Mobile Broadband Everywhere: Spectrum for Services

Transcription

1 Mobile Broadband Everywhere: Spectrum for Services Wladimir Bocquet Deputy Director Group Spectrum Office, Orange FT Group

2 Agenda 1 Main usages of Mobile Broadband 2 Growth 3 Operator perspectives Orange experience 4 Conclusion 2

3 Orange FT Group: serving consumers in 27 countries M subscribers, of which: 122 M mobile 13 M fixed broadband in Europe 3 also serving corporate in 220 countries and territories

4 Mobile Broadband: Opportunities for consumers consumer needs user behaviour with Mobile Broadband voice centric voice and web majors voice and advanced web serenity abundance promise peace of mind / simplicity security and privacy business needs entertainment on demand (content & services) me and my communities from mass media to my media voice centric voice and remote access applicationscentric mobility ethics and involvement responsible purchase CO 2 footprint lowering information transparency 4

5 Mobile Broadband: Key Services quick stats on downloaded apps Lagardère re Active (press - France): 1m apps in 7 months and 32m pages viewed in June 2009 alone Apple Store celebrated its 1.5bnth application in July 2009: 20bn apps downloaded by 2014 Application Stores Mobile portals Mobile Internet users and penetration in Western Europe mobile media and Internet access keeps growing in Western Europe 5 Source: Forrester Research

6 Mobile Broadband: Key Services (cont d) Social Network Service Mobile TV & Video Social networking - one of the main applications -stimulates mobile broadband usage Video and TV is centred around the new Smartphone TV applications People visiting SNS/Blog Europe s 5 biggest market: people who watched TV and/or video on mobile phone ever in a month, June 09 Source: ComsCore m metrics 6

7 Mobile Broadband: Key Services Mobile internet and Video/TV traffic will explode in the coming years the usage per user increases with the performance and usability of devices and the abundance of offerings New user requirements for Mobile Services increase bandwidth hungry 2G IPhone: data AUPU in MB/Month around 90 MB/month 10 EDGE only handset: 5 MB/month 1 3G PC card consumer: 623 MB/month PC card business: 189 MB/month 3G+ & unlimited option: 95 MB/month 3G+ handset: 34 MB/month 3G handset: 12 MB/month Source : Orange France Dec 2007 figures Lead to increasing demand for suitable spectrum 7

8 Agenda 1 Main usages of Mobile Broadband 2 Growth 3 Operator perspectives Orange experience 4 Conclusion 8

9 Growth everywhere: mobile broadband subscription growth IMT with HSPA is a key for Mobile Broadband 9

10 Traffic growth (1/2) The current and future trends World: mobile traffic forecasts with three scenarios (in ExaBytes per year) Core scenario: this is the most likely scenario and assumes that current trends witnessed in mobile markets will continue throughout the forecast period. Conservative scenario: effect of the crisis and the consumers choose to remain loyal to traditional. Aggressive scenario: economic downturn has less an effect on data services as consumer demand and attractive pricing schemes fuel higher than expected growth in user and traffic 10 An exabyte (TB) is equal to 1 million terabytes

11 Traffic growth (2/2) The current and future trends 11 A terabyte (TB) is equal to 1012 (1 trillion short scale) bytes or 1000 gigabytes

12 Agenda 1 Main usages of Mobile Broadband 2 Growth 3 Operator perspectives Orange experience 4 Conclusion 12

13 Traffic growth : better understanding of mobile data traffic significant increase of voice + data traffic % of laptops connected with Mobile Broadband 40,0% Evolution of Voice Usage du Q1 07 au Q ,0% 20,0% 10,0% 0,0% Strategy Analytics Lehman source : Strategy Analytics traffic growth driven by 13 Increase in terms of penetration New Mobile Broadband capable devices

14 Mobile Broadband: a global trend towards LTE 3GPP beyond 3G wide area mobility GSM GPRS EDGE UMTS HSPA HSPA+ HSPA R8 LTE m e short range mobility WiMAX Wifi fixed g n vht kbps 1 Mbps 100 Mbps peak rate

15 Harmonisation Harmonisation is still key Harmonising spectrum has been the bedrock of the success of technologies such as GSM by driving equipment & device economies of scale The process of releasing more spectrum has, however, highlighted the difficulties of harmonising both spectrum allocation & band-plans across regions Concerted efforts are needed by national & international regulators to limit any differences on spectrum licensing Maximising technology economies of scale through spectrum harmonisation and ensuring effective link between spectrum strategy & device availability is key 15

16 Spectrum Harmonisation: A time consuming process Time to achieve regional & international spectrum harmonization is about several years from start to commercial volumes GSM services originally around voice To adapt new data needs new bands had to be identified. 1992: WRC-92 the 2.1GHz band was identified. 1999: UMTS was standardised as the main technology to be used in this band. 13 YEARS PROCESS 2000: Awards process in Europe : Launch of mass market services

17 Spectrum Harmonisation Why are the spectrum enablers key for mobile broadband? Spectrum Today UMTS at at 2 GHz Extension of coverage Extension of capacity, high-bit-rate and services Refarming HSPA at 900 MHz UMTS/LTE at 1800 MHz New spectrum LTE at 800 MHz UMTS/LTE at 2.6 GHz IMT Advanced at 3.5 GHz 17

18 Agenda 1 Main usages of Mobile Broadband 2 Growth 3 Operator perspectives Orange experience 4 Conclusion 18

19 Conclusion Growth of mobile spectrum usages Data traffic for Internet Access More and more customers and devices with mobile internet capability. Data traffic for multimedia contents on Mobile Broadband Live television and video on demand... Data traffic for smart networking people Social networking. 19

20 Conclusion Future mobile spectrum needs Important to facilitate harmonised use of identified spectrum for Mobile Broadband Importance of technical studies to ensure no interference Adequate balance between Capacity and Coverage bands, with particular attention to the bands below 1GHz We encourage harmonisation of spectrum usage worldwide to optimise economies of scale to ensure timely availability of equipment to respond quickly to market needs and bridge the Digital Divide 20

21 21 thank you