TV viewing hasn t changed much in the last fifty years. NetSys Technology Limited

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Sheena Lewis
5 years ago
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2 TV viewing hasn t changed much in the last fifty years

3 until now..

4 TV s are becoming computers

5 Tablets are changing the viewing experience

6 Second screen experiences augment viewing

7 Screen Mirroring over Wi Fi Content display from the mobile device

8 Smartphone market growth very strong Google s Android now dominant Smartphone OS

9 PC Market flat Tablet growth strong Apple s lead reducing

10 Hotel VoD utilisation Impacted by BYOD alternatives 12% 10% 8% 6% Content Utilization / Occupied Rooms % 2% 0% Source: Mandarin Oriental Adult Take Rate Hollywood Take Rate

11 The danger of doing nothing.. Internet content has replaced hotelsupplied movies

12 Hotels must recognise the shift in user focus from TV the device of the last decade, to the tablet, the now device and.. do something.. anything..

13 The Big Trends Smart TV s, Apps and Widgets

14 Smart TV s, Apps and Widgets You can buy your beautiful, new connected TV, and you can either be watching live TV, or, 18 clicks later, you can be in the app store and do something else and no one ever goes to the app store, On my ipad it takes about 60 seconds for zero cost to be trying some new application.. in the future your TV will be a beautiful but dumb hi res panel that will play the content it is told to by your smartphone or tablet. Anthony Rose, the co founder of social TV app Zeebox and a former head of the BBC s iplayer project

15 Smart TV s, Apps and Widgets Success depends on: Viable global app store Quality merchandising Overall usability Killer App on Smart TV s is TV

16 The Big Trends Second Screen / Companion Device

17 Second Screen / Companion Device examples: Why? 77% of US TV viewers use a mobile device while watching TV (source: Google) 22% use the mobile to compliment the TV viewing experience Who? Networks: Time Warner, Cox, Cablevision, ABC, BBC and many more ISV s: Yap.TV, i.tv Console Manufacturers: Xbox, Wii U What? Communication Tools (ex: yap.tv) TV Programming Guides (ex: i.tv) Remote Control Applications Adverts Huge opportunity ahead

20 TV Netflix Microsoft Xbox SmartGlass ecosystem Xbox store Xbox Live Hulu Xbox remote control 50m+users 40mpay US$60/year for Gold Web browsing Move media between TV and device Companion App for TV, movie, games Wi Fi Skype SmartGlass Companion App Android ios Windows

platform search Amazon Instant Video Nintendo Network Launched

23 Netflix Hulu Plus Nintendo Wii U ecosystem Tvii: TV Show + movie discovery Remote control Social integration Cross platform search Amazon Instant Video Nintendo Network Launched Jan 2012 YouTube Chat/Video calling On console or gamepad Infrared DVR control

24 The Big Trends Screen Mirroring over Wi Fi

25 Potential Replacement for multiple technologies VoD DVD Aux Panel

26 Multiple Standards AirPlay Play To Miracast

27 Multiple Standards Apple DLNA Remote Screen Share AirPlay Play To Miracast

28 Multiple Standards Wi Fi Direct is a supporting technology Apple DLNA Remote Screen Share AirPlay Play To Miracast

29 Standards Compared AirPlay DLNA WiDi Miracast Audio Video Photos Slideshow Mirroring

30 Airplay Ecosystem Video Limited to Apple devices (video) only Beautiful Simplicity It just works! Audio

31 Unofficial Airplay Ecosystem Not so beautiful Not so simple AirServer: AirPlay receiver for Mac/PC (airservapp.com) AirFoil: Airplay (audio only) receiver for Mac/PC (rogueamoeba.com) AirParrot: Screen Mirroring from Mac/PC to ATV (airparrot.com) Aerodrom: Airplay receiver for PC Airtight: Airplay receiver for Google TV Unofficial Airplay Protocol Specification: (nto.github.com/airplay.html) It might just work but ymmv

32 DLNA Ecosystem Control Point Media Server Media Renderers Many devices Many manufacturers Many limitations It s complicated TV s Appliances Toshiba AV Systems Nokia Game Consoles NAS Devices SONY Xbox Digital Cameras DVD BlueRay Players PC s Microsoft Samsung HP Photo Frames Printers Intel Google Software LG Tablets TV s HTC Routers Set Top Boxes Philips

33 Control Point DLNA Complexity Media file transfer Codec Support Complex Media Server Media Renderer Unreliable ====== ====== > Disk Media Files

34 Wi Fi Direct P2P Wi Fi technology from Wi Fi Alliance Wi Fi Display Wi Fi Direct fi.org Wi Fi Protected Set Up Wi Fi n

35 Wi Fi Direct Ethernet DLNA/AirPlay Point to Point Connection Simple )) ) )) ) Wi Fi )) ) ) DLNA/AirPlay Fast Secure )) ) )) ) Wi Fi Direct ) ) ) DLNA

36 Wi Fi Direct Guest Network Admin Network Solves hotel network problem Or.. Creates another one )) ) )) ) Wi Fi Direct )) ))

37 Wi Fi Display / Miracast Built On Wi Fi Direct Wi Fi Display Wi Fi Direct Wi Fi Protected Set Up Wi Fi n

38 Miracast Video/Audio buffer transfer with time synchronisation Does not transfer files Client device decodes media file

39 Miracast market opportunity

40 Miracast Screen Mirror with hotel TV Use Case 1 )) ) )) ) Miracast Wi Fi Display )) )) Stored Content On Mobile

41 Miracast Pairing Similar to Bluetooth Code Version NFC Version Code NFC tap to pair 9191 QR Code Tap to Pair

42 Miracast: NetFlix Screen Mirror with hotel TV Connect to TV and Internet at the same time Wi Fi )) )) )) ) )) ) Miracast Wi Fi Display )) )) Use Case 2 Content protected via HDCP so studio friendly Stored Content On Mobile

43 Miracast NetFlix Wi Fi HDMI Adapter New life for old TV s )) )) )) ) )) ) Miracast Wi Fi Display )) )) )) HDMI Use Case 3 Stored Content On Mobile

44 Miracast HDMI adapters Expect to see many in market in 2013

45 Potential Miracast Timeline Key Player: Samsung Apple Samsung Google Miracast Microsoft

46 YouTube recently launched AirPlay like video beaming for Google TV and Android devices, but Google plans to take the technology much further. The company is working on an alternative to AirPlay, which it wants to bring to third party devices and services a clear shot at Apple. And it s not just about remote control functionality and beaming a video from your mobile phone to the TV we are talking about. The new protocol makes it possible for data to flow in both directions, Drayson explained, which would enable developers to build second screen experiences that correspond to what s happening on live TV as well. Also on the roadmap: beaming content from your laptop to your TV screen. Source: GigaOM 20 November

47 Thank You

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