WHAT S DRIVING CITIZENS CYBER INSECURITY?
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- Joy Houston
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2 An Accenture Public Service Pulse Survey revealed that cyber insecurity is pervasive among U.S. citizens: Eight in 10 citizens (79 percent) express concern about the privacy and security of their personal data. Three-quarters (74 percent) lack confidence in government s ability to safeguard their information. WHAT S DRIVING CITIZENS CYBER INSECURITY? Citizens told us what causes them to be concerned about their personal digital data: News stories about cybercrime Someone I know experiencing theft of their data 66% 41% 54% Sharing financial information online with commercial organizations 31% Personal experience with data theft Sharing identifying information online with government organizations 49% 2 A portrait of cyber insecurity
3 GREATEST CYBERSECURITY THREATS ACCORDING TO U.S. CITIZENS 68% 16% 64% 14% 55% 20% 24% 21% 32% 26% 19% 15% #1 #2 #3 Identity theft Unauthorized access to financial accounts Credit card theft #1 THREAT #2 THREAT #3 THREAT For the most part, the survey revealed few differences by gender, education, income, state or region. What follows is a high-level look at the nuances that the survey did uncover including varying confidence levels and varying levels of support for five specific cyber protection services. 3 A portrait of cyber insecurity
4 HIGHLY DIGITAL CITIZENS: MORE CONFIDENT, MORE WILLING TO MAKE SACRIFICES are those who say they use their computer or mobile device multiple times every day to shop, book travel or conduct financial transactions. They also use social media and mobile apps multiple times per day. Compared to the general population, digital citizens are more confident in government s ability to protect their data. 27% 35% are more concerned about specific threats. Sharing identifying information online with government organizations 49% 57% Someone I know experiencing theft of their data Personal experience with data theft 41% 51% 31% 41% are more willing to sacrifice convenience for more security. 66% 74% 4 A portrait of cyber insecurity
5 MILLENNIALS: MORE FAITH IN GOVERNMENT THAN COMMERCIAL ORGANIZATIONS Millennials are more confident in government s ability to safeguard their information. Millennials 35% 27% Compared to all citizens, more Millennials believe government keeps their data safer than commercial organizations. Millennials 28% 20% OLDER CITIZENS ARE LESS CONFIDENT Citizens aged 65 and older are less confident across the board. Government s ability to protect data 16% 27% Belief that government is more secure than commercial 9% 20% 5 A portrait of cyber insecurity
6 Older citizens are less willing to sacrifice convenience for security. Willingness to use multiple passwords 37% 44% Willingness to receive texts with codes to enter during login 29% 44% Yet older citizens are more open to allowing organizations to monitor their accounts for fraud. 30% 41% BEEN THERE, DONE THAT : BEING A CYBERCRIME VICTIM HAS LITTLE IMPACT Thirty percent of citizens report being victims of cybercrime. These citizens are much more sensitive to the importance of personal experience with cybercrime as a cause for concern about their data: Citizens who have been cybercrime victims 31% 63% Beyond that factor, however, there seems to be little impact on their views of cybersecurity or government. This finding suggests that fear of being victimized may be worse than the actual experience of cybercrime. 6 A portrait of cyber insecurity
7 WHAT NOW? SUPPORT FOR FIVE CYBER PROTECTIONS Across the board, citizens expressed support for five cyber protections. Support was higher and lower among certain segments of citizens. Information Security Assessment 70% 77% Citizens who use digital to conduct more than half of their government interactions 81% Digital Identity 72% Citizens who use digital to conduct more than half of their government interactions Citizens who use digital to conduct less than 10% of their government interactions 65% 83% Cyber Defense Citizens who use digital to conduct more than half of their government interactions 74% 81% 83% 7 A portrait of cyber insecurity
8 Emerging Technology Security Citizens who use digital to conduct more than half of their government interactions Citizens who use digital to conduct less than 10% of their government interactions 55% 63% 72% 73% Managed Security Services Citizens who use digital to conduct more than half of their government interactions Citizens who use digital to conduct less than 10% of their government interactions 47% 55% 66% 65% 8 A portrait of cyber insecurity
9 FOR MORE INFORMATION, PLEASE CONTACT Peter C. Hutchinson Managing Director, Public Service Strategy, Health & Public Service Lalit Ahluwalia North America Security Lead, Health & Public Service To learn more about the Accenture Public Service Pulse Survey or Accenture s offerings for state, local and federal government visit: Connect with us on ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world s largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at ABOUT THE RESEARCH To gauge citizen expectations and attitudes about cyber security and how government can better protect citizens personal digital data, Accenture conducted a Public Service Pulse Survey of 3,460 US votingage citizens in September and October Results are statistically significant with a confidence level of 95 percent and a margin of error of +/- 5 percent. Copyright 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
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