BDV-E580: PRODUCT INFORMATION DOCUMENT

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1 BDV-E580: PRODUCT INFORMATION DOCUMENT MODELS (FAMILY-IN STEP UP ORDER) BDV-E580 ALTERNATE NAME(S) Sony smart 3D Blu-ray Disc Home Theater System BDV-E580 Sony smart 3D Blu-ray Disc Home Theater System with Wi-Fi - BDV-E Channel Sony smart 3D Blu-ray Disc Home Theater System with Wi-Fi - BDV-E580 CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Blu-ray Disc smart Player Home Entertainment System SONY CAMPAIGN MANTRA make.believe (make-dot-believe) Anything you can imagine you can make real. PRODUCT CAMPAIGN MESSAGE Not all smart devices are created equal. With Sony, you get instant access to thousands of hit movies, TV shows, music choices, online videos and games. 1 You also get new apps delivered to you automatically, so your selection is never outdated and you are always connected to the best entertainment. An iphone / Android smartphone app makes it simple to connect, search and discover. 2 Watching what you want, when you want CATEGORY MESSAGE TARGET INFORMATION: (WHO IS THIS PRODUCT FOR?) COMPETITIVE FEATURES: (WHAT ARE THE SONY UNIQUE FEATURES/ TECHNOLOGIES) LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE-UP) This product is for customers looking for an integrated Blu-ray Disc Home Theater solution. They are looking for a 5.1 audio solution for Blu-ray Discs (and DVDs), wireless connectivity for IP streaming, and HDMI inputs to connect their favorite components. This product will appeal to customers who want the benefit of extra control via iphone/android app and who may have an interest in DLNA streaming and multi-room audio. This model will also appeal to consumers who want 3D support, either to pair with a new 3D TV or to future-proof their BD purchase. 1. Built-in WiFi 2. Internet Video Streaming 3. Mobile App support (iphone/ipod touch & Android phone compatibility) 4. Multi-room Music with PartyStreaming 5. Wide Speaker technology The step-up features on the BDV-E580 from the BDV-E280 are: 1. Built-in WiFi 2. Multi-room Music with PartyStreaming 3. Mobile App support (iphone/ipod touch & Android phone compatibility) 4. Front USB input 5. Gracenote support (for Internet Video Searching) 6. Wide Speaker technology 7. Enhanced cosmetic design ADVERTISING COPY HIGHLIGHT PRODUCTBENEFIT AND/OR FEATURE MESSAGE. 25 Words Experience Blu-ray Disc movies and powerful 5.1 channel HD surround sound with the integrated (45 words ) Sony smart 3D Blu-ray Disc Home Theater System- BDV-E Wirelessly stream a wide BDV-E580 1

2 Legal footnotes for 25 word ad copy (min. 8point font) 50 Words (81 words) Legal footnotes for 50 word ad copy (min. 8point font) 100 Words (106 words ) Legal Footnotes for 100 word copy Copyright/Trademarks selection of online entertainment, 3 plus enjoy even more entertainment using the two HDMI inputs and an included ipod /iphone dock. 5 touch players. Video and photo viewing requires component cable, sold separately. Experience Full HD 1080p Blu-ray Disc movies 1 and powerful 5.1 channel HD surround sound with the integrated Sony smart 3D Blu-ray Disc Home Theater System - BDV-E580.,2,4 Wirelessly stream movies, TV episodes, music and live sports events from Netflix, YouTube, HuluPlus, Pandora, and more. 3 Enjoy even more entertainment using the included ipod /iphone dock 5 or by connecting additional HD devices using the two HDMI inputs. You can even turn your iphone, ipad or compatible Android phone into a versatile remote control with search functionality D viewing requires 3D content, 3D HDTV, a high speed HDMI cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). touch players. 6. Application must be downloaded from the itunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an access point (802.11n recommended). Experience Full HD 1080p Blu-ray Disc movies 1 and powerful 5.1 channel HD surround sound with the integrated Sony smart 3D Blu-ray Disc Home Theater System- BDV-E580. 2,4 Wirelessly stream movies, TV episodes, music and live sports events from Netflix, YouTube, HuluPlus, Pandora, and more. 3 Access your favorite music, videos and photos from your ipod /iphone using the included dock 5 or connect additional devices using the two HDMI inputs. 11 You can even turn your iphone, ipad or compatible Android phone into a versatile remote control with search functionality by downloading the free Media remote app. 6 Add compatible Sony Network speakers and instantly enjoy multi-room wireless audio streaming throughout the home D viewing requires 3D content, 3D HDTV, a high speed HDMI cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). touch players. 6. Application must be downloaded from the itunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 and SA-NS300), sold separately. Wireless audio streaming requires wireless home network Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.sony and make.believe are trademarks of Sony. ipad, ipod, ipod classic, ipod nano, ipod touch, and iphone are trademarks of Apple Inc. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. FACT TAG BULLETS (55 CHARACTERS) KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) watt 5.1 channel surround sound (167Wx5+165W) 12 BDV-E580 2

3 2. Internet streaming: Netflix, YouTube, Pandora & more 3 3. Built-in Wi-Fi 4. 2x HDMI inputswith 3D pass-through support 5. Includes ipod /iphone dock (video, music and photos) 5 6. Multi-room Music with PartyStreaming 7 7. App for iphone /ipad & Android phones 6 8. Blu-ray 3D playback capability 1,2,4 9. Share what you re watching with your friends with Socialize 10. Plays music, photos and video via front USB slot DLNA wireless streaming of photos, videos and music Dolby True-HD and dts HD Enhanced Audio Codecs 11 Legal Footnotes Copyright/Trademarks 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). touch players. Video and photo viewing requires component cable, sold separately. 6. Application must be downloaded from the itunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 or SA-NS300), sold separately. Wireless audio streaming requires wireless home network. 8. DLNA streaming requires a home network with an access point (802.11n recommended) and content stored on a DLNA compliant PC or server. 12. Measurements at 3 Ohms, 80Hz 1 khz with a THD of 1%. 13. Not all USB devices are supported. Please check Owner s Manual for compatibility Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.sony and BRAVIA, are trademarks of Sony. Blu-ray Disc and Blu-ray 3D are trademarks. ipad, ipod, ipod classic, ipod nano, ipod touch, and iphoneare trademarks of Apple Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their respective owners. KEY FEATURE COPY MUST BE SELECTED AND COPIED FROM GLOSSARY OF TERMS FEATURE HEADLINE FEATURE DESCRIPTION (35 CHARACTERS) (250 CHARACTERS) Internet Video Streaming Instantly stream a wide variety of online movies, videos, TV shows, music, and live sports from Netflix, YouTube, HuluPlus, Pandora, and more. 3 Built-In Wi-Fi Easily connect to the internet through your home's wireless broadband network Watts for powerful sound Hear everything with incredible impact. The system delivers 1000 Watts total power (165 Watts x Watts). 12 Wider Surround Sound 2x HDMI inputs with 3D passthru Enjoy amazing sound quality over a big area, thanks to uniquely designed speakers that provide a wider sweet spot than previous Sony Blu-ray systems. Even when you re watching with the whole family everyone will enjoy great sound. Connect two HD sources via HDMI and easily switch between them. 11 Enjoy 3D Blu-ray Disc movies, video games and other 3D content with compatible players and HDTVs. 2, 4 Fast and easy, HDMI connections combine the quality of pure digital-to-digital signal transfer with the simplicity of a single connection for audio, video and control. BDV-E580 3

4 3D Blu-ray Disc Full HD Enjoy 3D Blu-ray Disc movies in Full HD 1080p. 1,2,4 Also supports standard Blu-ray Disc movies in 1080p playback high definition, upscales DVDs to near HD quality, 10 and plays CDs for a complete entertainment experience. iphone /ipad and Android Download the free Media remote app to your iphone, ipad or compatible Android phone and phone Remote Control turn it into a versatile remote. 6 In addition to basic remote functions and a full Qwerty keyboard, this remote app also lets you search for more information about the movies you are watching on YouTube and Wikipedia and allows you to share information with your friends via Twitter. 9 Socialize Socialize feature allows you to post a message to Facebook or send a Tweet to Twitter so you can share information about the Internet videos and music that you re enjoying on your Sony Blu-ray Disc player. ipod /iphone dock Instantly enjoy your ipod or iphone music, videos and pictures through the included dock. 5 USB Input Share Personal Entertainment (DLNA ) Multi-room Music with PartyStreaming Dolby True-HD and dts HD codecs Legal Footnotes Copyright/Trademarks Share your videos or photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device. 13 Wirelessly connect to your PC to stream music, videos and photos to your Blu-ray Disc home theater system. 8 Wirelessly stream music throughout the home to compatible Sony Network speakers. 7 Take advantage of the latest and best in Blu-ray Disc sound tracks with these enhanced surround sound audio codecs D viewing requires 3D content, 3D HDTV, a high speed HDMI cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 5. ipod supported limited to the following players: ipod nano 2 nd, 3 rd, 4th, and 5 th generations, ipod classic, and ipod touch players. Video and photo viewing requires component cable, sold separately. 6. Application must be downloaded from the itunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 or SA-NS300), sold separately. Wireless audio streaming requires wireless home network. 8. DLNA streaming requires a home network with an access point (802.11n recommended) and content stored on a DLNA compliant PC or server. 9. Requires Internet connectivity. Some disc titles may not be supported by the Gracenote service. 10. Upscaling requires HDTV with HDMI cable (sold separately) and equivalent display capability. Upscaled image quality will vary. 12. Measurements at 3 Ohms, 80Hz 1 khz with a THD of 1%. 13. Not all USB devices are supported. Please check Owner s Manual for compatibility. 14. Wireless connectivity requires home network with an access point (802.11n recommended) and internet connection Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary. Sony and make.believeare trademarks of Sony. Blu-ray Disc is a trademark. ipad, ipod, ipod classic,ipod nano, ipod touch, and iphone are trademarks of Apple Inc. HDMI is a trademark of HDMI Licensing LLC. Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their respective owners. Content Partner Logos: When appropriate, as many logos as possible should be included. Ranking: -Yellow: 1 st priority ALWAYS try to use. -Blue: 2 nd priority Use when space allows up to 10 logos. BDV-E580 4

5 -No color: 3 rd priority use when space allows more than 10 logos. Netflix Flixster FearNet ustudio YouTube Crackle Ford Models Videocast Pandora BlipTV GolfLink Wired HuluPlus Howcast Inside Sony Pictures Berlin Philharmonic Qriocity VOD ehow Livestrong ustudio Vudu Concierge Podcasts Videocast CinemaNow Daily Motion Pongalo MyPlay NPR Singing Fool Slacker Dr. Oz Style Amazon VOD Epicurious Tara Stiles Other Logos: FullHD 1080p Blu-ray Blu-ray 3D Sony 3D World Wi-Fi PartyStreaming Made for ipod iphone/ipod touch Android QuickStart & Loading DLNA Gracenote BRAVIA Internet Video HDMI LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES COPYRIGHT 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary. TRADEMARK 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.sony and BRAVIA, are trademarks of Sony. Blu-ray Disc and Blu-ray 3D are trademarks. ipad, ipod, ipod classic, ipod nano, ipod touch, and iphoneare trademarks of Apple Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their respective owners. Master Footnote list: Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). BDV-E580 5

6 5. ipod supported limited to the following players: ipod nano 2 nd, 3 rd, 4th, and 5 th generations, ipod classic, and ipod touch players. Video and photo viewing requires component cable, sold separately. 6. Application must be downloaded from the itunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 or SA-NS300), sold separately. Wireless audio streaming requires wireless home network. 8. DLNA streaming requires a home network with an access point (802.11n recommended) and content stored on a DLNA compliant PC or server. 9. Requires Internet connectivity. Some disc titles may not be supported by the Gracenote service. 10. Upscaling requires HDTV with HDMI cable (sold separately) and equivalent display capability. Upscaled image quality will vary. 12. Measurements at 3 Ohms, 80Hz 1 khz with a THD of 1%. 13. Not all USB devices are supported. Please check Owner s Manual for compatibility. 14. Wireless connectivity requires home network with an access point (802.11n recommended) and internet connection. BDV-E580 6

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