Oracle Responsys Release 18C. New Feature Summary

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1 Oracle Responsys Release 18C New Feature Summary

2 TABLE OF CONTENTS Revision History 3 Overview 3 APIs 3 REST AFTM API: Support for retrievelistmember 3 Mobile 4 SPAN Deliverability Scoring and Monthly Fee Details 4 SPAN Delivery Receipt File View and Processing 4 Disable "Send to All" in App Channel List Option in Mobile App Channel Campaign Audiences 4 Additional Standard Interactive Notifications 4 Mobile App Enhancements 5 Collaboration 5 Multi-Select of Filters in Express Campaigns 5 My Tasks Enhancements 5 Data 5 Data Redaction 5 CED Feed Enhancements for Interactive Notification Engagement Event 6 Set Expiration Dates for Supplemental Tables and Profile Extension Tables (PETs) 6 New Device Data 6 Audience Designer 6 Analyze Audience Performance Improvement 6 Program 6 Program Summary View 6 Campaigns 7 Enhancements to VMTA Settings Section 7 Message Access Restrictions 7 Improved Dynamic Content Rule Condition Wording 7 Object Relationship Navigator 7 Mobile Web Application 7 Link to Help Center 7 User Interface 8 Account Admin UI Updates 8 Classic Templates 8 Content Library User Interface Improvements 8 Connect 8 Connect Improvements 8 Reporting 8 Reporting for Interactive Notifications 8 2

3 REVISION HISTORY This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table: Date Feature Notes 24 AUG 2018 Connect Improvements 24 AUG 2018 New Device Data 16 AUG 2018 New Device Data Updated document. Revised feature description. Updated document. Revised feature description. Updated document. Revised feature description. 08 AUG 2018 Set Expiration Dates for Supplemental Tables and Profile Extension Tables (PETs) Updated document. Revised feature description. 09 JUL 2018 Created initial document. OVERVIEW This guide outlines the information you need to know about new or improved functionality in this update. DISCLAIMER The information contained in this document may include statements about Oracle s product development plans. Many factors can materially affect Oracle s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle. This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information. APIS REST AFTM API: SUPPORT FOR RETRIEVELISTMEMBER Responsys now supports the retrievelistmember method in the REST AFTM API. To use this feature, your account must be enabled for Automatic Failover for Transactional Messaging (AFTM). Contact your Customer Success Manager for more information about AFTM. 3

4 MOBILE SPAN DELIVERABILITY SCORING AND MONTHLY FEE DETAILS You can now view monthly fee details and deliverability scores for the SMS Public Aggregator Network. SMS Aggregators participating in SPAN can now include two more additional details in the price and performance files that they upload: monthly fee details and the declared deliverability for the given plan. The Responsys platform runs a weekly job to compute the Oracle-derived deliverability for every plan based on the usage data available in Responsys. When you choose an aggregator, the computed derived deliverability data is displayed to you as a deliverability score for better decision making. If the computed metric is not available due to insufficient data, then the interface shows the aggregator-declared deliverability score, if provided. To have SPAN enabled for your account, log in to My Oracle Support and create a service request. SPAN DELIVERY RECEIPT FILE VIEW AND PROCESSING SMS Aggregators participating in SPAN can now view a detailed description of every column in the Delivery Receipt file that they are expected to upload. For the selected aggregator, you can view each DR code and its categorization in SPAN, and you can also download the DR codes file. DR status code processing in Responsys will obey the categorization provided by the aggregator. DISABLE "SEND TO ALL" IN APP CHANNEL LIST OPTION IN MOBILE APP CHANNEL CAMPAIGN AUDIENCES Customers will now have the option of disabling the "Everyone in the App Channel List" Audience selection option in Push and In-app Campaign Workbooks. When they do so, the Audience panel of Push and In-app Campaign Workbooks will not have the "Everyone in the App Channel List" option. The benefit to Marketers is that by disabling the "Everyone in the App Channel List" option, they can avoid accidental launches to all members of the App Channel List. To disable this feature, please log in to My Oracle Support and create a service request. ADDITIONAL STANDARD INTERACTIVE NOTIFICATIONS If Interactive Notifications is enabled for your account, 17 new Standard Interactive Notifications have been added to the original six for a total of 23: Accept OR Decline (Decline Opens URL) Yes OR No (No Opens URL) Opt In OR Opt Out Opt In OR Opt Out (Opt Out Opens URL) Buy Now OR More Like This Buy Now OR Share Add to Wishlist OR More Like This Add to Wishlist OR Share Add to Cart Add to Cart OR Add to Wishlist Add to Cart OR More Like This Add to Cart OR Share More Like This Share Follow 4

5 Go To Storefront Go To Storefront OR Follow IMPORTANT: Your mobile app must be compiled with the 6.38 Oracle Responsys Mobile App Platform Cloud Service SDK to use the 17 new Standard Interactive Notifications. MOBILE APP ENHANCEMENTS PEM Expiration Notifications have been enhanced in order to provide you with more information. Additionally, Mobile App Developers can now send a test Push from the Mobile App Console to up to 10 Test Devices. This will enable Mobile App Developers to test their SDK integration against multiple test devices in a single test launch. COLLABORATION MULTI-SELECT OF FILTERS IN EXPRESS CAMPAIGNS Users with the Express Campaign Manager role can now select multiple filters at once via the Select Audience express app. MY TASKS ENHANCEMENTS A few enhancements have been made to the My Tasks page: Express App Users can now filter tasks on the My Tasks page by organization and/or task type. Express Campaign Managers now see the organizational unit's timezone when they configure a Schedule under My Tasks. With content and campaign approval, you'll now see in Completed Tasks a field displaying the date the content or campaign was submitted for approval, and a field displaying who submitted it for approval. DATA DATA REDACTION This feature provides the flexibility and power to obfuscate sensitive data in desired attributes which you specify during the set up of the feature. For example, you could designate address, phone number, or street address in specific profile lists, profile extension, or supplemental tables for obfuscation in various parts of the Responsys application where sensitive data could be displayed in the user interface. Responsys does not redact any attributes by default, and you will have to explicitly specify all attributes containing sensitive data that must be redacted. IMPORTANT: The data redaction feature is currently released under our Controlled Availability program. To request access to this feature, please log in to My Oracle Support and create a service request. 5

6 CED FEED ENHANCEMENTS FOR INTERACTIVE NOTIFICATION ENGAGEMENT EVENT When Marketers launch Push Campaigns that use Interactive Notification buttons, the responses of their mobile app users are captured in Responsys as "Push Button Clicked" Events. Marketers can now choose to export "Contact Interaction Events for PUSH" of type "Button Clicked" using the "Export Feed Data" Connect Job Type. Once Marketers have exported this Event data, they can import the data into their systems and conduct detailed, custom analysis on app user responses to Interactive Notification buttons. Your account must have the Interactive Notifications feature enabled to access this feature. SET EXPIRATION DATES FOR SUPPLEMENTAL TABLES AND PROFILE EXTENSION TABLES (PETS) You can now set expiration dates for Supplemental Tables and Profile Extension Tables (PETs), and the table will be deleted on the expiration date. By default, both Supplemental Tables and PETs are set to "Never expires". If you choose an expiration date for the data source, the default setting is a date that is 90 days from the creation date, but you can choose a different expiration date. NEW DEVICE DATA Responsys is moving to a new data framework that will allow us to detect a large number of devices and their attributes with improved accuracy. The new device data framework will enable Responsys to detect new devices quickly as they are introduced to the market. This will result in a reduction of devices that were not detectable in past. See the New Device Data FAQ here. IMPORTANT: As a result of moving to a new device data framework, values of various device attributes such as operating system, browser, device type, browser type, and operating system vendor will be different from legacy device attribute values. New device attribute values will be displayed in reports and classic filters. The Device dashboard will also now reflect the new device data values. After 18C, administrators will not be able to add or remove legacy device attributes from the contact event data. AUDIENCE DESIGNER ANALYZE AUDIENCE PERFORMANCE IMPROVEMENT Responsys now prevents you from running an Audience right after publishing it. Users now must wait a minimum of five (5) minutes after publishing before analyzing an Audience. This change will provide more reliable performance for customers who are analyzing an Audience. This impacts only customers whose accounts have Audience Designer enabled. PROGRAM PROGRAM SUMMARY VIEW In Program Design, you can now click the new Program Summary View button to see the configurations of each stage in your Program in one place. A stage's configurations can be edited directly from inside the Program Summary View, and you can toggle the view between the Draft and Published version of your Program. 6

7 CAMPAIGNS ENHANCEMENTS TO VMTA SETTINGS SECTION The VMTA settings page under Account > Campaign management has been updated so that, when new promotional or transactional IP addresses are added to the account, the administrator has the option to add decimal values in a percentage field to distribute small amounts of volume through the newly added IP addresses until they are warmed up. MESSAGE ACCESS RESTRICTIONS A new role, Marketing Producer, can now be assigned to users. This role has the same permissions as Marketing Manager, except for the Edit Content permission that allows users to edit and save Content Library content. For example, the Marketing Producer cannot edit the campaign's main document, even within the Message Designer; however, campaign-specific rule resolution content may be edited and saved. This role is also restricted to editing content within a predefined Content Region in a campaign within the Message Designer. In the Message Designer, a new Create Dynamic Content Region icon appears when you click on a region candidate. Clicking this icon will transform the region candidate into an empty dynamic content region and will open the Dynamic Content Editor. This new icon is only visible to users with Marketing Manager and Marketing Director roles. IMPROVED DYNAMIC CONTENT RULE CONDITION WORDING When configuring conditions for Dynamic Content Rules, the wording for "Is less than or equal to" has been changed to "Is before or equal to," and the wording for "Is greater than or equal to" has been change to "Is after or equal to." The new wording more clearly reflects how these conditions work. You'll need to have the Message Designer enabled to see this change. OBJECT RELATIONSHIP NAVIGATOR Object Relationship Navigator is an interactive feature that allows you to visualize how different objects such as Campaigns, Filters, Profile List, SQL and Join views, etc. are related to each other. This feature will strengthen your campaign troubleshooting skills by enabling you to find out what other objects are referenced in a Campaign. For instance, the Object Relationship Navigator will help you understand how the effect of updating a Filter rolls up to the different Campaigns that are utilizing it. You can view the relationship of an object from the Search results page and from the Manage Campaigns page. IMPORTANT: The Object Relationship Navigator feature is currently under measured deployment and will be rolled out over time. MOBILE WEB APPLICATION LINK TO HELP CENTER The help link in the Mobile Web App has been updated to direct you to the correct Responsys Help Center link: /OracleResponsys_MobileCampaignMonitor_UserGuide.htm 7

8 USER INTERFACE ACCOUNT ADMIN UI UPDATES Account administration under Account has been updated to a more user-centric design that focuses on usability aspects such as search, hierarchical menus, and the option to discard changes. Note that parts of the menu have been reorganized and relabeled. CLASSIC TEMPLATES Responsys has new navigation for accessing Classic Templates functionality. Campaigns > Create from Template has been updated to Campaigns > Create from Classic Template. In Account, Define campaign templates has been updated to Define Classic Templates for Campaigns CONTENT LIBRARY USER INTERFACE IMPROVEMENTS The Content Library's appearance has been redesigned with a new look and feel. CONNECT CONNECT IMPROVEMENTS In Connect, you can now: Select multiple Connect jobs and delete them all with one button click. With the new icons, visually differentiate between Profile Extension Table (PET) and List fields. On the Field Mapping page of Connect, select a target table and view all the fields that can be mapped. Additionally, while exporting data using Connect, the Only export records inserted or updated since the time of the last job run option will now only be available for List (but for no other object). REPORTING REPORTING FOR INTERACTIVE NOTIFICATIONS The new dashboard for Interactive Notifications allows you to evaluate the engagement on Push Campaigns that include Interactive Notification buttons. You must have Interactive Notifications enabled for your account to see this feature

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