Portfolio Classified due to NDA agreements

Transcription

1 Portfolio Classified due to NDA agreements

2 Table of contents Project examples Case studies About us Clients

3 Project examples Quick overview

4 Project examples - quick overview Project examples Event booking platform L Oreal Consultation, Wireframes, UI Design, Front-End Development Government website GIS.GOV.PL Research, Information Architecture, Usability Testing, UI Design

5 Project examples - quick overview Platform for sharing expert banking reports Professional Benchmark Consulting User Flow, Wireframes, UI Design SHOW CASE STUDY New communicator for middle east BoomTalk Usability Audit, Personas, Consultation, Strategy, Wireframes, Design

6 Project examples - quick overview Architect services Domowe Klimaty User Flow, Information achitecture, Wireframes, UI Design Website redesign Credomed Usability Audit, Personas, Consultation, Strategy, Wireframes, Design SHOW CASE STUDY

7 Project examples - quick overview App concept GlutOUT In-depth interviewes, Competition Analysis, Market Research, Mockups, Information Architecture, Design, Microinteractions Website app Menu planner Strategy, Customer Journey, Personas, Mockups, Interactive Prototype

8 Project examples - quick overview Ratpack Mobile app improving social meeting experience. Melodee Music player with additional features. RunApp Mobile app dedicated for runners. SHOW CASE STUDY

9 Project examples - quick overview Paleo Travel Website for travelers Formtastic Luxury pillows landing page

10 Project examples

11 UX process in designing solutions for PBC Platform for sharing expert reports - customer panel, administration panel + company website CONSULTATION INFORMATION ACHITECTURE INTERACTIVE PROTOTYPE MOCKUPS STRATEGY UI DESIGN, BRANDING FRONT-END DEVELOPMENT WORKSHOPS VIEW FULL CASE STUDY

12 Problem solutions - examples Different types of users with different permissions using the platform Possibility of flexible management of rights and different groups of PBC customers A very large amount of content placed on the site Content management system, e.g. advanced tagging and publication planning options Frequent upload of new files, particularly sensitive to user errors File upload process optimization The need to search a very large database of analyses and reports Tagging system, advanced search engine, advanced filtering system

13 Visual identity When creating the new look concept for Professional Benchmark Consulting, we focused on simplicity, limited color palette and bright guiding elements referring to the logo. As a result of our work, we have prepared a brand-book containing visual identification guidelines, presentations, mailing examples, social media graphics and business cards. + MORE

14 What have we done? Platform providing various types of expert reports in the banking and insurance sector Administrative system for employees to manage reports available on the platform New PBC homepage refreshed and optimized Visual identification including logos, business cards, presentation packages, specimen s and signatures, social media posts

15 Optimization and redesign of the medical centre s website Credomed is a medical centre offering a wide range of services, from consulting specialists to diagnostic tests. CONSULTATION INFORMATION ACHITECTURE INTERACTIVE PROTOTYPE WIREFRAMES STRATEGY COMPETITON ANALYSIS FRONT-END DEVELOPMENT UI DESIGN VIEW FULL CASE STUDY

16 Challenge Help in rebuilding the website due to low traffic on the website and problems in using it reported by patients. Business goals Providing information about the proposed offer and the wide range of services available to individuals and promoting the offer to companies Helping patients looking for specific information about doctors, opening hours, prices, etc. Refreshing the centre's image Attracting patients and encouraging them to use the services Facilitating registering for visits

17 Audit, in-depth interviews and usability tests - problems identified As a result of research and analysis, as well as quantitative data from Google Analytics, some problems were found: serious problems with the layout of elements on the website, information architecture and content problems. These problems have later translated into problems with: low traffic on the site, difficulty in finding information and poor overall evaluation of the site, impact on the image of the establishment, high rejection rate.

18 Solution Collaboration with Overlap Studio turned out to be exactly what we needed. We felt that we were involved in the whole process and that we were under the experts supervision. The new project is not only beautiful but also realizes all the hopes we have had for it. We plan to work with Overlap further and recommend it to all companies that are looking for a comprehensive help themselves. CEO, Katarzyna Fularz

19 Report BANKS WE ANALYZED: Corporate banking on digital polish market Benchmarking, insights from the market, problem identification - complete report including usability audits, mystery shopping, usability testing, comparative analysis, benchmarking CUSTOMER EXPERIENCE COMMUNICATION CHANNELS CRUCIAL USER SCENARIOS ONBOARDING PROCESS INNOVATIVE SOLUTIONS

20 Detailed research Several research methods combination. Comparative analysis of 6 leading banks in Poland. 6 months long work on the analysis 360 hours spent on analysis 48 interviews and tests conducted 172 phone calls and mails with bank staff

21 Output Thorough research on the polish banking market Over 150 pages of report Comprehensive insight into user experience Detailed benchmarking knowledge Identification of users' main problems Summary of best practices and critical mistakes Clear visual presentation of crucial data e.g. customer journey in important processes In-depth UX and business analysis

22 Mobile app improving social meeting experience Design an application improving experience around setting meetings between friends CONSULTATION INFORMATION ACHITECTURE INTERACTIVE PROTOTYPE STRATEGY UI DESIGN, BRANDING MOCKUPS

23 Process We conducted the entire ux process - starting from gathering information about users needs, through creating the coherent business strategy, finishing at the designing stage. RESEARCH STRATEGY DESIGN RESULT

24 Research It seems that the idea of meetings with friends is very pleasant itself and people do it eagerly. So how can you improve experience of it? To find the answer we had to go deeper and verify whether there are any pains about this process. Research phase gave us a lot of crucial information about our target group (problems, needs and expectations) - personas, that we could use in next steps of ux process. SURVEY COMPETITIVE ANALYSIS IN-DEPTH INTERVIEWS PERSONAS

25 Strategy We prioritized requirements and problems that we wanted to be solved by the application and came up with an idea how to satisfy all of these needs. CUSTOMER PROBLEM SOLUTION We built the structure of the app using flows and diagrams. It helped us to design the logic behind the app and find all pitfalls. CUSTOMER JOURNEY SCENARIOS

26 PAPER PROTOTYPING Mockups, Design, Interactions Once we figured out solutions we wanted to test, we designed the entire system - think about all the logic of the application. LO-FI MOCKUPS IA FLOW DIAGRAMS

27 Result After couple iterations we ended up with the complete idea of a product - high fidelity mockups and the logic of the system behind it. Then we turned them into beautiful interfaces and combined with delightful interactions.

28 Web app for farmers helping them optimize their cultivation Defining existing problems and designing a solution presenting in a comprehensive way all functionalities. HEURISTIC ANALYSIS INTERACTIVE PROTOTYPE WORKSHOPS CONSULTATION MOCKUPS UI DESIGN

29 Usability Audit During the project we conducted detailed analysis of existing solution trying to identify problems. We discovered that the main issue lowering user experience was not appropriate presentation of many existing functionalities that sometimes might have been difficult to understand by target group.

30 New solution Workshops with the clients helped us to understand all proposed solutions and organize them properly. After this we started design process. During few iterations we managed to create flows, low fidelity mockups and final version of new application design.

31 Let us tell you our story...

32 We find an between business goals and users' needs We love what we do. That s why we use our skills to craft meaningful experiences by designing joyful products and services. By improving ux we can help our clients to: INCREASE CONVERSION CREATE ATTRACTIVE PRODUCTS SIMPLIFY COMPLEX PROCESSES OPTIMIZE DIGITAL PRODUCTS IMPROVE CUSTOMER EXPERIENCE TEST PRODUCTS INCREASE SALES MAKE USERS MORE ENGAGED and more

33 About us As an interdisciplinary team we are ready to take on any challange Our mission is to heal existing products or build awesome ones. Our team members gained experience and education in: User Experience, Business strategy, Psychology, Front-end, Design, Research and Analysis USABILITY AUDITS TESTING AND RESEARCH UX STRATEGY CONSULTING FRONT-END DEVELOPMENT INTERACTION DESIGN UI DESIGN WIREFRAMES

34 Clients Clients Our mission is to solve real problems and improve numbers. Research, analysis, usability testing Research and overall customer Redesign and usability testing for one Website designed and built with a and in-depth interviews to build experience analysis for polish branch of the internal processes. Gathering purpose of an annual congress concepts of innovative products. of one of the largests international insights and consulting development dedicated to hairdressers, barbers, banks. on the new solution. stylists. UX Design strategic partner for one of Making government institution User research, website optimization, Close cooperation in UX design and the fastest growing software houses website up-to-date, more accessible UX Design for better conversion. consultation over national in this part of Europe. and approachable to its users. institution project.

35 So... What can we do for you?