Oracle Eloqua s User Guide

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2 Contents 1 s Overview 6 2 Examples of s 7 3 Creating s authoring Content and layouts Working with content and layouts Copying content blocks or layouts Tips to keep your responsive Creating dynamic subject lines Adding images to s Adding background images Adding images Adding buttons to s Adding text to s Adding links to s Adding links to text content Adding links to images Adding links to buttons Link types Adding dynamic content to s Adding dynamic content to an Adding field merges to s Adding field merges to an Adding headers and footers Adding shared content to s Adding cloud content to s Adding signatures to your Adding dividers and spacers to s Changing the background color of s Oracle Corporation. All rights reserved 2 of 172

3 4.17 Changing the default font, color, padding, and border settings 56 5 HTML s Creating s using the Source Editor Using the Source Editor Responsive HTML templates Editing HTML s using the Source Editor Uploading HTML s or templates HTML code requirements CSS recommendations Formatting HTML code in the Source Editor Updating images in s using the Source Editor 77 6 Classic Design Editor Creating new s using the Classic Design Editor Classic Design Editor and Source Editor components Adding borders to images using the Classic Design Editor Adding headers to Classic Design Editor s Adding footers to Classic Design Editor s Adding field merges to Classic Design Editor s Adding hyperlinks to Classic Design Editor s Adding images to Classic Design Editor s Updating images in Classic Design Editor s Adding text boxes to Classic Design Editor s Copying objects using the Classic Design Editor Customizing images and text boxes in Classic Design Editor s Tools window options Right-click options Adding CSS, HTML, JavaScript, or meta tags to Classic Design Editor s Grouping objects in Classic Design Editor s Using recovery checkpoints in the Classic Design Editor Locking and unlocking Classic Design Editor canvas objects Adding preview text Oracle Corporation. All rights reserved 3 of 172

4 8 Adding third-party tracking to your s Editing the plain-text version of s Copying s Deleting s Previewing s Sending test s Sending batch s Sending s to a single contact settings Global defaults reporting and metrics Accessing operational reports from an Overview of operational reports Calculating opens Methods of calculating opens Click-through Visualizer report Good to know Metrics Running the Click-through Visualizer report Disabling tracking templates Creating templates Adding protections to templates Modifying templates Customizing template permissions groups Creating groups Customizing group permissions Editing groups Deleting groups Managing contact subscription pages Oracle Corporation. All rights reserved 4 of 172

6 1 s Overview Oracle Eloqua includes robust marketing capabilities that you can weave into your marketing campaigns. s remain central to many marketing campaigns. Using , you can reach a large number of existing and potential customers efficiently and cheaply. is also reliable and it's easy to report on its performance. The downside of marketing is that because it is so inexpensive and easy, nearly everyone (including your competitors) is using it, and it is hard to get noticed. Therefore, it is in your best interest to use intelligently, to consider design and campaign elements carefully, and to use as part of a multi-device, multi-channel marketing approach. It is also important to include personalization to increase identification with your message and to stand out from every other that a contact gets. In addition, you need to ensure that you comply with all applicable regulations and best practices. Oracle Eloqua provides you with the following editors to help create your s: Design Editor: A drag-and-drop interface that let's you easily create fully responsive s without touching any code. Learn more about creating responsive s and using the Design Editor. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. Source Editor: An HTML code editor that provides you with a live preview and HTML editor. If you're familiar with HTML code, you can build responsive s with full access to the underlying code. Learn more about HTML s. Classic Design Editor: You can continue to use the WYSIWYG Classic Design Editor to work with you s. Learn more about the Classic Design editor Oracle Corporation. All rights reserved 6 of 172

2 Examples of emails Emails continue to be at the center of many marketing campaigns. It's important to pay some attention to how design trends in your emails grab recipients' attention.

7 2 Examples of s s continue to be at the center of many marketing campaigns. It's important to pay some attention to how design trends in your s grab recipients' attention. In this article, we'll have a look at a few different uses and designs for s and point out some of the purposes and features of the elements included. Information-Only The simplest provides information to recipients without any single call to action. However, it can contain visual elements and hyperlinks leading to further information or decisions a recipient may want to make about a product. In this case, the is part of an ongoing newsletter, keeping recipients upto-date about opportunities and options they have for training, special offers, or participation in a broader user community like Topliners Oracle Corporation. All rights reserved 7 of 172

Call to action: download a guide In this case, there is a call to action in the email to download a guide for lead scoring.

8 Call to action: download a guide In this case, there is a call to action in the to download a guide for lead scoring. This could be used as a promotion for the sale of the guide, or as part of a larger marketing campaign for the company. Note that there is a clearly defined link for getting the guide as well as a link to reach out to the company for further information. This makes it easy for recipients to know what to do, and to carry out an action easily. Equally as important, the offers a very concise summary as to why the guide is useful Oracle Corporation. All rights reserved 8 of 172

Call to action: register for an event This email offers existing clients a chance to attend a webinar previewing a product update.

9 Call to action: register for an event This offers existing clients a chance to attend a webinar previewing a product update. Information in the footer provides recipients with links to subscription control, privacy policies, and additional company contact information. These elements help you comply with any spam laws respective to recipients' region(s), and foster trust and transparency with your clientele Oracle Corporation. All rights reserved 9 of 172

10 Call to action: access videos, white papers, and case studies This drives traffic to a landing page where the recipient can access the video thumbnailed in the , as well as numerous other videos, case studies, and white papers Oracle Corporation. All rights reserved 10 of 172

showing their contact information. The recipient need only click Submit to view the page without filling in form information.

12 This campaign features an intelligent use of forms. When a known contact clicks the Learn More button, the link below it, or the thumbnail of the video, a window is displayed showing their contact information. The recipient need only click Submit to view the page without filling in form information. If the contact information is not known, or the recipient clicks here in the first window shown, then they have to fill in a short form to access the page Oracle Corporation. All rights reserved 12 of 172

13 The "gated form" makes things easier for known contacts, making it more likely that they'll proceed on to the landing page. Here's what the associated landing page looks like Oracle Corporation. All rights reserved 13 of 172

Link to a demo You can use an email to provide a link to a demo (for example, a new product, or an existing product that you're trying to introduce to a new prospective users).

14 Link to a demo You can use an to provide a link to a demo (for example, a new product, or an existing product that you're trying to introduce to a new prospective users). In the sample shown, there's a very strong call to action to view a demo of a new product that's of very strong interest to marketing and sales people. When the recipient clicks the button, they are routed to a landing page based on whether they are a known contact (in which case they don't have to fill in form information) or a new prospect (in this instance, they are routed to a page that includes a form for them to fill out and submit). For a known contact, they don't have to submit information, so they are routed to a page without a form Oracle Corporation. All rights reserved 14 of 172

A new prospect is routed to a page that includes a form for them to fill out and

In either case, they are routed to the demo and also receive a free white paper by

The final email is sent after the recipient views the demo page.

17 The final is sent after the recipient views the demo page. Note that in some cases, it's unusual for someone to watch the entire demo, so: (1) make sure that the demo is relatively short so that more people view the whole demo; (2) put the most information near the beginning; and (3) make sure that the viewer gets the promised white paper anyway, whether or not they watch the entire demo. The follow-up , including the link to the white paper and other links, looks like this: 2018 Oracle Corporation. All rights reserved 17 of 172

19 3 Creating s Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. You can continue to use the Classic Design Editor and the Source Editor (HTML ). It's easy to create rich, responsive s using the new Design Editor. Without touching any HTML code, your s will render in many different clients and across many screen sizes. Learn more by watching this video! To create an using the Design Editor: 1. Navigate to Assets, then click s. 2. Click Create an Choose a template or layout for the . To build a fully responsive in the Design Editor, choose Blank Responsive Layout or one of the layout options Oracle Corporation. All rights reserved 19 of 172

Design Editor responsive layouts Source Editor template Classic Design Editor template After choosing a template or layout, the Email Settings page opens. 4.

20 Design Editor responsive layouts Source Editor template Classic Design Editor template After choosing a template or layout, the Settings page opens. 4. Complete the settings and click Design . Tip: You can complete the settings later. Click Design to continue. The Design Editor opens. 5. Create your by dragging and dropping content and layouts. Click the content block to configure it using the properties. 6. As you make changes, you can undo or redo your changes using the toolbar or standard keyboard shortcuts Oracle Corporation. All rights reserved 20 of 172

21 7. Click Save when you are done. After you finish: Draft errors appear until you have completed all the settings. Click the error indicator to view a list of all validation errors. You must resolve all draft errors before you can send the . Oracle Eloqua tries to validate that all the content in the is fully responsive. If there are issues with responsiveness, notification errors appear Oracle Corporation. All rights reserved 21 of 172

22 4 authoring Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. You can continue to use the Classic Design Editor and the Source Editor (HTML ). It's easy to create rich, responsive s using the new Design Editor. The redesigned UI let's you focus on building personalized, visually appealing content without wrestling with frameworks or HTML code. Using the Design Editor you can create the refined and marketable s that are the building blocks to a successful campaign. Learn more by watching our videos! Build fully responsive s Without touching any HTML code, your s will render in many different clients and across many screen sizes. Drag-and-drop editing Easily create great s using the simple drag-and-drop interface. Place components on the canvas and know that your layout will adapt across many screen sizes. Build compelling design with ease New features of the Design Editor make it easier to achieve your desired design. New layout templates to help you start building your Create hero images by adding background images to your layout Add preview text to your to help boost your open rates New standard components allow you easily add buttons, dividers, and spacers Easily change the default styles of you so that you can work faster 2018 Oracle Corporation. All rights reserved 22 of 172

23 Include shared components Create highly personalized s for audiences using field merges, shared content, and dynamic content. It's also easy to identify shared components that could prevent your from adapting to screen sizes. Learn some tips to keeping your shared components responsive. Preview and test You can send with confidence when you make use of the preview and test features: Preview your on different screen sizes and by using different contacts Send test s to recipients so you can verify across your target clients 4.1 Content and layouts You can design your 's look and feel using the design components: Layouts Content Layouts Layouts determine where you can place content. Layouts consist of one or more sections that you can add content to. Oracle Eloqua provides you with several layouts that you can customize with content Oracle Corporation. All rights reserved 23 of 172

Content Content are types of elements that you can include in your email.

Content added to layouts create a content block in your email. 4.

24 Content Content are types of elements that you can include in your . Content types include text, buttons, images, and more. You can add content to sections of a layout. Content added to layouts create a content block in your Working with content and layouts The Design Editor uses content and layouts to help you build your Oracle Corporation. All rights reserved 24 of 172

Adding content or layouts After you initially chose a layout for your email, you can add content and layouts to customize the email design. To add content or layouts: 1.

25 Adding content or layouts After you initially chose a layout for your , you can add content and layouts to customize the design. To add content or layouts: 1. With your open, drag content or layouts to your Copying content blocks or layouts To copy content blocks or layouts: 1. With your open, click the content block or layout you want to copy. 2. Click. 3. Move the content block or layout to the location you want it Oracle Corporation. All rights reserved 25 of 172

With your email open, click the content block or layout you want to move. 2.

26 Moving content blocks or layouts You can move a content block vertically or horizontally. You can move a content block to a new layout. You can move a layout vertically. To move content blocks or layouts: 1. With your open, click the content block or layout you want to move. 2. Click and drag the content block or layout to the new location. Deleting content blocks or layouts To delete content blocks or layouts: 2018 Oracle Corporation. All rights reserved 26 of 172

1. With your email open, click the content block or layout you want to delete. 2.

Padding and borders You can add padding to most content blocks and add borders to

Padding Adjust the space around a content block using the padding options available

27 1. With your open, click the content block or layout you want to delete. 2. Click. You can click to undo your change. Padding and borders You can add padding to most content blocks and add borders to both a content block and layout. Padding Adjust the space around a content block using the padding options available from the panel. The border goes around the padding. Borders Add a border around the content block or layout by turning on borders Oracle Corporation. All rights reserved 27 of 172

28 4.3 Tips to keep your responsive Oracle Eloqua's Design Editor makes it easy to create responsive s. But reusable components like shared content or dynamic content can, if not properly designed, break responsiveness. Reusable components include the following: headers and footers Shared content Dynamic content Signature layouts Keep responsiveness in mind Use these tips to help make reusable components more responsive: Keep your images flexible. When using images in reusable components, you want ensure that they will scale up and down depending on the screen size. Oracle Eloqua provides a responsive image setting that ensures images scale properly on different devices. Keep your layouts flexible. A reusable component with a one-column design, for example, can adapt to different screen sizes. If you use tables to achieve more complex layouts, you will have to consider changing the design or use HTML and CSS code to achieve those same results. When creating reusable components, the rich text editor checks all content to identify potential responsive issues. Refer to the potential issues below Oracle Corporation. All rights reserved 28 of 172

29 Pay attention to responsive issues The Design Editor and the rich text editor checks all content to identify potential responsive issues. The tool checks the content for the following elements: The use of tables. While you might not be able to avoid using a table in your reusable content, Oracle Eloqua always flags the table because it can be unresponsive. Images that are not using the responsive setting. Because an image without this setting might not scale, Oracle Eloqua flags the image. Long text strings. Using long strings of text can flow outside of the display screen. To prevent such an issue, you can use CSS or force breaks in the string. Again, long strings might not be an issue with your , but Oracle Eloqua flags it for review. These elements could prevent content from adapting well to different screen sizes. Oracle Eloqua doesn't prevent you from using these elements, but you should verify the final content on different screen sizes. Test your final content Whenever adding reusable components to your , it is especially important to preview and test the final content on many screen sizes. If you can, find out how your users are viewing your s and test to those target screen sizes. Learn more about sending test s. 4.4 Creating dynamic subject lines You can create dynamic and personal subject lines using field merges and dynamic content. Field merges allow you to personalize content using information from contact records, events, or custom objects. For example, use a field merge to add a contact's name to an Oracle Corporation. All rights reserved 29 of 172

30 Dynamic content allows you to create content that changes based on specific conditions. For example, you can customize an based on a contact's location or other information in their profile. Field merges and dynamic content are reusable content stored in the component library. Learn more about field merges and dynamic content. Field merges and dynamic content can be an important part of your organizations personalization strategy. If you don't have a strategy yet, have a look at the resources on the Personalization: DIY Marketing Success page. To add field merges or dynamic content to your 1. With your open, click to open the Settings panel. 2. Select Insert > Field Merge or Insert > Dynamic Content. 3. Search for the item and then double-click the item you want to add. 4. Add any additional text to the subject line. 5. After you save your , you can preview the subject line using different contacts Oracle Corporation. All rights reserved 30 of 172

The name of the field merge that appears in the subject line might not match the name of the field merge you chose. This happens when a field merge was renamed at some point.

31 The name of the field merge that appears in the subject line might not match the name of the field merge you chose. This happens when a field merge was renamed at some point. Preview the subject line to make sure you've got the field merge you're expecting. 4.5 Adding images to s Create more visually appealing content and convey your brand by adding images. Since not all clients download images by default, be sure to include alternate text. Learn more by watching this video! Adding background images You can add background images to any layout in the . Adding a background image can help you create a hero image and make a bold statement with your . Background images are not supported by all clients (for example, Microsoft Outlook). Be sure to preview and test your s using your target clients. To add a background image: 2018 Oracle Corporation. All rights reserved 31 of 172

1. With your email open, click the layout you want to add a background image to. 2. Click Browse in the Row panel and choose your image. There are no additional settings for background images. 3.

32 1. With your open, click the layout you want to add a background image to. 2. Click Browse in the Row panel and choose your image. There are no additional settings for background images. 3. Add content to the layout if desired Adding images When adding image content, use the following guidelines for image sizes: Layout Image size 1 column 600px 2 column 300px 3 column 200px 4 column 150px 2 column, left sidebar 200px and 400px 2 column, right sidebar400px and 200px To add images to your 1. With your open, drag the image content to the layout. 2. Choose whether to browse for the image, or to upload a new one. To browse to an image, click. To upload a new image, click. The image is uploaded to the image library Oracle Corporation. All rights reserved 32 of 172

33 3. After you add an image, click the image content block and use the Image panel to format the image. After you finish, Oracle Eloqua validates that the image will be responsive. If there are issues with responsiveness, a notification appears. Click the notification icon to review the issues. You must change the image source to resolve the notifications. Alternate text Using the Image panel, you can add alternate text to your image. Alternate text allows you to describe your image for recipients that have images blocked or turned off. Alt text also helps make an image more accessible to people with disabilities. Alignment Use the alignment options available from the Image panel to align the image to the left, to the right, centered, or the full width of the content block. Background color Set the background color of the content block using the Image panel. You can set the color using hexadecimal or RGB values. Linking To make the image a link, use the Image panel. You can link to: A landing page A file in file storage An external webpage A system action like subscribing to an group or opening the subscription management page A new message Learn more about the link types Oracle Corporation. All rights reserved 33 of 172

Padding and borders Adjust the padding and borders around the content block using the options available from the Image panel. Learn more about padding and borders. 4.

34 Padding and borders Adjust the padding and borders around the content block using the options available from the Image panel. Learn more about padding and borders. 4.6 Adding buttons to s Buttons are an effective way to create calls-to-action in your messages. You can add a button to a layout section of your using the Design Editor. Button content is text only and cannot use images. Learn more by watching this video! To add buttons to your 1. With your open, drag the button content to the layout. 2. Click the button content and use the Button panel to style your button and configure the button's link. 3. Click the button text to change it. Use the text toolbar to format the button text Oracle Corporation. All rights reserved 34 of 172

35 Alignment Use the alignment options in the Button panel to align the button to the left, to the right, centered, or the full width of the content block. Text Set the button text by clicking the button on the canvas. You can use the text toolbar to change the font, size, style, and color of the button text. Color Using the Button panel, you can set the button color and the background color of the content block. To change the color of the button text, click the button on the canvas and use the text toolbar to make the change. Linking To set the link for the button, use the Button panel. You can link to: A landing page A file in file storage An external webpage A system action like subscribing to an group or opening the subscription management page A new message Learn more about the link types. Sizing Using the Button panel, you can adjust the size of the button. The following options are available: 2018 Oracle Corporation. All rights reserved 35 of 172

36 Size the button based on the button text. As the button text changes, the size adjusts accordingly. Size the button to fit the entire content block. Rounded edges You can create buttons with rounded edges using the radius settings in the Button panel. By default a button has square edges (0 radius). To make rounded edges, increase the radius setting. The radius can be Padding and borders Adjust the padding and borders around the content block using the options available from the Button panel. You can also adjust the padding of the text within the button. Learn more about padding and borders. 4.7 Adding text to s Use the text content to add copy to your . To add text to your Oracle Corporation. All rights reserved 36 of 172

1. With your email open, drag the text content to the layout. 2. Click the text content block and use the text toolbar and Text panel to change your email copy.

37 1. With your open, drag the text content to the layout. 2. Click the text content block and use the text toolbar and Text panel to change your copy. Text To add text, click the text content block and begin typing. You can use the text toolbar to change the formatting of the text. Linking To add a link, highlight the link text and use the text toolbar buttons. You can link to: A landing page A file in file storage An external webpage 2018 Oracle Corporation. All rights reserved 37 of 172

38 A system action like subscribing to an group or opening the subscription management page A new message Learn more about the link types. You can format the link using the text toolbar or the default style settings for the . Pasting text You can paste text into a text content block using one of the following options: Paste as plain text to remove any rich text formatting from the copy source. Depending on your browser, you can use Ctrl + Shift + V to paste plain text. Paste as rich text to include any formatting from the source. Depending on your browser, you can use Ctrl + V to paste text with formatting. You should review the content pasted to ensure the formatting is correct. Color Adjust the color of the text or the text content block: Set the background color of the text content block using the Text panel. Set the text color using the text toolbar. Apply a highlight color to text using the text toolbar. Padding and borders Adjust the padding and borders around the content block using the options available from the Button panel. Learn more about padding and borders Oracle Corporation. All rights reserved 38 of 172

39 Field merge To add a field merge, use the text toolbar. 4.8 Adding links to s You can add a link to the following content blocks: Image Text Button You can link to: A landing page A file in file storage An external webpage A system action like subscribing to an group or opening the subscription management page A new message Learn more by watching this video! Adding links to text content To add a link to a text content block: 2018 Oracle Corporation. All rights reserved 39 of 172

40 1. Add the text content to your After adding the copy to the text content block, highlight the text that you want to make a link. 3. Click. The Hyperlink panel opens. 4. Add the link details to the Hyperlink panel Adding links to images To add a link to an image: 1. Add the image content to your and add the image. 2. Click the image content block and add the link using the Hyperlink Properties in the Image panel Adding links to buttons To add a link to a button: 1. Add the button content to your Click the button content block and add the link using the Hyperlink Properties in the Button panel Link types The following table describes the types of links you can add to an . Type Landing Page Description Link to an existing landing page in the application. The landing pages that you can link to are available from the hyperlink library. Learn more about the 2018 Oracle Corporation. All rights reserved 40 of 172

41 Type Description Components. Links to landing pages are tracked by default. File in File Storage Link to a file that has been uploaded to the file storage, such as a PDF file. Learn more about Components. Links to files in file storage are tracked by default. Webpage Link to an external web page. These types of links can include field merges. Use the Add tracking for untracked external pages or the Redirect for untracked pages check box to enable tracking on an otherwise untracked website. System Action Link to subscription management or viewing options. Often these links are included in the header or footer, but can be included in the body of the as well. System action links are not tracked. The following system actions are available: Add to Group: Allows the recipient to subscribe to the group for the current . Remove from Group: Allows the recipient to unsubscribe from the group for the current . Send to Subscription List: Sends the recipient to the Subscription Management Page where they can manage all their group subscriptions as well as globally opt-in or opt-out of s from your organization. Send to Subscription Page: Sends the recipient to a page that communicates their subscription status for the group for the current . Subscribe to All: Allows the recipient to globally subscribe to all s. Unsubscribe from All: Allows the recipient to globally subscribe to all s Oracle Corporation. All rights reserved 41 of 172

Type Description View online version: Allows the recipient to open the email in a web browser instead. New Email Message Link to a new email. Enter the recipient's email address. 4.

42 Type Description View online version: Allows the recipient to open the in a web browser instead. New Message Link to a new . Enter the recipient's address. 4.9 Adding dynamic content to s Dynamic content allows you to create content that changes based on specific rules and conditions. For example, you could personalize an with the recipient's sales rep information based on the city, state, country, or region specified in the contact's profile. Dynamic content is reusable content stored in the component library. Learn more about dynamic content Adding dynamic content to an To add dynamic content to your 1. With your open, drag the dynamic content to the layout. 2. Click and locate the dynamic content you want to add Oracle Corporation. All rights reserved 42 of 172

43 3. After you add the dynamic content, click the content block and use the Dynamic Content panel to change the background color, padding, and border of the content block. Click Edit to change the dynamic content itself. Tip: Oracle Eloqua validates that the dynamic content is responsive. If there are issues with responsiveness, a notification appears. Click the notification icon to review the issues. You can edit the dynamic content from the or from the component library. As you make changes, review the responsive validation errors in the rich text editor. indicates that there are no responsive concerns. indicates that there might be responsive issues. Learn some tips on how to keep your responsive. 4. After you save your , you can preview the content using different contacts. Padding and borders Adjust the padding and borders around the content block using the options available from the Dynamic Content panel. Learn more about padding and borders. Background color Set the background color of the content block using the Dynamic Content panel. You can set the color using hexadecimal or RGB values. Text You can format the text contained in a dynamic content in one of two ways: By formatting the dynamic content source. Click the dynamic content block and click Edit in the Dynamic Content panel. See Dynamic Content for more information. By setting style defaults for the . Learn more about setting style defaults. Adding dynamic content to the subject line You can add dynamic content to the subject line of the Oracle Corporation. All rights reserved 43 of 172

To add dynamic content to the subject line: 1. With your email open, click to open the Settings panel. 2. Select Insert > Dynamic Content. 3.

44 To add dynamic content to the subject line: 1. With your open, click to open the Settings panel. 2. Select Insert > Dynamic Content. 3. Search for the dynamic content and then double-click the item you want to add. 4. Add any additional text to the subject line. 5. After you save your , you can preview the subject line using different contacts Adding field merges to s Add field merges to personalize your Oracle Eloqua s using information from contact records, events, or custom objects. For example, use a field merge to add a contact's name to an or to customize links and images. Field merges can be an important part of your organizations personalization strategy. To help develop your strategy, have a look at Personalization: DIY Marketing Success for some ideas. Learn more by watching this video! Adding field merges to an You can add a field merge to text content. To add field merges to your Oracle Corporation. All rights reserved 44 of 172

45 1. Add the text content to your Click the text content block and place your cursor where you want to add the field merge. 3. Click in the text toolbar. 4. Search for the field merge you want to add using the Field Merge Properties panel. 5. Double-click the field merge in the search results to add it to the text content block. Field merges appear with yellow highlighting. 6. After you save your , you can preview the field merge using different contacts. Adding field merges to a URL You can add a field merge to an external link. Note: The Design Editor does not use the <span class="eloqua ">field_merge_ name</span> format for field merges. To add a field merge to a URL in an 1. Add the text content to your After adding the copy to the text content block, highlight the text that you want to make a link. 3. Click. The Hyperlink panel opens. 4. Click the Web Address URL field in the Hyperlink panel and place your cursor where you want to add the field merge. 5. Click Insert > Field Merge and search for the field merge. 6. After you save your , you can test the field merge using different contacts Oracle Corporation. All rights reserved 45 of 172

46 Oracle Eloqua adds the field merge to the URL using a tilde (~) syntax which is HTML-compliant. In the following example, the field merge is part of a query string: foo=~~eloqua..type-- field..syntax--[field_merge_name]~~ The following list describes the field merge tilde syntax: ~~eloqua..type-- field identifies that this is a field merge for an . Do not remove this...syntax--[field_merge_name]~~ identifies the field merge name. Oracle Eloqua converts any spaces or hyphens in the name to underscores (_). Adding field merges to the subject line You can add field merges to the subject line of the . To add field merges to the subject line: 1. With your open, click to open the Settings panel. 2. Select Insert > Field Merge. 3. Search for the field merge and then double-click the item you want to add. Field merges appear with yellow highlighting Oracle Corporation. All rights reserved 46 of 172

4. After you save your email, you can preview the subject line using different contacts. 4.

47 4. After you save your , you can preview the subject line using different contacts Adding headers and footers Add a header to an to provide information about your company, display a logo, link to a website, and more. Headers and footers are reusable content stored in the component library. Learn more about editing headers and footers. To add a header or footer to your 1. With your open, click the header or footer content block. 2. Click or click Replace in the properties panel. Locate the header or footer you want to use. Tip: Oracle Eloqua validates that the header or footer content is responsive. If there are issues with responsiveness, a notification appears. Click the notification icon to review the issues. Learn some tips on how to keep your responsive Oracle Corporation. All rights reserved 47 of 172

48 3. Click Edit in the properties panel to change the content of the header or footer itself. 4. Use the properties panel to change the background color of the content block. Alternatively, you can use the default header and footer associated with the group. See settings for more information. Padding and borders Adjust the padding and borders around the content block using the options available from the properties panel. Learn more about padding and borders. Plain text headers and footers To view the plain text version of the header or footer, click Edit in the properties panel and then click Plain Text Adding shared content to s Shared content is reusable content snippets that you can create once and then reuse in your s. It allows you to "build once, re-use everywhere" for your most valuable common pieces of content. To add shared content to your Oracle Corporation. All rights reserved 48 of 172

1. With your email open, drag the shared content to the layout. 2. Click Browse and locate the shared content you want to add. 3.

49 1. With your open, drag the shared content to the layout. 2. Click Browse and locate the shared content you want to add. 3. After you add the shared content, click the content block and use the Shared Content panel to change the background color, padding, and border. Click Edit to change the shared content itself. Tip: Oracle Eloqua validates that the shared content is responsive. If there are issues with responsiveness, a notification appears. Click the notification icon to review the issues. You can edit the content from the or from the component library. As you make changes, review the responsive validation errors in the rich text editor. indicates that there are no responsive concerns. indicates that there might be responsive issues. Learn some tips on how to keep your responsive. 4. After you save your , you can preview the content using different contacts Oracle Corporation. All rights reserved 49 of 172

50 Padding and borders Adjust the padding and borders around the content block using the options available from the Shared Content panel. Learn more about padding and borders. Background color Set the background color of the content block using the Shared Content panel. You can set the color using hexadecimal or RGB values. Text You can format the text contained in a shared content in one of two ways: By formatting the shared content source. Click the shared content block and click Edit in the Shared Content panel. By setting style defaults for the . Learn more about setting style defaults Adding cloud content to s Cloud content is content provided by an external service. Cloud content apps must be installed by your administrator. To add cloud content to your Oracle Corporation. All rights reserved 50 of 172

1. With your email open, drag the cloud content to the layout. 2. Click Browse and locate the cloud content you want to add. 3.

51 1. With your open, drag the cloud content to the layout. 2. Click Browse and locate the cloud content you want to add. 3. After you add the cloud content, click the content block and use the Cloud Content panel to configure it. Tip: Oracle Eloqua cannot validate whether the cloud content is responsive and will always notify you about possible issues. You should preview and test the cloud content before sending the After you save your , you can preview the content. Padding and borders Adjust the padding and borders around the content block using the options available from the Cloud Content panel. Learn more about padding and borders. Background color Set the background color of the content block using the Cloud Content panel. You can set the color using hexadecimal or RGB values Oracle Corporation. All rights reserved 51 of 172

4.14 Adding signatures to your email Signatures allow you to add personalized sender information to an email.

52 4.14 Adding signatures to your Signatures allow you to add personalized sender information to an . Each salesperson can include his or her picture, signature, personal message and contact information in the . Signature layouts are reusable and stored in the component library. To add signatures to your 1. With your open, drag the signature content to the layout. 2. Click Browse and locate the signature layout you want to add. 3. After you add the signature layout, click the content block and use the Signature panel to change the background color, padding, and border of the content block. Click Edit to change the content of the signature, or Replace to locate a different signature. Tip: Oracle Eloqua validates that the signature is responsive. If there are issues with responsiveness, a notification appears. Click the notification icon to review the 2018 Oracle Corporation. All rights reserved 52 of 172

53 issues. You can edit the content from the or from the component library. As you make changes, review the responsive validation errors in the rich text editor. indicates that there are no responsive concerns. indicates that there might be responsive issues. Learn some tips on how to keep your responsive. Color Using the Signature panel, you can change the background color of the signature content block. You can set the color using hexadecimal or RGB values. Padding and borders Adjust the padding and borders around the content block using the options available from the Signature panel. Learn more about padding and borders Adding dividers and spacers to s A divider is a horizontal line which can be added to an between other content blocks. A spacer is used to increase the blank space between other content blocks. To add dividers and spacers to your Oracle Corporation. All rights reserved 53 of 172

1. With your email open, drag the divider or spacer content to the layout. 2.

54 1. With your open, drag the divider or spacer content to the layout. 2. Click the divider or spacer content block and use the Divider or Spacer panel to configure the settings and style of your divider or spacer. Line style Adjust the line style or thickness of your divider in the Divider panel. You can also customize the line's color. Color To configure the color of your divider or spacer, use the Divider or Spacer panel. You can set the color using hexadecimal or RGB values. Size Adjust the size of your spacer in pixels in the Spacer panel. Padding and borders Adjust the padding and borders around the content block using the options available from the Spacer or Divider panel. Learn more about padding and borders Oracle Corporation. All rights reserved 54 of 172

4.16 Changing the background color of emails There are different areas where you can change the background color of your email. You can set the color using hexadecimal or RGB values.

55 4.16 Changing the background color of s There are different areas where you can change the background color of your . You can set the color using hexadecimal or RGB values. background: Change the background color of the area outside of the canvas. Canvas: Change the background color of the canvas. This is the area that contains layout and content blocks. Layout: Change the background of a layout. Content block: Change the background color of content blocks. To change the background of a layout or content block: 1. With your open, click the layout or content block you want to change. 2. Change the background color using the panel settings. To change the canvas background color or background color: 2018 Oracle Corporation. All rights reserved 55 of 172

56 1. With your open, click. 2. Change the Canvas Color or Background Color setting in the Style panel Changing the default font, color, padding, and border settings Using the Design Editor, you can change some of the default styles of an using the Settings panel. Default style settings include: Color: Choose the background color and canvas color. Learn more about these background settings. Font: Choose the default font and font color of copy. Hyperlink: Choose the default color of links. If you need to, you can customize the background color, font, and hyperlink color of individual content blocks. To change the default style settings: 1. With your open, click. 2. Change the settings in the Style panel Oracle Corporation. All rights reserved 56 of 172

57 5 HTML s Oracle Eloqua supports creating s using HTML code. Using the Source Editor you can create an with a combination of HTML code and the standard Oracle Eloqua elements such as images, signatures, dynamically populated fields, and so on. 5.1 Creating s using the Source Editor With Oracle Eloqua, you can use the Source Editor to create dynamic and effective HTML s using a combination of code, and the standard Oracle Eloqua elements such as images, signatures, dynamically populated fields, and so on. To create a new HTML Oracle Corporation. All rights reserved 57 of 172

58 1. Navigate to Assets, then click s. 2. Click Create an Double-click the Blank HTML template or select your own template. 4. Click Actions, then click Settings. 5. Configure the settings. 6. Add the content of the . Learn more about HTML code requirements, editor components, and editing HTML s. 7. Click Save when you are done. 8. Preview and test your before adding it to a campaign. 5.2 Using the Source Editor You can use the Source Editor to modify and customize an HTML whether you have HTML knowledge or not. Adjust the layout for the preview and HTML panes The buttons at the top of the editor allow you to toggle between a vertical or horizontal view Oracle Corporation. All rights reserved 58 of 172

You can adjust the size of the panes. Depending on the chosen layout view, drag the pane divider up and down (for vertical view) or left and right (for horizontal view).

59 You can adjust the size of the panes. Depending on the chosen layout view, drag the pane divider up and down (for vertical view) or left and right (for horizontal view). Working with content in the Source Editor Modify and customize the content in the using one of the following methods: 2018 Oracle Corporation. All rights reserved 59 of 172

60 Enter code directly into the HTML pane: Type HTML code directly into the HTML pane. You can use standard keyboard shortcuts in the HTML pane. Drag Oracle Eloqua components to the HTML pane: Use the icons in the left pane to add Oracle Eloqua components to your . Learn more about components. After releasing the component, it is converted to code. The preview pane reflects the change in the code. To delete code you have added using the method above, highlight the code and press Delete on your keyboard. You can use standard keyboard shortcuts to cut, copy, and paste or use your browser's Edit menu). You can also organize the code with formatting. Learn more. Note: Text boxes cannot be added using the drag-and-drop method above. To add text to your , you must manually enter the HTML. Use keyboard shortcuts: You can use standard keyboard shortcuts in the HTML pane to cut, copy, and paste code Oracle Corporation. All rights reserved 60 of 172

61 Edit elements in the preview pane: As you move your mouse over the elements (sections) in the preview panel, some elements can be edited directly. If the section is editable, it is highlighted with a blue background and dashed border. Double-click a highlighted section to edit it using the Eloqua editor tools. When you are done editing, click outside of the area and the source code is immediately updated. Note: The only sections that can be edited this way are ones that have a <table> or <div> tag in the HTML source code. No other sections can be modified in the preview pane. However, modifications, according to the stylesheet that has been applied to your asset, can always be made in the source code. Limitations and known issues You cannot group or lock objects in the Source Editor, since the right-click functionality is disabled. However, in edit mode, you can make other changes using the Tools panel. Modifying content in the live preview pane does not automatically move to the relevant section in the HTML pane. You cannot edit the source code of dynamic content, shared content, and signature layouts using the HTML pane. To make changes, use the live preview pane Oracle Corporation. All rights reserved 61 of 172

5.3 Responsive HTML email templates The Design Editor provides various layouts that you can use to build a fully responsive email. However, you can continue to use the responsive HTML templates.

62 5.3 Responsive HTML templates The Design Editor provides various layouts that you can use to build a fully responsive . However, you can continue to use the responsive HTML templates. Responsive HTML templates are available from the Template Chooser in the Mobile Templates folder. Note: The responsive HTML templates rely on CSS media queries. Deleting these from the template will remove the responsive nature of the . The following describes the responsive HTML templates: Responsive 2-Column Split Header: This template contains a two-column header (the company logo placeholder on the left and a placeholder for other content on the right, 180x50 px). The body of the is also divided into two columns. The content within the column sections can be modified when creating your Oracle Corporation. All rights reserved 62 of 172

63 Responsive Multi-Column Top Story: This template is similar to the 2-Column Split Header template, except for the heading which is shown in a single column of 320 x 60 px size Oracle Corporation. All rights reserved 63 of 172

Responsive 1-Column with Callout: This template is geared towards smaller resolution email clients (600 px or lower).

64 Responsive 1-Column with Callout: This template is geared towards smaller resolution clients (600 px or lower). Within the template body there are specific guidelines for what codes and tags to use when adding your content. Example: In order to ensure that s viewed in Microsoft Outlook are rendered properly, do not use paragraph tags, only "<br>". It is important to follow the rules provided in order to ensure that your s render properly in various clients Oracle Corporation. All rights reserved 64 of 172

This template also includes a placeholder for a callout. In the example below, there is a section that provides information (and perhaps a calendar callout) for an event.

65 This template also includes a placeholder for a callout. In the example below, there is a section that provides information (and perhaps a calendar callout) for an event. You can customize this section by adding the dates, names and other pertinent information for your campaign. Responsive 2-Column: Finally, the Responsive 2-Column template is used for creating an containing text and images divided into a two-column arrangement Oracle Corporation. All rights reserved 65 of 172

5.4 Editing HTML emails using the Source Editor After you create an HTML email or upload an email using the HTML upload wizard, you can edit the contents of the email in the Source Editor.

66 5.4 Editing HTML s using the Source Editor After you create an HTML or upload an using the HTML upload wizard, you can edit the contents of the in the Source Editor. You can use the editor to drag and drop elements into the code or change the code directly. Note: You cannot edit HTML s using the Design Editor or Classic Design Editor. To edit an in the Source Editor: 1. With the opened in the Source Editor, click one of the page view buttons in the upper righthand corner of the canvas, the HTML pane opens. You can choose to set the pane to the right, or along the bottom of the screen, this pane gives you access to the code for the that you are editing Oracle Corporation. All rights reserved 66 of 172

2. Add or edit the email using one of the following methods: Type HTML code directly into the HTML panel. You can use standard keyboard shortcuts in the HTML panel.

After the element is released, it is converted to code and the preview pane reflects the change in the HTML code.

67 2. Add or edit the using one of the following methods: Type HTML code directly into the HTML panel. You can use standard keyboard shortcuts in the HTML panel. Click one of the component icons on the left-side menu, locate the element that you want to add, then drag-and-drop the element into the code at the desired location on the code panel. After the element is released, it is converted to code and the preview pane reflects the change in the HTML code. Note: If you use dynamic content, shared content, or signature layouts in your HTML , the source code that displays for this content is limited. You cannot edit this content (for example, its dimensions) directly via the source code editor. Instead, right-click the content on the left design panel, click Edit, and then edit that 2018 Oracle Corporation. All rights reserved 67 of 172

68 content in its respective editor. Learn more about editing dynamic content, shared content, and signature layouts. 3. Click Save. 5.5 Uploading HTML s or templates You can upload an HTML file or a ZIP file that contains your HTML as well as any associated content (images). If you have created an outside of Oracle Eloqua using HTML, you can upload the file to Oracle Eloqua then edit the content in the Source Editor. Before you begin: Make sure your code adheres to the code requirements for HTML uploads. Do not use JavaScript. It is not supported on most clients and Oracle Eloqua will prevent uploading HTML s that contain <script> tags. You can upload an HTML file or a ZIP file. If you upload a ZIP, Oracle Eloqua will extract the files during the upload process. The maximum file size you can upload is 2.5 megabytes. To create new s or templates using the HTML upload wizard: 1. Navigate to Assets, then click s. 2. Click Upload an Oracle Corporation. All rights reserved 68 of 172

Review the list of images and other files and

69 3. Choose what you want to upload. 4. Click and browse to the HTML or ZIP file you want to upload. The upload wizard continues to the next step. 5. Review the list of images and other files and choose to either use existing files or upload new ones Oracle Corporation. All rights reserved 69 of 172

Upload New Image: Choose this option if the image is not in the library. Click Upload New and upload the image. Once uploaded, a thumbnail of the image is shown.

70 Choose one of the options listed beside each image: Use Suggested Image: Choose this option if the image is already in the image library. If an image is available that matches the title of the image file in the HTML code, the application will automatically suggest that file as the correct mapping. Upload New Image: Choose this option if the image is not in the library. Click Upload New and upload the image. Once uploaded, a thumbnail of the image is shown. Do Nothing: Choose this option if you do not wish to change the image shown in the thumbnail. When you are finished, click Next Step. 6. In the Process Links step, all hyperlinks in the uploaded are listed. If you want to track these hyperlinks and ensure that clickthroughs are reported in Oracle Eloqua, enable the Track Link check box next to each hyperlink. If you wish to track visits to all links in the , enable the Track All button in the upper-left hand corner. Repeat as required, then click Next Step. 7. In the Finish step of the upload wizard, name your HTML document and select the destination 2018 Oracle Corporation. All rights reserved 70 of 172

71 folder where you want it to be stored. This is an optional step, the location can be changed at a later time if required. If you chose to upload an , there is a field on this screen in which you can specify the group. If you do not specify a group here, you will be required to do it later before the can be sent. If you are uploading a template, there will not be an groups option. Instead, you will see a description field, in which you can provide details about the . You can also choose an image to represent this template in the Template Chooser. Select the Use Thumbnail check box if you want a thumbnail image of your template to be shown in the Template Chooser. If you clear this check box, you are presented with the option 2018 Oracle Corporation. All rights reserved 71 of 172

72 to select either a generic (blue) icon, or by clicking Change Icon, you can choose one of the available icon designs shown below. 8. Click Finish to complete the upload process. The upload wizard closes and the Source Editor opens. Here you can perform any additional editing and styling if required. Learn more about the editing HTML s using the Source Editor. 9. Click Save. 5.6 HTML code requirements In order for your HTML to render as expected in Oracle Eloqua and across browsers and clients, use the guidelines below when working with HTML in an . HTML recommendations Always declare the DOCTYPE to ensure the best possible rendering of s across browsers. The DOCTYPE for HTML is <!DOCTYPE html>. For example, this declares the document to be XHTML 1.0 Strict. <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" " Write HTML code that is standards compliant. For example, be sure to nest and close elements correctly, use the correct document structure (using the <html>, <head>, <body> tags), and use lowercase element names, attributes, and values. There are various tools and browser plug-ins that can help you validate your HTML code. For example, the W3C provides the free W3C Markup Validation Service. Use of tables is encouraged for more complicated layouts. Using the <div> tag for complex layouts will not work on many clients. When creating tables, be sure to use the correct HTML code structure using the tags <table>, <tr>, and <td>. Also be aware that nesting tables with fixed widths might cause your to display unexpectedly across different screen sizes. Be sure to test your across browsers and screen sizes Oracle Corporation. All rights reserved 72 of 172

73 Recognize that many clients block images by default. Because of this, include the alt attribute in your image tag. This will be displayed instead of the image if the client blocks the image. <img height="390" width="580" src="your-image.jpg" alt="this is the text that will display" /> Use absolute paths to reference images, stylesheets, and so on. Do not use relative references. For files in the component library, you can get the absolute path after you upload the files. You can include animated GIFs and videos in your s. Here is how Litmus describes how to code video background in . Be aware of reserved characters like <, >, and &. These characters make up the HTML language. If you want them to appear in the content of your , you must use the entity name or number instead. For example <, >, and &. You cannot edit dynamic content, shared content, and signature layouts in the HTML source code editor. You must use design panel of the editor to edit these types of content. For more information on these types of content, see Components. Do not use <html>, <head>, or <body> tags within a text or shared content section. This can create HTML code in the final that is not standards compliant. Avoid using JavaScript. Most clients do not support it for security reasons and Oracle Eloqua might give you an error if you try to use <script> tags. Avoid the use of elements like <iframe> or <form> in your s. These are not supported by most clients and are often blocked for security reasons. Oracle Eloqua might give you errors if you try to use these tags in your HTML code CSS recommendations Support for CSS properties varies across clients. Use a CSS compatibility chart to validate what is supported. Do not target the <body> tag with CSS Oracle Corporation. All rights reserved 73 of 172

74 Oracle Eloqua uses CSS to style the code in the Source Editor. Because of this, if you use CSS class names that are also used by the editor, your might not display as expected. To help avoid this CSS conflict, avoid using the following class names in your HTML code:.body.elq-form.elq-form-ce.elq-responsive.hidden-border.inline-styled-view.main.overlays-active.sc-container-view.sc-view.sc-view.static-layout.sc-view-overflow Positioning like top, bottom, relative, absolute may not display as expected across clients. Use tables as a more reliable way to position elements of your . For proper rendering across different browsers, ensure compatibility with the following basic Oracle Eloqua CSS reset included in the application: html { color:#000; background:#fff; } body,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,code, form,fieldset,legend,input,button,textarea,p,blockquote,th,td { 2018 Oracle Corporation. All rights reserved 74 of 172

75 margin:0;padding:0; } table { border-collapse:collapse; borderspacing:0; } fieldset,img { border:0; } address,caption,cite,code,dfn,em,strong,th,var,optgroup { font-style:inherit; font-weight:inherit; } del,ins { text-decoration:none; } caption,th { text-align:left; } input,button,textarea,select,optgroup,option { font-family:inherit; font-size:inherit; font-style:inherit; font-weight:inherit; } input,button,textarea,select { font-size:100%; } 2018 Oracle Corporation. All rights reserved 75 of 172

76 5.7 Formatting HTML code in the Source Editor You can format crowded and hard-to-read HTML code using the Auto-Format Selection feature. This feature formats your code with standard indentations and other mechanisms to make the code easier to read and modify. To auto-format the HTML in an asset editor: 1. Open the in the Source Editor. 2. In the Source Editor, highlight the code you want to format. 3. Click Actions, then click Auto-Format Selection. The selected code will be formatted Oracle Corporation. All rights reserved 76 of 172

77 5.8 Updating images in s using the Source Editor Using the Source Editor, you can replace images in HTML s with updated versions. You can also add new images before or after existing images. Note: If the new image is the same dimensions and aspect ratio as the original, it will simply replace the original Image. If the new image is the same dimensions but different aspect ratio, the new image will be scaled to match the original aspect ratio. If the new image is different dimensions and different aspect ratio, the new image will replace the original one and it is up to you to re-size as desired. To update an existing image with a new one: 1. Open the in the Source Editor. 2. In the Source Editor, click the image you want to update. 3. Click Image in the toolbar Oracle Corporation. All rights reserved 77 of 172

4. Locate the new image in theimage Browser, scroll through the thumbnails until you locate the desired image, type the name in the search field, or click Upload to upload a new image. 5.

Select an option in the Place Image dialog box. You have the following options: Insert Before: The new image is added to the left of (or above) the original.

78 4. Locate the new image in theimage Browser, scroll through the thumbnails until you locate the desired image, type the name in the search field, or click Upload to upload a new image. 5. Left-click and drag the new image over the one that you want to replace until the original image is highlighted with a dashed border, then release the mouse button. 6. Select an option in the Place Image dialog box. You have the following options: Insert Before: The new image is added to the left of (or above) the original. Insert After: The new image is added to the right of (or below) the original. Replace: The original image is removed and replaced with the new image. 7. Select Replace, then click Place Oracle Corporation. All rights reserved 78 of 172

79 6 Classic Design Editor The Classic Design Editor is a WYSIWYG editor you can use to build s. Learn more about the editors. 6.1 Creating new s using the Classic Design Editor Using the Classic Design Editor, you can add elements using the graphical user interface. To create a new using the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Click Create an Oracle Corporation. All rights reserved 79 of 172

3. Double-click the Blank Email template or select your own template. 4. Click Actions, then click Settings. Configure the email settings. 5. Edit the content of the email as needed.

80 3. Double-click the Blank template or select your own template. 4. Click Actions, then click Settings. Configure the settings. 5. Edit the content of the as needed. Learn more about the editor components. 6. Click Save when you are done. The is created, and the file is saved. You can also save the you have created as a template that can be reused at a later time Oracle Corporation. All rights reserved 80 of 172

81 6.2 Classic Design Editor and Source Editor components The Classic Design Editor and Source Editor provide components to build your . To learn more about the Design Editor, see authoring. The following table describes the components of these editors. Component Description Image: Add images to your . Click the icon to open the Image Browser, then drag-and-drop an image from the browser onto the canvas. Learn more about adding images to s. Text: Add text boxes to your . This applies to the Classic Design Editor only. Click the icon to add a text box to your , then double-click in the box to edit the content. Learn more about adding text boxes to s. Field Merge: Add a field merge to your . Field merges personalize s by drawing information from specified fields in contact profiles. Click the icon to open the Field Merge Browser, select the text that you want to convert to a field merge, then double-click on the field name in the browser. Learn more about adding field merges to s Hyperlink: Add a link to your . You can enable text or images as hyperlinks, you can then configure the link in a number of different ways. A hyperlink can route your clients to a landing page, a file, a web page, a system action, or a pre-addressed that they can fill out and send. Select text or an image and click the Hyperlink icon, select the check box next to Enable as Hyperlink then configure the link as needed. Learn more about adding hyperlinks to s. Signature: Add a signature to your , this can be a standard signature layout that populates with specific sender information Oracle Corporation. All rights reserved 81 of 172

82 Component Description Click the icon to open the Signature Browser, then drag-and-drop a signature from the browser onto the canvas. Learn more about signature layouts and signature rules. Shared Content: This component allows you to add shared content to your , this is content that can be reused in multiple Oracle Eloqua assets. Click the icon to open the Shared Content Browser, then drag-and-drop shared content from the browser onto the canvas. Learn more about shared content. Dynamic Content: This component allows you to configure your to substitute different content depending on specific rules and conditions. Example: You could create a rule to decide which salesperson will appear as the sender of an based on the city, state, country, or region specified in the contact's profile. Click the icon to open the Dynamic Content Browser, then drag-and-drop the content from the browser onto the canvas. The Responsive Vertical Resizing option dynamically resizes s built in the Editor based on the content populated in the (e.g. cloud content, dynamic content, shared content). This prevents content from being cut off when a recipient's content is larger than the container originally configured in the editor and renders a more mobile-friendly version. Learn more about dynamic content. Cloud Content: Cloud content is content that is provided by an external service. (Cloud content can be added to the browser from Apps in the Setting area of Oracle Eloqua.) Click the icon to open the Cloud Content browser, then drag-and-drop the service that you want to add from the browser onto the canvas. If the service needs to be configured, double-click the icon on the canvas, the Cloud Content Configuration window opens. Enter the required details then click Save Oracle Corporation. All rights reserved 82 of 172

83 Component Description Note: If you attempt to save the with AppCloud services which are not fully configured, you will be prompted to complete the configurations before you can proceed. The Responsive Vertical Resizing option dynamically resizes s built in the Editor based on the content populated in the (e.g. cloud content, dynamic content, shared content). This prevents content from being cut off when a recipient's content is larger than the container originally configured in the editor and renders a more mobile-friendly version. Tools: Click this icon to open the Tools window. This component allows you to access settings related to component you are working with, or to change the overall settings (like page size, alignment, etc.). If you are using the Classic Design Editor, this component also allows you to access code snippets. Mobile View: Click to view the canvas in a mobile view. This applies to the HTML editor only. To preview your finished on various devices, see Previewing s 6.3 Adding borders to images using the Classic Design Editor Adding a border to an image in an can help the image stand out, it can draw a viewers attention to the image and set it apart from the other elements in the . In order to add a border to an image, you must first place the image inside a text box. The steps below outline how to add an image to a text box, then how to add and format a border around the image. To add a border to an image using the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Click Text on the left-side menu. A text box opens in the editor canvas Oracle Corporation. All rights reserved 83 of 172

84 4. Double-click in the text box to enter editing mode for that particular text box. 5. Click Image on the left-side menu. The Image Browser opens. 6. Locate (or upload) the image you wish to add to the by typing the first few letters of the name, or scrolling through the thumbnails. With the text box selected, double-click on the image to add it to the text box. 7. Click on the text box to select the image that you added, then right-click and select Format Text. The Text Tools window opens. 8. Click the button to open the Style Tools tab. 9. Select the type of border that you want to add from the Borders drop-down list. You can then customize the border as needed, you can modify: Color: Click in the black box below the Borders list to change the color of the border. The color chooser opens. Use the slider to choose the color, then click on the tile to choose the shade. If you know the ASCII code for the specific color, you can enter it here as well. Border Thickness: Change the value in the box next to px from 2 (the default) to a number of your choosing depending on the desired thickness. You can also select which edges of the border will have these settings applied to them by clicking the check box next to each edge (left, right, top, or bottom) in the Style Tools window Oracle Corporation. All rights reserved 84 of 172

85 Padding: The padding value controls how much space there is between the image and the edges of the border. In the Padding section, enter a value in the px box for each side of the border. You can enter a different number for each side of the border, and the padding for that side is adjusted accordingly. 10. Click the X in the upper left-hand corner to close the window. 11. Click Save in the upper right-hand corner of the canvas to save the changes. 6.4 Adding headers to Classic Design Editor s You can add a header to an to provide information about the company, display a logo, link to a website, and more. Learn more about headers. To add an header to an using the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Double-click at the top of the where it reads, Double-click to select an header. If there is already a header, double-click on it to choose a different header. The Header Chooser opens. 4. Select a header in the chooser window, then click Choose, the selected header is inserted in the Click Save in the upper right-hand corner of the canvas to save the with the header. Note: Headers are designed as reusable content, so they are not edited through the editor. Learn more about editing headers Oracle Corporation. All rights reserved 85 of 172

86 6.5 Adding footers to Classic Design Editor s You can add a footer to the bottom of an , this section can provide additional information and links for your recipients. Learn more about footers. To add a footer to an using the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Double-click at the bottom of the where it reads, Double-click to select an footer. If there is already a footer, double-click on it to choose a different footer. The Footer Chooser opens. 4. Select a footer in the chooser window, then click Choose, the selected footer is inserted in the Click Save in the upper-right corner to save the with the footer. Note: Footers are designed as reusable content, so they are not edited through the editor. Learn more about editing footers. 6.6 Adding field merges to Classic Design Editor s Add field merges to personalize your s using information from contact records, events, or custom objects. For example, use a field merge to add a contact's name to an or to customize links and images. Field merges can be an important part of your organizations personalization strategy. If you don't have a strategy yet, have a look at the resources on the Personalization: DIY Marketing Success page. You can add field merges using any of the editors Oracle Corporation. All rights reserved 86 of 172

87 Before you begin: Field merges are maintained in the component library. You can create field merges while you're working on an , but it is best to plan your field merges, and then create and organize them using the component library. All field merges are HTML encoded by default. This may impact how data from contact records is displayed within your assets. For more information, see Query string validation or contact My Oracle Support ( for instructions on how to work with encoding on field merge values. To add a field merge to an Classic Design Editor or Source Editor: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Place your cursor in the location you want to add your field merge. 4. Click and double-click the field merge. Oracle Eloqua highlights field merges so that you can easily identify them Oracle Corporation. All rights reserved 87 of 172

88 5. Test your field merges by previewing the . After you finish: Oracle Eloqua converts any spaces or hyphens in the name of the field merge to underscores (_). Only alphanumeric characters (A-Z, 0-9) appear in the field merge. For example, the field merge First Name would appear as First_Name in the editor. If the field merge added to your doesn't have exactly the same name as what you saw in the chooser window, this is probably because the field merge was renamed at some point. The original name still appears in the chooser window. If you are familiar with HTML code or you are using the Source Editor, you may notice that Oracle Eloqua inserts the field merge using the following syntax <span class="eloqua ">field_merge_name</span>. Oracle Eloqua requires the class attribute to identify the field merge. Do not remove it. In the following cases, Oracle Eloqua converts the <span> syntax mentioned above to an HTML-compliant syntax using tilde (~) characters: If you add the field merge to part of a URL's query parameters: <a href=" class=eloqua >field_merge_ name</span>">call to action</a> If you add the field merge to an image path: <img src=" class=eloqua >field_merge_ name</span>"> or <img src="<span class=eloqua > _ Address1</span>"> The field merge is not converted to an HTML-compliant syntax if the field merge is a link's URL path (for example, <a href="<span class=eloqua >field_merge_ name</span>">call to action</a> ). Click to view sample HTML-compliant syntax with tilde (~) characters In the following example, the field merge called Field_merge_name was added to a link. Upon saving the , Oracle Eloqua converted the field merge as follows: 2018 Oracle Corporation. All rights reserved 88 of 172

89 <a href=" Field_merge_name..innerText--Field_merge_name..encodeFor-- url~~&elqtrackid=3a8fd0b7932a4476bed4c5897a7d0148">call to action</a> The field merge is contained within the tilde (~) characters: eloqua..type-- field identifies that this is a the field merge for Oracle Eloqua. Do not remove this syntax. syntax--field_merge_name..innertext--field_merge_name identifies the field merge name. encodefor--url identifies that the field merge should be URL encoded. This is only required when the field merge is part of a link. It does not apply if you use the field in an image path. 6.7 Adding hyperlinks to Classic Design Editor s Oracle Eloqua allows you to enable text or images as hyperlinks, you can then configure the link in a number of different ways. A hyperlink can route your clients to a landing page, a file, a web page, a system action, or a pre-addressed that they can fill out and send. To add a hyperlink to an using the Classic Design Editor: 2018 Oracle Corporation. All rights reserved 89 of 172

90 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Open the Tools window and click the Hyperlink tab. 4. Select the Enable as Hyperlink check box. 5. Choose one of the following options from the Link Type drop-down list Landing Page: Link to an existing landing page in the application. Click the file icon next to the landing page address line, the Landing Page Hyperlink Chooser opens. Select a landing page then click Choose. Note: There is no tracking option for this type of hyperlink. File in File Storage: Link to a file in the file storage area in the application, such as a PDF file. Click the file icon next to the File field, the File Storage Chooser opens. Select a file to use then click Choose. Webpage: Link to a company or external web page. Enter the URL of the web page in the URL field. Click the Redirect (for untracked pages) check box to enable tracking on an otherwise untracked website. Note: The URL entered above will change to reflect the tracking function. System Action: Create a link associated with subscription management or viewing options. Often these links are included in the header or footer, but can be included in the body of the as well. The following system actions are available: Add to Group: Allows the recipient to subscribe to the group for the current . Remove from Group: Allows the recipient to unsubscribe from the group for the current Oracle Corporation. All rights reserved 90 of 172

91 Send to Subscription List: Sends the recipient to the Subscription Management Page where they can manage all their group subscriptions as well as globally opt-in or opt-out of s from your organization. Send to Subscription Page: Sends the recipient to a page that communicates their subscription status for the group for the current . Subscribe to All: Allows the recipient to globally subscribe to all s. Unsubscribe from All: Allows the recipient to globally subscribe to all s. View online version: Allows the recipient to open the in a web browser instead. Note: There is no tracking option for this type of hyperlink. New Message: Link to a new . Enter the To: address. Note: There is no tracking option for this type of hyperlink. 6. In the Link Hover Text field, enter the text that you want the recipient to see when they hover over the hyperlink with their mouse. 7. Click the X in the upper left-hand corner of the Hyperlinks Tools window to close it. 8. Click Save to save your changes. 6.8 Adding images to Classic Design Editor s When creating an in Oracle Eloqua you have the option to add images, doing so can make your s more visually interesting, and adding logos and consistent visuals can help with brand recognition. You can also include Al text for an image, Al text is useful if users have images disabled in their client, or if their device or client is unable to display the image (for example, if they are viewing the on a computer with a slow connection) Oracle Corporation. All rights reserved 91 of 172

To add an image to an email using the Classic Design Editor: 1. Navigate to Assets, then click Emails. 2. Open an existing email, or create a new one. 3. Click Image on the left-side menu.

92 To add an image to an using the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Click Image on the left-side menu. The Image Browser opens. 4. Locate (or upload) the image you wish to add to the by typing the first few letters of the file name, or by scrolling through the thumbnails. Double-click on the image to add it to the , or drag-and-drop the image from the browser onto the canvas. If you want to add a border, see adding borders to images in s. 5. Double-click the image on the canvas to open the Al tag window, enter the text that you want the client to see if the image cannot be displayed Oracle Corporation. All rights reserved 92 of 172

When the email is rendered, the client can see the Al text when they hover their mouse over the image. Click outside the Alt window when you done. 6.

9 Updating images in Classic Design Editor emails Images can be replaced in emails and landing pages from the Classic Design Editor.

93 When the is rendered, the client can see the Al text when they hover their mouse over the image. Click outside the Alt window when you done. 6. Click Save in the upper right-hand corner of the canvas to save the changes. 6.9 Updating images in Classic Design Editor s Images can be replaced in s and landing pages from the Classic Design Editor. Note: If the new image is the same dimensions and aspect ratio as the original, it will simply replace the original Image. If the new image is the same dimensions but different aspect ratio, the new image will be scaled to match the original aspect ratio. If the new image is different dimensions and different aspect ratio, the new image will replace the original one and it is up to you to re-size as desired. To update an existing image with a new one: 2018 Oracle Corporation. All rights reserved 93 of 172

1. Open the email in the Classic Design Editor. 2. Click on the image you want to update. 3. Click Image on the toolbar. 4. Locate the new image in the Image Browser.

Drag the new image over the one that you want to replace until the original image is highlighted with a light blue border, then release image into place. 6.

94 1. Open the in the Classic Design Editor. 2. Click on the image you want to update. 3. Click Image on the toolbar. 4. Locate the new image in the Image Browser. Scroll through the thumbnails until you locate the desired image, type the name in the Search field, or click Upload to upload a new image. 5. Drag the new image over the one that you want to replace until the original image is highlighted with a light blue border, then release image into place. 6. Click Replace to remove the original image and replace it with the new image. Alternatively, click Add to add the new image to the canvas without replacing the original Oracle Corporation. All rights reserved 94 of 172

6.10 Adding text boxes to Classic Design Editor emails If you want to add text to an email in Oracle Eloqua, you can do so by adding a text box to the email canvas.

95 6.10 Adding text boxes to Classic Design Editor s If you want to add text to an in Oracle Eloqua, you can do so by adding a text box to the canvas. These text boxes can then be formatted and positioned as needed. To add a text box to an using the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Click Text on the left-side menu. A text box opens in the editor canvas. 4. Double-click in the text box to enter editing mode for that particular text box. 5. Enter your own text in place of the existing content. 6. Right-click in the text box and select Format Text, or highlight the text and click Tools on the left-side menu. The Tools window opens. This window has six different tabs that give you a number of different customization options. Learn more about customizing text boxes Oracle Corporation. All rights reserved 95 of 172

7. Click the X in the upper-left corner of the Tools window when you are done. 8. It is also possible to edit the contents of a text box directly in the source (HTML) code.

96 7. Click the X in the upper-left corner of the Tools window when you are done. 8. It is also possible to edit the contents of a text box directly in the source (HTML) code. To edit the source code of a text box: i. Right-click on the text box and select Edit Source. ii. Enter text and formatting code as needed. Content created in this editor is checked against a whitelist of permissible HTML tags and attributes. If you attempt to save an containing a text box with prohibited (blacklisted) tags or attributes, Oracle Eloqua will display a validation error and you will not be able to save your landing page until you remove them. Note: Content created in this editor is checked against a whitelist of permissible HTML tags and attributes. If you enter prohibited (blacklisted) tags or attributes, Oracle Eloqua displays a validation error and you will not be able to save your until you resolve the issues. Some of the prohibited tags include: custom HTML elements, custom HTML attributes, script tags, and style tags. 9. Click Save to save your changes Oracle Corporation. All rights reserved 96 of 172

97 6.11 Copying objects using the Classic Design Editor You copy and paste objects in the editor using standard keyboard shortcuts. This can save you time if you want to reuse elements in your . Note: You cannot copy and paste a grouped object. To copy a grouped object, you must ungroup the elements, then copy and paste the objects individually. After pasting the objects, you can then regroup the originals, as well as the copies. Learn more about grouping objects in s. To copy an object in the Classic Design Editor: 1. Navigate to Assets, then click s. 2. Click the object that you want to copy, then press Ctrl+C to copy the item to your clipboard. 3. Press Ctrl+V to paste a copy of the object in the . The copy is initially pasted on top of the original, but you can drag-and-drop it to any location on the canvas. 4. Click Save in the upper-right corner of the canvas to save your changes Customizing images and text boxes in Classic Design Editor s After you add a text box or an image to a Classic Design Editor , the element can be customized by right-clicking the element, or using the Tools window Tools window options Click on the image or highlight the text that you want to edit, then click the Tools icon on the left-side menu, the Toolswindow opens. This window has six different tabs (outlined below), that give you a 2018 Oracle Corporation. All rights reserved 97 of 172

98 number of different customization options. Text Tools Click the button to open the Text Tools tab. You can edit a text box in the following ways: Change the font family: Click the Family drop-down list to display the list of available font families. Click on the desired font family to select it. Change the text size: Highlight the text then click the Sizedrop-down list and select the size (in pixels) that you want to make the text. Only the text that you have highlighted is affected by this setting. Change the decoration (style) of the text: Highlight the text then click one or more of the buttons to change it to bold, italic, or underlined. Change the color of the text: Highlight the text that you want to edit, then click in the Color box. The color chooser opens. Select a color using the slider bar, then click on the color tile to select the shade that you want to use. Click outside the window to close the chooser. You can add highlighting to the text by once more selecting the appropriate text, clicking in the Highlight box and using the same steps as above to select a color Oracle Corporation. All rights reserved 98 of 172

99 Note: If you know the hexadecimal code for the color you wish to use, you can enter it in the # box in the color wheel window. Align the text in your text box (or a portion thereof): Highlight the text then click one of the buttons in the Alignment section. They are, from left to right: left, center, right, and full alignment. Change the position of one or more characters in your text box: Highlight the character(s) and select either the superscript or subscript buttons. Format your text as a list: Highlight the list of items then click one of the buttons in the List section. The first button converts the text into a numbered list and the second button creates a bulleted list. If you do not have text already entered in the text box, selecting one of these buttons automatically formats any new text you enter as a list. When you are done with the list, click the button again to remove the list formatting. Outdent or indent your text: Click on a line of text then select either the outdent or indent button under the Indent section. Spacing between characters: Click in the Between Characters box and enter a number measured in either pixels (px) or em to specify your desired value. Make sure to enter "px" or "em" with the desired value. Spacing between lines of text : Click in the Between Lines box and enter a number measured in either pixels (px) or em. Make sure to enter "px" or "em" with the desired value. Style Tools Click the button to open the Style Tools tab. You can edit a text box in the following ways: Change the background color of your text box: Click in the color box in the Background section of the Styles Tools window, the color chooser opens. Select a color using the slider bar, then click on the color tile to select the shade that you want to use. Click outside the window to 2018 Oracle Corporation. All rights reserved 99 of 172

100 close the chooser. Note: If you know the hexadecimal code for the color you wish to use, you can enter it in the # box in the color wheel window. Change the formatting of the text box border: By default there is no border selected for your text box, click on the Borders drop-down list to select a border type to add. The following table shows an example of each border type using a value of 10 pixels: Border Type Example None Hidden Solid Groove Dotted Dashed 2018 Oracle Corporation. All rights reserved 100 of 172

101 Border Type Example Double Ridge Inset Outset Change the padding value: Padding is the space that exists between the text and the border. In the Padding section of the Style Tools window, enter a value in the px box for each side of the border. You can enter a different number for each side, and the padding for that side is adjusted accordingly. Hyperlinks Tools Click the button to open the Hyperlink Tools tab. You can enable text or an image as a hyperlink, then configure the link as needed. Learn more about adding hyperlinks to s. Layout Tools Click the button to open the Layout Tools tab. You can edit the text box or image in the following ways: Size: This setting controls the size of the element in the . Enter values in the Width and Height fields to change the size of the text box or image Oracle Corporation. All rights reserved 101 of 172

102 Position: This setting controls the position of the element relative to the "0" point (the upper-left corner of the ). Enter a value in the From left (X) and From Right (Y) fields to change the position of the text box. After setting the size and position of the text-box, click the Lock Size and Position check box to maintain those settings. The size and position can be changed later, if required, by returning to the editor, selecting the text box, and deselecting the Lock size and Position check box. Page Styles Click the button to open the Page Styles tab. You can edit the page in the following ways: Alignment: You can set the alignment for the entire page. Make sure that none of the elements are selected on the canvas, then click one of the buttons under the Alignment section of the window. From left to right, the options are, align left, align center, and align right. Padding: You can set the amount of space that appears between the top of the and the header, as well as the bottom of the and the footer. Width and Height: Enter a value (in pixels) in the Width and Height fields, this controls the width and height of the content area. Content Background: Select the type and color of the content background. Browser Background: Select the type and color of the background around the Oracle Corporation. All rights reserved 102 of 172

103 Page Snippet Click the icon to open the Page Snippet tab. You can control code snippets, and view and edit the following elements in your code: Meta Tags: The meta tags provide metadata about the content of your including format, character set information, and keywords related to the content. Click the button to add a meta tag. Select a tag, and click the. Example: A meta tag used to describe content as related to free web tutorials could be:<meta name="description" content="free Web tutorials"/>. Header: The header information is placed between the <head> tags and contains details about the sender, route, and recipient of the Oracle Corporation. All rights reserved 103 of 172

Example: <title>document_title</title>, where Document_Title is the actual title of the document. The header can be customized using a CSS and a HTML editor.

104 Example: <title>document_title</title>, where Document_Title is the actual title of the document. The header can be customized using a CSS and a HTML editor. Click to open one of the editors and add custom code as needed Right-click options Right-click a text box or image to customize the element Oracle Corporation. All rights reserved 104 of 172

Right-click menu options Group: Groups two elements together to move them both at once. Delete: Deletes the element. Format Dimensions: Modifies the size and positioning.

105 Right-click menu options Group: Groups two elements together to move them both at once. Delete: Deletes the element. Format Dimensions: Modifies the size and positioning. Enable as Hyperlink: Hyperlinks the image. Format Text: Changes the formatting of the text in the text box. Lock: Locks the element's position on the canvas. Edit Alt Text: Adds alt text to an image 2018 Oracle Corporation. All rights reserved 105 of 172

106 6.13 Adding CSS, HTML, JavaScript, or meta tags to Classic Design Editor s You can add code to your s to provide additional functionality or styling. HTML, JavaScript, and meta tags provide more functionality to your assets. CSS adds custom styling to define the look and feel. Including CSS within the <head> tag of your asset ensures that styling will not be overwritten. You can also reuse stylesheets to keep the style of your forms consistent. To add code into your using the Classic Design Editor: 2018 Oracle Corporation. All rights reserved 106 of 172

107 1. Open the in the Classic Design Editor. 2. Click Tools on the toolbar, then click to open the Page Snippet Tools tab. 3. Click Open CSS Editor or Open HTML Editor. The Source Editor appears. 4. Enter the CSS or HTML code. 5. Click Save. To insert meta tags: 2018 Oracle Corporation. All rights reserved 107 of 172

1. Open the email in the Classic Design Editor. 2. Click Tools on the toolbar, then click to open the Page Snippet Tools tab. 3. Click. A meta tag is added in the Meta Tags pane. 4.

108 1. Open the in the Classic Design Editor. 2. Click Tools on the toolbar, then click to open the Page Snippet Tools tab. 3. Click. A meta tag is added in the Meta Tags pane. 4. Double-click the meta tag to edit. Meta tags are added to the <head> tag of your asset Grouping objects in Classic Design Editor s Eloqua gives you the option to group objects together on the Classic Design Editor canvas, this allows you to move the items at once, maintaining their relationship and relative position to one another Oracle Corporation. All rights reserved 108 of 172

Note: If you wish to add an object to a pre-existing group, you must first ungroup the grouped objects, then re-group them with the new object. To group objects in the Classic Design Editor: 1.

109 Note: If you wish to add an object to a pre-existing group, you must first ungroup the grouped objects, then re-group them with the new object. To group objects in the Classic Design Editor: 1. In the Classic Design Editor editor, hold down the Ctrl key and click each object that you want to include in the group. As you click each object, a border with small boxes in each corner appears around the element indicating that it is selected. 2. Right-click on one of the objects and select Group. The items are grouped together and the individual borders around each object disappear and are replaced with a single border around all objects, you can now reposition the objects as a group. In addition, since the grouped object is now considered a single element, you can easily lock its position on the canvas. Learn more about locking and unlocking canvas objects Oracle Corporation. All rights reserved 109 of 172

Note: After the objects are grouped, the right-click menu options change to reflect this property. Group is no longer available and Ungroup is added to the list.

15 Using recovery checkpoints in the Classic Design Editor As you make changes to your email, Oracle Eloqua saves local copies on your computer that are called Recovery Checkpoints.

110 Note: After the objects are grouped, the right-click menu options change to reflect this property. Group is no longer available and Ungroup is added to the list. Select Ungroup if you want to separate the group into individual elements Using recovery checkpoints in the Classic Design Editor As you make changes to your , Oracle Eloqua saves local copies on your computer that are called Recovery Checkpoints. Any changes to the , including title, sender name, elements, formatting, group, and so on, qualify for a new checkpoint to be created. This data is not saved inside your typical browser cache, so clearing the cache has no effect. If you see no checkpoints being created, you may need to clear the folder on your computer where the data is being saved. The Indexed DB databases of Firefox can be found on the following location: 2018 Oracle Corporation. All rights reserved 110 of 172

$<location of the windows user profiles>\<account name>\appdata\roaming\mozilla\firefox\profiles\<some randomcharacters>.$

111 <location of the windows user profiles>\<account name>\appdata\roaming\mozilla\firefox\profiles\<some randomcharacters>.default\indexeddb The Indexed DB databases of Chrome can be found on the following location: <location of the windows user profiles>\<account name>\appdata\local\google\chrome\user Data\Default\IndexedDB Note: If you wish to completely disable the creation of recovery checkpoints, use Private Browsing (in Mozilla Firefox, navigate to Tools > Start Private Browsing). To use the Classic Design Editor recovery checkpoints: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Click Actions, then select Recovery Checkpoints to open the Recovery Checkpoints window. The first checkpoint is automatically created with the current date and time Oracle Corporation. All rights reserved 111 of 172

112 4. Click Save each time you make a change to the to add a new checkpoint to the list (to a maximum of twelve (12) checkpoints). Checkpoints are also created automatically by Oracle Eloqua every ten minutes. Example: If you make a change to an without clicking Save, and then leave your computer for more than ten minutes, there will be a new checkpoint that was created automatically when you return. Subsequent checkpoints are only created if new content or changes are detected by the application, otherwise you will not have two identical checkpoints in your list Oracle Corporation. All rights reserved 112 of 172

113 Each checkpoint is indicated by the date and time when the checkpoint was created. You can open and work from any of the checkpoints on the list, simply click on the one that you want. All future changes are based on that checkpoint. After you arrive at the 13th checkpoint, it will override the oldest one in the list. You can have a maximum of two hours of checkpoints, so if you have been working on your for over two hours and creating checkpoints along the way (by clicking Save), you will still only have the last two hours worth of checkpoints to which you can return. Important: Since these checkpoints are created on your local machine, if you log in to Oracle Eloqua from another machine, the same checkpoints will not be available Locking and unlocking Classic Design Editor canvas objects Eloqua gives you the option to lock the position of objects on the canvas, this is a useful feature when, for instance, you are happy with the placement of an object and want to prevent any accidental shifting while editing other objects on the canvas. To lock and unlock Classic Design Editor canvas objects: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Single left-click on the object that you want to lock into its current position. The object is outlined, and small boxes appear in each of the four corners to indicate that it is selected. 4. Right-click on the object, then select Lock. When the object is locked, a lock icon appears in the upper-right corner of the border, and the object cannot be moved around the editor canvas until you unlock it Oracle Corporation. All rights reserved 113 of 172

dimensions of an image or text box: Right-click the object and select Format Dimensions to open the Layout Tools window.

114 To unlock an object, right-click on it and select Unlock. 5. Click Save in the upper-right corner to save your changes. Notes for formatting locked objects While an object is locked, some of its properties can still be formatted: Format the dimensions of an image or text box: Right-click the object and select Format Dimensions to open the Layout Tools window. Deselect the Lock size and position check box, then change the dimensions or position as needed Oracle Corporation. All rights reserved 114 of 172

115 If you want to maintain the ratio of width versus height for an image, select the Constrain Proportions check box. Then, if you change the width setting, the height automatically adjusts in order to retain the same proportions as the original. Example: In the following image, if the Constrain Proportions check box is selected, and you modify the width to be 220, when you click height it changes from 60 (px) to 154 to maintain the correct width to height ratio: If the Constrain Proportions check box is cleared, when you change either the width or 2018 Oracle Corporation. All rights reserved 115 of 172

height setting, the other does not automatically change and the image can become distorted: If you are unsatisfied with the changes you have made, click the Original Size button to return back to the

116 height setting, the other does not automatically change and the image can become distorted: If you are unsatisfied with the changes you have made, click the Original Size button to return back to the original image. Edit the contents of a text box: Right-click on the text box and select Edit Source. The Source Editor opens where you can make your changes. The text box remains locked but your changes to the text are saved. Edit a signature, shared content, or dynamic content: Right-click on the locked object and select Edit Content. The corresponding editor opens, here you can make any changes to the object. Only its position and dimensions cannot be changed. Edit text hyperlinks: Right-click on the locked hyperlink and select Edit Source. The Source Editor window opens. Make any necessary changes then click Save. Deleting locked objects: Locking an object does not prevent you from deleting it from the canvas, right-click the object and select Delete Oracle Corporation. All rights reserved 116 of 172

117 7 Adding preview text Most clients display an in the inbox with preview text. Preview text typically displays beneath the sender and subject line and can help quickly convey the content of your . Oracle Eloqua enables you to customize that preview text. Here are some things to note about preview text: The preview text only appears in an recipients inbox. It doesn't appear in the when it is opened. If you do not include preview text, clients will use the beginning of the message as the preview. This could include the header and opening content of your body. To add a preview text to your 1. With your open, choose an option: If you are using the Design Editor, click to open the Settings panel. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Settings. 2. Add the preview text. 3. Save your changes. After you finish, validate the preview text by sending test s to various clients. You cannot view the preview text using the preview tool Oracle Corporation. All rights reserved 117 of 172

118 Support for preview text Most clients support the Oracle Eloqua's implementation of preview text. Here is some support information to keep in mind: The length of preview text supported varies by client and can vary depending on the length of the subject line. The client could support from 35 to 120 characters. Preview text is not supported by all Microsoft Outlook clients. Be sure to test your preview text using your target clients Oracle Corporation. All rights reserved 118 of 172

119 8 Adding third-party tracking to your s Adding third-party tracking codes to an You can add an external tracking code to an individual . This allows you to capture activity for a single with your third-party provider. For example, this code could allow you to track opens with a third-party provider. If you need to add tracking parameters to an link, see Adding third-party tracking parameters to links. To add external tracking to an 1. With your open, choose an option: Option If you are using the Design Editor Steps i. Click to open the Settings panel. ii. Click Enable 3rd Party Tracking in the Tracking Settings section, and enter the tracking code in the field below. When you send the , Oracle Eloqua adds the code before the closing body element. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor Paste the tracking code in the HTML pane. Refer to the provider documentation for recommendations on where to place the code. Typically, it is at the end of the , before the closing body element. 2. Save your changes Oracle Corporation. All rights reserved 119 of 172

120 Adding third-party tracking parameters to links You can automatically add third-party tracking parameters to all your links. To do this, you must update your default settings. Note: You must be an administrator to update default settings. For example, you can automatically add Google Analytics parameters to all links so that you can track link activity outside of Oracle Eloqua. You could use this to add the following Google Analytics parameters to all your links: Campaign Source (utm_source=eloqua) Campaign Medium (utm_medium= ) Campaign Name (utm_campaign=eloqua- -name) medium= &utm_campaign=eloqua- -name To add third-party tracking parameters to links: 1. Navigate to Assets, and click Setup, then Defaults. 2. Click the External Tracking check box and choose the analytics tool from the drop-down list. For example, Google Analytics. 3. Click Advanced Options > Manage External Tracking. 4. Review the configuration for the selected analytics tool. For example, the default configuration for Google Analytics is utm_campaign=<eloqua type=" field" syntax="elqwa name" />&utm_medium= &utm_ source=eloqua Oracle Corporation. All rights reserved 120 of 172

121 When you send an , Oracle Eloqua adds the parameters to all links and resolves the name parameter. 5. If you need to add additional parameters or customize the configuration, click Copy As New and make your changes. 6. After saving the configuration, send a test to verify the changes Oracle Corporation. All rights reserved 121 of 172

122 9 Editing the plain-text version of s The plain-text version of an allows the to be viewed when the HTML version cannot be rendered properly. If you want to only send the plain-text version of the , update the settings. A plain-text does not contain any images, formatting, or embedded links. You can choose to automatically generate the plain-text version to match the text in the HTML version (this is the default), or you can customize the plain-text independently of the HTML version. To edit the plain-text version of an 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. You must save your before you can change the plain text version. 3. Choose an option: If you are using the Design Editor, click Plain Text in the menu bar. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Plain-Text. 4. To customize the plain text , choose an option: If you are using the Design Editor, click Sync with HTML to turn off the setting. If you are using the Source Editor or the Classic Design Editor, clear the Automatically generate plain-text version check box. 5. Make your changes and save your Oracle Corporation. All rights reserved 122 of 172

10 Copying emails You can make a copy of an email and then change it for your current campaign needs. When you copy the email, Oracle Eloqua copies the email settings and design.

123 10 Copying s You can make a copy of an and then change it for your current campaign needs. When you copy the , Oracle Eloqua copies the settings and design. After you make a copy, you'll want to open the copy and make sure you configure it for your current needs. Tip: You can also consider creating an template instead of copying an . Templates are an easy way to speed up your creation process, reduce errors, and ensure consistency. To create a copy of an 1. Navigate to Assets, then click s. 2. Search for the you want to copy. 3. Right-click the and select Copy. The copied appears with the word Copy appended to the name. The copied has a DRAFT status Oracle Corporation. All rights reserved 123 of 172

4. Open the copy and make the changes you need.

125 11 Deleting s When an is no longer needed, it can be deleted from Oracle Eloqua. This reduces unnecessary clutter in your file folders and makes it easier to find the s that you still need. Note: You cannot delete an that has dependencies. Oracle Eloqua shows all dependencies when you attempt to delete. To delete an 1. Navigate to Assets, then click s. 2. Search for the you want to delete. 3. Right-click the name in the chooser and select Delete Oracle Corporation. All rights reserved 125 of 172

126 12 Previewing s Previewing s allows you to quickly validate your content using different contacts and screen sizes. No s are sent when you preview and you cannot preview using different clients. However, previewing your s allows you to review your dynamic content and check how your adapts to different screen sizes. Previewing allows you to view your message as a recipient in desktop, tablet, or mobile views. The preview includes the following parts of the The sender name, address, and subject line The sender's signature, populated with information based on signature rules The header and footer All of the content Note: You cannot preview the 's preview text. Before you begin: You must save your before you can preview it. For s developed in the Design Editor, review any notifications about potential responsive issues. Notification errors appear when the content might not adjust to all screen sizes. Click the notification icon to view a list of all validation errors. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. To preview an Oracle Corporation. All rights reserved 126 of 172

127 1. Navigate to Assets, then click s. 2. Open an the or create a new one. 3. Choose an option: If you are using the Design Editor, click Actions > Preview. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Preview. The Preview window opens. 4. Search for a contact to use for the preview, then click Preview. Tip: You can select multiple contacts. Use standard keyboard shortcuts to select up to 10 contacts. 5. Click the Desktop, Tablet, or Mobile tabs to view the in different displays. You can click to view the in both portrait and landscape views Oracle Corporation. All rights reserved 127 of 172

128 13 Sending test s Sending test s can help verify that there are no issues with an before adding it a campaign. Test s appear in an inbox with "*TEST*" prepended to the subject line. Before you begin: You must resolve all draft errors before you can send the . Draft errors appear until you have completed all the settings. Click the error indicator to view a list of all validation errors. For s developed in the Design Editor, review any notifications about potential responsive issues. Notification errors appear when the content might not adjust to all screen sizes. Click the notification icon to view a list of all validation errors. You can only send test s to contacts in your contact database. Activity associated to the test (for example opens and clickthroughs) will appear in the Visual Clickthrough report and the operational reports. Insight reports will not show test activity. The activity is also captured on the recipient's contact record. To send a test 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one Oracle Corporation. All rights reserved 128 of 172

129 3. Choose an option: If you are using the Design Editor, click Actions > Send Test. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Test Content. 4. Fill out the fields in the checker as follows: Step 1. Select an to test: The that you have open will automatically be populated in this field. Step 2. Select a User from whom to send: You can choose not to send the from a particular user (the default) and no signature rules will be processed. Or, you can select a user from the drop-down list, the will appear to have been sent from this user. This is useful if your contains a signature and you would like to see how the will be generated with a specific user's signature. Step 3. Select a testing Address: This is the address to which the test will be sent. Choose from recent contacts or enter a new in the To: section. You can also use the Find Contactand Preview Contact icons to search for and preview contacts respectively. Step 4. Select Test: Select the type of test you wish to perform. Typically you will want to use the Checker option. Checker: Checks all the links in your to ensure they are in the correct format. This checker also scans the content to ensure compliance (Unsubscribe link is included and web version is available, for example) and verify certain formatting (headers and footers are applied properly, for example). HTML Sends the test in HTML format. Text Sends the test in plain text Oracle Corporation. All rights reserved 129 of 172

130 5. Click Perform Test. The is sent and the bottom pane shows the results of the test depending on the test type you selected. 6. Review the test results for potential issues. If the was sent successfully, the test recipients can verify the content from their inbox Oracle Corporation. All rights reserved 130 of 172

131 14 Sending batch s You can send batch s directly from an editor. This allows you to quickly send the to contacts as soon as it is ready. The is added to a simple or multi-step campaign and is sent based on the schedule you provide. To batch send an from the editor: 1. Navigate to Assets, then click s. 2. Open an existing or create a new one. 3. Choose an option: If you are using the Design Editor, click Actions > Batch Send. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Batch Send. 4. Choose the type of campaign you want to add the to: To send this to a group of contacts, choose Simple Campaign. This option gives you a straight forward wizard guiding you through the steps to send a single . Find out more about creating a simple campaign. To send the as part of an A/B test, choose Simple Campaign. You can then build an A/B test using the design wizard. Find out more about A/B testing. To use this in a highly customized marketing campaign flow, click Multi-Step Campaign. This option allows to build a more sophisticated campaign with decision and action steps.find out more about creating a multi-step campaign. 5. Configure and send your campaign Oracle Corporation. All rights reserved 131 of 172

132 15 Sending s to a single contact You can send an to a single contact without setting up a campaign. Note: When you send an , the sender address is the address associated with your user account, not the address specified in the settings. To send an to a single contact: 1. Navigate to Assets, then click s. 2. Open an existing , or create a new one. 3. Choose an option: If you are using the Design Editor, click Actions > A Contact. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then click A Contact. 4. Search for and select the desired contact. If you need to send to more than one contact, see Sending batch s. 5. Click Send Oracle Corporation. All rights reserved 132 of 172

133 16 settings settings specify information needed to send your . Some settings are set by default, but you can override settings on an by basis. To open the settings: If you are using the Design Editor, click, Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Settings. The following table describes the settings. Setting Description Editor Group The group for the . groups are used to manage s that have a common property, such as a geographic location, type of customer, and so on, and include the default headers and footers. You can override the group defaults without affecting other s in that group. Learn more about groups. Tip: As a best practice, do not specify an All group until after you create your . After you save the , you cannot change the group. In order to change the group, you must recreate the , then assign it to the correct group. Subject The subject line. This can include field merges or All 2018 Oracle Corporation. All rights reserved 133 of 172

134 Setting Description Editor dynamic content. See Creating dynamic subject lines to learn more. In the Design Editor, you can add Unicode currency symbols and special characters by using the Insert menu. Note: Subject lines are plain text and cannot include HTML. You can use characters supported by the character encoding you have selected for the but be sure to test your s. A recipient's client might not render all characters as expected regardless of the encoding. Preview Text Text to display under the sender name and subject in the receiver's inbox. Preview text only appears in an inbox. It doesn't appear in the when it is opened. All Preview text is not supported by all clients. Refer to this article for support information. From Sender The display name and address for the sender. If you don't provide a reply-to address, replies are sent to the from address. Note: We recommend using an address from your organization's domain instead of something from a All public ISP like Gmail or Yahoo!. This can help ensure the is delivered to the recipients inbox. For more information, see Deliverability. Reply-to The display name and address for replies to the . This may be the same as the from information. If you don't provide a reply-to address, replies are sent to All the from address Oracle Corporation. All rights reserved 134 of 172

135 Setting Description Editor Bounceback The address that captures bounceback responses. Your organization may have multiple bounceback addresses. If you are not sure what the address should be, All contact your administrator. Encoding Set the character encoding to use when sending the . If you are using a double-byte language in the (such as Chinese) or may translate the content in future, set this All to Unicode (UTF-8). Enable Tracking Allows you to turn off tracking for the . Turning on tracking adds the tracking pixel to the when it is sent. Find out more about tracking s. Only turn off this setting if you do not want to track All Name metrics for the and do not want to be able to report on the 's performance. Learn more about disabling tracking. The name for the . This is the name that appears in Oracle Eloqua to identify the . Classic Design Editor Header The header. The selected group may have a HTML Editor default header that you can change. Learn more about Classic Design headers. Editor Using the Design Editor, you mange the header directly HTML Editor from the canvas. See Adding headers and footers to learn more. Footer The footer. The selected group may have a Classic Design default header that you can change. Learn more about Editor footers. HTML Editor Using the Design Editor, you mange the footer directly from 2018 Oracle Corporation. All rights reserved 135 of 172

136 Setting Description Editor the canvas. See Adding headers and footers to learn more. Send Plain-Text only Allows you to send a plain-text version only. Learn more about plain-text s. Plain-text s do not include a tracking pixel. Without a tracking pixel, you can only view engagement metrics if an link is clicked. Some contacts may be setup to only All receive plain-text s. Note: With the Design Editor, the plain-text setting is available from the menu bar. Enable Responsive Vertical Resizing Dynamically re-size s based on the 's content populated in the (e.g. cloud content, dynamic content, shared content). This prevents content from being cut off when a recipient's content is larger than the container Classic Design Editor originally configured in the editor and renders a more mobile-friendly version Global defaults defaults are set up when your organization first purchased Oracle Eloqua. Some of these settings can be set on an by basis, and typically you should not have to change the default settings. For more information on individual settings you can change, see settings. Note: Many of the global default settings are read-only. If you need to make changes, contact your Customer Success Manager or contact My Oracle Support ( and create a service request. To view global defaults, navigate to Assets > Setup > Defaults Oracle Corporation. All rights reserved 136 of 172

Global email default settings Send to Specified Domains Only: Read-only. This is selected if there are no domains being used that are not managed by Oracle Eloqua. Live Send: Read-only.

137 Global default settings Send to Specified Domains Only: Read-only. This is selected if there are no domains being used that are not managed by Oracle Eloqua. Live Send: Read-only. Edit Allowed Domains: Available if Send to Specified Domains Only is selected. Click to manage Allowed Domains. Enable Tracing: Read-only. Brand Domains: Read-only. Depending on the Branding & Deliverability package you purchased, you may have one or more branded sub-domains. Contact your Customer Success Manager for more information. Each sub-domain is leveraged for bounceback handling and reporting in Oracle Eloqua. These sub-domains may also be used as microsites to host Oracle Eloqua landing pages and forms. See Microsites for more information. External Tracking: If you are using an external web analytics system (like Google Analytics), you can send Oracle Eloqua tracking information to that system. You can manage the 2018 Oracle Corporation. All rights reserved 137 of 172

138 configurations by clicking Advanced Options. See Adding third-party tracking to your s for more information. Enable Domains for External Tracking: Click to configure domain settings for external tracking. When in use Oracle Eloqua will not append external tracking parameters to any domains except domains explicitly on this external tracking list. If this is enabled, you can add domains and sub-domains to the whitelist. You can use an asterisks (*) to represent sub-domains. For example, *.example.com would include the sub-domains your.example.com and my.example.com. Important: This feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support ( and create a service request. Use Approvals Workflow: Read-only. If your organization purchased the campaign approvals add-on, this indicates whether the approval workflow is required when sending s. Some users might be able to bypass the approvals workflow. For more information, see Campaign approvals. Add List-Unsubscribe header to outbound campaign s (default): Enabling this option adds a list-unsubscribe header to all outbound campaign s. Default Encoding Language: Shows the default encoding used for s. Users can override this on an by basis using the settings. If you are using a double-byte language in the (such as Chinese) or may translate the content in future, this should be set to Unicode (UTF-8). Default Sender Display Name: The default display name for the sender. You can change this default and users can override this on an by basis using the settings. Default From Address: The default address for the sender. This must be a valid address. For deliverability purposes, it is recommended that this address has the same sub-domain as the bounceback address. You can change this default address and users can override this on an by basis using the settings Oracle Corporation. All rights reserved 138 of 172

139 Default Reply-To Address: The default address for replies. If you don't provide a reply-to address, replies are sent to the from address. The address must be valid and should not use the same sub-domain as the bounceback address. You can change this default address and users can override this on an by basis using the settings. Bounceback Configuration: Read-only. The address that captures bounceback responses. When an cannot be delivered because of a hard or soft bounce, the bounce response message is sent to this address. You can use the Bounceback History with Messaging report to view the bounce details. Depending on your Branding & Deliverability package, you may have multiple bounceback addresses. The bounceback address should use the sub-domains configured above. If you have multiple bounceback address, users can override the default address on an by basis using the settings Oracle Corporation. All rights reserved 139 of 172

140 17 reporting and metrics After you've sent an , you can use various reports and metrics to measure the 's performance. Important: operational reports only report on the last 3 months of activity. If you need to look further back into an 's performance, use Insight reports or Oracle Eloqua dashboards. Operational reports include test activity. Insight reports do not show test activity Accessing operational reports from an You can access reports directly from an . If you want to report on multiple s or a campaign, you should use Insight reports. To access operational reports: 1. Navigate to Assets, then click s. 2. Open the you want to report on. 3. Choose an option: If you are using the Design Editor, click. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions and then click the report from the Operational Reports menu Oracle Corporation. All rights reserved 140 of 172

141 17.2 Overview of operational reports The following table describes the operational reports: Report Link Click-Through Recent Click-Thorough Recent Opens Recent Sends Recent Unsubscribes Description Shows the total clickthroughs for every tracked link in the . You can also view this information using the Click-through Visualizer report. Shows the clickthroughs by date, contact, and link. Shows opens by date and contact. Find out more about Calculating opens. Shows sends by contact and date. Shows all contacts that have marked the as spam Calculating opens When your assets are configured to track opens, Oracle Eloqua matches the open activity with a contact record to allow you to track engagement. If there is no open record in Oracle Eloqua for the user who opened the , Oracle Eloqua uses clickthroughs to "assume an open" for open tracking. s contain a RecipientID and a tracking pixel: The RecipientID enables Oracle Eloqua to associate open activity with a contact in Oracle Eloqua. The tracking pixel is a 1x1 sized pixel image that is embedded in s by default when tracking is enabled. The tracking pixel is responsible for identifying opens. Note: The tracking pixel is embedded at the bottom of an by default. To request for the tracking pixel to be placed at the top of an , please log in to My Oracle Support ( and create a service request Oracle Corporation. All rights reserved 141 of 172

142 With these two components, Oracle Eloqua is able to count the number of opens and associate the open activity with contacts. The open counter is incremented when a user loads images and/or clicks a link within the . This information can be viewed in the visual clickthrough report Methods of calculating opens There are two methods Oracle Eloqua uses to calculate opens: Calculating opens via tracking pixels Calculating opens via clickthroughs Calculating opens via tracking pixels An open is counted when a user loads images in their because the tracking pixel image is loaded. The tracking pixel image is an image tag that points to an endpoint on the Oracle Eloqua servers and accepts the elq parameter (unique recipient id). When the image is loaded, the endpoint records the open against the RecipientID (which can be resolved to a contact for reporting). The HTML snippet looks similar to this: <img src=' 0e24d7a9b8&siteid=3' alt="" border=0 width=1px height=1px> If a user does not load images when viewing the , the tracking pixel cannot be loaded, and therefore the open cannot be detected. In this case, Oracle Eloqua uses clickthroughs to "assume an open" for opens. This helps ensure that opens are counted even if image loading is disabled in the client. Calculating opens via clickthroughs Eloqua uses clickthroughs to track open activity. There are two types of clickthroughs: website links and redirect links Oracle Corporation. All rights reserved 142 of 172

143 Website links: The link click count is incremented when a link to your website within your is clicked. The RecipientID associated with the user is used to connect the click to the known user back in Oracle Eloqua. Note that the target website must have tracking scripts enabled. See Oracle Eloqua Asynchronous Tracking Scripts for more information. Redirect links: The link click count is incremented before the final destination web page is loaded. There is a redirect endpoint (a point between navigating to the final browser destination at which Oracle Eloqua is pinged so we're alerted to the behavior for tracking). This redirect endpoint also uses the RecipientID to associate the activity to the known user. If a clickthrough occurs, Oracle Eloqua determines whether or not an open recorded for the RecipientID. If not, then an open is also recorded along with the clickthrough to "assume an open" Click-through Visualizer report The Click-through Visualizer report gives you a visual representation of how users interact with tracked links in your s Oracle Corporation. All rights reserved 143 of 172

Note: This report is not available from the Design Editor. 17.4.1 Good to know Do not expect the Click-through Visualizer report to show the same metrics as Insight reports.

144 Note: This report is not available from the Design Editor Good to know Do not expect the Click-through Visualizer report to show the same metrics as Insight reports. For example: The Click-through Visualizer report shows the most up to date click-through information. The same click-through information can take up to 24 hours to appear in Insight Oracle Corporation. All rights reserved 144 of 172

145 The Click-through Visualizer report includes click-throughs from test sends. Insight does not. The Click-through Visualizer report relates to only the most recent version of the . Insight shows click-through activity after the was sent, regardless of the version. Forwarded messages count toward the metrics in this report Metrics The Click-through Visualizer report shows the following information: Total click-throughs for every tracked link in the since the was sent. If there are multiple instances of the same link URL, each instance has it's own unique tracking ID and is displayed separately. The click-through rate for every tracked link in the (the total click-throughs for a given link divided by the 's total click-throughs). Links that have not been clicked have a red indicator in the report. The report does not show click-through information associated with the following types of links: Add to Group Link Remove from Group Link Send to Subscription List Link Send to Subscription Page Link Subscribe to All Link Unsubscribe from All Link 2018 Oracle Corporation. All rights reserved 145 of 172

146 Running the Click-through Visualizer report Before you begin: Link tracking must be enabled for click-through data to appear in the Click-through Visualizer report. For more information on link tracking, read about adding hyperlinks to s. To run the Click-through Visualizer report: 1. Navigate to Assets, then click s. 2. Navigate to the you want to review. 3. Click Actions, then select Click-through Report. 4. You can interact with the report: To see click-through activity for a specific link in your , click the URL in the left pane. To see the details about a percentage, click the bubble. In the example below, the link was clicked 5 times, giving it a click-through rate of 28% for the . Links that 2018 Oracle Corporation. All rights reserved 146 of 172

recipients have not clicked are shown in red. 17.

147 recipients have not clicked are shown in red Disabling tracking When your assets are configured to track opens, Oracle Eloqua matches the open activity with a contact record to allow you to track engagement. If there is no open record in Oracle Eloqua for the user who opened the , Oracle Eloqua uses clickthroughs to "assume an open" for open tracking. tracking is enabled by default. You can turn off tracking for an individual . Only turn off this setting if you do not want to track metrics for the and do not want to be able to report on the 's performance. To disable tracking for an 1. Navigate to Assets, then click s. 2. Open an existing or create a new one Oracle Corporation. All rights reserved 147 of 172

148 3. Choose an option: If you are using the Design Editor, click and click Enable Eloqua Tracking to turn off the setting. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Settings. Clear the Enable Tracking check box. 4. Save your changes Oracle Corporation. All rights reserved 148 of 172

149 18 templates Your organization can use Oracle Eloqua templates to standardize on branding or types of s. Simply create the in the desired editor and save it as a template, or upload a HTML template. After you create a template, you can tightly manage what users can and cannot change in the template by adding protections. This allows you to maintain consistency with your s and ensure required elements of the are never deleted or changed. Note: To manage templates, you must have the Manage Templates action permission Creating templates You can create custom templates for your marketing users. Using templates can help speed up your creation process and ensure your branding guidelines are followed. Templates can also help your organization maintain consistency across your marketing organization. You can add protections to your templates to prevent users from deleting or changing elements of an . Learn more about protected templates. Tip: Oracle Eloqua provides default best practice and mobile templates. Additional templates may be available if you have an industry specific trim. You can customize these templates by saving them as a new template. To manage templates, you must have the Manage Templates action permission. Before you begin: This topic describes how to make a template for Oracle Eloqua marketing users. If you need to make an template for sales users, you create an instead Oracle Corporation. All rights reserved 149 of 172

150 You can manage access to the template using asset permissions. Marketing users can access templates from the Template Chooser. Creating a template You can create a template using the Manage Templates option. This allows you to add protections as you create the template. To create a template: 1. Navigate to Assets, then click s. 2. Click Manage Templates. 3. Choose a template or layout for the Add content to the and update the settings. 5. If applicable, define editable elements in the template. Learn more about protected templates. 6. Save your template. 7. If prompted, complete the Save as Template dialog with information about the template. This information appears for marketers in the Template Chooser when they select the template. You can choose to use a thumbnail of the template or use a custom icon. To use an icon, clear the Use Thumbnail check box and choose the icon Oracle Corporation. All rights reserved 150 of 172

151 To link to a web page that provides more information about the template, complete the Text to Display for Link and URL for the Link fields. When users select the template, they can follow the link to find out more. 8. Review and customize the template permissions. To use the template, a security group or user must have View permissions. If you added protections to the template, the template status is Protected. Otherwise, the template status is Standard. After you save the template, marketing users can use the template based on the permissions you've assigned the template. Saving an as a template You can easily create a template by creating a new and saving it as a template. To save an as a template: 1. Navigate to Assets, then click s. 2. Choose a template or layout for the Add content to the and update the settings. 4. Choose an option: If you are using the Design Editor, click File > Save as Template. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Source Editor or the Classic Design Editor, click Actions, then select Save As Template. 5. If prompted, complete the Save as Template dialog with information about the template. This information appears in the Template Chooser window when the user selects the template Oracle Corporation. All rights reserved 151 of 172

152 You can choose to use a thumbnail of the template or use a custom icon. To use an icon, clear the Use Thumbnail check box and choose the icon. To link to a web page that provides more information about the template, complete the Text to Display for Link and URL for the Link fields. When users select the template, they can follow the link to find out more. After you save the template, the original remains open. If you need to change the template, update permissions, or add protections, you must close the and open the template using the Manage Templates option. See Creating a template for more information. After you save the template, marketing users can use the template based on the permissions you've assigned the template Adding protections to templates Protected templates allow you to prevent users from deleting or changing elements of an created from that template. After adding protections, elements with protections appear with a protected indicator. When a user creates an using the template, Oracle Eloqua identifies the content they can edit. An image highlighting editable content in the Design Editor 2018 Oracle Corporation. All rights reserved 152 of 172

An image highlighting editable content in the Classic Design Editor To protect elements of an email template: 1.

153 An image highlighting editable content in the Classic Design Editor To protect elements of an template: 1. Navigate to Assets, then click s. 2. Click Manage Templates and open the template you want to protect Oracle Corporation. All rights reserved 153 of 172

154 3. Choose an option: Option If you are using the Design Editor Steps i. Click to open the Settings panel. ii. Click Protected Content and choose what users can change: To allow users to change the layout settings (background image or border settings) or the default style, click Allow Changes to Style. To allow changes to the overall design, such as adding or moving content and layouts, click Allow Change to Design. iii. Click the content blocks in the that you want to allow users to change and click Allow Changes to Content. By default, the setting is off and users cannot change the content block. You cannot protect a layout, but you can prevent users from changing the settings for all layouts using the Protected Content settings above. Important: The Design Editor is currently released under our Controlled Availability program. Learn how to request access. If you are using the Classic Design i. Right-click an element that you want to allow users to change and select Mark as Editable. Editor or Source Editor ii. Choose the options you want to enable from the Settings dialog. To allow users to change the element, click the Mark as Editable check box and give the element a descriptive name. The name can help users identify the intent of the element. To allow uses to remove the element from the , click 2018 Oracle Corporation. All rights reserved 154 of 172

155 Option Steps the Allow Delete check box. iii. Click Save to close the dialog. Tip: If you are using the Source Editor, you can manually add the elq-edit="true" and elq-delete="true" attributes to elements of the . See the reference below for more information. If you are using the Classic Design Editor, to add protections to all elements of the , click in the menu bar. You can then define editable elements. 4. Click Save. After you apply protections to the template, the status of the template changes to Protected. Protected HTML reference If you are using HTML code, refer to the following table for the attributes you can use to protect elements of your . Attribute elq-edit="true" Description Defines an element as editable in a template. Supported elements: Some block level elements and HTML5 elements (article, aside, blockquote, caption, div, details, fig, figure, footer, header, nav, section, summary) Headers (h1, h2, h3, and so on) Images (img) 2018 Oracle Corporation. All rights reserved 155 of 172

156 Attribute Description Tip: These are the supported elements. You can try to use the attribute on other elements, but Oracle Eloqua cannot verify the functionality. elq-delete="true" Defines an element as deletable. You can apply this to the same elements listed above Modifying templates You can change the layout and content of an template. Changing the template does not change any s that were created using the template. To modify a template from the template manager: 1. Navigate to Assets, then click s. 2. Click Manage Templates. 3. Select the template that you want to change, then click Choose. 4. If applicable, define editable elements in the template. Learn more about protected templates. 5. Save your template Customizing template permissions After creating an template, the creator has full permission to the template. The creator or an administrator can customize who can view, edit, or delete an individual template. Note: Administrators set default asset permissions. Customizing a template's permissions override those defaults Oracle Corporation. All rights reserved 156 of 172

157 You can specify the following access: View: Allows the user or group to search for and open the asset. Edit: Allows the user or group to change the asset. Delete: Allows the user or group to delete the asset. Set Security: Allows the user or group to control access to the asset. The template will be available to marketing users if they have the View permission. To customize template permissions: 1. Navigate to Assets, then click s. 2. Click Manage Templates. 3. Select the template that you want to change, then click Choose. 4. Choose an option: If you are using the Design Editor, click Actions > Permissions. If you are using the Source Editor or the Classic Design Editor, click Actions, then click Permissions. 5. Do one of the following: 2018 Oracle Corporation. All rights reserved 157 of 172

158 To add a user or user group to the list, click Add. To remove a user or user group, click the user or group and click Delete. 6. Select the check boxes to set the permissions for the user or user group. 7. Click Save Oracle Corporation. All rights reserved 158 of 172

159 19 groups groups allow you to configure default settings for similar s, including default headers, footers, and subscription management options. If you regularly send brochures and event s, each of these types of messages can have their own default settings. This makes design and deployment easier for your organization. Using groups (and group defaults) is an easy way to ensure visual and contextual consistency. This can be especially valuable when you routinely deploy messages to a set segment, like subscribers to a monthly newsletter. Consistent visual signifiers like branding images in an header, and agent information in the footer, can help foster familiarity among a base audience. Moreover, keeping subscription options readily available helps to develop a sense of transparency and trust within these communications. As a part of the subscription management functionality built into Eloqua, you are not able to send an before associating it with an group. Having an group defined for each makes it easier to manage and provide customized unsubscribe options instead of simply defaulting to the global unsubscribe list. Examples of using groups Administrators can create group defaults for various group types. It's important to consider not only the type of included in that group, but also the target audience; there should be some shared relevance between the recipients to ensure an optimized experience. Here are a few suggested group types: By marketing asset type: One of the more common setups is to organize groups by the type and instance of the marketing asset. For example, you may have different groups for different newsletters, notifications, PRs, emergency bulletins, and so on. By department: You can group the s by the department from which they are sent. This is particularly useful if you have several different departments sending different types of s to 2018 Oracle Corporation. All rights reserved 159 of 172

160 contacts. For larger companies, the top-level categories might be by department, with functional groupings within each department area. By campaign: You could separate your s into different campaign groups. This will make it easier for you to isolate the responses to each campaign. Again, this structure could be within a department structure if more than one department (for instance: Marketing, Sales, Support) is distributing to recipients. By event: In some cases, particularly for larger events (such as trade shows), you may want to have an group for each event. In other instances, it may make more sense to organize by the type of event, such as seminars, trade shows, and webinars. By user or agent: In a really large operation, you may want to allow individual marketers or sales personnel to run their own groups. By industry: If you are addressing multiple industry verticals, it may make sense to organize groups by different industries. By product or service: If you have a large catalog of products and/or services, you may want to organize groups by the different types of products Creating groups Create an group to easily manage content served to a targeted audience, such as or newsletter recipients. Before you begin Define who your audience is and what the purpose of the group should be. Create the headers, footers, and subscription management pages with that audience in mind. While you can edit your subscription pages while creating the group, it's best to create all of your components prior to setting up your group. To create an group: 2018 Oracle Corporation. All rights reserved 160 of 172

161 1. Navigate to Assets > Setup, then click Groups. 2. Click. The new group appears as Untitled Group. 3. Configure the group settings. Default Header: Select the default header. This header can be changed on an by basis. Learn more about headers. To choose a header, select one from the drop-down list or click to browse to the page. Default Footer: The default footer for the group. This header can be changed on an by basis. Learn more about footers. To choose a footer, select one from the drop-down list or click to browse to the page. Subscribe confirmation page: The page that displays when a contact subscribes to this group. This is different than the global subscribe confirmation page. To choose a page, select one from the drop-down list or click to browse to the page Oracle Corporation. All rights reserved 161 of 172

162 Unsubscribe confirmation page: The page that displays when a subscriber opt-outs of an group. This is different than the global unsubscribe confirmation page. To choose a page, select one from the drop-down list or click to browse to the page. Make this Group available in Eloqua for Sales: Select this check box to make the group available to Eloqua's Sales Tools users. Learn more about Sales Tools. Include this Group on the Subscription Management Page: Select this check box to include the group on the Subscription Management Page. Recipients can reach this page by following a Send to Subscription List system link added to an . When you click this check box the following fields become available to edit: Name of the Group As It Appears to Contacts: Enter the name of the group as you want it to be displayed on the landing page. Description of Group As It Appears to Contacts: Enter a description to make it clear what types of information this group provides. Provide a clear description to ensure that a contact who is subscribed to several different groups will not mistakenly unsubscribe from the wrong group. Learn more about managing contact subscription pages. 4. Click Save. 5. Review and customize the template permissions. To use the group, a security group or user must have View permissions Customizing group permissions The group creator or an administrator can customize who can view, edit, or delete an individual groups. You can use this, for example, to restrict access to an group when creating an Oracle Corporation. All rights reserved 162 of 172

163 Note: Administrators set default asset permissions. Customizing an group's permissions override those defaults. You can specify the following access: View: Allows the user or group to search for and open the asset. Edit: Allows the user or group to change the asset. Delete: Allows the user or group to delete the asset. Set Security: Allows the user or group to control access to the asset. The group will be available to users if they have the View permission. To customize permissions: 1. Navigate to Assets > Setup, then click Groups. 2. Select group you want to update. 3. Click Permissions. 4. Do one of the following: 2018 Oracle Corporation. All rights reserved 163 of 172

164 To add a user or user group to the list, click Add. To remove a user or user group, click the user or group and click Delete. 5. Select the check boxes to set the permissions for the user or user group. 6. Click Save Editing groups You can edit the settings of a pre-existing group from the settings area of the application. To edit an group: 1. Navigate to Assets > Setup, then click Groups. 2. Click on the name of the group that you want to modify. Group names appear on the left, and group settings appear on the right. 3. Change the settings as needed, then click Save to save your changes. Learn more about group settings. Note: When you change the name of the group, the name on the associated subscription page is also updated. To view the s that are associated with this group, click the s tab for that group. The s are presented in a read-only list Deleting groups You can delete any group that you are no longer using, provided there are no s associated with that group Oracle Corporation. All rights reserved 164 of 172

165 To delete an group: 1. Navigate to Assets > Setup, then click Groups. 2. Click the name of the group that you want to delete. 3. Click the s tab to verify that there are no s associated with the group. 4. Click Delete in the lower-left corner. A confirmation box opens Oracle Corporation. All rights reserved 165 of 172

166 20 Managing contact subscription pages Important: We recommend that subscription management links are included in your s. Privacy laws and regulations vary from country to country. Often, commercial or relationship s are required to provide clear and easy-to-act-upon instructions for subscription management. Regulations around transactional s (such as confirmation s) might not have the same requirements, but again, these vary from country to country. Know and understand the rules and regulations for the countries that you are sending s to. Stay up to date with the latest on international deliverability regulations by joining the Global Deliverability group on Topliners. Contacts can manage their subscription status on two levels: groups: Contacts can subscribe to and unsubscribe from s on a per group basis Globally: Contacts can opt-in or opt-out from all communications at a global level As a marketer, you facilitate this by providing links to a contact's subscription options in the footer of an (or somewhere else in the body of the ). These pages help to maintain a sense of transparency with your subscribers Oracle Corporation. All rights reserved 166 of 172

When a contact clicks these links, they are brought two one of two areas: Subscription Management Page: A system-driven web page that you configure.

167 When a contact clicks these links, they are brought two one of two areas: Subscription Management Page: A system-driven web page that you configure. Global Opt-In or Global Opt-Out confirmation pages: Landing pages that confirm a contacts global subscription changes. Note: Any settings in the master exclude list will override a contact's subscription preferences Editing the global subscription confirmation pages The global subscription confirmation pages are landing pages presented to contacts when they click an Unsubscribe from All or Subscribe to All hyperlink that you place into your . When a contact changes their global subscription status changes, the change is immediate. You can view a contact's global subscription status by viewing the contact's preferences Oracle Corporation. All rights reserved 167 of 172

168 Note: After a contact globally unsubscribes, no s are sent to them, regardless of the groups they may have subscribed to. However, if the contact later globally subscribes, their original group preferences are used. The global subscription status is also retained if a contact is removed from your database. See Understanding what contact data Oracle Eloqua retains and restores. Before you begin: The global subscription pages are Oracle Eloqua landing pages. Because they are landing pages, you have complete control over the content of each page. However, it is recommended that each page show a very clear confirmation of the contact's action. You can brand the page and provide links to your homepage or other relevant content as desired. To edit the global subscription pages: 2018 Oracle Corporation. All rights reserved 168 of 172

169 1. Navigate to Assets > Setup, then click Groups. 2. Select the global opt-in and opt-out landing pages: To choose a page, select one from the drop-down list or click to browse to the page. To view or edit a landing page, click Edit. 3. Click Save Editing the Subscription Management Page The Subscription Manage Page is a page allowing your contacts to subscribe to and unsubscribe from groups. Any group set up to be included in the Subscription Management Page appears on the page. The page also includes an option to unsubscribe from all s. If a contact unsubscribes to a group, the changes are immediate. You can verify a contact's status when you search and view contact records Oracle Corporation. All rights reserved 169 of 172

170 Note: If the contact uses the Global Opt-Out Confirmation Page, their status is changed to "Unsubscribed Globally." This status overrides any group subscriptions set on the Subscription Management Page. However, Oracle Eloqua retains the contact's group preferences so that if its status ever changes to "Subscribed Globally," those group preferences will take effect. Note: The Global Opt-Out and Global Opt-In confirmation pages are not displayed when any changes are made to the subscription management list. The Subscription Management Page is a static page that you modify by entering information into the relevant fields. You can partially edit the page using HTML style tags at the top and bottom of the page if needed. To edit the subscription management page: 1. Navigate to Assets > Setup, then click Groups. 2. Click Edit & Preview Page. 3. Enter the information that you want to appear on the page in the corresponding fields: 2018 Oracle Corporation. All rights reserved 170 of 172

Status Changed Text: The message that is displayed at the top of the Subscription Management Page when a contact makes changes to their preferences.

171 Status Changed Text: The message that is displayed at the top of the Subscription Management Page when a contact makes changes to their preferences. For example, "Your status has changed" or "Your subscription preferences have been saved." Status Text: Text that appears at the top of the screen followed by the recipient's address. For example, "<You are logged in as:> user@example.com" where <You are logged in> is the text in this field. Subscribed Message: Text that confirms when a contact subscribes to one or more groups. The text appears after they submit their changes. Unsubscribed Message: Text that confirms when a contact unsubscribes from one or more groups. The text appears after they submit their changes. Choose From List Text: The header text above the list of groups available to the contact. When a user selects a check box in this area, they opt to subscribe to that group. For example, "Subscribe" or "Select from these groups." Unsubscribe Text: The header text above the unsubscribe check box. For example, "Unsubscribe" or "Select this check box to unsubscribe from all groups." Unsubscribe Checkbox Text: Name of the "unsubscribe from all" check box. If a contact selects this check box, they are automatically unsubscribed from all groups on this page (and all group check boxes are deselected). For example, "Unsubscribe" or "Unsubscribe from all groups." 2018 Oracle Corporation. All rights reserved 171 of 172

Oracle Eloqua s User Guide

Oracle Eloqua s User Guide http://docs.oracle.com Oracle Eloqua Emails User Guide 2017 Oracle Corporation. All rights reserved 08-Dec-2017 Contents 1 Emails Overview 6 2 Examples of emails 7 3 Creating emails 19 4 Email authoring