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6 Our Accessibility Journey began with people Began with a group of individuals who were engaged and interested User Centered Design supports 130 web products Digital Book Archive fulfills c. 4,000 requests each year from people with disabilities Universal Access special team in strategy Operations w/ experts in EPUB2, EPUB3, MathML, ONIX3 and tagged PDFs Internal news and webinars 05

7 Next we created a more formal Accessibility Policy Task Force Product Management Book Publishing Journal Publishing Legal Operations User Centered Design Finance 06 7

8 Alicia Wise Director, Access and Policy Research Management Edward Ted Gies Principal UX Specialist Elsevier Labs Robert Tripp Narup Archive Strategy Mgr. Operations 07.

9 08. View Elsevier s Accessibility Policy:

10 Challenge 1: Demonstrating Business Case Why should I care about accessibility, there aren t any blind doctors. For our flagship products there can be more than a dozen requirements competing for a release at any given time. We had to establish accessibility as part of our definition of a minimum viable product Approaches: Show that our customers are asking for and pulling for accessible products Put a revenue number on numbers of customers with accessibility requirements Team up with an executive level champion and passionate enthusiasts Create an educational program to interest product teams and other staff members Create a (highly visible!) product scorecard Demonstrate the appeal of accessibility as a feature with marketing Use positive reinforcement, not the policing mentality 09 10

11 Challenge 2: Where does the budget come from? Wait a minute you are going to charge me to comply with the company accessibility policy? How much is this going to cost? Product managers need to account for accessibility in their bottom line and in budget planning. Create a culture where accessibility is expected, and give enough lead time that this can be factored into the normal budget setting process. Approaches: Accessibility and usability are twins. Invest to enhance the user experience and you can get twin brother accessibility too! Tackle accessibility going forward, feature by feature and don t try to boil the ocean Galvanize by showing what the competition is doing 10 11

12 Challenge 3: Large company with diverse development practices We use the agile methodology, so you better not hand me 10 pages of accessibility documentation to follow There is not a one size fits all solution for tackling accessibility across diverse product and development teams. Elsevier produces over 130 web products. Solutions: Be adaptable - some will want a UI spec, some will want a live tutorial, some will want a best practices wiki, some will want training, some an expert to talk to Create a central accessibility center of expertise, or ask a trade body to do this for you (e.g. UK Accessibility Action Group) Re-Use: (best practice documents, WCAG 2.0 review template, recommended code snippets) Leverage external suppliers (e.g. typesetters, Highcharts ) 11 12

13 Created an educational program to interest product teams and other staff members Created a (highly visible!) product scorecard to stimulate some healthy competition Demonstrated the appeal of accessibility as a feature with glossy marketing Created a culture where accessibility is expected, and gave enough lead time so that product managers could account for accessibility in their bottom line and in budget planning. Accessibility and usability are twins. Invested to enhance the user experience and got twin brother accessibility too! We tackle accessibility going forward, feature by feature 12.

14 Plan Requirements Review Implement Sustain Determine opportunity for accessibility Product managers author requirement to follow W3C WCAG 2.0 A standard UCD Conducts Review Against W3C Standards Development team implements suggestions. UCD helps conduct QA Accessibility is baked into: requirements process development tools code/web components 13.

15 ScienceDirect HTML book chapters and journal articles *highly accessible content structure and semantics* Elsevier.com Estore DRM-free EPUB3, MOBI, or PDF Currently Print and Ebooks being sold together (no extra cost for bundling an Ebook with print book). VitalSource Bookshelf Accessible book reading application available for a wide range of operating systems and tablets. Elsevier Disability Request Form Requests should come from a Disability Services Office Book files delivered by Elsevier within 24 hours Bookshare Leading online library for people with print disabilities (Free for U.S. students and U.S. schools) Books available in DAISY RNIB Bookshare Free service for print-disabled learners in U.K. Books available in DAISY and in Word through generator tool 14.

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18 SVG - Scalable Vector Graphics (SVG) is an XML-based vector image format for two-dimensional graphics with support for interactivity and animation. The SVG specification is an open standard developed by the World Wide Web Consortium (W3C) since An ARIA live region is a simple mechanism for notifying screen readers when content is updated on the page. Despite the obvious Accessible User Experience (AUX) benefits that live regions bring, screen reader support is disappointingly inconsistent. 16.

19 Elsevier licenses web chart components from HighSoft Elsevier customers demand fully compliant products We challenged ourselves to create a superior non visual experience 17.

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21 problem space Make your data come alive for all Is a data table an acceptable substitute for a chart? Some best practices, but no code level guide or examples. Need an Accessibility Supported solution today 19.

22 Chart SVG navigable by screen reader Hidden information region Link to table version Each point is ARIA-labelled Each series is an ARIA region with label Aid visualization by assigning a familiar structure to the data 20.

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24 Best Practices when Using ARIA for SVG Charts Authors: Provide a description Provide a link to an accessible table equivalent Provide an accessible way to export the SVG itself Describe data points using ARIA labels and role= img Describe series using ARIA label and role= region Provide a long description in a region that is easy to skip. 22.

25 SVG charts can be enhanced with ARIA to become understandable and usable by assisted technology users. Assistive technology users may prefer the table, make one available. Encourage publishers, chart producers, and standards bodies to work together on solutions. 23.

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27 Elsevier began work on compiling an animation collection over 3 years ago From the outset Elsevier committed to making the library of 508 animations compliant, figuring eventually it would be mandatory. So, as each new animation was produced, mandated delivery of: Closed captions Visual descriptive audio summaries 24.

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