The ONZU HUB is a SAAS solution that automatically stores, preps and indexes your content. Once in the system you can play your content pieces out

Transcription

1 ONZU HUB Whitepaper

2 The ONZU HUB is a SAAS solution that automatically stores, preps and indexes your content. Once in the system you can play your content pieces out wherever you like. No matter the format, system, or infrastructure. 2 2

3 The ONZU HUB helps you with: 1. Control because you ll finally see at a glance what your organization has to offer when it comes to content. 2. ROI by syndicating and using your content multiple times in your organization, thus increasing it s value. 3. Retention by providing customers with content whenever it is useful for them. 4. Costs and time because you don t need a single member of your IT department to syndicate content through the Syndicator.

4 How it works 4

5 Top Down: how it works HUB crawl & save pull push Content source ONZU HUB Content destination websites cleaning websites product pages tagging product pages databases relating databases micro sites indexing newsletters... analysis

6 Step one: Storing your content Your website ONZU HUB Your marketing site We automatically pull content from all your sources into the ONZU HUB. Just like Google, Your... (whatever there is) the ONZU HUB uses crawling technologies for pulling the data into storage. 6 6

7 Step two: Distributing your content Once stored in the ONZU HUB Your Marketing SIte ONZU HUB Your App your content can be easily played out on any desired format. No matter the infrastructure nor the distribution channel you Your... (whatever there is) want to use. 7 7

8 Syndicator the Front-End Search, organize and distribute content through a stunning and easy to use interface. 8 8

9 ONZU HUB use cases* *Five of a hundred. 9

10 Your CMS on steroids If your CMS lacks agility or is too expensive to play around with - don t worry. The ONZU HUB pulls content right out of any given CMS and spreads it wherever you like. Don t even think about change requests or building new infrastructure - you don t have to take that risk. If your system is able to produce content then we will be able to really make it shine. 10

11 Optimize content in your organization HUB If you really want to utilize the value content can create, start by distributing it throughout your organization. The ONZU HUB was built to easily spread content items from media asset to media asset, no matter format, infrastructure or type. It automatically preps, indexes and preprocesses your content - you decide where it s going to be syndicated. 11

12 Content recommendations: HUB Automatically connect content pieces and generate a great user experience. The ONZU HUB creates content relations based on different algorithms and KPIs like social engagement, traffic or conversion rate. Cleverly played content recommendations are a stunning way to boost user retention and ultimately your site s value and success. 12

13 HUB 3rd party content for shops,products and apps Enrich your media assets with relevant content to support the user while they render a buying decision. Also there will be no need to leave the site to Google if you can find helpful information in 3rd party content directly on the shopping page. 13

14 Track your content on partner sites The Syndicator automatically monitors the performance of content that you share with your partners. You will always be able to find out if a content co-operation works out or if it s just a waste of time. The Syndicator tracks reach and retention KPIs. 14

15 Distribution formats 15

16 There are four formats for distribution through the ONZU HUB: 1. API The ONZU HUB uses the very convenient REST API to communicate with various infrastructures. By using the REST API you can easily integrate content fully automated into any given technological environment

17 There are four formats for distribution through the Syndicator: Content stays synchronized 2. Embedded Content Embedded content offers syndication HUB without losing control of your content. Your content will be embedded through Source ONZU HUB Destinations 1 line of code into your destination channel and will always stay synchronized with it s source

18 There are four formats for distribution through the Syndicator: Content stays synchronized 3. RSS Feed (except deletion) RSS Feed offers syndication HUB without losing control of your content. Your content will be imported Source ONZU HUB Destinations through RSS into your destination channel and will always stay synchronized with it s source (except deletion)

19 There are four formats for distribution through the ONZU HUB: Content not synchronized 4. Physical download In some cases it makes sense to waive HUB some control and really share your media assets. Zip Media Asset Download Source ONZU HUB Destinations You can download your assets as a zip package containing text and image data

20 Not detailed enough? Just contact us - info@onzu.com Mattias Protzmann CEO and Co-Founder Christoph Brennecke CTO and Co-Founder 20 20