PERFECT MIX FOR PERFECT DATA PROTECTION
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1 PERFECT MIX FOR PERFECT DATA PROTECTION Blockchain and Backup Markus Bauer Technology Evangelist EMEA 1
2 Irrungen und Wirrungen The internet is just a hype Bill Gates, 1993 There s no chance that the iphone is going to get any significant market share Steve Ballmer, Microsoft CEO, 2007 Bitcoin is a remarkable cryptographic achievement and the ability to create something that is not duplicable in the digital world has enormous value Eric Schmidt, CEO of Google I do think Bitcoin is the first [encrypted money] that has the potential to do something like change the world Peter Thiel, Co-Founder of Paypal Wer Visionen hat sollte zum Arzt gehen Helmut Schmidt, Politiker 2
3 New Generation Management of Data Restore data Authenticate data Sign data electronically Lots of sources Lots of data Share data Search data Recover system with all data Migrate data Bulk data transfer Archive data We have a vision of simplifying the protection and access to your data, regardless of its source. And many other activities later 3
4 The approach to data protection needs a shift to match new needs The old way Protect systems, back up data, and recover after a failure or succumbing to a data threat. The New Generation With Acronis you always have a copy of your data. And you can electronically sign it, authenticate it, and be sure it is actively protected from multiple threat vectors such as ransomware. 4
5 Blockchain History and Future Timeline Blockchain emerged as a technology beneath the BitCoin cryptocurrency. The original definition was published by someone using the name Satoshi Nakamoto in 2008 and implemented in the original source code of bitcoin published in Ethereum was initially proposed in late 2013 by Vitalik Buterin, a cryptocurrency researcher and programmer. Development was funded by an online crowd sale during July August
6 Ethereum Acronis uses Ethereum blockchain. Ethereum is an open-source, public, blockchainbased distributed computing platform featuring smart-contract (scripting) functionality nodes 17.5M transactions ~500 apps Transactions / day By applying Blockchain technology to its solutions, Acronis is the first data protection vendor that we ve seen embrace this innovative technology to bring new levels of data protection to digital records and transactions. Vitalik Buterin, co-founder of Ethereum 6
7 Blockchain is a shared public ledger Three key characteristics: 1) Decentralized 2) Public 3) Trusted 7
8 Use Cases: How Blockchain is used? New Kind of Database Directly shared by any number of non-trusting parties and not requiring central administration Independent Transaction Verification A way to establish authenticity and identity without central authority public audit Smart Contracts Eliminating out-of-band contractual agreements for digital services, or reducing friction for physical services Immutability: It is becoming very easy to protect digital data you just need a second copy and a way to guaranty immutability 8
9 Why Blockchain is useful for Data Protection? Blockchain is an append-only database with transaction order with the following data protection properties: Immutable data storage Secure time-stamping Public audit But it is unpractical to store big chunks of data in a blockchain Acronis Provides high throughput solutions to store and exchange significant volumes of data in secure and verifiable manner Where anti-tampering and verification is ensured by the blockchain algorithm 9
10 Key new technologies: based on blockchain and behavioral heuristics a. Acronis Notary TM Acronis Notary with Blockchain technology ensures that Data is unchanged and authentic b. Acronis ASign TM Acronis ASign allows electronic signatures to be added to a document. Any data can be signed by one or more people c. Acronis Active Protection TM Data should always be accessible and secure against ransomware threats. Acronis has added active protection 10
11 Acronis approach to Blockchain Data Authenticity & Integrity Guarantee Data Sharing & Collaboration Notary, ASign Audit trail tool for stored data and signed documents Consortium Data Sharing Platform Multiple entities exchange information without a trusted intermediary 11
12 Now: Ransomware 12
13 Businesses Are Being Targeted Quellen: heise.de, welt.de, tagesspiegel.de, futurezone.de 13
14 Ransomware is a type of malicious software used by cybercriminals that is designed to extort money from their victims, either by Encrypting data on the disk or By blocking access to the system. Quelle: avira.de 14
15 Ransomware Threat to Business is Critical Data and images from Kaspersky Security Bulletin The ransomware revolution 15
16 By 2019, despite increasing effectiveness of countermeasures, successful ransomware attacks will double in frequency year over year, up from 2 to 3 million in Gartner, Inc, Predicts 2017: Business Continuity Management and IT Service Continuity Management, Nov 2016 Way too much ransomware Too much ransomware 2016 (Last year) 2017 (This year) 2019 (Really soon) 16
17 Fight Back with Acronis Active Protection 1) Backup machines regularly Critical files should be backed up with minimal interval to a backup solution provider cloud storage as well as locally. 2) Have an anti-malware solution But choose carefully, remember that many free AV solutions do not protect against ransomware. 3) Enable Acronis Active Protection Modern behavioral heuristics will detect ransomware even your anti-malware products missed it, and let you automatically restore any files with no limitations on size. 17
18 Acronis Active Protection : Protects Data How does Acronis Active Protection work? Files retrieved from Acronis Cloud Acronis Cloud Ransomware infects windows machine Ransomware starts to encrypt files Several files are encrypted If untrusted, block and terminate the threat Acronis Active Protection working in the background Acronis Active Protection logs the event Acronis Active Protection heuristics reacts Whitelist/blacklist check 18
19 What s next for Ransomware? 20
20 21
21 ML based Security Brain 22
22 Predictive Protection against Cyber Attacks Next-generation DP: proactive detection and blocking based on behavior heuristics + predictive analysis + context of attacks for analysts and incident response intelligence. File/register/network operations as input data File/register/network operations as train data Outliers detection, SVM, Cluster based models Deep learning, Bayes NN, Trees models Deep learning, Graph models 23
23 Security Brain Based on Machine Learning Trusted process (svchost32.exe) Clean System Infected by CTB-Locker 24
24 The New Generation of Data Protection and Management Protects your data from loss Fastest backup in the industry including mobile phones and Office 365 Provides constant data availability Ransomware and similar threats are not a threat anymore Secure from alteration Your files are secured against any intervention or altering due to use of encryption on any platform we support Guarantees authenticity You can be sure that the data you backed up is still the same and can be signed electronically 25
25 New Generation Data Protection twitter.com/acronis blog.acronis.com facebook.com/acronis 26
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