Communication Brief Spring 2006

Transcription

1 Product: SONY VAIO Professional Notebook Computer BX Series Channel: Professional APPROVED PRODUCT NAMES VAIO BX Notebook Computer VAIO BX Notebook PC VAIO BX Notebook VAIO Professional Notebooks with AdaptivePlus Technology AdaptivePlus technology incorporates flexibility, security, mobility, and communications features for progressive, cost-effective IT resource management. With 3 display sizes to choose from, available multi-bay docking station, and the ability to swap out cross-compatible peripherals, you ll have the flexibility you need to ensure cost-effective purchasing decisions. AdaptivePlus technology also touts some serious security features to keep your company s sensitive information under tight wraps. After all, eighty percent of stolen laptops are stolen for the information they contain, and not for the hardware itself 1. In fact, of the 600,000 laptop thefts reported in 2003, the result was a loss of an estimated $5.4 billion worth of proprietary information 2. That s why we ve incorporated a biometric fingerprint sensor, hard drive password protection and a trusted platform module to protect your information even if a notebook is stolen. And for those road warriors who demand a travel-friendly notebook, AdaptivePlus technology delivers cutting-edge mobility and communications features such as built-in a/b/g wireless LAN, Bluetooth-Technology and an optional built-in camera for real time video conferencing. 1. The SANS Institute, Safeware Insurance, 2003 KEY TAKE-AWAYS 1. Flexibility The VAIO BX Series Notebook is available in an array of display sizes (14, 15.4 wide and 17 wide, all measured diagonally) for a wide choice of mobility options. Integrated swappable Multi- Function Bay slot accommodates optional interchangeable devices that further customize your system to your unique needs, including the DVD+RW Double Layer 7 Bay Unit, the CD-RW/DVD-ROM Drive Bay Unit, the 80GB HDD Bay unit (5400rpm SATA), and the Hard Disk Drive Adapter Bay Unit. The VAIO BX-Series optional Docking Station offers an optional built-in Multi-Function Bay, an AC adapter that fits all models, and an extended battery charger. Support for RAID (level 0 as the factory default) is available on the 17 VAIO BX Notebook with the optional ATI Mobility Radeon X1600 external graphics accelerator and Dual HDD option (HDD Password feature not available). 2. Mobility VAIO BX Series Notebooks feature Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the next-generation, energy-efficient family of performance mobile processors. Integrated a/b/g wireless LAN 3 and efficient power and application management for extended battery life 1 on the go. An array of display sizes as compact as 14, make the VAIO BX Series Notebook as mobile as you want it to be. 3. Security A biometric finger print sensor and a Trusted Platform Module (TPM) TCG Ver.1.2 compliant chip. 4. Communications Gigabit Ethernet, integrated a / b / g Wireless LAN 3, optional pixel built-in camera for real-time video conferencing. (Video conferencing software and microphone needs to be obtained separately.) The New Way of Business Tagline: The SONY VAIO BX Series Professional Notebook Computer offers the flexibility, mobility, security, and communications capabilities that help busy professionals stay productive, wherever they go. With a variety of available Intel Core 2 Duo processors and powerful peripheral options, you can design the computer that meets the requirements of the most demanding business professionals in your organization. Promises exciting new applications, new levels of performance and new ways to work. Repositions customers expectations of technology and the progression from old to new. Customers need to take notice and react to the new way if they want to stay current. Defines Sony as the leading edge business technology and solutions provider. SONY VAIO BX Series Professional Notebook Computer Page 1 of 11

2 TARGET Segment Commercial VAIO BRANDING BRIEF Target Customer Highly-Mobile SMB User User Sensitivities Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the next-generation, energy-efficient family of performance mobile processors Efficient resource management Security & Biometrics Display features XBRITE ECO LCD Technology (14 and 15.4 ) and XBRITE LCD Technology (17 ) Superb graphics performance Price sensitive Small and medium-size businesses, the commonality of the peripherals (common platforms) and security features are high priorities (reduces overall cost of acquisition). BRAND SUMMARY The VAIO BX Series Notebook is a high-performance mobile solution for the business user, and a flexible option for IT planning in companies of all sizes. Multiple display sizes and connectivity options combine with swappable peripherals to make the VAIO BX Series Notebook an efficient and economical choice. ONE LINE SUMMARY The Sony VAIO BX Series Professional Notebook is the perfect solution for companies that need flexibility, mobility, security, and reliable communications. SONY VAIO BX Series Professional Notebook Computer Page 2 of 11

3 AWARENESS EDUCATION INTENT Top Funnel Brand Advertising Content HEADLINES (based on Sony Truth Points for BX series) As mobile as you want to be Flexible mobility and productivity Dial in the mobility your business needs Full-service business solution POSITIONING STATEMENT (Long) The SONY VAIO BX Series Professional Notebook Computer offers the perfect mobile productivity solution and the superb quality and service that you ve come to expect from Sony. Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the next-generation, energy-efficient family of performance mobile processors, provides the processing power and long battery life that keep you productive, wherever you go. AdaptivePlus Technology provides flexibility, mobility, security, and communications. Choose from 14, 15.4 wide and 17 wide screen sizes (all measured diagonally). Add powerful peripheral options, including RAID (level 0 as the factory default) on the 17 VAIO BX Notebook with optional ATI Mobility Radeon X1600 external graphics accelerator and Dual HDD option (HDD Password feature not available). Stay connected with Gigabit Ethernet, integrated a / b / g Wireless LAN 3 and optional pixel built-in camera for instant realtime video conferencing. (Video conferencing software and microphone needs to be obtained separately.) POSITIONING STATEMENT (Short) The SONY VAIO BX Series Professional Notebook Computer offers you the flexibility to build the PC that meets your demands and exceeds your expectations. Trust Sony to create the perfect productivity solution that you can rely on to perform. SONY VAIO BX Series Professional Notebook Computer Page 3 of 11

4 AWARENESS EDUCATION INTENT Middle Funnel Educational Content HEADLINES (based on Sony Truth Points for BX series) As mobile as you want to be Flexible mobility and productivity Full-service business solution POSITIONING STATEMENT (Long) The SONY VAIO BX Series Professional Notebook Computer offers the perfect mobile productivity solution and the superb quality and service that you ve come to expect from Sony. Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the next-generation, energy-efficient family of performance mobile processors, provides the processing power and long battery life that keep you productive, wherever you go. AdaptivePlus Technology provides flexibility, mobility, security, and communications. Choose from 14", 15.4" wide and 17" wide screen sizes (all measured diagonally). Add powerful peripheral options, including RAID (level 0 as the factory default) on the 17 VAIO BX Notebook with the optional ATI Mobility Radeon X1600 external graphics accelerator and Dual HDD option (HDD Password feature not available). Stay in touch with Gigabit Ethernet, integrated a/b/g Wireless LAN 3,, and optional 0.3 Megapixel built-in camera and Bluetooth headset (included on select models and optional on other models) for real-time video conferencing. (Video conferencing software and service need to be obtained separately.) POSITIONING STATEMENT (Short) The SONY VAIO BX Series Professional Notebook Computer offers you the flexibility to build the PC that meets your demands and exceeds your expectations. Trust Sony to create the perfect productivity solution that you can rely on to perform, wherever you go. FEATURE HIGHLIGHTS Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the next-generation, energy-efficient family of performance mobile processors Multi-Function Bay lets you swap out optional peripherals for maximum flexibility and efficient use of resources. Common Multi-Function Bay built into the optional Docking Station (with battery-charging feature) works with all models of the VAIO BX Series Notebooks and maximizes productivity. An array of display size options allows for the mobility and performance that meet your specific needs. Integrated biometric fingerprint system provides convenient security, privacy and enhanced protection for sensitive information. Optional built-in camera and Bluetooth headset (included on select models and optional on other models) enables real-time video conferencing, adding even more multimedia functionality to your VAIO BX Notebook. (Video conferencing software and service need to be obtained separately.) Up to 3.5 hours (TBD) of standard battery life 1 for increased productivity on-the-go. Two UL-certified battery options provide 4800mAh (standard) or 7800mAh (optional). Batteries are backwardcompatible with earlier versions of the VAIO BX Series Notebooks Built-in Gigabit Ethernet for fast data transfer ten times faster than Fast Ethernet SONY VAIO BX Series Professional Notebook Computer Page 4 of 11

5 AWARENESS EDUCATION INTENT Bottom of the Funnel Content HEADLINES (based on Sony Truth Points for BX series) As mobile as you want to be Flexible mobility and productivity Full-service business solution POSITIONING STATEMENT (Long) The SONY VAIO BX Series Professional Notebook Computer offers the perfect mobile productivity solution and the superb quality and service that you ve come to expect from Sony. Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the next-generation, energy-efficient family of performance mobile processors, provides the processing power and long battery life that keep you productive, wherever you go. AdaptivePlus Technology provides flexibility, mobility, security, and communications. Choose from 14", 15.4" wide and 17" wide screen sizes (all measured diagonally). Add powerful peripheral options, including RAID (level 0 as factory default) on the 17 VAIO BX Notebook with optional ATI Mobility Radeon X1600 external graphics accelerator and Dual HDD option (HDD Password feature not available). Stay in touch with Gigabit Ethernet, integrated a/b/g. wireless LAN 3, and optional 0.3 Megapixel built-in camera and Bluetooth headset (included on select models and optional on other models) for real-time video conferencing. (Video conferencing software and service need to be obtained separately.) POSITIONING STATEMENT (Short) The SONY VAIO BX Series Professional Notebook Computer offers you the flexibility to build the PC that meets your demands. Trust Sony to create the perfect productivity solution that you can rely on to perform, wherever you go. COPY POINTS Flexibility The VAIO BX Series Notebook is available in an array of display sizes (14", 15.4" wide, and 17" wide, all measured diagonally), allowing you the flexibility to select the combination of mobility and productivity that suits your specific needs. All sizes of the VAIO BX Notebook feature the unique and powerful Multi-Function Bay, enabling simple swapping out of powerful peripherals, such as a DVD+RW Double Layer Bay Unit 7, CD-RW/DVD-ROM Drive Bay Unit, 80GB HDD Bay Unit (5400rpm SATA), Weight Saver Bay Unit, and an HDD Adapter Bay Unit. Each of these optional peripherals is compatible with all three size configurations of the VAIO BX Series Notebook, making efficient resource allocation across your team a logical and natural part of your technology management. Multi-Function Bay Multiple display sizes to choose from Optional Common Docking Station and peripherals Multi-Function Bay All sizes of the flexible VAIO BX Notebook feature the unique and powerful Multi- Function Bay, which enables simple swapping out of such powerful (optional) peripherals as a DVD+RW Double Layer Bay Unit 7, a CD-RW/DVD-ROM Drive Bay Unit, an 80GB HDD Bay Unit (5400rpm Configurable swappable bay units SONY VAIO BX Series Professional Notebook Computer Page 5 of 11

6 SATA), a Weight Saver Bay Unit, and an HDD Adapter Bay Unit. Each of these optional peripherals is compatible with all three size configurations of the VAIO BX Series Notebook, making efficient resource allocation across your team a logical and natural part of your technology management. Cross-compatible peripherals Multi-Bay Docking Station Multiple Display Sizes Cross-compatible peripherals make resource allocation cost-effective and easy to personalize. Customizable mobility, modular functionality, superior communications options, and full-service VAIO support the VAIO BX Notebook makes productivity truly scalable, giving you the flexibility to empower your business with Sony technology. With the optional Multi-Function Docking Station with a second battery-charging feature, Sony delivers a smart peripheral that saves time, maximizes efficiency in power management, and can be used with all sizes of the VAIO BX Notebook. Ports include 4 USB 2.0, Ethernet, serial, parallel, VGA and DVI-D. The Docking Station is also equipped with the multifunction bay for swappable bay units, and a PC lock. An array of display size options allow for the combination of mobility and performance that suits your specific needs. DVD+RW Double Layer Bay Unit 7 CD-RW/DVD-ROM Drive Bay Unit 80GB HDD Bay Unit (5400rpm SATA) Weight Saver Bay Unit HDD Adapter Bay Unit. Integrated Multi-Function Bay in the Docking Station Integrated battery charger in the Multi-Function Bay in the Docking Station Multi-Function Bay in the Docking Station fits 14, 15.4 and 17 sizes Legacy ports DVI-D (Digital Video Interface) Display sizes include 14", 15.4" wide, and 17" wide (all measured diagonally). SONY VAIO BX Series Professional Notebook Computer Page 6 of 11

7 Mobility The VAIO BX Series Notebook is designed to suit the individual performance and portability requirements of you and your team. A lightning-fast Intel Core 2 Duo processor, advanced power management for long battery life, a variety of display sizes, Bluetooth technology 4, a lightweight magnesium case (14" VAIO BX Notebook), and a dual pointing device keep you up and running wherever you need to be productive. Intel Centrino Duo technology Multiple Display Sizes Long Battery Life Smart Power Management Bluetooth Technology 4 Lightweight Magnesium Case (14" VAIO BX Notebook) Dual Pointing Device Intel Centrino Duo technology Multiple Display Sizes Long Battery Life Smart Power Management Bluetooth Technology 4 Magnesium Case VAIO BX Series Notebooks feature Intel Centrino Duo technology with the Intel Core 2 Duo processor, part of the nextgeneration, energy-efficient family of performance mobile processors, combined with efficient power and application management that provide extended battery life 1 on the go. The VAIO BX Series Notebook is available in sizes ranging from the ultra-mobile and ultra-lightweight to the more substantial desktop replacement unit. Innovative Sony battery technologies combined with Intel Centrino Duo technology expertly manage power resources to increase computing stamina and deliver up to 3.5 hrs. of standard battery life 1 The VAIO BX Series Notebook incorporates advanced power-saving features for mobile usage, including VAIO Power Management Viewer, which allows you to set power modes to control the balance of stamina and performance from situation to situation. For example, select Presentation Mode to adjust the display brightness to the maximum setting, or choose "VAIO Ultimate Battery" for extra-long battery life. Battery available in both standard and large capacity. The VAIO BX Series Notebooks feature Bluetooth technology 4 for effortless communication with Bluetooth -enabled devices, such as PDA s and wireless headsets, without the need for additional hardware or software. A Bluetooth headset is included with select models, and optional with other models. The lightweight, thin 14" VAIO BX Notebook is sturdily housed in a solid diecast magnesium case. Magnesium alloy, employed on several surfaces, keeps it remarkably lightweight and thin in profile. Intel Core 2 Duo processor Display options include 14 wide, 15.4 wide, and 17 wide screen sizes (all measured diagonally). Up to 3.5 hours (TBD) battery life 1 with standard battery Intel Centrino Duo technology VAIO Power Management Viewer Both standard and optional largecapacity batteries Communications with Bluetooth - enabled devices Die-cast Magnesium Case (in 14 model) SONY VAIO BX Series Professional Notebook Computer Page 7 of 11

8 Dual Pointing Device Two pointing device options a touchpad and a pointing stick let you interface with the system in a way that best fits your style. Touch Pad Pointing Stick Security Biometric Fingerprint Sensor Trusted Platform Module (TPM) Compatible with the Cisco Aironet 1200AG Series Access Point platform and the Cisco Access Control Server v Communication Security is a top priority with the VAIO BX Series Notebook. All VAIO BX Series Notebooks feature an integrated Biometric Fingerprint Sensor, delivering personal security and the IT cost-savings and convenience of not having to remember your passwords. The Trusted Platform Module (TPM) TCG Ver.1.2 compliant chip enables companies to set the level of security on a specific client/user basis. Data can be encrypted over the local network, within the system and over the Internet, giving you the ability, on a single platform, to dial in the specific level of client security required. Hacking, theft, and fraud threaten to compromise your valuable hardware, software, and data. Fingerprint biometrics is a simple and secure way to protect critical computer information and enable secure online services and other Internet applications. The integrated Biometric Fingerprint Sensor in the VAIO BX Series Notebook locks out intruders and thieves the most convenient means of protecting your critical data. Sony knows how important security is to your business. The VAIO BX Series Notebook features an integrated Trusted Platform Module (TPM) TCG Ver.1.2 compliant chip, designed to enhance security and allow you to control access on a specific client/user basis. TPM is a hardware-based solution that secures and protects data when it is most vulnerable. The Sony VAIO BX Series Notebook has been tested in accordance with test criteria set by Cisco, and is compatible with the Cisco Aironet 1200AG Series Access Point platform and the Cisco Access Control Server v VAIO BX Notebooks offer communication technology to keep you wirelessly connected, networked and conferenced in. With lightning-fast Gigabit Ethernet, integrated a/b/g wireless LAN 3,, and an optional 0.3 Megapixel built-in camera and Bluetooth headset (included or optional depending on model) for realtime video conferencing, you can communicate at whatever speed and in whatever style makes you the most productive. (Video conferencing software and service need to be obtained Biometric Fingerprint Sensor Trusted Platform Module (TPM) TCG Ver.1.2 compliant chip Biometric Fingerprint Sensor Trusted Platform Module (TPM) TCG Ver.1.2 compliant chip Compatible with the Cisco Aironet and the Cisco Access Control Server v Gigabit Ethernet Integrated a/b/g wireless LAN 3 Optional 0.3 Megapixel built-in camera Bluetooth headset (included on some models, optional on others) SONY VAIO BX Series Professional Notebook Computer Page 8 of 11

9 separately.) The Sony VAIO BX Series Notebook has been tested in accordance with test criteria set by Cisco, and is compatible with the Cisco Aironet 1200AG Series Access Point platform and the Cisco Access Control Server v Gigabit Ethernet Integrated Gigabit Ethernet enables extremely fast network data transfer speeds, building on the Ethernet protocol, but increasing speed tenfold over compatible Fast Ethernet networks to 1000Mbps, or 1 Gigabit per second (Gbps). Integrated Gigabit Ethernet Convenient Data Transfer Optional Built-In Camera and Bluetooth Headset Multiple connector interfaces for convenient and efficient data transfer, including Memory Stick PRO media slot 8, i.link port 9, SD card slot, USB 2.0 port and integrated Gigabit Ethernet. Choose the optional 0.3 Megapixel built-in camera and Bluetooth headset (included or optional depending on model), and your VAIO BX Notebook is ready for real-time video conferencing. (Video conferencing software/service needs to be obtained separately.) [NOTE: IF YOU HAVE THE HEADSET, IT INCLUDES A MICROPHONE.] Memory Stick Memory Stick Duo Memory Stick PRO media slot 8 i.link port 9 SD card slot USB 2.0 port Integrated Gigabit Ethernet Optional 0.3 Megapixel built-in camera Bluetooth headset (included on some models, optional on others) Wireless LAN Technology Smart Display Sensor The VAIO BX Series Notebooks feature integrated a/b/g wireless LAN 3 technology, enabling easy access to your existing home or office wireless network and local hotspots without the need for additional hardware or network cards. The Smart Display Sensor makes connecting to a compatible external projector or display easy and worry-free. It automatically senses and selects the appropriate input for your external device and adjusts the video output to an optimized resolution, so you can start your presentations with an effortless air of professionalism a/b/g wireless LAN 3 Intel Centrino Duo Technology featuring the Intel Core 2 Duo processor Smart Display Sensor Graphics The VAIO BX Series Notebook uses Intel Centrino Duo Technology, including the Mobile Intel 945GM Express internal chipset. The 945GM delivers graphics performance up to twice as fast as the previous generation chipset, while using up to 28% less power. And, the optional ATI Mobility Radeon X1600 external graphics accelerator delivers gorgeous high-performance 3D graphics, lightning- Intel Centrino Duo Technology, including the Mobile Intel 945GM Express internal chipset ATI Mobility Radeon X1600 external graphics accelerator (optional) Support for Dual Channel DDRII 533/667MHz DRAM SONY VAIO BX Series Professional Notebook Computer Page 9 of 11

10 fast gaming performance, and superb video playback quality that rivals theaterquality entertainment systems. The ATI Mobility X1600 monitors user demands and machine capabilities to maximize battery life. VAIO BX Series Notebooks support Dual Channel DDRII 533/667MHz DRAM. VAIO Care Program Work side-by-side with Sony. The VAIO Care Program is offered through Sony Professional Services and is designed to maximize the value your organization gets from your VAIO purchase. Included service elements are a trade-in program, one-year on-site limited warranty with 48- hour turnaround time 13, 24/7 online technical support 10, optional extended service plans, accidental damage plans, and electronic asset tagging. VAIO Care also offers dedicated technical support for your IT management team, bringing the support and value of Sony expertise right into your office. Trade-In Program On-Site Limited Warranty (1-year, with 48-hour turn-around time) 13 Extended Service Plans available Accidental Damage Plans available Dedicated technical support line for IT managers 10 Electronic Asset Tagging Available 25, 50, AND 100 WORD CATALOG COPY 25 word (27) 50 word (59) 100 word (100) With selectable display sizes and the convenience of the Multi-Function Bay and common peripherals, the VAIO BX Notebook, lets you set the priorities for mobility and productivity. Flexibility, mobility, security, superior communications functionality, and VAIO Care full-service support the VAIO BX Notebook makes productivity truly scalable, enabling you to empower your business with Sony technology. With your choice of screen sizes featuring XBRITE ECO LCD Technology (14 & 15 ) & XBRITE LCD Technology (17 ), swappable optional peripherals, leading-edge security components, and powerful communications options, the BX Notebook enables businesses to better manage resources, equip employees, and maximize value. Customizable mobility, modular functionality, security, superior communications options, and VAIO Care full-service support the VAIO BX Notebook makes productivity truly scalable, giving you the flexibility to empower your business with Sony technology. With your choice of screen sizes featuring XBRITE ECO LCD Technology (14 & 15 ) & XBRITE LCD Technology (17 ), swappable optional peripherals that can be shared across the product line, leading-edge communications and security functionality, and Intel Centrino Core 2 Duo Technology, the VAIO BX Notebook is equipped to deliver performance with your priorities in mind. Flexible, scalable, and as mobile as you want it to be, the VAIO BX Notebook enables businesses to better manage resources, equip employees, and maximize value. SONY VAIO BX Series Professional Notebook Computer Page 10 of 11

11 LEGAL FOOTNOTES 1 Actual battery life may vary upon usage patterns. Upper battery range tested using device for music playback. 2 The HDD Password feature is not supported on 17.models that have external graphics and the Dual HDD option with RAID. 3 Requires b or g compatible access point. Some functionality may require Internet services which may require a fee. 4 Interoperability among Bluetooth devices varies. 5 Non-metric weights and measures are approximate 6 Measured at the narrowest point 7 DVD media/formats are not universally compatible. 8 Supports Memory Stick PRO high-capacity media. Does not support MagicGate functionality. 9 i.link is a trademark of Sony used only to designate that a product contains an IEEE 1394 connector. All products with an i.link connector may not communicate with each other. 10 For certain third-party software applications, Sony provides first-level phone support. Additional telephone support may be available from the applicable third-party vendor. Availability and schedule for any such support is determined by the applicable software vendor. 11 Cisco Compatible signifies that Sony s product has undergone interoperability testing by Sony, together with Cisco and a third-party test house, based on testing criteria set by Cisco. Sony is solely responsible for the support and warranty of its product. Cisco makes no warranties, express or implied, with respect to Sony s product or its interoperation with the listed Cisco product and disclaims any implied warranties of merchantability or fitness for a particular use, or against infringement Sony Electronics Inc. All rights reserved. Sony, VAIO, Click to DVD, Memory Stick PRO, i.link, MagicGate and XBRITE are trademarks or registered trademarks of Sony Corporation or any of its affiliates.. Intel and Intel Core 2 Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. ATI, Mobility, and Radeon are trademarks and/or registered trademarks of ATI Technologies Inc. Cisco and Aironet are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. All other trademarks are trademarks of their respective owners. SONY VAIO BX Series Professional Notebook Computer Page 11 of 11