BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2017 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Gulf Publishing Company (See Additional Data) 2 Greenway Plaza, Suite 1020 Houston, TX 77046 Tel. No.: (713) 529-4301 Fax No.: (713) 520-4433 Web Site: www.pgjonline.com PIPELINE & GAS JOURNAL was founded in 1859, and is written to be of service to those involved in moving, marketing and managing hydrocarbons from the wellhead to the ultimate consumer. Each issue includes coverage of the technology, innovations and techniques being deployed worldwide in areas of energy pipeline design, construction, operations, maintenance, and integrity along with regulatory and environmental updates and business management issues. The brand content and editorial scope of the publication and website includes news and industry comment, in-depth technical articles, industry round-up and special features. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS PIPELINE & GAS JOURNAL MAGAZINE PIPELINE & GAS JOURNAL WEBSITE 6 Issues in the period 30,537 average circulation 34,184 average users EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average PIPELINE & GAS JOURNAL MAGAZINE (6 issues in the period) 30,537-30,537 a. Print 24,065-24,065 b. Digital 6,472-6,472 1. Requested 6,472-6,472 THE CRITERION SOCIAL MEDIA 2. Non Requested - - - PIPELINE & GAS JOURNAL WEBSITE (Monthly Users with 107,493 average Pageviews) 34,184-34,184 No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL Official Publication of: None/Established: 1859/Issue Per Year: 12 FIELD SERVED PIPELINE & GAS JOURNAL serves the energy pipeline industry including: Gas Utility (LDC) (Distribution); Oil & Gas Pipeline (Transmission); Integrated Gas Utility & Gas Pipeline (Transmission & Distribution); Pipeline Other Than Gas; Underground Gas Storage; Electric Utility, Combined Gas/Electric Utility; Gas Marketing, Sales, Energy Management; Gas Producer, Processor, Gatherer, Refiner; Industrial End User; Generator, Cogenerator, Non- Gas/Electric Utility (includes Municipality, Public Works, Telecom, Cable Co); Gas Distribution Contractor, Subcontractor; Mainline or Pipeline Transmission Contractor, Subcontractor, Other Contractor, Subcontractor; Design, Construction, Engineering, Consulting Company; Equipment Manufacturer, Service, Supply Company; Financial Services Company, Analyst, Legal, Insurance Company; Government, Regulatory, Research Agency, Educational Institute, Industry Association; and other companies allied to the field as outlined in Paragraph 3a. DEFINITION OF RECIPIENT QUALIFICATION recipients include: Corporate, Executive, Management Titles; GM, Plant, Facilities Managers; Public Works, City Officials; Other Managers, Dept. Heads; Engineers; Superintendents, Supervisors; Foremen, Lead, Chief; Field, Personnel; Consultants; Sales, Marketing Personnel; Buyers, Purchasers, Financial, IT Personnel, and other titles and titles not available as outlined in Paragraph 3a. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 106 Advertiser and Agency 989 Allocated for Trade Shows and Conventions 112 All Other 1,505 TOTAL 2,712 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual Sponsored 30,537 100.0 30,537 100.0 - - Individually - - - - - - Addressed Membership Benefit - - - - - - Multi Copy Same Addressee - - - - - - Single Copy Sales - - - - - - TOTAL QUALIFIED 30,537 100.0 30,537 100.0 CIRCULATION - - 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2017 Issue Print Digital July 24,125 6,337 30,462 August 24,100 6,413 30,513 September 24,108 6,447 30,555 October 24,119 6,444 30,563 November 24,130 6,487 30,617 December 23,806 6,702 30,508 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 This issue is 0.3% or 97 copies above the average of the other 5 issues reported in Paragraph 2. Corporate, Executive, Mgmt Titles; Public Works, City Officials; Buyers, Purchasers, Financial, IT Personnel (Note 1) Sales, Marketing Personnel Engineers; GM, Plant, Facilities Managers; Superintendents, Supervisors; Other Managers, Dept. Heads (Note 2) Foremen, Lead, Chief, Consultants, Field Personnel (Note 3) Other Titles and Titles not available BUSINESS AND INDUSTRY TOTAL QUALIFIED PERCENT OF TOTAL Print Digital Energy, Transportation, Distribution Cos including: Gas Utility (LDC) (Distribution); Oil & Gas Pipeline (Transmission); Integrated Gas Utility & Gas Pipeline (Transportation & Distribution); Pipeline Other Than Gas; Underground Gas Storage; Electric Utility, Combined Gas/Electric Utility; Gas Marketing, Sales, Energy 19,460 63.5 15,743 3,717 4,584 340 12,305 1,877 354 Management; Gas Producer, Processor, Gatherer, Refiner; Industrial End User; Generator, Cogenerator, Non-Gas/Electric Utility (includes Municipality, Public Works, Telecom, Cable Co); oil/gas operators, E&P companies and other energy, transportation and distribution companies Engineering, Consulting and Contracting Firms including: Gas Distribution Contractor, Subcontractor; Mainline or Pipeline Transmission Contractor, Other 8,529 27.9 6,532 1,997 3,087 92 4,890 298 162 Contractor, Subcontractor; Design, Construction; Engineering, Consulting Company (Note 4) Service, Supply, Manufacturing including: Equipment Manufacturer, Service, Supply Company; Financial Services, Analyst, Legal, Insurance; Government, Regulatory, 2,328 7.6 1,614 714 878 262 995 91 102 Research Agency, Educational Institute, Association Others allied to the field 300 1.0 241 59 108 21 92 11 68 TOTAL QUALIFIED CIRCULATION 30,617 100.0 24,130 6,487 8,657 715 18,282 2,277 686 PERCENT 100.0 78.8 21.2 28.3 2.3 59.7 7.4 2.3 Note 1: Includes Owner, Principal, President, Partner, CEO/CFO, Chairman, Director, VP and other corporate, executive mgmt titles and company officials. Note 2: Includes Analysts, Designers, Office Managers, Project Managers and management-level field personnel. Note 3: Includes coordinators, technicians, chemists, electricians, estimators, geologists, instructors, welders, mechanics, specialists, scientists, operators, project administrators, surveyors and titles in compliance, maintenance, transmission, training, HSE, environment, research, operations. Note 4: Includes utility, pipeline, cable, telecom, other contractors and subcontractors. Pipeline & Gas Journal / December 2017 2
ADDITIONAL DATA Additional Analysis of Involvement PERCENT OF TOTAL Print Digital U.S. Non-U.S. Both U.S. & Non-U.S. No Response Energy, Transportation, Distribution Cos including: Gas Utility (LDC) (Distribution); Oil & Gas Pipeline (Transmission); Integrated Gas Utility & Gas Pipeline (Transportation & Distribution); Pipeline Other Than Gas; Underground Gas Storage; Electric Utility, Combined Gas/Electric Utility; Gas Marketing, Sales, Energy Management; Gas Producer, Processor, Gatherer, Refiner; Industrial End User; Generator, Cogenerator, Non-Gas/Electric Utility (includes Municipality, Public Works, Telecom, Cable Co); oil/gas operators, E&P companies and other energy, transportation and distribution companies 19,460 63.5 15,743 3,717 11,551 4,383 2,404 1,122 Engineering, Consulting and Contracting Firms including: Gas Distribution Contractor, Subcontractor; Mainline or Pipeline Transmission Contractor, Other Contractor, Subcontractor; Design, Construction; Engineering, Consulting Company 8,529 27.9 6,532 1,997 3,997 2,159 1,991 382 Service, Supply, Manufacturing including: Equipment Manufacturer, Service, Supply Company; Financial Services, Analyst, Legal, Insurance; Government, Regulatory, Research Agency, Educational Institute, Association 2,328 7.6 1,614 714 871 553 866 38 Others allied to the field 300 1.0 241 59 181 40 73 6 TOTAL QUALIFIED 30,617 100.0 24,130 6,487 16,600 7,135 5,334 1,548 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Percent I. Direct Request: 27,750 2,860-24,123 6,487 30,610 100.0 II. Request from recipient s company: 7 - - 7-7 - III. Membership Benefit: - - - - - - - IV. Communication from recipient or recipient s company (other than request): - - - - - - - V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, - - - - - - - distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: - - - - - - - TOTAL QUALIFIED CIRCULATION 27,757 2,860-24,130 6,487 30,617 100.0 PERCENT 90.7 9.3-78.8 21.2 100.0 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 MAILING ADDRESS Print Digital Individuals by name and title and/or function 24,126 6,486 30,612 100.0 Individuals by name only 3 1 4 - Titles or functions only 1-1 - Company names only - - - - Multi-Copy Same Addressee copies - - - - Single Copy Sales - - - - Percent TOTAL QUALIFIED CIRCULATION 24,130 6,487 30,617 100.0 Pipeline & Gas Journal / December 2017 3
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: January June 2015 July December 2015 January June 2016 July December 2016 January June 2017 July December 2017* Audit Average : 30,052 30,233 30,289 30,323 30,272 30,537 Non-Paid: 30,052 30,233 30,289 30,323 30,272 30,537 Print: 24,658 24,924 24,596 24,006 23,978 24,065 Digital: 5,394 5,309 5,693 6,317 6,294 6,472 Paid: - - - - - - Print: - - - - - - Digital: - - - - - - Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July - December 2017 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017* State Print Digital Percent Maine 82 12 94 New Hampshire 67 18 85 Vermont 47 5 52 Massachusetts 342 52 394 Rhode Island 29 6 35 Connecticut 195 22 217 NEW ENGLAND 762 115 877 2.9 New York 734 94 828 New Jersey 366 54 420 Pennsylvania 988 126 1,114 MIDDLE ATLANTIC 2,088 274 2,362 7.7 Ohio 757 107 864 Indiana 377 62 439 Illinois 785 111 896 Michigan 445 77 522 Wisconsin 446 52 498 EAST NO. CENTRAL 2,810 409 3,219 10.5 Minnesota 408 54 462 Iowa 251 43 294 Missouri 415 70 485 North Dakota 83 17 100 South Dakota 87 8 95 Nebraska 206 22 228 Kansas 312 47 359 WEST NO. CENTRAL 1,762 261 2,023 6.6 Delaware 40 11 51 Maryland 174 32 206 Washington, DC 59 19 78 Virginia 346 69 415 West Virginia 251 25 276 North Carolina 389 68 457 South Carolina 209 35 244 Georgia 372 53 425 Florida 651 113 764 SOUTH ATLANTIC 2,491 425 2,916 9.5 *See Additional Data State Print Digital Percent Kentucky 237 29 266 Tennessee 375 45 420 Alabama 366 50 416 Mississippi 252 26 278 EAST SO. CENTRAL 1,230 150 1,380 4.5 Arkansas 193 19 212 Louisiana 588 63 651 Oklahoma 556 107 663 Texas 2,753 675 3,428 WEST SO. CENTRAL 4,090 864 4,954 16.2 Montana 97 16 113 Idaho 79 11 90 Wyoming 127 21 148 Colorado 496 101 597 New Mexico 146 28 174 Arizona 194 48 242 Utah 154 40 194 Nevada 81 28 109 MOUNTAIN 1,374 293 1,667 5.4 Alaska 72 9 81 Washington 223 42 265 Oregon 190 31 221 California 1,063 220 1,283 Hawaii 36 2 38 PACIFIC 1,584 304 1,888 6.2 UNITED STATES 18,191 3,095 21,286 69.5 U.S. Territories 4 1 5 Canada 1,020 339 1,359 Mexico 54 35 89 Other International 4,861 3,017 7,878 APO/FPO - - - TOTAL QUALIFIED CIRCULATION 24,130 6,487 30,617 100.0 Pipeline & Gas Journal / December 2017 4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017* Region/Country Print Digital Percent Region/Country Print Digital Percent ASIA Afghanistan - 1 1 AFRICA Algeria 48 18 66 Azerbaijan 6 3 9 Angola 3 4 7 Bangladesh 79 12 91 Burundi 1-1 Brunei Darussalam 7 2 9 Cameroon 5 9 14 China 23 12 35 Congo 1-1 Hong Kong - SAR 9 10 19 Cote D'Ivoire 2 2 4 India 819 658 1,477 Egypt 107 85 192 Indonesia 87 43 130 Eritrea 1 2 3 Japan 12 8 20 Ethiopia 2 2 4 Kazakhstan 1 6 7 Gabon 1-1 Korea, Republic Of 16 9 25 Gambia 1-1 Malaysia 147 92 239 Ghana 51 23 74 Myanmar 4 1 5 Kenya 28 9 37 Pakistan 230 50 280 Liberia 2 1 3 Philippines 19 9 28 Libyan Arab Jamahiriya 2 3 5 Singapore 74 51 125 Madagascar - 1 1 Sri Lanka 12 7 19 Morocco 4 2 6 Taiwan 13 8 21 Mozambique 2 2 4 Thailand 32 27 59 Niger 1-1 Nigeria 787 354 1,141 Vietnam 4 8 12 Somalia 3 1 4 Subtotal 1,594 1,017 2,611 8.5 South Africa 34 32 66 MIDDLE EAST Sudan 7 6 13 Bahrain 17 8 25 Tanzania 1 6 7 Iran 197 74 271 Togo 1-1 Iraq 6 4 10 Tunisia 15 4 19 Israel 25 15 40 Uganda 5 6 11 Jordan 4 4 8 Zambia - 3 3 Kuwait 57 43 100 Zimbabwe 4 3 7 Lebanon 6 25 31 Subtotal 1,119 578 1,697 5.5 Oman 50 48 98 NORTH AMERICA Qatar 76 52 128 Canada 1,020 339 1,359 Saudi Arabia 72 66 138 Mexico 54 35 89 United Arab Emirates 224 183 407 United States 18,191 3,095 21,286 Yemen 5 5 10 unspecified North Subtotal 739 527 1,266 4.1 America 4 1 5 EUROPE Subtotal 19,269 3,470 22,739 74.3 Albania 2-2 CARIBBEAN Austria 3 3 6 Cuba 1 1 2 Belgium 25 11 36 Dominican Republic 1 1 2 Bulgaria 14 1 15 Jamaica - 1 1 Croatia 21 13 34 Trinidad and Tobago 8 5 13 Cyprus 4 1 5 Virgin Islands, British - 1 1 Czech Republic 18 8 26 Subtotal 10 9 19 0.1 Denmark 8 7 15 CENTRAL AMERICA Finland 2-2 Costa Rica 1 1 2 France 49 39 88 Guatemala 1 1 2 Germany 41 31 72 Nicaragua - 1 1 Greece 42 33 75 Panama - 1 1 Hungary 17 18 35 Subtotal 2 4 6 - Iceland - 1 1 SOUTH AMERICA Ireland 11 4 15 Argentina 85 30 115 Bolivia 21 9 30 Italy 83 63 146 Brazil 87 43 130 Latvia 2 1 3 Chile 20 14 34 Macedonia 1 2 3 Colombia 78 31 109 Malta - 1 1 Easter Island 1-1 Moldova 1-1 Ecuador 11 3 14 Netherlands 69 45 114 Guyana 1-1 Norway 30 35 65 Peru 50 22 72 Poland 13 10 23 Uruguay 4-4 Portugal 19 9 28 Venezuela 14 22 36 Romania 59 76 135 Subtotal 372 174 546 1.8 Russian Federation 14 11 25 ASIA PACIFIC Serbia 36 11 47 Australia 67 46 113 Slovakia 10 5 15 Fiji - 1 1 Slovenia 7 1 8 New Zealand 6 1 7 Spain 62 53 115 Papua New Guinea 1-1 Sweden 3 1 4 Subtotal 74 48 122 0.4 Switzerland 7 4 11 Turkey 93 52 145 Ukraine 9 5 14 TOTAL QUALIFIED CIRCULATION United Kingdom 176 105 281 24,130 6,487 30,617 100.0 Subtotal 951 660 1,611 5.3 *See Additional Data Pipeline & Gas Journal / December 2017 5
WEBSITE CHANNEL WWW.PGJONLINE.COM 2017 PAGEVIEWS SESSIONS USERS AVERAGE SESSION DURATION July 104,612 39,489 33,339 1:00 August 117,260 43,557 36,836 1:02 September 102,070 38,281 32,331 1:00 October 119,334 43,743 37,214 1:05 November 108,671 40,026 33,764 1:04 December 93,011 36,415 31,621 0:57 AVERAGE: 107,493 40,251 34,184 1:01 July December 2017 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Pageviews: A Pageview is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Average Session Duration: The time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the Field Served and Definition of Recipient Qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. CHANGE IN OWNERSHIP: Effective with May 2017 issue, Pipeline & Gas Journal was purchased by Gulf Publishing Company. GEOGRAPHIC DISTRIBUTION: Geographic data for Website is not reported at the media owner s option PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. John Royall, President & CEO Brian Nessen, Publisher (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed February 12, 2018 State Texas County Harris Received by BPA Worldwide February 12, 2018 Type BJ ID Number P608B0D7 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2017 BPA Worldwide. All rights reserved. Pipeline & Gas Journal / December 2017