ABB PowerPoint template User s Guide

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Corporate Communications February 2006 ABB PowerPoint template User s Guide ABB Group -1-

ABB PowerPoint template User s Guide Table of Contents pg 3 The ABB PowerPoint template pg 7 Minimizing overall file size pg 10 Design rules for ABB PowerPoint presentations pg 11 Communication tips pg 12 Default design samples pg 18 Non-default design samples pg 24 Section identifiers pg 25 End slide ABB Group -2-

The ABB PowerPoint template ABB Group -3- How to install the template: Save the template file on your hard drive How to use the template: All existing presentations should be updated to the new template. To do this: Open up the exiting presentation Select Format - Slide design The Task pane will be displayed with the latest used designs Select Browse at the bottom of the Task pane and open up the new template (which you have already saved on your hard drive) Move the mouse pointer to the new template. pot file and click the appearing arrow at the right side Select Apply to All Slides Do this before making any edits or updates of title page images. The ABB PowerPoint design has been applied to the 24 default layouts which are available in the standard PowerPoint package. These 24 default layouts appear on the Slide Layout task pane when you select Insert - New slide

How to use the template: PLEASE NOTE: If the user has not used the slide layouts (or has changed the layout of the slide like font size, position of title, position of text area etc), the template will not update the slide, especially the changed elements like font size, positions... In this case the user has to select the slide, Format - -> Slide Layout... ABB Group -4-

The ABB PowerPoint template, cont. How to use the template, cont: After you create a new PowerPoint document, choose a desired color scheme. Select Format - Slide color scheme in the drop down menu. There you find six different ABB standard color schemes. Click on one Color scheme and choose Apply to all. Bullets, lines and chart/graphs will then all adopt the selected scheme. If you need additional colors for the chart/graph you can manually change that on each chart/graph/object. Please use colors according to the scheme on slide 4 The text boxes contain default font styles and sizes Change company name in the template by selecting View Master - Slide Master and replace with relevant legal entity name. Do the same procedure for Title Master. On the Title Master you also have the possibility to include the file name of your presentation if desired. Both Title Master and Slide Master contains an automatic date function ABB Group -5-

The ABB PowerPoint template, cont. Standard color schemes available: Blueberry Plum Cherry Orange Avocado Grey ABB Group -6-

The ABB PowerPoint template, cont. To add additional colors to a standard scheme, use the following specifications (RGB colors ): Blueberry Orange 92 red 101 green 194 blue 127 red 150 green 210 blue 151 red 184 green 225 blue 107 red 130 green 215 blue 235 red 158 green 12 blue 231 red 199 green 111 blue 243 red 220 green 151 blue 227 red 181 green 66 blue Plum Avocado 130 red 45 green 220 blue 155 red 123 green 234 blue 166 red 145 green 238 blue 117 red 79 green 227 blue 33 red 139 green 56 blue 82 red 213 green 68 blue 117 red 220 green 117 blue 69 red 176 green 35 blue Cherry Grey ABB Group -7-203 red 57 green 116 blue 218 red 119 green 159 blue 222 red 140 green 174 blue 212 red 99 green 143 blue (Specifications according to Windows 98 Office) 203 red 203 green 203 blue 134 red 134 green 134 blue 77 red 77 green 77 blue 234 red 234 green 234 blue

Minimizing overall file size If you follow these tips you will be able to considerably reduce the file size of your PowerPoint presentations: Make sure you are using the correct template (template name: ABB template 6 6.pot). The correct template is available in the Templates section of the Visual Identity database When using diagrams, pictures and video clips ask yourself if they are supporting your clear and simple message - do you really need it? Ensure that the pictures you use are scanned at 100 dpi with a color setting of 256 Jpegs are the preferred format for PowerPoint pictures, but GIF and PNG will also work fine Avoid using video clips as the video file sizes can be large. A video file doesn't add to the PowerPoint file size, since it's only linked, not integrated, but the video file has to accompany the PowerPoint file and is indeed a large file If video is used, and is required to play in full screen mode, the best format is mpg -1 ABB Group -8-

Minimizing overall file size cont. Smaller video might be in AVI format, Cinepak compressed, 240X180 pixels, 15 frames per second When placing pictures in your PowerPoint presentations, use the Insert, Picture from file option to insert pictures - do not cut and paste pictures from one PowerPoint presentation to another as this increase the file size of the pictures When using the same picture for several places within the same presentation, use copy/paste rather than insert. PowerPoint only refers to the same picture as before when it's already integrated in the file, but thinks it's another one when it's inserted twice Use the Auto Shapes option in PowerPoint as much as possible, rather than drawing your own graphics After completing your presentation, choose "Save as..." rather than "Save" and overwrite your own presentation. That will reduce the file size considerably When possible, use WinZip application to compress the file size before you send it out as an e-mail attachment ABB Group -9-

Design rules for ABB PowerPoint presentations The color red is reserved for the ABB logo only. An empty area measuring half of the logotype height must surround all four sides of the logo - this is the protective field Use standard design layouts of slides to ensure proper formats The color of bullet and the rule line under the slide s title must match All bullets must be square and should equal 80% of font size which is default The font style cannot be altered ABB Group -10-

Design rules, cont. Text running over tinted background boxes should be avoided Text should not appear on images - it is too difficult to read Do not use word-art since text is not to be used as design objects in a presentation. If you want to highlight key words we recommend you to bold the words The last slide in a presentation should display the ABB logo with the slogan graphic (as shown in slide 11) ABB Group -11-

End slide effective February 2006 ABB Group -12-

Communication tips Key communication tips for designing effective PowerPoint presentations: The slide should not be so complex that it stops your audience from concentrating on what you are telling them When planning a presentation you should anticipate on using one slide per minute Each slide should display one idea Try to limit the number of lines as much as possible. The recommendation is not more than 12 lines per slide Animations should only be used if message is being emphasized by the animation. Appear and Dissolve are recommended animations It is advisable to rehearse your presentation in front of someone who is not as familiar with the presentation as you are ABB Group -13-

The title slide should contain images that reflect the topic of your presentation. To change images select View - Title Master and replace with relevant images. Images to be placed only in the boxes where they appear on the title template Presenter s name: Arial plain,18pt Insert image here Presentation title Arial bold, 24 pt Insert image here Insert image here ABB Group -14-

Sample: text only - headline Arial bold, 28pt First level text, Arial plain, 24pt Second level text, Arial plain, 20pt Third level text, Arial plain, 18pt Fourth, fifth, etc. Arial plain, 18pt ABB Group -15-

Sample: bar chart, no text 100 90 80 70 60 50 40 30 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr East West North ABB Group -16-

Sample: text and graph 1st Qtr 3rd Qtr 2nd Qtr 4th Qtr When a graph is used, body text and chart text are automatically adjusted to Arial plain, 20pt. This is to ensure lightness Text is automatically horizontally aligned to the center of the image ABB Group -17-

Sample: single image and text ABB Group -18- To create this layout, select Insert - New slide and select the Clip art & text slide from the 24 default layout options that appear on the Auto Layout menu When a picture is used, body text and chart text are automatically adjusted to Arial plain, 20pt Adjust size of image and cropping if necessary Maximum size of image is 11 cm wide, 11 cm high

Sample: two images and text To create this layout, select Insert - New slide and select the 2 objects & text slide from the 24 default layout options that appear on the Auto Layout menu Adjust size of image and cropping if necessary Width of both images to be equal Maximum width of images is 11 cm and total height of both images not to exceed 12 cm ABB Group -19-

Non-default design samples The designs which have been presented in this guide thus far have been based on the default templates available in PowerPoint However, the following freehand variations can be used to add creativity to your layouts: sub-section cover page use of solid color box to link images section identifiers ABB Group -20-

Sample: sub-section cover page ABB Group -21- To create this layout, select Insert - New slide and select the Clip art & text slide from the 24 default layout options that appear on the Auto Layout menu Brief description/key messages of sub-section using a maximum of three bullet points Move headline to the right Textbox should be aligned to the right-hand side of the image (approx. position 8.7 cm from the left-hand side of the slide). Do this by selecting the textbox and then select Format - AutoShape - Position and type in 8.7 cm at Horizontal position (from Top Left Corner) Adjust size of image and cropping if necessary Image should be 8.5 cm wide. Picture bleeds off the top, left-hand side and bottom

Sample: single image, color box and text To create this layout, select Insert - New slide and select the Clip art & text slide from the 24 default layout options that appear on the Auto Layout menu Adjust size of image and cropping if necessary maximum size of image is 11 cm wide, 11 cm high ABB Group -22-

Sample: single image, color box and text, cont. Create color box height of image and color box to be equal color boxes default take on color from your selected color scheme and should not be changed allow color box to bleed to left move color box to back select the color box with the right mouse click, choose Order - Send to Back ABB Group -23-

Sample: two images, color box and text To create this layout, select Insert - New slide and select the 2 objects & text slide from the 24 default layout options that appear on the Auto Layout menu Adjust size of images and cropping if necessary width of images should not exceed 11 cm ABB Group -24-

Sample: two images, color box and text, cont. Create color box width of color box to equal width of images color boxes default take on color from your selected color scheme and should not be changed allow color box to bleed to bottom move color box to back select the color box with the right mouse click, choose Order - Send to Back ABB Group -25-

Section identification Solution for section identification If you have several slides belonging to one section (for example History, Product description ) and have the need of a navigator in your presentation, a box with the name of the section can be placed in the top left-hand corner Insert a 4 cm wide color box in the top left-hand corner. Place new text block with inverted text (i.e. white font color) on top of the color box. Adjust font to Arial bold, 14pt, centrally aligned Move headline to the right Text box should be aligned to the right-hand side of the color box (approx. position 4.3 cm from the left-hand side of the slide) ABB Group -26-