Introduction to GFX. Paul Collins Mindego Inc.

Transcription

1 Introduction to GFX Paul Collins Mindego Inc. HPA 2005 Technology Retreat January, 2005

2 What is GFX? Defining Multimedia Applications The Goal of GFX Market Application Demonstration Q & A 2

3 Introduction to Mindego Software for interactive multimedia Focus: marriage of audio/video and graphics Proponent and contributor to the GFX standard 3

4 What is GFX? Graphics Framework extensions Uses a programmatic framework to present audiovisual information on a screen A way to marry audio/video and 2D/3D graphics with precise control per frame 4

5 What is the Purpose of GFX? Give content developers the ability to create rich entertainment experiences Deploy them predictably on different devices Goals 1. Interoperability At the application-level for multimedia contents 2. Creative Flexibility Give content creators the ability to design their own applications 3. Cost Efficiency Enable fast and productive development through re-use and adaptability 5

6 What is a Multimedia Application? Media Assets Application Metadata Scripts Security Application consists of many different elements Each element has its own format Multimedia application = aggregation of media and logic into an application-specific format 6

7 What is a Multimedia Application? Web page Hyperlinks More accurately defined as a document 7

8 What is a Multimedia Application? DVD-Video title Fits definition of a multimedia application Format provides interactive capabilities Interactivity defined by content developer within rules established by the specification 8

9 What is a Multimedia Application? Video game Advanced interactivity A programmatic application Interactivity defined by game developer within boundaries of the platform 9

10 Why Applications? Degree of Interactivity High Games Low TV Low High Programmatic Content 10

11 Why Applications? Degree of Interactivity High Games Mobile Games ITV DVD- Video EPG Low TV Low High Programmatic Content Consumers exhibit an increasing appetite for more interactive entertainment experiences TV viewing gaining interactive features Games expanding beyond 2D/3D graphics 11

12 Why Applications? Degree of Interactivity High Games Mobile Games ITV DVD- Video EPG Low TV Low High Programmatic Content Interactivity requires logic logic requires applications Understanding applications increasingly important to content developers 12

13 What Problem does GFX Address? Movies Interactive Television, EPG Games Applications Formats (standards) DVD-Video MHP/OCAP Proprietary DVD Player STB Game Device Formats are constructed for a set of related market applications Applications are constrained by formats pre-defined functionality 13

14 What Problem does GFX Address? Media Format (media assets + logic) 14

15 What Problem does GFX Address? Application (logic) Media Format (media assets) 15

16 What Problem does GFX Address? Applications and High-level Components and Building Blocks GFX GFX provides the opportunity to develop applications that are portable across devices Advanced applications need custom-designed functionality Content developers need interoperability 16

17 The Benefits Content developers can design their own logic into applications Applications can be independent of any media format Or, tailored to a specific format No real limits on creativity International standard, royalty-free 17

18 Market Application Add interactive features to audio/video content Answers the requirements for HD DVD Ideal for IPTV Mobile applications 18

19 Demonstration Content TV pilot: Ryan s Life Writer & Director: Nick Wauters 2004, Wauters Over the Moon Productions Media Production Technicolor Creative Services Coordinator: Mark Johnson, Director of Research & Development Project Presentation to DVD Forum, WG1-HD, AH1-19, Nov 2004 Player RCA IP STB 19

20 Q & A Paul Collins President Mindego Inc Great America Parkway, Suite 320 Santa Clara, CA Tel: pcollins@mindego.com 20