and Creativity on Public Service: A Brave New World
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1 Session 5 Innovation and Creativity on Public Service: A Brave New World G. Alberico RAI (Italy)
2 INNOVATION & CREATIVITY Digital switch over introduces more channels More content items produced/published/archived Cross media production (webtv, HBB) Reuse material in many different ways Usage of Archive material requires digitisation and annotation Budget limitations Archivist/documentalist staff not increasing CUMULATIVE EFFECT: a lot more digital items to be managed by the same staff, and in a quicker way RAI - Centro Ricerche e Innovazione Tecnologica 2
3 Automated extraction of Metadata Indexing and integrating audiovisual content in an efficient way is a crucial functionality Automation can help in reducing the related costs Research is active and moving since several years It s time to adopt the more mature results of this research in our production infrastructures The future is: make metadata cheaper and quicker RAI - Centro Ricerche e Innovazione Tecnologica 3
4 ANTS ANTS (Automatic Newscast Transcription System) is an integrated system for the automatic annotation of television news programmes It consists of several analysis components, integrated within a unified architecture. Users have the possibility of accessing a large dailygrowing database of news stories from the main national channels all identified, categorised and published in a fully automatic way. The system identifies story boundaries, extracts texts from spoken content, classifies stories by subject and links external relevant information coming from the web. RAI - Centro Ricerche e Innovazione Tecnologica 4
5 RAI - Centro Ricerche e Innovazione Tecnologica 5
6 Evolution: Hyper Media News Methods and systems for efficient automated analysis and aggregation of heterogeneous information in the media domain have been developed Specific target: news Hyper Media News won Confindustria Enterprise Award for Innovation from the President of the Italian Republic in June this year RAI - Centro Ricerche e Innovazione Tecnologica 6
7 The Approach Hyper Media News is a system for the collection, indexing and retrieval of hypermedia news content coming from Digital Television and the Web A novel measure for assessing affinity among resources Extension to heterogeneous spaces through the definition of a semantic cross-relevance function Aggregation of resources by exploiting the resulting affinity matrix Full-fledged multimodality Visual approach at navigating complex aggregations RAI - Centro Ricerche e Innovazione Tecnologica 7
8 Hybrid spaces - example w R(w; t) t Semantic relevance RAI - Centro Ricerche e Innovazione Tecnologica 8
9 Cross-modal search News categories Multimodal aggregations Latest News Average audience Tag cloud RAI - Centro Ricerche e Innovazione Tecnologica 9
10 Subject Web news Tag cloud TV news Temporal chart RAI - Centro Ricerche e Innovazione Tecnologica 10
11 Technology evolution The world of media is moving fast Technology evolution in TV and New Media is often seen as a threat: new markets, new trends, new technologies new challenges new requirements a lot more content items BUT - first of all - it is as an enabler RAI - Centro Ricerche e Innovazione Tecnologica 11
12 Technology as an enabler (1) B&W TV Color TV Digital TV 1 ch. 3 ch. 12 SD + 1 HD ch. RAI - Centro Ricerche e Innovazione Tecnologica 12
13 Technology as an enabler (2) Rai.tv on the web May 2010: Rai launches Rai-Replay RAI - Centro Ricerche e Innovazione Tecnologica 13
14 Technology as an enabler (3) NEXT STEP Rai.tv on TV screens (GOLD label TV and STBs) RAI - Centro Ricerche e Innovazione Tecnologica 14
15 Any device, any platform? Rai.tv on all Connected TVs?? RAI - Centro Ricerche e Innovazione Tecnologica 15
16 Being everywhere Any device, any platform? YES, but you should: carefully analyze terms and conditions check if a proprietary platform provides you enough control on the way end-users can gain access to your content check the degree of control you are given when your content is presented on the screen (uncontrolled third parties widgets) OR others actors will benefit (please read revenues $$$) from your content simply offering added value services on-top of it without your permission or control RAI - Centro Ricerche e Innovazione Tecnologica 16
17 Final considerations Innovation in content is extremely important it s not enough to provide the same content on all the devices platforms we need new ideas But, if you are going to sell/provide your contents to platforms/device owners, don t forget to check: terms and conditions the degree of control you are given or... RAI - Centro Ricerche e Innovazione Tecnologica 17
18 ... tomorrow you may have to say the winner is... RAI - Centro Ricerche e Innovazione Tecnologica 18
19 Thanks for your attention!
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