Information Architecture for Web Development
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1 2004 Scott Robinson. All Rights Reserved. 1 Information Architecture for Web Development November 16, 2004 Guest Lecture Scott Robinson
2 2004 Scott Robinson. All Rights Reserved. 2 What are we going to do today? Who is this guy & how did he get here? IA Defined IA Job Titles IA Trinity IA Deliverables Site Mapping Page Wire Framing Site Prototyping Discount User Testing Recommended web sites Recommended Books Samples of work as we go along Who is this guy? Same companies I ve worked with: Education B.A. in Theatrical stage management Project Management certificate (UCSC Extension) Masters in Library & Information Science (SJSU) Work 9 years of multimedia/web experience Educational multimedia (UCSC) Imagesmith in Santa Cruz Executive Management, Project Management & IA Consultant & Contractor Currently Senior Interaction Designer at PeopleSoft for the Supply Chain Management product pillar
3 2004 Scott Robinson. All Rights Reserved. 3 IA Definition Quotes Information is data endowed with relevance and purpose. Peter Drucker, Economist Architecture: The art or science of building [ ] a unifying or coherent form or structure. Webster s Dictionary An Information Architect is 1) the individual who organizes the patterns inherent in data, making the complex clear; 2) a person who creates the structure or map of information which allows others to find their personalpaths to knowledge. Richard Saul Wurman, Information Designer Information Architects IA Job Titles Information Architect Interaction Designer Interface Designer Information Scientist Usability Engineer User Experience Designer (UX) Customer Experience Designer Product Manager Product Designer Information Ecologist Market Researcher (and Marketing!) Content Manager Project Manager
4 2004 Scott Robinson. All Rights Reserved. 4 IA Trinity Argus & Associates (from Rosenfeld & Moreville) User Goals & Context Business Goals & Context Content Site Mapping The Basics To see what we re building, its flow, its high-level complexity Helps with scoping identifying all the pieces Identify groupings, organize them, find relationships Information Architect, Project Manager Some people can t relate to maps Professional sample: Student sample:
5 2004 Scott Robinson. All Rights Reserved. 5 Page Wire Framing The Basics The page-by-page details The devil comes out Content needs e.g. instructional copy User Testing, Technical feedback IA or Interaction Designer No design may equal poor quality in their eyes Walk though these with your sponsor! Site Prototyping The Basics Think wire frames linked together The devil starts dancin User Testing Information Architect, HTML Producer HTML prototype can provide interactive experience Quality issue
6 2004 Scott Robinson. All Rights Reserved. 6 Discount User Testing The Basics This is the low-budget version of user testing, so you can test multiple times without a heavy financial burden To put a site/application through real-world use Information Architect, User Testing Facilitator, Receptionist Testers, Facilitator and Note Taker Leverage quotes & results to make proactive changes Sometimes you re not doing it for them The most powerful tool in the IA tool belt See user testing weeks for my Fall 2002 class, Weeks 14 & 15: Recommended Web sites Boxes and Arrows Excellent compilation of articles on IA Jakob Nielson s useit.com Asilomar Institute for Information Architecture Group of IA practitioners advancing & promoting the trade (check out the Design tools section) IA Summit Annual conference with related articles & presentations Xplane s Xblog Fun site - The visual thinking weblog
7 2004 Scott Robinson. All Rights Reserved. 7 Recommended Books The Art & Science of Web Design Jeffrey Veen. New Riders Designing Web Usability: The Practice of Simplicity Jakob Nielsen. New Riders Don't Make Me Think! Steve Krug. New Rider The Elements of User Experience Jesse James Garrett. New Riders Information Architecture: Blueprints for the Web Christina Wodtke. New Riders Recommended Books concluded Information Architecture for the World Wide Web, 2 nd Ed. Lou Rosenfeld and Peter Morville. O'Reilly & Associates Practical Information Architecture Eric Reiss. Addison-Wesley Web ReDesign: Workflow that Works Kelly Goto and Emily Cotler. New Riders
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