App Store Design Specifications v2

Transcription

1 App Store Design Specifications v2 apple Apple Inc.

2 2012 Apple Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without prior written permission of Apple Inc., with the following exceptions: Any person is hereby authorized to store documentation on a single computer for personal use only and to print copies of documentation for personal use provided that the documentation contains Apple s copyright notice. The Apple logo is a trademark of Apple Inc. Use of the keyboard Apple logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. No licenses, express or implied, are granted with respect to any of the technology described in this document. Apple retains all intellectual property rights associated with the technology described in this document. This document is intended to assist itunes Content Developers to manage and deliver content for the itunes Store. Every effort has been made to ensure that the information in this document is accurate. Apple is not responsible for typographical errors. Apple Inc. 1 Infinite Loop Cupertino, CA Even though Apple has reviewed this document, APPLE MAKES NO WARRANTY OR REPRESENTATION, EITHER EXPRESS OR IMPLIED, WITH RESPECT TO THIS DOCUMENT, ITS QUALITY, ACCURACY, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. AS A RESULT, THIS DOCUMENT IS PROVIDED AS IS, AND YOU, THE READER, ARE ASSUMING THE ENTIRE RISK AS TO ITS QUALITY AND ACCURACY. IN NO EVENT WILL APPLE BE LIABLE FOR DIRECT, INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES RESULTING FROM ANY DEFECT OR INACCURACY IN THIS DOCUMENT, even if advised of the possibility of such damages THE WARRANTY AND REMEDIES SET FORTH ABOVE ARE EXCLUSIVE AND IN LIEU OF ALL OTHERS, ORAL OR WRITTEN, EXPRESS OR IMPLIED. No Apple dealer, agent, or employee is authorized to make any modification, extension, or addition to this warranty. Some states do not allow the exclusion or limitation of implied warranties or liability for incidental or consequential damages, so the above limitation or exclusion may not apply to you. This warranty gives you specific legal rights, and you may also have other rights which vary from state to state. 2

3 Table of Contents Revision History... 4 Design Guidelines... 5 Artwork Policies

4 Revision History October 5, 2012 v1. Document created. October 8, 2012 v2. Added separate specifications for title treatment art. 4

5 Design Guidelines With the introduction of the Retina display and a newly redesigned App Store, high-resolution photos, images, and logos are now required for the design of promotional pages. When you submit artwork, you need to provide high-resolution images accompanied by scalable vector or high-resolution logos. Note that final art is subject to change. These files will be used to create multiple assets for ipad, iphone, and desktop. When submitting artwork to the App Store, the following items should be included: Layered PSD files. Separate layers for characters/main images, title treatment, and background. Make sure that any text or logo is in the center of the artwork, in the Text/Logo Safe Area, as shown below. The Minimum View is 994 x 600 pixels. Texts or logos should not exceed the Minimum View of 994 pixels and should not exceed 400 pixels in height. Ensure that you do not include any text or logos in the Tag Area, as this area is needed for itunes-related tags. The Tag Area is part of the Minimum View and 200 pixels in height from bottom of the artwork. 5

6 Artwork Policies Only submit artwork you can legally share. Background artwork must be at least 3200 pixels in width and 600 pixels in height with a minimum resolution of 72 dpi, in the RGB color space, and in the PSD format. Title treatment artwork must be 1200 pixels in width and 400 pixels in height with a minimum resolution of 72 dpi, in the PSD format. Artwork cannot contain any of the following: Pixelation, artifacts, high-contrast background art, blurry or hard crops (unless stylistic) or other style issues Any visual representation of iphone, ipad, ipod, or any Apple hardware. Obscured talent Website addresses The words App Store, itunes, or Apple Inc. App Store logo, Apple logo, or the term Exclusive without prior authorization from Apple References to the physical packaging or any other retailers References to it being a digital product References to pricing, including Reduced Price, Low Price, Available for $9.99, or For Promo Use References to illegal drugs, profanity, or violence Images or language that could be construed as racist, misogynist, or homophobic Imagery depicting sex, violence, gore, drugs, explicit language, or hate themes Nazi symbolism restricted by the Strafgesetzbuch section 86a, if the content is visible in DE, AT, or CH Note: Artwork that does not meet the guidelines, or does not meet our presentation standards, will not be used. 6