9 TH SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) THEME : EMERGING TECHNOLOGIES TO CREATE NEWER MARKETS

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1 9 TH SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) THEME : EMERGING TECHNOLOGIES TO CREATE NEWER MARKETS

2 INTRODUCTION Today s business environment is global and highly-interconnected, increasing an organization s probability of cyber threats. Organizations must remain secure, vigilant, and resilient to both minimize risk and optimize new opportunities. Do you have the right cyber risk strategy to power performance? Globally, cyber security budgets are predicted to rise and are estimated to be more than $6 trillion annually by These figures are based on: I. Recent year-on-year growth in hostile nation-state sponsored activities II. III. Organised crime and cyber hacking instances, and Malicious and non-malicious employee security breaches.

3 OPPORTUNITY AHEAD- EMERGING THREATS Business leaders can no longer ignore cyber threats. Cyber-crime is profitable very profitable. With barriers of entry for cybercrime being low, and the risks of being caught and prosecuted small. It isn't a question of whether an attack will happen, but when. A well-developed ecosystem provides support to criminals via tools such as 'crime as a service', helpdesks, or anonymous marketplaces to monetise stolen assets. The attackers themselves are sophisticated and frequently have resources and budgets that eclipse many corporate security departments.

4 CHALLENGING TIMES AHEAD Now consider that CISOs, CIOs, CFOs and even CEOs are being held accountable for cyber security and have had to leave their posts after major cyber incidents. The inevitable conclusion is that too much is at stake, both personally and economically and that executives irrespective of their specialization in HR, Finance, Technology, Legal, or Business have to understand cyber risk, how it affects their jobs, and what their role is in defending against it.

5 INCREASING THE ROLE OF CIO As the emerging technology is disrupting the Industry, CIOs need to break from the traditional expectation of creating a separate IT strategy that "responds to and aligns with" the business strategy. The CIO is not creating a strategy for the IT department, rather he is guiding the use of information and technology enterprise wide, regardless of who owns or controls the assets. The CIO acts as the voice of information and technology in the enterprise strategic planning process, helping other business leaders understand opportunities and threats that often go unconsidered when IT is an afterthought.

6 RE-DEFINING THE ROLE OF CIO/CMO The role of the Chief Marketing Officer (CMO) has been around for a while now, but as more and more marketing activities are carried out in the digital space and with the help of technology, CMOs and Chief Information Officers (CIOs) have found themselves sharing the need to invest in technology. As a result, the clear lines of division between roles and responsibilities are increasingly blurred. CIOs are generally responsible for evaluating and implementing technology solutions for the enterprise, yet CMOs leading marketing initiatives have a vested interest in many of these solutions. While many talk about the tensions between the CIO-CMO relationship, the reality couldn t be further from the truth.

7 DIGITAL TRANSFORMATION- MAJOR CONCERN When it comes to digital transformation, what happens in marketing impacts IT, and vice versa. For this reason, CIOs and CMOs must merge their unique perspectives of opportunities and risks, as well as the user and customer experience, to help the business fully realize the potential of its digital platforms. Digital transformation strains the responsibilities of IT and the CIO. When CIOs and CMOs work together with a common objective and with technologies that offer a seamless experience between the customer and the enterprise, they will together likely bring about a digital transformation for their organization that will disrupt their industry.

8 BRIDGING THE GAP Critical data breaches are in the news on a regular basis these days. A single breach can result in massive losses, both in money and reputation. Stock prices drop, customers become angry and business goals are jeopardized. Business leaders and the C-Suite need to work with cybersecurity professionals to ensure the integration of controls such as password policies, user verification, secure session handling, multi-factor authentication and security protocols to help manage this risk.

9 CUSTOMER EXPERIENCE Customer experience management is at the top of the CEO's agenda. CEOs, CIOs and chief marketing officers have become interested in this topic because low-cost and ubiquitous access to information for customers, the rise of globalization, and the "death of distance" mean that customers are more empowered than ever. Customers can compare experiences across industries and force regulators and governments to be more accountable.

10 CONTACT US: Kalinga Digital Media Pvt. Ltd VAR House, A84a/3-6, Rose Apts. Paryavaran Complex, IGNOU Road, New Delhi Tel.: Fax: Mr. Anil Kumar R.M.- West-Mumbai Mr. Ashok R Dash - Marketing Manager- North Mr. Sunil - Kolkata- B.M Mr. Parthiban -Chennai- B.M Mr. Kamlakar- Bengaluru- B.M For more information log on to