Website Usability: Creating the Ultimate User Experience" Michelle Gammon!
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1 Website Usability: Creating the Ultimate User Experience" Michelle Gammon!
2 Michelle Gammon" Marketing Specialist! Terra Dotta!!
3 Objectives" Design! Optimization! Homepage! Page layout! Navigation! Headings! Links! Usability testing!
4 Is Your Site " Consistent?! Efficient?! Organized?! Easy to use?! Intuitive?! Straightforward?!
5 DESIGN"
6 Design Process" Set goals! Website purpose! Usability performance & preference goals! Establish user requirements! List of necessary elements! Personas (hypothetical users)! Meet user expectations! Conventions! Focus on performance! Provide useful content!
7 Set Goals" Purpose" Educate? Inform? Entertain? Sell?! Goals determine:! Audience! Content! Function! Look & feel! Usability" Performance goals:! Success rates - time to find specific information! Preference goals! User satisfaction & acceptance!
8 Establish User Requirements" to understand what users want & need to complete tasks on your site! Surveys! Interviews! Focus groups! Fairs (study abroad fair)! Personas hypothetical users! Successful projects require at least 4 different sources of information!
9 Meet User Expectations" Format! Navigation! Content! Organization! Conventions! Users act on expectations even when there are indications on the screen to counter them!
10 Focus on Performance" Content! Format! Interaction! Navigation!
11 Provide Useful Content" Engaging! Relevant! Appropriate to audience! Do not waste resources providing easy access and good usability to the wrong content!
12 OPTIMIZATION"
13 Optimizing The User Experience" Provide task sequences! Consistent with typical user workflow! No memorization! Understandable terminology! No overload of information! Increase credibility! FAQ, logical arrangement, etc.! Display info in a usable format!
14 Provide Task Sequences That" Are consistent with a user s typical workflow! Do not require memorization! For more than a few seconds! Have understandable terminology! Do not overload users with information! Websites should be designed to facilitate and encourage efficient and effective human-computer interactions!
15 Increase Credibility" FAQ! Logical arrangement! Articles with citations & references! Professional! Ensure the site is up-to-date! Links to outside sources!
16 Display Info in a Usable Format" No conversion necessary! Example: Multinational audiences Temperature in Centigrade & Fahrenheit! Content organization = intuitive!
17 HOMEPAGE"
18 The Homepage" Enable access! Logo in header & Home link in navigation! Show all major options! Create a positive first impression! Conveys quality! Communicate the site s value & purpose! Limit prose text! Limit length (Keep above the fold )! Ensure it looks like a homepage! Announce changes!
19 PAGE LAYOUT"
20 Page layout" Avoid clutter! Place important items at top center! Establish a hierarchy! Help user find important information! Align consistently! Set appropriate page lengths! Use moderate whitespace!
21 NAVIGATION"
22 Navigation" Always provide navigation options! Differentiate navigation elements! Use Table of Contents on long pages! Anchor links! Indicate current location! Graphical layout! Use descriptive labels!
23 HEADINGS"
24 Headings, Titles, and Labels" Use clear category labels! Provide unique & descriptive headings! Imply page organization & structure! Highlight critical data! Use headings in the appropriate HTML order!
25 LINKS"
26 Links" Use meaningful link labels! Link to related content! Match link names with destination pages! Avoid misleading cues to click! Repeat important links! Use text for links! Designate used links (graphical layout)! Provide consistent clickability cues!
27 USABILITY TESTING"
28 Usability Testing" Use an iterative design approach! Paper or computer prototypes! Utilize feedback! Evaluate site before and after! Tests + Surveys = Increased Usability"
29 Recap" Design! Optimization! Homepage! Page layout! Navigation! Headings! Links!
30 Sources" guidelines_book.pdf!
31 Questions"
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