Objective: To provide an update on the Northern Colorado Economic Alliance (NCEA) and present their marketing plan

Transcription

1 Type of Meeting: Administrative Matters Name of requestor: Neil Gluckman and Andy Montgomery Department: Commissioners Office Preferred appearance date: 6/14/2016 Time required: 15 Date decision needed: 6/14/2016 Objective: To provide an update on the Northern Colorado Economic Alliance (NCEA) and present their marketing plan Situation: Andy Montgomery, CEO of the Northern Colorado Economic Alliance (NCEA) would like to introduce himself to the Board and present an update of NCEA activities. Proposal: Advantages: Disadvantages: Requested action: Potentially Affected Interest: Level of Public Interest and Participations: Audio/Visual/Computer Needs: PowerPoint presentation

2 N O R T H E R N C O L O R A D O E C O N O M I C A L L I A N C E VISIT

3 WHO IS NCEA? Northern Colorado Economic Alliance(NCEA) is a non-profit formed, funded and governed by business leaders of primary employers in the region.

4 NCEA MISSION Act as the primary marketer for the Northern Colorado region to shape the way primary employers think about: Relocating to the Region Expanding or Launching in the Region Staying in the Region

5 NCEA MISSION We are stronger in marketing the region. This conversation has been going on for over a decade the idea that we'd be more successful organizing ourselves as a region than as smaller entities," Scott Ehrlich.

6

7 WHY INVEST IN ECONOMIC DEVELOPMENT?

8 WHY INVEST IN ECONOMIC DEVELOPMENT?

9 WHY INVEST IN ECONOMIC DEVELOPMENT? Things change! And as a region, we need to be relevant to the next generation of workers and businesses in order to sustain and build our economy. Baby boomers are retiring and will gradually withdraw their active capital from the market. Innovation and industry disruption is occurring at the fastest pace in history. We need to be relevant and attract the industry drivers that will shape the economy over the next 20 years and not just the ones that have shaped the past 20.

10 WHY MARKET THE REGION? Primary Employers Top Concern is Available Workforce A 3% (or Sub-3%) Unemployment Rate will Deter Primary Employers from Locating in the Region We need to be able to tell the story DEFINING NORTHERN COLORADO

11 WHY MARKET THE REGION? (POPULATION) Fort Collins: 155,000 Greeley: 101,000 Loveland: 76,000 Windsor: 20,000 Evans: 19,000 Estes Park; 6,000 City Comp: Salinas, CA City Comp: South Bend, IN City Comp: Yakima City, Wa City Comp: Clinton City, UT City Comp: Acworth City, GA City Comp: Orange City, IA Combined: 601,0000 MSA Comp: Louisville, KY, Portland OR, or Las Vegas DEFINING NORTHERN COLORADO

12 NCEA VALUE PROPOSITION How are we different? We are the only economic development organization that markets the region We are funded exclusively by private enterprise and governed by executives from private, primary employers in the region We bring business CEOs together in a network for mutual enterprise, advocacy and recruitment We are outbound focused in attracting primary enterprise to the region

13 NCEA COMMITMENT TO INVESTORS Accountability to investors to achieve results Establishment of milestones and metrics to measure performance Frequent(at least quarterly) communication regarding activities, pipeline and progress toward achieving milestones and metrics Connection point for CEO s and businesses to create synergies, combine voices in advocacy and share relevant business and economic information Execution in achieving results

14 NCEA AS PART OF CONNECTIVE TISSUE OF REGION Primary Employers Capital Providers University Leaders NCEA Innovators Area Advocates Government officials

15 Marketing KEY OBJECTIVES FOR 2016 Attend Site Selector, Corporate Location Representative Conferences Roll out Web Site and Marketing Campaign Begin Reach out to Logical additions to Industry Clusters Respond to Inquiries quickly and thoroughly Data Resource Build out specific data on all site ready properties in region Develop through analysis of existing industry cluster s and supply chains Create a granular understanding of the regions employment base and current utilization Assemble relevant economic data and act as a resource in both providing that data, but a greater understanding of the implications of the data Regional Synergies Act as convener between business executives and other critical players in Weld and Larrimore County Build bridges in city/county governments, universities and higher education and other high value advocates Understand and contribute to the various centers of innovation in the region Participate in advocacy that corresponds with our core mission Fundraising Putting NCEA on a financially stable path with consistent recurring cash flows

16 NCEA BOARD OF DIRECTORS Scott Ehrlich(Chairman) Tom Gendron(Vice Chairman) John Pawlikowski(Treasurer) Roger Knoph Charlie Monfort Royal Lovell Jason Tacha Mark Driscoll Troy McWhinney Ed Holloway CEO of Ehrlich Motors CEO of Woodward, Inc. CEO of In-Situ, Inc. CEO of EnviroTech Services, Inc. Owner, General Partner of Colorado Rockies CEO of Flood and Peterson Executive Director, Kaiser Permanente Market President, First National Bank Co-founder, Chief Investment Officer, McWhinney Chairman, Synergy Resources Corporation

17 NCEA INVESTORS Ehrlich Motors Ed Carrol Motor Company 1 st National Bank Woodward NCCAR OmniTRAX Niobarra Energy Park Synergy Resources EnviroTech Services Phase 2 Company Pelican Lakes MM Solutions Bohemian Companies Flood and Peterson McWhinney Loveland Development Fund Colorado Rockies Bank of Colorado EKS&H In-Situ Wells Fargo Bank Front Range Energy SilverEdge Chrisland Commercial Real Estate Northwestern Mutual Home State Bank NCMC Pawnee Leasing Sears Real Estate 1 st Bank Banner Health Kaiser Permanente Phelps-Tointon Front Range Roofing University of Colorado Health Hensel Phelps Weld County Garage

18 THANK YOU! PLEASE VISIT