Emerging technologies, trends and standards that can impact ongoing the evolution of government streaming platforms

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Dustin Horn
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2011 - Emerging technologies, trends and

1 Emerging technologies, trends and standards that can impact ongoing the evolution of government streaming platforms Sanjiv Menezes President and Founder Sliq Media Technologies 1

2 Contact Information Technical Questions/Comments: Sanjiv Menezes President and Founder Sliq Media Technologies Product info/demo: Nic Cote x24 2

3 Industry trends - Topics 3 screen delivery DASH - HTTP segmented streaming Codecs Bandwidth costs and availability Storage costs Virtualization Infrastructure as a service Evolving distribution channels Open government Accessibility Semantic web New generation of customers 3

4 3 Screen Delivery PC Delivery Desktop Laptop/netbook Windows, ios, Chromium, Linux Mobile delivery Smartphone (ios, Android, BB, Symbian, WP7) Tablet/eReader Pocket Player (ipod, Walkman etc.) TV Delivery TV 3.0 (Samsung, Sony, LG etc.) Media Players (Apple TV, Roku, GoogleTV, WD, Boxee, WM Extender, DLNA) Other (Xbox, PS3) 4

5 DASH - HTTP segmented streaming Dynamic Adaptive Streaming over HTTP Different from RTSP, HTTP streaming, Progressive download Emerging W3C standards Expected to be part of HTML5 5

6 CODECs H264/AAC emerging as de-facto standard Split between Google/Netscape and rest of world (WebM vs MP4) Various MP4/TS container formats are incompatible between streaming technologies Transmuxing is possible H264 SVC on the horizon but not commercially ubiquitous 6

7 Bandwidth Costs and Availability Hosting/Server side $3/GB in 2006, $.15 today, 20:1 reduction Uplink costs for 100Mbps uplink $10,000/month to $1000 per month, 10:1 reduction 7

8 Bandwidth Costs and Availability Client Side DSL costs for 1.5Mbps from $80/month to $20-$45 (40%-75% reduction in 10 years) Wireless bandwidth now $50/month 7Mbps, soon 40Mbps same price New high bandwidth wired services emerging, Fios, Fibe etc. (50Mbps ++) 8

9 High Speed Market Share Overwhelmingly high speed in North America (>90%) 9

10 Mobile Broadband Availability of mobile broadband (3G), 2007 and 2008 (91%) 2.6M 3G Subscriptions, 71% YoY growth

11 Storage Costs and Availability Historical decline of 45% year over year in raw storage costs in the past 10 years. Cost per SAN raw terabyte $15,000 - $50,000, Today - $1,500 $7,000 (10:1 reduction) DAS - Local storage on server in 2005 was 30GB today 100+ GB. 4TB Raid 5 possible in 1U. (continued) 11

12 Storage Costs and Availability Client side storage typically fractional terabyte to multi-terabyte (300+ GB) Mobile device storage GB Trend towards disk based tape replacement Trend towards storage efficiency (de-dupe, thin provisioning etc.) SSD used for Tier 0 cache and eventually Tier 1 Virtualized storage dynamic allocation Cloud storage $150 - $300/month per Terabyte (covered later) 12

13 Virtualization Trend towards virtualized environments and blade servers New server hardware platforms optimized for VMs (i.e. Cisco) New high density computing form factors (CPU sticks, multiple servers in same chassis etc. SGI, nvidia) Flexible re-provisioning of CPUs GPU computing (ex: nvidia CUDA,great for transcoding, grid encoding) 13

14 Infrastructure as a Service Cloud storage ($.15 - $.25/GB/Mo Amazon S3, Azure) Offsite virtual hosting (Rackspace, Amazon EC2, Azure) CDN app hosting (Azure, Google app engine) Pure CDN services (Azure, Limelight, Akamai, Amazon) Transcoding services (encoding.com, hdcloud etc.) 14

15 Emerging Distribution Channels Netflix Amazon itunes Youtube, long format & live eventually coming Zune BitTorrent 15

16 Open Government Bulk data availability Open APIs Enable/encourage third party composite apps (mashups) Encourage participation and citizen dialog 16

17 Accessibility (Disability Access) Legislative requirements Timed text SMIL MPEG7 Encoder, container and protocol support HTML5 17

18 Semantic web Searchable chapter marks Enabled deep contextual searching, linking and cross referencing Store contextual data tags within rendering formats Publish additional indexes alongside human renderings 18

19 Semantic web 19

20 Semantic web 20

21 Next Generation of Customers Under 20 y/o don t use More time on youtube/facebook than TV Don t use physical media Download entire movies regularly Highly dependent on smartphones Demand great UXs Expect everything to be available immediately 21

22 The End Thank you! Technical Questions/Comments: Sanjiv Menezes President and Founder Sliq Media Technologies Product info/demo: Nic Cote x24 22

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