Dell VRTX marketing. How-to-guide

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1 Dell VRTX marketing How-to-guide

2 Index Introduction 3 Campaign elements 4 Overarching campaign messaging 5 Overarching campaign images 6 Campaign marcom elements 7 Campaign builder 8 Messaging Offline 9 Messaging Online 13 2

3 Introduction Dell PowerEdge VRTX is an innovative new server solution. This guide is designed to give you the latest creative recommendations, campaign messaging, product imagery and links to pre-built assets. Creating consistent communication is as simple as leveraging the specific copy and visuals that have been included on the following pages or following the links to the relevant pre-built assets on Dell s Campaign Builder. With your help, we can continue to communicate consistent and relevant brand values to our customers every single time we start a conversation with them. Greater flexibility and agility with Windows Server 2012 At the heart of the Microsoft Cloud OS vision, Windows Server 2012 R2 brings Microsoft s experience delivering global-scale cloud services into your infrastructure with new features and enhancements in virtualization, management, storage, networking, virtual desktop infrastructure, access and information protection, the web and application platform, and more. 3

4 Campaign Elements 4

5 Overarching campaign messaging The messaging that will follow in this guide has been developed to remain consistent across different vehicles, at different lengths for different purposes. If you are unsure of the whether or not you are communicating the simplest PowerEdge VRTX message, you can refer to the copy below. It is the overarching message and the starting point for the rest of the messaging and consists of a headline, subheadline and body copy. It contains all the information that needs to be communicated in the simplest, quickest and most versatile way. Headline Redefining office IT. Subhead Introducing the new Dell PowerEdge VRTX. Body copy Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new Dell PowerEdge VRTX, an integrated end-to-end solution, built specifically for the growing office. It s the only PowerEdge shared infrastructure platform featuring up to four integrated servers, 48TB of storage, networking and systems management to simplify all aspects of IT. 5

6 Overarching campaign images Primary image options for a consistent visual approach while developing campaign assets for your marcom. View Image Online Click here to download View Image Online Click here to download View Image Online Click here to download 6

7 Campaign marcom elements Please find here support images, logos and guidelines to aid in the creation of your marcom. View Image Online Click here to download View Image Online Click here to download View Image Online Click here to download View Image Online Click here to download View Image Online Click here to download View Image Online Click here to download 7

To access these assets simply click the Campaign Builder icon (shown below) on the relevant pages or follow the links to specific assets featured in the guide.

8 Dell PowerEdge VRTX is a trademark of Dell Inc. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries Dell Inc. All rights reserved. Campaign builder Dell s Campaign Builder gives you access to a wide range of pre-existing marcom pieces produced by Dell for the PowerEdge VRTX launch. To access these assets simply click the Campaign Builder icon (shown below) on the relevant pages or follow the links to specific assets featured in the guide. These assets are available in English, French, German, Italian, Spanish, Dutch, Swedish, Danish, and Norwegian. Redefining office IT. PowerEdge VRTX. The first and only full integration of servers, storage, networking and management in only 5U. Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new Dell PowerEdge VRTX powered by the Intel Xeon processor, an integrated end-to-end solution built specifically for the growing office. It s the only 5U PowerEdge shared infrastructure platform design based on input from over 7,000 customers, featuring four integrated servers, 48TBs of storage, networking and systems management to simplify all aspects of IT. You inspired it. We built it. To see how we can redefine your office IT, visit Dell.com/VRTX Campaign Builder Click here to connect Example of campaign assets Click here to view marcom toolbox Example of campaign assets Click here to view marcom toolbox 8

9 Messaging Offline 9

10 Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new Dell PowerEdge VRTX powered by the Intel Xeon processor. It s an integrated, end-to-end solution built specifically for the growing office. It s a revolutionary product that will revolutionize the way your company delivers IT. The Dell PowerEdge VRTX is the world s first and only 5U-shared infrastructure platform. It was designed to simplify IT, provide automated efficiency and enable versatility and agility. Some very special people helped us create such a category-changing product our loyal customers. The design was based on input from over 7,000 IT professionals who told us what worked, what didn t and what they really desired. It s like nothing you have ever seen, and that s completely intentional. Dell PowerEdge VRTX is a trademark of Dell Inc. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries Dell Inc. All rights reserved. The Dell PowerEdge VRTX offers all the server, storage, networking and management capacity your office requires, in a single, remarkably small form factor. It delivers: Simplicity: Fully integrated, pretested solution with a single unified management console specifically designed for office environments. Consolidation: Consolidates servers, storage, networking and management into a single office-ready 5U chassis. Performance: Four dual Intel Xeon processor server nodes, each with up to 768GB s of memory. Manageability: Agent-free management of servers, storage, networking and power in a single unified tool within a single console. Scalability: Up to 48TB s of storage and ample performance and manageability to support your entire office Assurance: Dell ProSupport Plus, proactive support for peak performance and maximum availability. Office-readiness: Built with the office in mind: runs on standard 110-volt power, small enough to fit in an out-of-the-way location, doesn t require external cooling and runs quieter than an office air conditioner. Messaging Direct Mail and newsletter Use this messaging structure for marcom pieces such as direct mail and newsletters that have room for detailed content. Headline Redefining office IT: Introducing the new Dell PowerEdge VRTX Subhead The new Dell PowerEdge VRTX is the first and only full integration of servers, storage and networking in either a tower or 5U chassis form factor. Body Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new PowerEdge VRTX powered by Intel Xeon processors. It s an integrated end-to-end solution built specifically for the growing office. It delivers: Simplicity: Fully integrated, pretested solution with a single unified management console specifically designed for office environments Consolidation: Consolidates servers, storage, networking and management into a single office-ready tower or 5U chassis Performance: Four dual Intel Xeon processor server nodes, each with up to 768GB of memory Manageability: Agent-free management of servers, storage, networking and power in a single unified tool within a single console Scalability: Up to 48TB of storage and ample performance and manageability to support your entire office Assurance: Dell ProSupport Plus, proactive support for peak performance and maximum availability Office-readiness: Built with the office in mind, it uses standard office power; is small enough to fit in an out-of-the-way location; doesn t require external cooling; and runs quieter than an office air conditioner PRESORTED STanDaRD One Dell Way U.S. POSTagE Round Rock, TX PaID DELL John D. Sample How can a 12 x 19 box 123 Main Street redefine office IT? Anytown, USA To see how Dell is revolutionizing your office IT, visit Dell.com/VRTX or call xxx-xxx-xxxx. Revolutionary simplicity. Revolutionary power. Revolutionary, period. Introducing the new Dell PowerEdge VRTX. The first and only full integration of servers, storage, networking and management in only 5U. Redefining office IT. PowerEdge VRTX. Open and see for yourself. PowerEdge VRTX featuring Intel Xeon processors CTA Discover how [PARTNER] and Dell are revolutionising your office IT at [LINK] See how Dell is revolutionizing your office IT. Visit Dell.com/VRTX or call xxx-xxx-xxxx. Example of campaign assets Click here to view marcom toolbox 10

11 The first and only full integration of servers, storage, networking and management in only 5U. Dell PowerEdge VRTX is a trademark of Dell Inc. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries Dell Inc. All rights reserved. Messaging Print ads, posters and pull up banners Use this messaging structure for marcom pieces such as print ads, posters and pull up banners where space is limited. Headline Redefining office IT. PowerEdge VRTX. Subhead Complete integration of servers, storage, networking and management in only 5U. Body Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new Dell PowerEdge VRTX powered by the Intel Xeon processor, an integrated end-to-end solution built specifically for the growing office. It s the only 5U PowerEdge shared infrastructure platform design based on input from over 7,000 customers, featuring four integrated servers, 48TBs of storage, networking and systems management to simplify all aspects of IT. You inspired it. We built it. Redefining office IT. PowerEdge VRTX. CTA To see how we can redefine your office IT, visit Dell.com/VRTX Legal Dell PowerEdge VRTX is a trademark of Dell Inc. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries Dell Inc. All rights reserved. Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new Dell PowerEdge VRTX powered by the Intel Xeon processor, an integrated end-to-end solution built specifically for the growing office. It s the only 5U PowerEdge shared infrastructure platform design based on input from over 7,000 customers, featuring four integrated servers, 48TBs of storage, networking and systems management to simplify all aspects of IT. You inspired it. We built it. To see how we can redefine your office IT, visit Dell.com/VRTX Example of campaign assets Click here to view marcom toolbox 11

Headline options Below are additional headlines that can be used when DM formats allow for messaging on the outside of the mailer as well as the inside to ensure messaging does not become repetitive.

12 Dell PowerEdge VRTX is a trademark of Dell Inc. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries Dell Inc. All rights reserved. Headline options Below are additional headlines that can be used when DM formats allow for messaging on the outside of the mailer as well as the inside to ensure messaging does not become repetitive. Outside Headline How can a 12 x 19 box redefine office IT? Outside Headline Alternative Redefining office IT. PowerEdge VRTX. Open and see for yourself. Inside Headline Alternative Revolutionary simplicity. Revolutionary power. Revolutionary, period. PRESORTED STanDaRD One Dell Way U.S. POSTagE Round Rock, TX PaID DELL John D. Sample How can a 12 x 19 box 123 Main Street redefine office IT? Anytown, USA To see how Dell is revolutionizing your office IT, visit Dell.com/VRTX or call xxx-xxx-xxxx. Redefining office IT. PowerEdge VRTX. Open and see for yourself. PowerEdge VRTX featuring Intel Xeon processors Revolutionary simplicity. Revolutionary power. Revolutionary, period. Introducing the new Dell PowerEdge VRTX. The first and only full integration of servers, storage, networking and management in only 5U. Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new Dell PowerEdge VRTX powered by the Intel Xeon processor. It s an integrated, end-to-end solution built specifically for the growing office. It s a revolutionary product that will revolutionize the way your company delivers IT. The Dell PowerEdge VRTX is the world s first and only 5U-shared infrastructure platform. It was designed to simplify IT, provide automated efficiency and enable versatility and agility. Some very special people helped us create such a category-changing product our loyal customers. The design was based on input from over 7,000 IT professionals who told us what worked, what didn t and what they really desired. It s like nothing you have ever seen, and that s completely intentional. The Dell PowerEdge VRTX offers all the server, storage, networking and management capacity your office requires, in a single, remarkably small form factor. It delivers: Simplicity: Fully integrated, pretested solution with a single unified management console specifically designed for office environments. Consolidation: Consolidates servers, storage, networking and management into a single office-ready 5U chassis. Performance: Four dual Intel Xeon processor server nodes, each with up to 768GB s of memory. Manageability: Agent-free management of servers, storage, networking and power in a single unified tool within a single console. Scalability: Up to 48TB s of storage and ample performance and manageability to support your entire office Assurance: Dell ProSupport Plus, proactive support for peak performance and maximum availability. Office-readiness: Built with the office in mind: runs on standard 110-volt power, small enough to fit in an out-of-the-way location, doesn t require external cooling and runs quieter than an office air conditioner. See how Dell is revolutionizing your office IT. Visit Dell.com/VRTX or call xxx-xxx-xxxx. Example of campaign assets Click here to view marcom toolbox 12

13 Messaging Online 13

14 What could you do with an entire, fully integrated data centre that is small enough to fit under 2013 Dell Inc. All rights reserved. Messaging Use this messaging structure on marcom pieces such as online newsletters, s and edms. Subject Line Reduce the complexity of office IT with Dell Headline Redefining office IT: Introducing the new Dell PowerEdge VRTX. Subhead The new Dell PowerEdge VRTX is the first and only full integration of servers, storage and networking in either a tower or 5U chassis form factor. Body Up until now, there hasn t been an IT solution designed specifically for an office environment. Enter the new PowerEdge VRTX powered by Intel Xeon processors. It s an integrated end-to-end solution built specifically for the growing office. It delivers: Simplicity: Fully integrated, pretested solution with a single unified management console specifically designed for office environments Consolidation: Consolidates servers, storage, networking and management into a single office-ready tower or 5U chassis Performance: Four dual Intel Xeon processor server nodes, each with up to 768GB of memory Manageability: Agent-free management of servers, storage, networking and power in a single unified tool within a single console Scalability: Up to 48TB of storage and ample performance and manageability to support your entire office Assurance: Dell ProSupport Plus, proactive support for peak performance and maximum availability Office-readiness: Built with the office in mind, it uses standard office power; is small enough to fit in an outof-the-way location; doesn t require external cooling; and runs quieter than an office air conditioner CTA To see how Dell is revolutionizing your office IT visit xxx.com/xxxxx Hyperlinked CTA Discover More your desk? Find out with the new Dell PowerEdge VRTX, a highly dense and flexible solutions platform that converges servers, storage and networking into a chassis the size of a typical two-socket tower server. Get the power of up to four Dell PowerEdge M-Series server nodes featuring Intel Xeon processors, Dell networking and Dell shared storage in an eco-friendly form factor that plugs into any office wall outlet and is quieter than a hallway conversation. Dell PowerEdge VRTX is now available from [PARTNER]. With Dell PowerEdge VRTX you can: Simplify your system Save space with servers, storage and networking in one desk-side chassis. Manage easily with familiar platforms and technologies inside the box. Deploy confidently with an integrated, pre-tested and certified system. Improve efficiency Save time and reduce errors with unified and simplified systems management. Ensure more uptime with high-availability features and live migration. Reduce capital and operational expenses with consolidation and virtualisation. Increase versatility Plug into any standard office outlet and don t worry about distracting noise. Scale easily within a stable platform as your business grows. Protect your investment with ensured support of Dell PowerEdge 13th generation servers. Find out all you can do with Dell PowerEdge VRTX today from [PARTNER] Example of campaign assets Click here to view marcom toolbox 14

15 Messaging Online banners Use these messaging options for headlines for marcom pieces such as site banners where artwork dimensions may vary. Option 1 Headline Redefining office IT. PowerEdge VRTX. Subhead Complete integration of servers, storage, networking and management inonly 5U. Option 2 Headline The new PowerEdge VRTX. Subhead The first integration of servers, storage, networking and management in 5U. Option 3 Headline Redefining office IT. Subheadline The converged PowerEdge VRTX. 15

16 Messaging Online banners Use this messaging structure for marcom pieces such as animated banners (OA) where there are frame transitions. Frame 1 Headline Eliminate the complexities of office IT Frame 2 Headline (continued) by redefining it. End Frame Subhead Complete integration of servers, storage, networking and management in 5U. PowerEdge VRTX. CTA Find Out More > Legal Powered by Intel Xeon processors. Example of campaign assets Click here to view marcom toolbox 16

17 Messaging social media Social media is a great way to keep your customers updated. Here are some simple and customizable conversation starters developed specifically for Twitter. For other social media platforms such as LinkedIn and Facebook please use messaging from our Online options. Redefine office IT with the new Dell #PowerEdge #VRTX solutions platform. See what it can do for you. shorten.ed/url [102/140 CHARACTERS] What could you do with a data centre on your desk? Find out with Dell #PowerEdge #VRTX. shorten.ed/url [102/140 CHARACTERS] A fully integrated solutions platform the size of a tower server? It does exist. Meet Dell #PowerEdge #VRTX. shorten.ed/url [123/140 CHARACTERS] Get the power of Dell #PowerEdge servers, networking and storage in a compact package. See how. #VRTX shorten.ed/url [116/140 CHARACTERS] Introducing Dell #PowerEdge #VRTX, the first full integration of servers, storage & networking, in a tower or 5U chassis. shorten.ed/url [136/140 CHARACTERS] Dell #PowerEdge #VRTX, a fully integrated solution with a single unified management console, designed for offices. shorten.ed/url [129/140 CHARACTERS] How do you get Dell #PowerEdge server, storage, networking and management in a single chassis? Find out. #VRTX shorten.ed/url [125/140 CHARACTERS] Finally, an office-optimised, easy-to-manage data centre for small and medium businesses. Learn about Dell #PowerEdge #VRTX. shorten.ed/url [139/140 CHARACTERS] Give remote or branch offices data centre power with the new compact Dell #PowerEdge #VRTX solutions platform. shorten.ed/url [125/140 CHARACTERS] New compact Dell #PowerEdge #VRTX solutions platform is officeoptimised and virtualisation-ready. shorten.ed/url [113/140 CHARACTERS] Looking for an IT solution designed specifically for an office environment? Enter Dell #PowerEdge #VRTX. shorten.ed/url [119/140 CHARACTERS] 17

18 Thank you If you have any questions regarding this How-to-guide, Dell Campaign Builder or PowerEdge VRTX please contact your Dell representative. 18

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