Whitepaper CLOUDSCAPE SWEDEN 2018 Pim Bilderbeek Partner and Principal Analyst
1.0 Cloudscape Sweden Methodology Research and Selection The cloudscape is a snapshot of the local SaaS, PaaS and IaaS provider landscape. Although The METISfiles strives to be as complete as possible, the cloudscape is an ongoing research effort. We will release updated versions of the cloudscape to reflect our growing database The cloudscape is based on desk research Only companies that have their worldwide HQ in Sweden are eligible for the list* Only companies that sell (public) cloud services to the business market are included, we do not include consumer cloud. Companies that simply resell other vendor s (public) cloud services are not included in our list We welcome your feedback on the list and on any Swedish public cloud players that we may have omitted *a couple of very large pan-nordic companies with a WW HQ in another Nordic country have also been included Source: The METISfiles Cloudscape Sweden V1.2, September 2018 02
1.0 Cloudscape Sweden Sweden Trends The Cloudscape now covers the Top 250 Swedish Cloud players (up from 200) The % of SaaS providers decreases from 78% to 74% The % of IaaS providers increases from 22% to 26% The % of SaaS providers that have an IaaS partner increases from 62% to 67%. The % of SaaS providers that have their own infrastructure decreases from 38% to 33% The % of SaaS providers that have an IaaS partner and are located in a Swedish data centre drops from 49% to 36% The % of SaaS providers that have an IaaS partner in another European country increases from 37% to 40% The % of SaaS providers that have an IaaS partner in the US increases from 14% to 19% 5% of SaaS providers that have an IaaS partner have infrastructure locations in multiple countries The % of SaaS providers that have an IaaS partner and provide online ordering and onboarding decreases from 60% to 58% The % of SaaS providers that have their own infrastructure and provide online ordering and onboarding drops from 20% to 12% 73% of IaaS providers have no global public cloud partner (was 80%). 18% partner with Amazon AWS (was 11%) and 26% partner with Microsoft Azure (was 9%). 17% of IaaS providers partner with multiple global public cloud partners Source: The METISfiles Cloudscape Sweden V1.2, September 2018 03
1.0 Cloudscape Sweden Top 250 Swedish Public Cloud Computing Providers 67% Swedish Cloud Providers by Segment Swedish SaaS Providers by Category of SaaS providers have an IaaS partner, 33% have their own infrastructure SaaS 74% IaaS 26% Communications Digital Marketing Finance/ERP Time, Expense and Project Management Online Payment and POS einvoicing Online Workspace Other 10% 7% 7% 7% 6% ecommerce 4% 3% 3% 53% 36% of SaaS providers that have an IaaS partner are located in a Swedish data centre, 40% are in another European country, 19% are in the US. 5% are in multiple countries 58% 0 10 20 30 40 50 of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 12% of those that have their own infrastructure 04
SWEDEN AND DENMARK COMPARED 05
2.0 Sweden and Denmark Compared SaaS Providers by Category Within the Swedish SaaS segment, Communications is the leading SaaS offering with 10% of SaaS vendors. Within the Danish SaaS segment, Finance/ERP is the leading SaaS offering with 10% of SaaS vendors. In Sweden, there are 77 different types of SaaS categories, in Denmark 61. The wordclouds below provide a snapshot of the different categories. Sweden Denmark Source: The METISfiles Cloudscape Sweden and Denmark V1.2, September 2018 06
2.0 Sweden and Denmark Compared SaaS Providers Production Site Hosting Location In order to leverage public cloud benefits such as flexibility and agility, the majority of Swedish and Danish SaaS providers prefer partnering with an IaaS provider rather than manage their own production platform. Although both Swedish (36%) and Danish (38%) SaaS providers favour IaaS partners with local clouds, many also team up with international providers that have cloud infrastructure in European and US data centres. Sweden Sweden Ireland USA Germany 36% 27% 19% 6% 0 10 20 30 40 50 Denmark Denmark Ireland USA Germany 38% 19% 17% 11% 0 10 20 30 40 50 Source: The METISfiles Cloudscape Sweden and Denmark V1.2, September 2018 07
2.0 Sweden and Denmark Compared Cloud Providers Offering Online Ordering and Onboarding The business customer buying experience is becoming increasingly important. Many SaaS providers offer online ordering and onboarding to satisfy business customer demand for immediate application delivery. Of the major SaaS categories, Time Management, ecommerce and Finance/ERP SaaS providers are leading in online ordering. Applications such as IaaS, Communications and Online Workspace are more likely to be purchased offline. Time, Expend and Project ecommerce Finance/EPR Online Payment and POS 90% 69% 89% 43% 56% 69% 30% 42% Denmark IaaS 13% 21% Sweden Communications 27% 32% Online Workspace 7% 17% Other 43% 34% 0 20 40 60 80 100 Source: The METISfiles Cloudscape Sweden and Denmark V1.2, September 2018 08
2.0 Sweden and Denmark Compared SaaS Providers Offering Online Ordering and Onboarding Providers that have an IaaS partner are much more likely to offer online ordering and onboarding. 58% of Swedish and 59% of Danish SaaS providers on IaaS infrastructure offer onboarding with a swipe of the credit card. Only 12% (Sweden) and 11% (Denmark) of those that operate their own infrastructure do the same. 60 50 58% 59% 40 30 Sweden Denmark 20 12% 11% 10 0 Source: The METISfiles Cloudscape Sweden and Denmark V1.2, September 2018 Own infrastructure Hosted infrastructure 09
2.0 Sweden and Denmark Compared SaaS Providers Major Hosting Partners Swedish and Danish SaaS providers favour international IaaS partners. The most popular international IaaS partner in both countries is Amazon (AWS) followed by Microsoft and in Denmark by Intelligent Group/Sentia (who acquired Zitcom, Hosters A/S, Athena IT Group, Solido, Jaynet and Cohaesio). Important local partners include, but are not limited to, GlobalConnect, DGC, IP-Only and Bahnhof. Other 32% Other 34% 31% Amazon Sweden 43% Amazon Denmark Bahnhof 4% IP-Only 5% DGC 6% 11% Microsoft GobalConnect 5% Intelligent 14% 16% Microsoft Cloudscape Sweden and Denmark V1.2, September 2018 10
2.0 Sweden and Denmark Compared IaaS Providers Global Public Cloud Partners To support customers that are looking to leverage international and hybrid cloud presence, 27% of Swedish and 53% of Danish IaaS players are partnering with global cloud players to provide hybrid clouds. Such partnerships link together local and international and private and public clouds in Swedish and Danish data centres through cloud interconnects and collaboration between data centre providers, cloud providers, CSPs and channel partners. Sweden Denmark Microsoft Amazon Google IBM 26% 18% 3% 2% No partner 73% Microsoft Amazon Google IBM 52% 10% 3% 3% No partner 47% 0 10 20 30 40 50 60 70 80 0 10 20 30 40 50 60 70 80 Source: The METISfiles Cloudscape Sweden and Denmark V1.2, September 2018 11
2.0 Sweden and Denmark Compared Top 250 Swedish Public Cloud Computing Providers Software as a Service Infrastructure as a Service Online Payment and POS Time, Expence, and Project Management Finance/ERP Other Communications Online Workspace Digital Marketing ecommerce einvoicing 12
3.0 About Interxion A Safe Home for Your Cloud In the Nordics, our Stockholm and Copenhagen data centre campuses offers significant flexibility with regards to what you do with your space and how you extend your footprint. Highly secure, highly connected data centres As demand for cloud services continues to grow strongly, how can you stand out as a cloud service provider? Research points to the importance of building trusted advisory relationships with enterprise customers, as well as being able to reassure them that your services offer the best in performance, responsiveness, reliability and security. Across Europe, cloud service providers give their customers this reassurance by establishing their services in Interxion carrier and cloud-neutral data centres, where they can take advantage of: Scalable Cloud Hubs in 13 major European cities, designed to deliver the quality, flexibility and connectivity required for successful highdensity cloud-based services +50 Data Centres 400 CSPs 700 Carriers Thriving cloud communities who come together in these hubs to respond more quickly and cost-effectively to customer needs Award-winning data centre operations providing the highest standards of performance, reliability and security 13
3.0 About Interxion A Safe Home for Your Cloud Cloud and Carrier Neutral Data Centres A network-neutral data centre is the perfect partner for carriers, service providers and system integrators to extend their reach into new markets. Neutral means we don t complete with our customers for the provisioning of connectivity, managed services, hosting or other traditional IT services. Highly Secure 21 IXPs 24x7 Support When you colocate with us, you can be confident about the physical security around your systems, the performance of your infrastructure and the uptime, all assured with a 99.999% availability SLA. Cloud Connect Our cloud access services break down the barriers between you and the public cloud. Build and manage private, high-performance and secure interconnections to multiple clouds through a single interface. 14
3.0 About Interxion The Interconnection Hub for Digital Business Gateway to Russia About Interxion Interxion (NYSE: INXN) is a leading provider of carrier and cloud-neutral colocation data centre services in Europe, serving a wide range of customers through over 50 data centres in 11 European countries. Interxion s uniformly designed, energy efficient data centres offer customers extensive security and uptime for their mission-critical applications.with over 700 connectivity providers, 21 European Internet exchanges, and most leading cloud and digital media platforms across its footprint, Interxion has created connectivity, cloud, content and finance hubs that foster growing customer communities of interest. Gateway to North America Gateway to Africa & Asia Pacific Gateway to Central & Eastern Europe For more information, please visit www.interxion.com or e-mail Nordic@interxion.com. Gateway to Latin America & North Africa 15
www.interxion.com customer.services@interxion.com International Headquarters Main: + 44 207 375 7070 Email: hq.info@interxion.com European Customer Service Centre (ECSC) Toll free Europe: + 800 00 999 222 / Toll free US: 185 55 999 222 Email: customer.services@interxion.com Cofounder: Uptime Institute EMEA chapter. Founding member: European Data Centre Association. Patron: European Internet Exchange Association. Member: The Green Grid, with role on Advisory Council and Technical Committee. Contributor: EC Joint Research Centre on Sustainability. Member: EuroCloud. Interxion is compliant with the internationally recognised ISO/IEC 27001 certification for Information Security Management and ISO 22301 for Business Continuity Management across all our European operations. Copyright 2018 Interxion.