BUYER S GUIDE WEBSITE DEVELOPMENT
|
|
- Mervyn Tate
- 5 years ago
- Views:
Transcription
1 BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design.
2 EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website development what it is, how it benefits your brand and the processes and timelines involved. WHAT IS EVENT MANAGEMENT? Website development can range from a single static page of plain text to the most complex web-based internet applications. A project is typically broken down into three stages: planning, design and development. Each stage represents approximately one third of the entire timeline of a project. 1. Website planning Create an outline of the site content. Create the website wireframe. Gather general information including samples, style guides, images and graphic files. Begin writing content. Create wireframe layouts of key pages showing the position of content and graphics on pages Website design Create colour layouts based on approved wireframe layouts. Shoot photography or research stock photography. Develop graphics. Create a style guide of colours and fonts for site development. 3. Website development Develop style sheets. Develop web page templates. Programming.
3 HOW DOES WEB DEVELOPMENT BENEFIT YOUR BRAND? Thanks to the exponential growth of the digital market, it is essential to have a website. It is a primary source of information about your brand and the products or services you provide for your existing and potential customers. An effective website is a good tool for your marketing and contributes to the following: 1. Online presence 24/7: Having a website means customers are always able to find you anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers convenience, as users can always access the information they need. 2. Information exchange: At its simplest, a website provides a quick and easy means of communicating information between you and your customers. You can show images of your products and services, provide information on your company or organisation and use contact forms to facilitate enquiries from potential customers. You can upload promotional videos to further engage your customers and sell your brand s products and services. This is a good way to promote your social media channels and build up a community with your customers. 3. Credibility: In today s digital world there is an expectation for any reputable brand to have some kind of online presence. Having an easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience from your brand. 4. Reaching a wider audience: As your site is accessible to anyone around the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your brand and, as such, becomes a potential customer.
4 5. Consumer insights: Analytic tools allow you to identify who your typical customer is, how they found you and what they like. You can then adapt your business to maximise purchases via your website. The diverse range of data available can also help you better understand how your social media channels affect your brand. Via the website, you can highlight offline opportunities, such as events, promotions and new services or products. 6. Publicity and advertising Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness. If this is done in the right way, traffic to your website can see a marked increase. Be the first company that a potential new customer sees when searching for a specific product or service online and use your website s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before. 7. Online competitors If you don t have a website, it is highly likely your competitor will. By having a website, instead of missing out on new opportunities, you can be at the forefront of your potential customers minds. 8. Growth opportunity Websites are great resources for you to direct potential investors toward. It shows them what your company is about, what it has achieved and what it may be capable of in the future. 9. Build your reputation Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and its offerings.
5 THE PROCESS-STAGES AND TIMELINES 1. Initial meeting and planning Before the website build can begin, several processes need to be carried out. After receiving your initial brief and site outline, we begin our research. We will research your industry, current web trends, as well as suitable functions to include in the site build. This research is then presented in our initial meeting. Together, we can discuss your brief and our initial research, deciding on what suits your needs most effectively. After this first meeting, we will work on putting together a design outline, allowing you to see broadly what your new website will look like and the estimated timeframes. After further research by us, we will look into the structure of your site, any analytical data that is available and build on comments made during the proposal stage and our initial set of meetings. At our next meeting, having integrated all the research and feedback, we show you how we will tailor your website to your detailed and specific needs. Overall, this first stage will take up to one week. It is important to ensure throughout that there is a plan and timeline in place. This allows the next steps to go ahead more quickly, as we are working towards a clear and defined goal. 2. Design Once we ve managed to secure a plan for your website, it s time to start designing. Our team will work on creating initial designs based on the structure decided in the previous stage. As before, this is a collaborative effort, so we continue to encourage feedback. We will do everything we can to ensure your website portrays your brand accurately and professionally. We can then make edits and amendments to the design in light of our meetings and present them again for approval. Once approved, our team will work on the resultant designs. Responsive design allows designs to be compatible with all technology devices. For example, a user viewing your site on a smartphone will see a slightly different layout compared to a user viewing your site on a desktop computer. Once these responsive designs have been signed off, we move on to the actual build of the site. Overall, this stage will typically take up to two weeks.
6 3. Build Our web developers will work on turning the approved designs into a working website, integrating any functions required, such as e-commerce or log-in portals. All of our builds include responsive design and this is integrated from the beginning. Whilst this is happening, we ask that you start preparing the content for your site (if you have not already contracted Curzon PR to create this for you). We will then send over a link to your site and request your feedback. This will allow our developers to complete the final stages of the development, including building any news feeds or blogs to be included as part of the final site. Once the build and development have been finalised, we can start inputting the content that you ve prepared and the site is ready to go live. This stage typically takes up to three to four weeks. 4. Review and support Once your site is live, there s still work to do. As well as continuing to support your site, we will organise a performance review four weeks after it goes live. This gives you an idea of how it is performing and what you can do to improve your results, including digital marketing strategies. This stage typically takes one week.
7 HOW DO WE MEASURE SUCCESS? The best way to measure the success of a website development project is by using metrics. THE METRICS 1) Number of visitors (and their source): One of the key metrics is the number of visitors your site sees each month. Getting people to come to your site is always the first step. Keep an eye on spikes in traffic or sudden decreases. When you see a big increase, you'll want to know where it came from. If you see a big drop-off in visitors, you'll want to ascertain as quickly as possible how or why it happened. Also, take a look at how the visitors are coming to your site. Are they finding your site through a Google organic search, from social media channels or from a referral link? Get to know the trends on your site, too. 2) Bounce rate: The bounce rate is the percentage of visits that go to only one page before exiting a site. This could include visitors who: a. Leave your site by clicking an external link on the web page b. Press the browser back button c. Type another URL into the web browser d. Close the browser window or tab e. Don't interact with the web page for a long time and go to a session timeout You need to understand whether visitors are sticking around when they hit your site or are leaving right away. Have you made a recent change or update to your site that could be causing a higher bounce rate? If so, see if you can carry out a fix to solve the problem. Take a look at the sources and determine those that are sending visitors with the highest bounce rates. Understanding this data helps you to make improvements and focus more on sources that send quality traffic.
8 4. Social media engagement: It is a given that your brand will be active on social media, especially on the days leading up to the event. When attendees react to a post, through a share, like, re-tweet or repost, it broadens your social media reach. Post-event, it is important that the posting is continued, as it will give you an indication of how the event resonated with the attendees. It is important to thank all those who attended. This helps to ensure they attend your next event, interact with your brand and share their experience with their network, thus increasing your audience. 5. Revenue: Assuming the purpose of your event is to create brand awareness and broaden your customer base, it is important to measure: Anticipated cost vs. actual cost. Anticipated revenue vs. actual revenue. Actual cost vs. actual revenue.
9 3) Average time on page: How long are visitors spending on your pages? Is it long enough for you to get your point across? If you have informative videos on your site, you will want your visitors to view them. If the films average around four minutes in length, does your time-on-page allow visitors long enough to watch them? Much like when analysing your bounce rate, take a look at which sources are sending you the most-qualified visitors who spend enough time on your pages. What we need from you to ensure the smooth execution of your project: In order for the website project to be successful, we ask you to be as responsive as possible. This helps us to complete it on time. Delays in holding meetings, approvals and receiving information such as professional images and copy for the website (if you have not contracted us to create this for you) will lead to a delay in it being delivered in the time quoted after our initial planning meeting. Clear communication and accurate information provided to us will mean we are less likely to exceed the set of edits included in the price of the project. Any further edits will be charged at the rates on our agency rate card. We would recommend that you allocate one member of your team as our direct point of contract throughout the project. DELIVERABLES We will give you a project plan including estimates of the number of approximate hours (or days) required for the project and the approximate delivery date of your completed website. We will discuss in our initial meeting what it is you want from your website, which will determine the key performance indicators (KPIs) for your project. Here are a few examples of the KPIs: Increased number of leads via the website Increased online conversions Increased newsletter subscriptions More traffic generated Higher competitive key phrase search engine rankings Increased brand awareness Improved usability Increased time spent on the website
10 FURTHER READING How the internet is affecting Public Relations WHAT IS THE COST? All our projects are bespoke To get further information and please priced accordingly. contact us:
CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT
CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT Website Development WHAT IS WEBSITE DEVELOPMENT? This is the development of a website for the Internet (World Wide Web) Website development can range from developing
More informationGoogle Analytics. Gain insight into your users. How To Digital Guide 1
Google Analytics Gain insight into your users How To Digital Guide 1 Table of Content What is Google Analytics... 3 Before you get started.. 4 The ABC of Analytics... 5 Audience... 6 Behaviour... 7 Acquisition...
More informationBeacon Catalog. Categories:
Beacon Catalog Find the Data Beacons you need to build Custom Dashboards to answer your most pressing digital marketing questions, enable you to drill down for more detailed analysis and provide the data,
More informationGoogle Analytics. powerful simplicity, practical insight
Google Analytics powerful simplicity, practical insight 1 Overview Google Analytics Improve your site and increase marketing ROI Free, hosted web analytics service View over 80+ reports online, for download,
More informationTURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop
TURN DATA INTO ACTIONABLE INSIGHTS Google Analytics Workshop The Value of Analytics Google Analytics is more than just numbers and stats. It tells the story of how people are interacting with your brand
More informationTelkomtelstra Corporate Website Increase a Business Experience through telkomtelstra Website
Telkomtelstra Corporate Website Increase a Business Experience through telkomtelstra Website Award for Innovation in Corporate Websites Asia Pacific Stevie Awards 2016 Table of Content Telkomtelstra Website
More informationPrinceMorrison, LLP PREPARED FOR: REGINA PRINCE OF PRINCEMORRISON, LLP PREPARED BY : SAVY AGENCY SAVY PROPOSAL: NO
PrinceMorrison, LLP PREPARED FOR: REGINA PRINCE OF PRINCEMORRISON, LLP PREPARED BY : SAVY AGENCY SAVY PROPOSAL: NO. 97571 DATE: MAY 4TH, 2016 016 RE: Request for Proposal: Regina: We appreciate your interest
More informationDriving Traffic to Your Online Retail Site via Social, SEO and PPC. Amy Hobson Autumn Fair - 5th September 2018
Driving Traffic to Your Online Retail Site via Social, SEO and PPC Amy Hobson Autumn Fair - 5th September 2018 International Digital Marketing Experts Our Accreditations & Partners Some Of Our Clients
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
More informationevery Website Packages
every every Website Packages So you ve decided you need a new website.. Congratulations! It s a big step venturing into the rabbit hole of the interwebs and you don t want to take a wrong turn. We love
More informationHOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns
HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC digital marketing consulting and training: websites, SEO, advertising, and social media. Senior
More informationSearch Enginge Optimization (SEO) Proposal
Search Enginge Optimization (SEO) Proposal Proposal Letter Thank you for the opportunity to provide you with a quotation for the search engine campaign proposed by us for your website as per your request.our
More informationA Letting agency s shop window is no longer a place on the high street, it is now online
A Letting agency s shop window is no longer a place on the high street, it is now online 1 Let s start by breaking down the two ways in which search engines will send you more traffic: 1. Search Engine
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search
More informationWhat You Will Learn. What You Will Learn. How to Get Started with Wistia & 5 Ways It Generates More Leads. with Josh White
How to Get Started with Wistia & 5 Ways It Generates More Leads with Josh White What You Will Learn 1. Why Video Marketing 2. Importance to Businesses 3. Video Marketing Requirements 4. Video Platforms
More informationSEO Get Google 1 st Page Rankings
1. SEO can decrease your cost per acquisition Another benefit of SEO is that it is free. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the
More informationKey questions to ask before commissioning any web designer to build your website.
Key questions to ask before commissioning any web designer to build your website. KEY QUESTIONS TO ASK Before commissioning a web designer to build your website. As both an entrepreneur and business owner,
More informationMeasurement and evaluation: Web analytics and data mining. MGMT 230 Week 10
Measurement and evaluation: Web analytics and data mining MGMT 230 Week 10 After today s class you will be able to: Explain the types of information routinely gathered by web servers Understand how analytics
More informationWhat we can do for you
What we can do for you 2016 info@tjs.co.uk 01507 525 500 Contents 3 4 5 6 7 8 9 5 Elements of Digital Marketing Google Analytics Search Engine Optimisation Pay Per Click Advertising Email Marketing Print
More informationOnline Marketing. Strategies and Tools for an Effective Online Presence.
Online Marketing Strategies and Tools for an Effective Online Presence Agenda Websites Search Engine Optimization Search Engine Marketing (AdWords) Mobile Social Media Email marketing Agenda 2 My role:
More informationDigital Insight PUSHING YOUR SEO TO ITS LIMITS
Digital Insight PUSHING YOUR SEO TO ITS LIMITS SEO WHAT? If that s your response when asked about your website s SEO, don t despair! It can be a complicated area not least because the search engines are
More informationGoogle & Mobile SEO 1
Google & Mobile SEO 1 Mobile-Friendly Website SEO Best Practices C R E A T I V E C L I C K M E D I A Design for Performance Device Limitations Its important to consider that your mobile visitors are likely
More informationSEO: SEARCH ENGINE OPTIMISATION
SEO: SEARCH ENGINE OPTIMISATION SEO IN 11 BASIC STEPS EXPLAINED What is all the commotion about this SEO, why is it important? I have had a professional content writer produce my content to make sure that
More informationLesson 2 Analysing Your Online Presence
Lesson 2 Analysing Your Online Presence On completion of this lesson you should be able to: Be aware of some website diagnostic tools available on the internet Understand how to perform various diagnostic
More informationWebsite packages. Included features: Image slider FAQs section Testimonial slider 1 x Social feed (limited styling) 1 x enquiry form
Website packages Each package will follow our set six stage process to ensure the best quality of service. If there is a feature that your would like that is not listed please contact us for clarification
More informationSME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories
SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience
More informationA quick guide to. Getting Started
A quick guide to Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table of
More informationONLINE EVALUATION FOR: Company Name
ONLINE EVALUATION FOR: Company Name Address Phone URL media advertising design P.O. Box 2430 Issaquah, WA 98027 (800) 597-1686 platypuslocal.com SUMMARY A Thank You From Platypus: Thank you for purchasing
More informationSpice UK. Susan Hallam. Susan Hallam Page 1. Spice UK. Agenda for Today
UK UK www.shcl.co.uk susan@shcl.co.uk Agenda for Today Getting Found in Google Social Media Marketing Adwords Pay Per Click Advertising Promotion Techniques Google Analytics susan@shcl.co.uk Page 1 UK
More information31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationCase Study. Allinpackaging
Case Study Allinpackaging The Challenge First, All In Packaging (AIP) is a marketplace for packaging products and closures offering thousands of items in one place (both, retail and wholesale). Secondly,
More informationAnalytics. EduPristine DM Analytics. EduPristine
Analytics EduPristine www.edupristine.com Making the Data work for the Business 1 Digital Analytics Digital analytics is the analysis of qualitative and quantitative data from your business and the competition
More informationPlease be aware that not every step is necessary for your website, or it may be outside the scope of our agreed-upon deliverables.
Every client has unique needs for their SEO project. Each SEO project is slightly different. If you have ever been curious as to what we do when we review a client s website, then this checklist provides
More informationCREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS
CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS 1.1 Design When designing and building a website today, it s essential for businesses to think about how users will access their website. Research undertaken
More informationHow to actively build inbound enquiry. ebook
How to actively build inbound enquiry ebook You know it s important HOW TO ACTIVELY BUILD INBOUND ENQUIRY... Businesses spend thousands of dollars every month on PR, advertising and at times, elaborate
More informationSECRETS OF A GREAT WEBSITE DESIGN
SECRETS OF A GREAT WEBSITE DESIGN By VIKTOR KIS ACCOUNT MANAGER at SPARK MARKETING CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. About Spark The 7 phases of web design Strategize: Benchmark, Define, Set goals Plan:
More informationGetting the most out of Reputation Management. Your How To Guide
Getting the most out of Reputation Management Your How To Guide Getting Started Access your account at www.directwest.com using your established username and password. Getting Started Recent activity allows
More informationTRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS
TRUST YOUR WEBSITE TO THE EXPERTS PROFESSIONALLY DESIGNED AND FOUND EVERYWHERE THAT MATTERS CONTENTS Trust HQBytes with your website 04 The HQBytes difference 10 Designed by professionals 05 Our websites
More informationMaximise your return in search. Mark Lilley
Maximise your return in search Mark Lilley 19.10.2017 Hello Mark Lilley Co- Founder & Director Groundswell groundswellgrowth.com Head of Ecommerce Chain Reaction Cycles 5 years Who are Groundswell? Ecommerce
More informationMedia Mark Web Development, Marketing & Production. Media Mark custom websites recognize the fact that packaged products do not fit every need!
Custom Websites Media Mark custom websites recognize the fact that packaged products do not fit every need! Think out of the box? We do that! There is nothing simple about custom web design. But we work
More informationTop 3 Marketing Metrics You Should Measure in Google Analytics
Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic
More informationDigital Marketing Communication Award
BIGROCKDESIGNS computer training consultants learn@bigrockdesigns.com ' www.bigrockdesigns.com Digital Marketing Communication Award Course Outline Our Digital Marketing Communication Award course encompasses
More informationTOP 7 UPDATES IN LOCAL SEARCH FOR JANUARY 2015 YAHOO DIRECTORY NOW OFFICALLY CLOSED GOOGLE INTRODUCES NEWADWORDS TOOL AD CUSTOMIZERS
Changes In Google And Bing Local Results Penguin Update Continues To Affect Local Rankings How To Add A sticky Post on Google+ page TOP 7 UPDATES IN LOCAL SEARCH FOR JANUARY 2015 0 Facebook Allows Calls-To-Action
More informationStrong signs your website needs a professional redesign
Strong signs your website needs a professional redesign Think - when was the last time that your business website was updated? Better yet, when was the last time you looked at your website? When the Internet
More informationHey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant.
BY PIYUSH MATHUR Hey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant. I work with many startups and large companies to develop intelligent and effective online strategies.
More informationOVERVIEW GOOGLE ANALYTICS
OVERVIEW GOOGLE ANALYTICS What is Google Analytics? Google Analytic identifies a website s target audience members for desktop and mobile [aka the users ], articulates what success means to a site s visitor,
More information10 Step Checklist for Your Next Website Redesign
10 Step Checklist for Your Next Website Redesign Introduction Introduction Every now and then your website needs a refresh. There are many good reasons for a website redesign, whether it s a rebranding,
More informationBlue Compass Interactive, LLC
Web Project Proposal Board of Regents State of Iowa Website Design, Development & Hosting January 21, 2015 Blue Compass Interactive, LLC Presented by Blue Compass Interactive 6701 Westown Parkway, Suite
More informationwebsite costs for smes in ireland: how much should you pay?
website costs for smes in ireland: how much should you pay? We are often asked by micro-businesses and SMEs how much they should expect to pay for a website for their business. This is one of the most
More informationDIGITAL CONTENT STRATEGY WORKSHOP SERIES >>> Carrie Hawthorne Consulting Fair Trade Federation Conference PART 3 MEASURING + OPTIMIZING
DIGITAL CONTENT STRATEGY WORKSHOP SERIES Carrie Hawthorne Consulting Fair Trade Federation Conference >>> PART 3 MEASURING + OPTIMIZING ABOUT ME >>> CARRIE HAWTHORNE CONSULTING Digital marketing + communications
More informationPlanning for Marketing
Copyright 2008 Constant Contact Inc. Agenda Planning for Email Marketing Questions to Answer and Planning Suggestions for Success Types of Email s What Do I Want to Achieve Who Should I Send to When Should
More informationSearch. Smart. Getting. About
Smart Search About Getting like Google, Yahoo and others: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. SEO typically has a higher longterm ROI while short-term results are seen
More informationOnline Marketng Checklist
Online Marketng Checklist By Claude Bailey PUBLISHED BY: Weston Bailey, LLC Copyright 2016 Weston Bailey, LLC Contents Is My Website Mobile-Friendly?... 3 Is My Website Indexed By The Big 3 Search Engines?...
More informationHow to Promote. your Dental Practice with Digital Marketing
How to Promote your Dental Practice with Digital Marketing Regularly marketing your dental practice is an essential task for every dentist, no matter how established. Now more than ever, it is essential
More informationSEO Toolkit Keyword and Competitor Research and On Page Optimisation
SEO Toolkit Keyword and Competitor Research and On Page Optimisation Marketing & Public Relations Department University of Newcastle February 2013 Version 1.0 SEO Toolkit Contents What is SEO? and the
More informationANALYTICS DATA To Make Better Content Marketing Decisions
HOW TO APPLY ANALYTICS DATA To Make Better Content Marketing Decisions AS A CONTENT MARKETER you should be well-versed in analytics, no matter what your specific roles and responsibilities are in working
More informationThe Power of Website Analytics. Webinar Presentation September 20, 2017
The Power of Website Analytics Webinar Presentation September 20, 2017 Presenters Maria Knight Director of Online Strategy & Operations, RBFF Rachel Factor Analytics Manager, Brandt Information Services
More informationHow to Choose the Right Designer: A Checklist for Professional Web Design
How to Choose the Right Designer: A Checklist for Professional Web Design How to Choose the Right Designer 2 The Internet has changed the way the world does business and that s just as true for the business
More informationCLIENT ONBOARDING PLAN & SCRIPT
CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in
More informationDIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS
DIGITAL MARKETING AND SOCIAL MEDIA COMMUNICATION FOR THE NSS EPALE CY TEAM AND STAKEHOLDERS 6 και 7 Ιουνίου, 8:00 π.μ.-15:00 μ.μ. Παιδαγωγικό Ινστιτούτο Κύπρου, Αίθουσα Π206 THE SEMINAR WAS HELD DURING
More informationmobile friendly? Google s survey shows there are three key points to a mobile-friendly site:
1. Is your site mobile friendly? Now more than ever before it is important for your website to be mobile-friendly. According to a July 2012 Google survey of the more than 1,000 smartphone users people
More informationCLIENT ONBOARDING PLAN & SCRIPT
CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in
More informationI N D E X GOOGLE DROPS KEYWORD TOOL. REPLACES IT WITH KEYWORD PLANNER BENEFITS OF GUEST BLOGGING FOR SEO
I N D E X 01 02 03 04 05 GOOGLE DROPS KEYWORD TOOL. REPLACES IT WITH KEYWORD PLANNER BENEFITS OF GUEST BLOGGING FOR SEO GOOGLE INTRODUCES MANUAL PENALTY REPORTING IN WEBMASTER TOOLS ANALYZE AND OPTIMIZE
More informationThe Ultimate Guide for Content Marketers. by SEMrush
The Ultimate Guide for Content Marketers by SEMrush Table of content Introduction Who is this guide for? 1 2 3 4 5 Content Analysis Content Audit Optimization of Existing Content Content Creation Gap Analysis
More informationWHY AN APP? Communicate, Educate, Train, & Sell
WHY AN APP? Communicate, Educate, Train, & Sell WHY AN APP? A WHOLE NEW EXPERIENCE The average American currently spends over two (2!) hours every day on a mobile device. And yet, most companies are still
More information"You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author
THE 4 1 2 MINUTE GUIDE TO GOOGLE ANALYTICS "You can t manage what you can t measure." Peter Drucker, management consultant, educator, and author Google Analytics is a comprehensive software platform that
More informationSetup Google Analytics
Setup Google Analytics 1.1 Sign Up Google Analytics 1. Once you have a Google account, you can go to Google Analytics (https://analytics.google.com) and click the Sign into Google Analytics button. You
More information1. Create your website. 2. Choose a template
WEBSELF TUTORIAL Are you a craftsman or an entrepreneur? Having a strong web presence today is critical. A website helps let your visitors, prospects, customers and partners know who you are and what services
More informationCHANNEL AWARENESS CONSIDERATION CONVERSION PERFORMANCE KPI Social Facebook Total reach (post/tweet) Total impressions (post/tweet)
CHANNEL AWARENESS CONSIDERATION CONVERSION PERFORMANCE KPI Social Facebook Total reach (post/tweet) Total impressions (post/tweet) Engagement (comments, likes, shares, retweets, replies) Engagement rate
More informationgoogle SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013
google SEO Update The Rise of Not Provided and Hummingbird October 2013 Lead contributors David Freeman Head of SEO Havas Media UK david.freeman@havasmedia.com Winston Burton VP, Director of SEO Havas
More informationCreating engaging website experiences on any device (e.g. desktop, tablet, smartphone) using mobile responsive design.
Evoq Content: A CMS built for marketers to deliver modern web experiences Content is central to your ability to find, attract and convert customers. According to Forrester Research, buyers spend two-thirds
More informationCRM Insights. User s Guide
CRM Insights User s Guide Copyright This document is provided "as-is". Information and views expressed in this document, including URL and other Internet Web site references, may change without notice.
More informationOnline Digital Transformation Courses COB Certified E-Commerce & E-Business Manager E-Learning Options
Online Digital Transformation Courses COB Certified E-Commerce & E-Business Manager E-Learning Options Course Information GBP Edition The Institute for Business Advancement www.iba.insitute August 2017
More informationWebsite Optimizer. Before we start building a website, it s good practice to think about the purpose, your target
Website Optimizer Before we start building a website, it s good practice to think about the purpose, your target audience, what you want to have on the website, and your expectations. For this purpose
More informationSEO and Monetizing The Content. Digital 2011 March 30 th Thinking on a different level
SEO and Monetizing The Content Digital 2011 March 30 th 2011 Getting Found and Making the Most of It 1. Researching target Audience (Keywords) 2. On-Page Optimisation (Content) 3. Titles and Meta Tags
More informationE-Sales. Meeting Solutions
E-Sales Meeting Solutions Sell more in less time. Enjoy higher close rates for less than the cost of meeting in person. Success in sales is a numbers game. The more opportunities you get to effectively
More informationWeb Analytics Key Metrics and KPIs Version 1.0
Web Analytics Key Metrics and KPIs Version 1.0 Web Analytics Association 2300 M Street, Suite 800 Washington DC 20037 standards@webanalyticsassociation.org Table of Contents Table of Contents 2 Introduction
More informationGODAN Digital Communications Plan July Global Open Data for Agriculture and Nutrition
GODAN Digital Communications Plan July 2015 Global Open Data for Agriculture and Nutrition 1 INTRODUCTION p.3 WEBSITE Where we are p.3 Site architecture p.6 Web content p.9 SOCIAL MEDIA p.10 2 INTRODUCTION
More informationFor Startups, Small and Medium Businesses. w w w. v i r a l s e o. i n
For Startups, Small and Medium Businesses w w w. v i r a l s e o. i n What is SEO and it s Importance SEO Benefits SEO Facts SEO for Everyone The Final outcome of SEO Our holistic offerings to all kind
More information10 STEPS TO BUILD UP A GOOD SEO
The SEO (search engine optimization) tools enable the company to improve their website s accessibility instantly and easily and to attain the top ranking in the search results. By typing any keyword, you
More informationMarketing & Back Office Management
Marketing & Back Office Management Menu Management Add, Edit, Delete Menu Gallery Management Add, Edit, Delete Images Banner Management Update the banner image/background image in web ordering Online Data
More informationPricing Guide.
Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry
More informationTHE SCIENCE OF SEO A MANUAL FOR THE MODERN PR PROFESSIONAL
THE SCIENCE OF SEO A MANUAL FOR THE MODERN PR PROFESSIONAL SEO IS GETTING MORE IMPORTANT AND MORE DIFFICULT Getting SEO right matters. If people can t find you online, you severely limit your ability to
More informationDevelopment Methodology TM
We use our proven iterative approach to each design and development project. With this 6 step methodology, once the preliminary requirements are clear, the next step is to prototype your website. From
More informationAdvanced Marketing Certification Training
Advanced Email Marketing Certification Training Duration: 25+ hours; e-learning content PREREQUISITES Although not required, ideally, participants will first complete our Email Marketing Foundations course.
More informationDigital Marketing to help promote your School
Digital Marketing to help promote your School Digital Marketing to help promote your School Digital Marketing tips to help promote your school This simple guide book offers easy steps on how to stretch
More informationSite keyword analysis. Site keyword analysis
Paieška Paieška Paieška Site keyword analysis Site keyword analysis > > The WordStream Keyword Analysis Tool takes the analysis of your website keywords a step further by not only analyzing your keywords,
More informationSEO & GOOGLE ANALYTICS
SEO & GOOGLE ANALYTICS SUMMARY OVERVIEW By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University SEARCH ENGINE OPTIMIZATION SEO PROCESS SEO influences popularity and relevance
More informationOverview. Websites. Brand Workshop 1-2 weeks. Research 1 week. Content 2-3 weeks. Design 4-6 weeks. Development 6-8 weeks. Complete weeks
Our Process Overview Custom design Branding workshop Developed using HTML5, PHP and a custom CMS Designed and developed to be easily managed & edited Content written by professional copywriter Free Google
More informationGOOGLE TIES MOBILE USABILITY ISSUES WITH YOUR WEBSITE RANKINGS GOOGLE NOW SHOWS SOCIAL PROFILES IN THE KNOWLEDGE PANEL
GOOGLE TIES MOBILE USABILITY ISSUES WITH YOUR WEBSITE RANKINGS GOOGLE NOW SHOWS SOCIAL PROFILES IN THE KNOWLEDGE PANEL GOOGLE RECONSIDERATION REQUESTS DOCUMENTATION ADDS STEP-BY-STEP INSTRUCTIONS WITH
More informationDIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study. Edited by Digital Global Agency in house team March 2017
DIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study Edited by Digital Global Agency in house team March 2017 Forward: If you're not getting enough targeted traffic... If you want more engaged
More informationAlbrecht Marketing Platform Overview
Albrecht Marketing Platform Overview Contents: Purpose of AMP AMP Overview AMP Subscription Levels & Pricing AMP Technologies Central Email Campaigns Custom Campaigns* Analytics & Insights Database How
More information. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN
Email Digital Marketing Agency Telephone: 0151 203 2073 Email: info@e-blueprint.co.uk 25 Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Create an audience... In direct marketing, it s long been
More informationSEARCH ENGINE OPTIMIZATION ALWAYS, SOMETIMES, NEVER
SEARCH ENGINE OPTIMIZATION ALWAYS, SOMETIMES, NEVER ADVICE FOR LAW FIRM MARKETERS CONSULTWEBS.COM GETMORE@CONSULTWEBS.COM (800) 872-6590 1 SEARCH ENGINE OPTIMIZATION ALWAYS, SOMETIMES, NEVER ADVICE FOR
More informationHPE Partner Ready Digital Marketing Program
HPE Partner Ready Digital Marketing Program Accelerating your digital marketing proficiency and execution to drive business growth Collaborate Get started Table of Contents Changing B2B Buyer Behavior
More informationA Quick Start Guide On How To Promote Your Website Using the Total SEO Toolkit
A Quick Start Guide On How To Promote Your Website Using the Total SEO Toolkit Welcome to the Total SEO Toolkit, a turn-key SEO Platform with state-of-the-art reporting functionality! We thought it would
More informationGOOGLE TIES MOBILE USABILITY ISSUES WITH YOUR WEBSITE RANKINGS GOOGLE NOW SHOWS SOCIAL PROFILES IN THE KNOWLEDGE PANEL
Your Your Company Logo Logo GOOGLE TIES MOBILE USABILITY ISSUES WITH YOUR WEBSITE RANKINGS GOOGLE NOW SHOWS SOCIAL PROFILES IN THE KNOWLEDGE PANEL GOOGLE RECONSIDERATION REQUESTS DOCUMENTATION ADDS STEP-BY-STEP
More informationVIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?
VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation
More informationVideo Marketing Planner
Xanthos Digital Marketing Video Marketing Planner Content Marketing on the Web Author: Candice Landau 2/5/2013 1. Before you start coming up with brilliant ideas for your next video campaign, take a few
More information