Windows 10 listening tour. What is REALLY on the minds of our customers?

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2 Windows 10 listening tour What is REALLY on the minds of our customers?

3 What we are (really) hearing We need to adopt new technologies as fast as our customers No more big deployments Security is a top concern Too many tools and too much fragmentation We want an open dialogue with Microsoft

4 RM per device/year Cost of keeping end user devices up to date and secure * RM2.276M per company/year Ave. cost of leaked corp. data, up 23% in last 12 months ** RM1,1K per device Estimated hardware cost of mobile devices * RM6,8K per PC Cost of upgrading Windows XP to Windows 7 RM88 per incident Estimated password reset costs - up to 30% of the helpdesk overall costs * RM45.2 million Ave. cost cybercrime per US company this year ** 17% of helpdesk costs Driven by support of mobile devices * Thousands of RM per device Cost of specialized LOB devices *Gartner: Use TCO to Assess Choices in Devices, Support Policies and Management Approaches, November 4, 2014 **Ponemon Institute: 2014 Cost of Data Breach Study. All dollar values converted to euro July 2015.

5 Windows 10 Investments for business Protection against modern security threats Managed for continuous innovation Be more productive Innovative devices for your business

6 Protection against modern security threats

7 Replace passwords Protect corporate identities Protect sensitive corporate data Only run software you trust Biometrics Hardware-based multi-factor Hardware-based credential isolation Automatic encryption Persistent protection Eliminate Malware on corporate devices Windows Hello Microsoft Passport Credential Guard Enterprise Data Protection Secure Boot Device Guard

8 Managed for continuous innovation

9 End wipe-andreplace deployment Simplify device management Embrace mobile-first, cloud-first Eliminate the heavy lifting and inefficiency Move to a single MDM platform for all Windows 10 devices Enterprise-class cloud, universal app model, and store for business In-place upgrades Dynamic Provisioning App compat Mobile Device Management Azure AD Join Universal Apps for Windows Windows Store for Business

10 DEMO Productivity Greatest Hits

11 Why Windows as a service? Speed of change drives our customers need for increased agility Fragmented environments have inherent limits and increase complexity.

12 Why Windows as a service? Consumer devices Business users Specialized systems Updates installed via Windows Update as they arrive Keeping millions of consumers up to date and secure on the Current Branch Large and diverse user base helps drive quality of the OS updates BYOD devices are up to date & secure Update their devices after features are validated in the market Current Branch for business Windows Update for Business Examples: Air Traffic Control, Emergency Rooms No new functionality on Long Term Servicing Branch Regular security updates Control with WSUS

13 Capabilities

14 RM per device/year Cost of keeping end user devices up to date and secure * RM88 per incident Estimated password reset costs - up to 30% of the helpdesk overall costs * Windows Update for Business Windows Hello Microsoft Passport RM2.276M per company/year Ave. cost of leaked corp. data, up 23% in last 12 months ** Enterprise data protection RM45.2 million Ave. cost cybercrime per US company this year ** Microsoft Passport, Credential Guard RM1,1K per device Estimated hardware cost of mobile devices * 17% of helpdesk costs Driven by support of mobile devices * 2-in-1s and innovative Windows 10 devices Windows Update for Business, AADJ, MDM enrolment, Business Store, Private Catalog RM6872 per PC In-place upgrade High app compat Dynamic provisioning Cost of upgrading Windows XP to Windows 7 Thousands of RM per device Cost of specialized LOB devices Granular UX control in Windows 10 *Gartner: Use TCO to Assess Choices in Devices, Support Policies and Management Approaches, November 4, 2014 **Ponemon Institute: 2014 Cost of Data Breach Study. All dollar values converted to euro July 2015.

15 Gartner Advocates for Windows 10 "Windows 10 marks a new era for Windows and the PC focused on the experience rather than the technology "It is quite likely that Windows 10 will beat Windows 7's adoption in the first year

16 Get ready for Windows 10 Accelerate migration to IE11 Pilot Windows 10; build deployment plan Profile your systems and user groups Windows Update for Business Current Branch for Business WSUS / Long Term Servicing Branch Start adopting Windows Update for Business Join the Windows Insider Program Test upcoming Windows Preview features Give your feedback

17 You bring it to life!

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