So just how far into the process are we?

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1

2 So just how far into the process are we?

3 Lessons learned. THE HARD WAY.

4 AccessU May 12 th, 2015 Integrating Web Accessibility in the Project Lifecycle Lessons Learned

5 Session Speakers Your friendly a11y resources Denis Boudreau Simply Matt Feldman Deque Systems,

6 What's holding you back from making your site accessible right now?

7 Unlikely Heroes (capes and spandex are optional) Roy Elena Mike Heather

8 Meet Roy Role Accessibility Coordinator Scenario Leading the accessibility taskforce in his Fortune 100 organization. Role is making sure they never get sued. Leadership has not yet provide him with clear toplevel support.

9 Without clear top-level support from their leadership, Web Accessibility champions are ultimately bound to be ignored by their peers.

10 Meet Elena Role Quality Assurance Lead Scenario Her organization is under litigation because their website was inaccessible to people who are blind. She has built an accessibility checklist meant to be used by her Centralized Testing Team.

11 Centralized Testing Teams who fail to include end users testing in their process are likely to miss significant issues when assessing content.

12 Meet Mike Role Front-End Developer Lead Scenario A gifted web developer who realized long ago that accessibility was mostly about testing with your keyboard and using native semantic HTML. Introduced his team to various browser toolbars and everyone now feels confident they have accessibility covered.

13 Developer toolbars, semantic markup and automated testing tools can only get you about 30% of the way towards Web Accessibility goals.

14 Meet Heather Role Accessibility Champion Scenario Her organization s acting accessibility champion and very dedicated to digital inclusion. But with so much work to do, so many people asking for help and so little time, she often becomes a bottleneck.

15 Accessibility resources who allow themselves to become bottlenecks give everyone else an excuse to overlook Web Accessibility.

16 What Do These Stories Teach Us?

17 Impacts every discipline Must be planned from phase one Don t just rely on the accessibility champion Go beyond technical criteria and checklists Accessible results over standards compliance Limitations of automated tools 3 rd party platform monkey wrenches Common Pitfalls Identify, Prevent & Avoid Them!

18 What do these people have in common? Roy Elena Mike Heather They believe they re doing the right thing. They re pretty much left on their own. They re ultimately bound to fail.

19 Compliance. Over Rated Since 1999.

20 No organization has ever been sued over a failed Success Criterion. What organizations are sued over are the results of poor user experiences.

21 Why is Web Accessibility so Hard? According to the WebAIM s Practitioners Survey % feel it s lack of skills and knowledge 36.2% feel it s lack of awareness 13.9% blame the lack of budget or resources 13.2% fear it will hinder the look, feel, or functionality

22 So I asked 100 accessibility men and women

23 Top 7 Answers

24 Top 7 Answers

25 The Key to Success?

26 Accessibility is not a project, with a start and end date. It s a program. A lifelong, ongoing program.

27 Integrating Accessibility in the Lifecycle Only One Part of the Solution Take ownership. Make it part of the organization s DNA.

28 Amy Meets Her New Team Team Mascot Web Accessibility Analysis Information Architecture Content Strategy UX Design UI Design SEO HTML/CSS Prototyping Front-End Dev. Front-End Dev. Back-End Dev. QA Testing Project Manager

29 Web Accessibility Whose Job Is It, Anyway? Business Analyst Information Architect Content Strategist UX Designer UI Designer SEO Specialist Prototype Developer Front-End Developers Back-End Developer QA Tester

30 Web Accessibility Whose Job Is It, Anyway? Business Analyst Information Architect Content Strategist UX Designer UI Designer SEO Specialist Prototype Developer Front-End Developers Back-End Developer QA Tester

31 The Traditional Mindset Accessibility in the Project Lifecycle Back-End Development Content Strategy UX Design Front-End Development HTML/CSS Prototyping SEO Web Accessibility Information Architecture UI Design QA Testing Analysis

32 The Traditional Mindset Accessibility in the Project Lifecycle Back-End Development Content Strategy UX Design Front-End Development HTML/CSS Prototyping Accessibility? Not my job! Web Accessibility SEO Information Architecture UI Design QA Testing Analysis

33 The Traditional Mindset Accessibility in the Project Lifecycle Back-End Development Content Strategy UX Design Front-End Development Accessibility? Quality! HTML/CSS Prototyping Really? Not Not my your job! job? Web Accessibility SEO Information Architecture UI Design QA Testing Analysis

34 Changing the Mindset Accessibility Focused Eco-system Back-End Development Content Strategy UX Design Front-End Development HTML/CSS Prototyping End Users SEO Information Architecture UI Design QA Testing Analysis

35 Every stakeholder involved needs to stay alert and pay attention to accessibility at his or her level in the Web project lifecycle.

36 Here s an idea Make Everyone Accountable. Share Responsibilities.

37 Make subject matter experts in your lifecycle accountable, so the right questions are asked at the right time by the right people.

38 It s our job to make sure best practices win out over quick fixes, and people come before compliance.

39 W3C WAI-Engage Wiki Distributed Responsibilities Model

40 Successfully planning the right intervention at the right time by the right people will prevent costly errors & oversights.

41 The largest room in the world is the room for improvement - Meiji Stewart

42 Uneducated decisions will yield significant consequences for accessibility later in the project.

43 Planning for Accessibility Quality is Everyone s Responsibility Preventing instead of treating Sharing responsibilities across disciplines Sense of collective ownership Preventing errors & oversights Exceeding compliance goals Meeting end users needs

44 Above all else, remember that Web Accessibility is simply about building a better quality product.

45 Murphy s Law

46 And We Still Wonder Why Web Accessibility Is So Hard?

47 Failing to plan for accessibility implicitly means that you are planning to fail at accessibility.

48 Because Web Accessibility is both the journey and the destination.

49 Merci Beaucoup! Denis Boudreau Simply Accessible, Matt Feldman Deque Systems,

50 Photo Credits All rights belong to their respective owners

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