How To Grow Your List in Presented by Sharon Hayes

Transcription

1 How To Grow Your List in 2016 Presented by Sharon Hayes

2 Tips For Today s Webinar Eliminate distractions Turn phone off Turn IM off Close other browser windows Have something ready to take notes Make note of questions and try to be clear when asking them Need to leave? A replay will be sent out

3 Questions for Live Attendees

4 Questions Are you interested in some killer strategies on how to grow your list or even start your list?

5 Questions Are you interested in some killer strategies on how to grow your list or even start your list? What s the #1 thing you d like to learn on this webinar?

6 Questions Are you interested in some killer strategies on how to grow your list or even start your list? What s the #1 thing you d like to learn on this webinar? Do you want a sneak peek at my strategy that is adding 100,000+ subscribers to my list within 3 weeks?

7 Who s Sharon & Why Should I Listen?

8 About Sharon Hayes Entrepreneur for 25+ years Businesses in various industries Frontspace digital marketing agency that helps clients grow their audiences and better monetize Experience on the side of business owner and as advisor

9 About Sharon Hayes 1998 All About Money 65,000 subscribers in 3 months Started list management platform and then autoresponder services Wrote All About Lists Coaching programs and agencies in marketing space Now help clients through Frontspace

10 Overview of Today s Content

11 Overview #1 Mistake People Make When It Comes To List Building How To Attract Subscribers With Honey 17 Different Strategies You Can Use To Add 10,000 Subscribers Or More To Your List Within 30 Days A Limited Offer If You Need More Help Question & Answers

12 The #1 Mistake People Make When it Comes to List Building (out of 100 s of possibilities!)

13 The Impact of This Single Mistake is Huge Your Business Will Grow Slower Than It Should Or Could Be You re Not Able To Create Leverage For Your Time And Money You Could End Up With A Ginormous List And Still Be Broke

14 #1 Mistake No Strategy

15 #1 Mistake No Strategy Know What You ll Be Selling Before You Start to Build Know Who You Want To Be On Your List (Quality > Quantity) Once You Have Subscribers, What Will You Do? What Will You Send Them? How Often Will You Them? Content-Promotional Calendar With Single CTAs Trust-Authority Cycle What You ll Be Doing To Build Your List What Metrics/KPIs You ll Track New Subscribers Unsubscribes Open Rates Click Through Rates Annual & Lifetime Value of Subscribers

16 How To Attract Subscribers With Honey

17 What s Honey? You Want People To Give You: Their Address Their Attention In Exchange For This, You Need To Give Them Something Lead Magnet or Freebie Part 1 Of The Honey Strategy Honey Draws People In And Makes Them Want to Give You Their Attention Over Someone Else How Do You Keep Attention Once You Have Their ? Provide Value On An Ongoing Basis Part 2 Of The Honey Strategy

18 Deeper Look At Honey Strategy Example: Marie Forleo And MarieTV Upfront Honey Has To Be In Alignment Nutritionist Example Questions To Ask: Will This Lead Magnet Offer At Least A Partial Solution To My Ideal Customers Problem? Does This Lead Naturally To My Product/Service? Factor in different learning modalities Ongoing Honey Has To Offer Value Will This Offer At Least A Partial Solution To My Ideal Customers Problem? Does This Lead Naturally To My Product/Service?

19 17 High Leverage List Building Strategies

20 #1-4 On Site Strategies

21 #1 Quizzes AlexandraJamieson.com

22 #1 Quizzes 2 Things To Make Quizzes Work For You: There Should Be An Analysis At The End It Should Be Tightly Integrated With What You Are Offering Why Do People Love Quizzes? Feedback To Confirm Our Views of Ourselves Identification Being Part of A Group Justification & Understanding Of Our Behavior Helps Make Sense Of Our Place In The World Benefit For You: Additional Data

23 #2 Exit Pop-Ups SocialTriggers.com

24 #2 Exit Pop-Ups Work Best When Used With A Lead Magnet Lure With Honey Work Best When Tied In Directly With Content On Page May Lead To Multiple Targeted Exit Pop-Ups Exit Pop-Ups Outperform Pop-Ups On Arrival Higher Conversions More Time On Your Site

25 #3 Lead Magnet On Site HeatherAliceShea.com

26 #4 Blog Specific Strategy SharonHayes.com

27 #4 Blog Specific Strategy You Want People To Share Your Content Focus on Quality Over Quantity Tendency Is To Keep Creating New Content Versus Spending More Time On Promoting Existing Content Content That is Controversial, Stirs Emotions, Gets People To Say, Me Too! More Likely To Attract People Ask Subscribers What Are They Struggling With To Create Content Ideas Make Sure To Include Social Sharing Links On Your Blog Posts Headlines Should Not Be An Afterthought

28 #5 Joint Venture Deals

29 #5 Joint Venture Deals The Most Rapid Way To Growth For A Start-Up Allow You To Leverage Someone Else s Audience And Trust/Authority Why Do They Do It: No Company Can Do Everything! Where People Go Wrong Cold Outreach Right Approach Networking, Research And Relationship Building Misconception That It Has To Be Tit For Tat Sometimes Excellent Content Is Enough Identifying JV Partners: Who Else Reaches Your Ideal Customers? McDonald s What Else Do They Want Jay Abraham

30 #6 - Challenges

31 #6 - Challenges Will Continue To Be Big In Should Be Constructed With Something You Sell In Mind As A Next Step Free Content Over A Period Of Time 7 days, 14 days, 30 Days And 90 Days Are Common Bonus For Referring Others Involve Some Kind Of Public Sharing On Social Media Where You Make Use Of A Unique Hashtag Use A Facebook Group To Improve Engagement Challenges Can Be Run At Regular Intervals

32 A Look At My 100,000 Subscriber In 3 Weeks Program Leading to 500k+ In Profits #7 Mini Programs

33

34

35

36

37 #7 Mini Programs There Are Many Ways To Construct Mini Programs Focused On List Building What They All Have In Common Is Subscribers Get Something Bigger As Honey You Could Use All Different Kinds Of Content, We ve Even Had Clients Use Apps or Software You Can Have Affiliates/JV Partners If You Have A High Converting Back-End And Pay Per Sign-Up Be Cautious With Complicated Mixes If You re Lacking In Experience

38 #8-11 Funnel Specific Strategies What s Working Now For Paid Traffic/Affiliate Traffic

39 #8 - Webinars Live Webinars Continue To Do Well But There Are Some Challenges Best Flow: Opt-In Build Authority & Trust Before Webinar If Possible Day Before Deliver Content Teaser To Get Them Excited Again Move To Live Encore (Replay Of Content With Live Q&A) Then Move to Replay Then Offer Written Version (Learning Modalities) Ideal: Do 3 Different Times For Price Points Over $2,500, You Should Either Lead People To Book A Call OR Immediate Purchase + Follow-Up With Non-Buyers With Offer For A Call

40 #9 3-4 Video Content Series We re Seeing That The 3-4 Video Content Series Followed By Sales Video Performs Well If Paid Traffic Has Access To All Videos At One Time A Key Component Is Getting Engagement Through Facebook Commenting Best ROI When Promoting 1k+ Programs Is To Follow-Up Closing Of Cart For Webinars & Multi-Video Series With A Light Version Of Program (1/4 To 1/3 Of Price)

41 #10 Quizzes & Surveys Similar Objectives And Approach To On-Site Quizzes You Must Offer Analysis At End For Longer Quizzes/Surveys, Best To Wait For End For Asking For Address (They Are Committed At That Point) Most Effective When Responses Lead Directly To Something Offered Variation: Micro-Commitment Bucket Works Especially Well For E-Commerce

42 #11 Lists & Reports (PDFs) Appeal To Fast Consumption Examples: Steps To Do X Tools & Resources Cheat Sheets White Papers Offers Potential For Increased Distribution Lower Cost Versus Other Methods So It s Easier To Test Performance

43 #12 Book Strategy

44 #12 Book Strategy There Are Many Different Approaches To Using A Book To Build A List Most Effective Approach: In Book, Make Sure To Give Opt-In Link To Get Access To Bonuses Offer Free Bonuses When You re Forwarded Their Receipt For Purchasing Book Have Back-End Offer In Place Or Incorporate Free Challenge Before Back-End JV Partners Can Promote To Get Percentage of Back-End We ve Had Clients Add 20k+ Subscribers In Weeks While Pushing Their Book To The Top Sellers Of Competitive Amazon Categories Alternate Approach: Limited Time For Book To Be Free on Amazon Push For Opt-Ins Within Book

45 #13 - Giveaways

46 #13 - Giveaways Pool People Together To Give Honey Focused Around One Topic Or Area of Expertise Participants Are All Expected To Promote To Their Own Audiences Someone Signs Up For The Overall Giveaway And Then Has To Opt-In Directly With Each Participant To Get Their Honey A Lot Of Work For Organizer But They Get 100% Of Opt-Ins For Coordinating Advantage For Participants Increased Credibility & Exposure You Need To Be Networked In To Get Invited Some People Will Organize For Paid Entry We Offer This At $3 Per Opt-In Or Less No Promotion Required

47

48 #14 - Telesummits

49 #14 - Telesummits Similar To Giveaways In Concept Except Content Is Released Over Time And Organizer Owns The List Follows A JV/Rev-Share Model Typical Flow: Before Telesummit Starts People Can Purchase All Access Pass To All Content At Early Bird Price Maybe One Additional Price Increase One Price For The Duration Of The Telesummit Higher Price After Telesummit

50 TransformationalNutritionSummit.com Cynthia Pasquella

51 #15 - Effective But Use With Caution Grab Bag

52 #15 Effective But Use With Caution Grab Bag Discounts/Coupon Codes Offered In Exchange For Subscribing Promos Offered In Exchange For Subscribing Entry Into A Contest

53 Warnings! All Of These Strategies Can Result In Massive Growth In Your List The Challenge Is That They Are Not Suited To All Business Models And Need To Be Attacked With Experience or Caution They Can Often Result In Huge Cost Without Corresponding Profits Be Aware Of Potential Legal Issues For Example Contests Typically Higher Maintenance, Low-Profit Customers Result

54 #16 What Are You Struggling With?

55 #16 What Are You Struggling With? Mentioned Under Strategy #4 For Coming Up With Content For Your Blog Can Be Extremely Effective For List Building Example: I Have A Book Package Produce Promote Being Released Next Month. I Used Something Similar to Develop The Content. I Not Only Built A Targeted List At A Low Cost By Offering A Free Digital Copy Of The Book For Answering This Question, But I Presold Hard Copy Editions Plus Entry Into A Program Making This A Zero-Cost Marketing Effort.

56 #17 Social Media Clean Up & Optimization

57 #17 Social Media Clean Up This Is Lower Priority But On All Your Social Media Channels, You Should Have Honey Drawing People To Opt- In Some People Who Come Across You On Social Media Will Prefer Contact Make It Obvious How They Can Do This Example: Facebook Cover Image Offering Honey With URL In the Description

58 #17 Optimization If You Have A Facebook Ad Account, You Can Run Audience Insights On Your Existing List This Can Help You Discover Information On Current Subscribers and Customers You Can Also Use Your Own List To Create Lookalike Audiences on Facebook So You Can Get Your Honey Seen By More People You Can Add Retargeting Code To Your Website To Retarget Visitors Who Do Not Opt-In To Get Them Back With Honey

59 Wrap Up

60 Special Opportunity To Work Directly With Me

61 List Building Strategy Session Enjoyed This? Excited About The Possibilities? Want To Fast Track The Process? Hour Call Where We ll Nail Down Your Strategy To Get You Set For The New Year With An Actionable List. My Normal Hourly Rate For Agency Clients Is $2500. Our Agency Also Offers This Strategy Package For $2500. For The First 20 People, I ll Reduce The Rate To $500. No Scarcity Ploy Limits on Time. Over 400 Registered.

62 List Building Strategy Session Why Only $500? Out Of 20, There Will Likely Be At Least 5 Of You Who Would Be A Good Fit To Work With Frontspace On An Ongoing Basis. A Small Project Like This Is An Ideal Way To See If There s Potential.

63 List Building Strategy Session Here s How It Works Go To Frontspace.com/ListBuildingStrategy Fill Out The Form And Remit Payment Within 24 Hours, We ll Get You An Intake Document So I Can Have Some Background Information About Your Business Before We Talk Once We Get The Intake Document Back, We ll Schedule Our Session Outside of North America? No Worries. We Can Navigate Time Zone Differences Easily!

64 Question & Answers Frontspace.com/ListBuildingStrategy

65 Thanks For Attending! Frontspace.com/ListBuildingStrategy