is 0, 17, 66, 41 Color #2 #000000 Color Hex RGB value is 0, 0, 0 CMYK process color value is 0, 0, 0, 100 Color #2 #999999 Color Hex RGB value is 153, 153, 153 CMYK process color value is 0, 0, 0, 40

Logo usage samples Correct Incorrect

Typography font family Typography paragraph metrics Gill Sans Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gill Sans Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gill Sans Semibold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Gill Sans Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Titles Style Font: Gill Sans Semibold Aligmed to the left Font Size from 25 to 30 points Leading from 30 to 35 points Color Black 100% Paragraph style Font: Gill Sans Regular Font size from 9 to 13 ponts Leading from 13 to 15 points Color Black 80% Donec non tortor in arcu mollis feugiat Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor.

Correct typography usage DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper.

Incorrect typography usage DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper. DONEC NON TORTOR IN ARCU MOLLIS FEUGIAT Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper.

Stationery The following stationery elements were created to present to maintain the brand identity across printed material and online applications Designed by JAVIER

Business Card

Letterhead

Envelope

Notepad

Open house signs

Facebook profile