Page Title is one of the most important ranking factor. Every page on our site should have unique title preferably relevant to keyword.

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1 SEO can split into two categories as On-page SEO and Off-page SEO. On-Page SEO refers to all the things that we can do ON our website to rank higher, such as page titles, meta description, keyword, content, permalink, images and internal linking etc., Page Title: Page Title is one of the most important ranking factor. Every page on our site should have unique title preferably relevant to keyword. Meta Descriptions Write a short description of our content. These descriptions are an important place to include relevant keywords for our content, as these are used within the search results when our page is listed. Keyword: A keyword, in the context of search engine optimization, is a particular word or phrase that describes about the contents of a Web page. Things to check in the article while optimizing it are keyword density, keyword prominence, keyword proximity. Keyword Density: Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page at the same time including relevant keyword is very important. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to our site being banned from search engines. Try to keep our keyword density roughly around 2-3% but not over than 3%. Example: If our article has 500 words then keyword can be used in article for 3% of 500 which is 15 times. Keyword Prominence: Keyword prominence is the one of the various factor in Search Engine Optimization. Keyword prominence refers to using keywords at, or near, to the start of a web page, sentence, title, meta description and so on.

2 Keyword Proximity: Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better. Example: How keyword affects the search engine ranking How Keyword Density Affects Rankings in Search Engine Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence as a keyword is more likely to rank higher than the second. The reason is because the keywords are placed closer together Search Engine Ranking. Permalink: Permalink is a URL that points to specific webpage. Permalink can contain maximum of five words in it. If we are posting an article regarding Login script in PHP then our permalink can be something like -in-php/ Images: Using Images with our content is a great way to make our site visually more appealing. Insert only relevant images to the article to make it more SEO friendly. All the uploaded image has title, make it same as that of page title so that it help people find our site when they are performing search on Google- Image. Content: Write unique article so that we don t have any problem in directory submission. Don t have duplicate contents in our site because it is difficult for search engine to find the original one. When writing an article, we should break up our content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading tags as H1, H2, H3 and so on. Usually title of our page is in H1 tag and subheadings in our page are given with H2 and H3 tags. Search Engine uses these to determine what are all content in our page.

3 Interlinking: Internal links are links that go from one page on a domain to a different page on the same domain. These type of links are useful for four reasons: 1) Providing relevant data to readers: With internal linking we can tell our audience that there are other posts/information on the site that is related to the text they are reading or has some additional information. 2) Proper navigation: Internal links on a post and a page help you to access other pages of the website through them. This will help a visitor in navigating through our post. 3) Helps to decrease the bounce rates: Yes, when a reader reads an article on our site and find a link that relates to a similar post or post that takes the reading/discussion further and reader can longer on our site. This may turn in lower bounce rate. Bounce Rate is the percentage of visitor who leaves without going to other page of our site. To rank our site in higher position we should have low bounce rate.

4 4) Pass the higher rank to other pages: When one page of our site is ranking and has a higher page rank or authority we can place a link (in the high ranking page) to a relevant post on our site that is low in rankings. This will pass the traffic to the linked page(low rank page) and that page will start performing better in ranking. Link can be categorized as dofollow and nofollow Links. Always use dofollow internal links. No-follow is a attribute in html in a anchor tag if we give rel= nofollow then these are visible to user and not visible to SEO. Passing ranking to our own site is always good practice to rank our site so dofollow all our links. With proper internal linking we can surely get our in the site in good ranking in search engine. Off-Page SEO: Off-page SEO refers to all the things that we can do directly OFF our website to help our site rank higher, such as social networking, article/directory submission, forum & marketing etc., Through Off-page Optimization we get more visibility. Social Networking: A major off-page technique is to have strong and active social networking. Social Networking is the best place to promote our article. Through promoting our article we may get higher traffic to our site. Create a profile in various social networks like Facebook, Twitter, Linked In, Pinterest, Google plus etc., to share/promote our site/page. Directory Submission: Directory is a database that list the website based on category and subcategory. One should submit site under correct category to enjoy the full advantage of directory submission. Directory Submission is very easy may of linking building process. Very important step in directory submission is to select the category in which we are going to submit our site because if category

5 is not right then there is very less chance of approval. Directory submission is of three types Regular Featured Regular with Reciprocal Regular submission is of free of cost directory submission. Featured submission is a paid one. Don t submit directory under reciprocal because there will be regular exchange of links between two sites only exists. Directory Submission process Advantage of Directory Submission: 1) Get quality and safe backlinks: Through directory submission we may get potential source of building SEO friendly backlinks. Some directories also provide dofollow backlinks. Imagine the benefit we get from 10 dofollow backlinks from 10 submissions.

6 2) Getting massive exposure: We may have our own set of audience from a particular demographic region. Directories submission displays our site for every related search query on their database. That means more chances of getting noticed by audiences and greater possibility to get more traffic to our site which in turn increases the ranking of our site. Forum Submission: Participate in forum related to our site and make connection with outside world. Reply to threads, answer people s questions and give suggestions and answer. Make use of Do-Follow Forums. Video Sharing: Do videos for relevant post in our site and share in it video sharing sites. Video will help to bring traffic to our site because through video we are representing our site under description of each video. Various video sharing sites are Youtube.com Vimeo.com DailyMotion.com Metacafe.com By sharing video in our site we may get some traffic to our site. Slide/Presentation Sharing: Slide sharing is another good off page SEO technique which we can use in our linking building strategy and there are also popular site like slideshare.net who has good ranking potential in search engines. Make relevant slides to our site and submit to popular slide sharing sites to get more popularity.

7 Guest Posting: Guest posting on big relevant site is the best way to build high quality backlinks to our site, because big site have lot of visitors so there are greater chance/ probability of those user to visit our site and eventually increases traffic. Private Blog Networks: If we have more than one site under same category then we can interlink from good quality site to other site. If we could able to link from homepage then it is a most powerful link. Other Search Engine Ranking Factor: Domain Authority: Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. This is based on strength of entire domain, quality and authority backlink. By improving our domain authority, we increasing our chances of improving our search engine ranking. If we are working on linking building of our site then we should try to get link from websites having higher domain authority. Page Authority: Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based on page content, image, page loading speed, videos, structured pages ( home page should contain some niche/ micro niche ). Google Page Rank: It was the Google Algorithm to rank website. Every page on the site is given a rank by Google. Every page can get a rank between It can be improved by many ways like writing more content, more SEO friendly page, link to/ from relevant site. To rank better avoid Duplicate Content Issues.

8 Example: If we have two article with title as How to install windows 8 How to install windows 8.1 For Search Engine both the article were same rather remove one post from our site and update the content of removed post to the post which has good position and page rank. Bounce Rate: Bounce Rate is percentage of visitor to a particular website who navigate away from the site after viewing only one page ( i. e Visitor leaves the page quickly). It should be low to get ranked in higher position. Page speed plays important role in bounce rate. If Page loading time is high and content is not useful then bounce rate of that site/ page is high. Following are some of the main reason people leave our website from the landing page without browsing any further: Poor webpage design (use of poor contrast: like black background, yellow text) Poor Navigation Not using a responsive layout. So landing pages become hard to read on devices with different screen resolutions. Too many ads in the page. Too much text Poor formatting (not using bold, italics, underline etc) Little to no spacing between lines and paragraphs. Lack of headings and sub-headings. Our very first headline must highlight the benefit of reading any further. Landing pages which take forever to download. If this is the case then expect 100% bounce rate all the time. Audio/video contents which auto play as soon as the page loads. This is very annoying for visitors.