Microsoft and Mobile. Jennifer Marsman Principal Developer Evangelist, Microsoft

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1 Microsoft and Mobile Jennifer Marsman Principal Developer Evangelist, Microsoft

2 There is an app store for Windows 8.

3

4 Why Windows?

5 Opportunity As of March 2012, IDC

6

7 Kevin Ashley s story $30,000/month Over $100,000 total (in ~6 months in the Windows Store)

8 Windows 8 Intro

9 Windows 8 Architecture The New Way Works on ARM Devices as Well Modern Windows 8 Apps (ARM & x86/x64 Devices) The Old Way Still Works Desktop Apps (x86/x64 Devices Only) XAML HTML5 C /C++ C# / VB.NET JavaScript Windows Runtime APIs (WinRT) HTML JavaScript C / C++ C# VB Communication & Data Graphics & Media Devices & Printing Application Model Internet Explorer Win32.NET SL Windows Kernel Services

10 Snap Full Fill

11 Support communication between Apps Even though apps don t know each other Many exposed via the Charms Bar Contracts include: Search to allow users to search data from your app Share to provide information to another app Settings to store Application Settings File Picker provides App to App file services Play To to play Media to connected DNLA devices

12 A front door Connected A complete picture Personal Draw you in Remind you An extension to the App Next up While you were away

13

14 Multiple Devices Users will likely have multiple devices Desktop, Laptop Tablet Phone Save settings to the cloud so that applications that run on multiple devices have consistent configuration. When user changes a setting on one device, it should be reflected on their other devices App Settings App State Application state should be persisted to the cloud and consumed by all devices: Current page in a document Current level in a game Etc.

15 How to get started with Windows 8 Dev Contoso Cookbook hands-on lab: Download: Win8CS.Setup.exe lab in XAML and C# Win8JS.Setup.exe lab in HTML5 and JavaScript

16 Windows Phone 8 Intro

17 Windows Phone 8 Programming APIs Windows Phone 8 supports Managed app dev using the WP7.1, WP8.0.NET and WinPRT APIs Native app dev using WinPRT and Win32 Games dev using the WP7.1 XNA framework Games dev using Direct3D or DirectX WP8.0 XAML & C#/VB with Direct3D Graphics WP7.1 XNA & C#/VB WP7.1 XAML & C#/VB.NET API for Windows Phone WP8.0 XAML & C#/VB WP8.0 Games DirectX/Direct 3D & C++ Windows Phone Runtime + C++ + C++ Win32 & COM Managed Managed & Native Native

18 Best Practices for Windows 8 / Windows Phone 8 MVVM Pattern with Data Binding (to abstract logic from UI) Linked files #if conditionals Portable Class Libraries Using Extension methods to bridge implementation differences A common user experience bringing high-quality experiences to the user. 21 Microsoft confidential 4/16/2013

19 Different Form Factors Require Different UX Windows Phone 8 Windows 8 Screen Size Screen Size 800x x x x768 2,560x1,440 everything in between 22 Microsoft confidential 4/16/2013

20 Different Form Factors Require Different UX Windows Phone 8 Windows 8 Orientation Orientation Portrait Landscape Portrait Landscape Snapped 23 Microsoft confidential 4/16/2013

21 Different Controls GridView Group-able Array of Tiles Dynamic item size 24 Microsoft confidential

22 Different Controls FlipView Browsing View Touch-optimized for left-right navigation 25 Microsoft confidential

23 Different Controls Semantic Zoom Pinch-zoom through grouped list of items 26 Microsoft confidential

24 Different Form Factors Require Different UX Panorama Introduction and exploratory content 27 Microsoft confidential

25 Different Form Factors Require Different UX Pivot Scanning views Grouped information 28 Microsoft confidential

26 Different Form Factors Require Different UX LongListSelector Headers and Footers Group header navigation 29 Microsoft confidential

27 Resources

28 Visual Studio 2012 You must be running Windows 8! Go to dev.windows.com or dev.windowsphone.com Visual Studio 2012 Express for Win 8/Windows Phone * Online documentation Windows, Live, and Advertising SDKs Sample Apps Full Versions of Visual Studio can be used Windows 8 simulator and Windows Phone emulator is provided with free tools * Get Visual Studio from

29 Porting apps from ios and Android MSDN Resources (includes API mappings): My blog: ios post: Android posts coming

30 Join App Builder. Build apps. Get rewarded. Get 30 days of expert-guided support and motivation. Get connected with your local Microsoft Technical Evangelist.

31 1 Publish your app(s) in the 2 Windows Store and/or Windows Phone Store from March 8th to June 30th, Enter up to 10 apps per Store and get a $100 virtual Visa card for each that qualifies (up to $2000*). Enter Now: *Offer terms and conditions apply

32 Build 3 apps and get a Windows Phone 8! Publish apps by June 30, jennmar@microsoft.com if interested

33 Office Hours Jennifer Marsman: US DPE:

34 Questions?

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