Emerging Markets Payment Index: Q Report by Fortumo

Transcription

1 Emerging Markets Payment Index: Q Report by Fortumo

2 Introduction The Emerging Markets Payment Index is intended to be used by web, game and app developers for benchmarking their revenue in markets with high smartphone growth and low credit card penetration. The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast of top smartphone markets for growth by value in 2015: India, Indonesia, South Africa, Brazil, Pakistan, Nigeria, Egypt and Vietnam*. These markets have a significantly lower level of access to traditional online payments than mature economies. India and Vietnam for example have a credit card penetration below 2% and in Nigeria 99.3% of all card transactions are conducted on ATMs. The payment index aggregates carrier billing data from various platforms (web, mobile web, feature phones, smartphones) and app stores using Fortumo carrier billing. * - China and Bangladesh have been omitted from the index as Fortumo provides carrier billing only for Android developers in China and does not operate in Bangladesh.

3 India Population: 1237 million Median age: 25.9 $3.66 $0.62 GDP per capita: $5,855 $2.86 change QoQ: -21.9% $0.54 Carrier billing payment size change QoQ: -12.9% Phone penetration: 70.33% Credit card penetration: 2% Carrier billing transaction volume change QoQ: +39.4%

4 Pakistan Population: 182 million Median age: 21.2 $3.87 $0.35 GDP per capita: $4,736 $2.73 change QoQ: -29.5% $0.31 Carrier billing payment size change QoQ: -11.4% Phone penetration: 71.56% Credit card penetration: 1% Carrier billing transaction volume change QoQ: %

5 Indonesia Population: 237 million Median age: 27.9 $8.31 $0.82 GDP per capita: $10,641 $7.83 change QoQ: -5.7% $0.9 Carrier billing payment size change QoQ: +9.8% Phone penetration: 99.33% Credit card penetration: 1% Carrier billing transaction volume change QoQ: +52.6%

6 Vietnam Population: 90 million Median age: 27.4 $4.83 $0.5 GDP per capita: $5,635 $3.51 change QoQ: -27.3% $0.44 Carrier billing payment size change QoQ: -12% Phone penetration: 72.3% Credit card penetration: 1% Carrier billing transaction volume change QoQ: +28.1%

7 Brazil Population: 201 million Median age: 30.5 $17.04 $2.07 GDP per capita: $16,096 $17.02 change QoQ: -0.1% $1.85 Carrier billing payment size change QoQ: -10.6% Phone penetration: % Credit card penetration: 29% Carrier billing transaction volume change QoQ: +4%

8 Nigeria Population: 173 million Median age: 19.1 $2.73 $0.41 GDP per capita: $6,031 $2.81 change QoQ: +2.9% $0.38 Carrier billing payment size change QoQ: -7.3% Phone penetration: 65.67% Credit card penetration: <1% Carrier billing transaction volume change QoQ: -1.9%

9 Egypt Population: 83 million Median age: 24.0 $4.86 $0.54 GDP per capita: $10,877 $4.63 change QoQ: -4.7% $0.51 Carrier billing payment size change QoQ: -5.5% Phone penetration: 91.39% Credit card penetration: N/A Carrier billing transaction volume change QoQ: +15.2%

10 South Africa Population: 52 million Median age: 24.7 $12.66 $2.46 GDP per capita: $13,046 $13.72 change QoQ: +8.3% $2.38 Carrier billing payment size change QoQ: -3.3% Phone penetration: % Credit card penetration: 15% Carrier billing transaction volume change QoQ: +4.8%

11 Fortumo allows any merchant to set up payment processing for web and mobile services, games or apps. Users with a mobile phone are then able to make one-click payments using Fortumo without the need for a credit card: payments are charged to their mobile operator bill instead. Fortumo supports payments in 90+ countries through 350 mobile operators. Founded in 2007, Fortumo has offices in Estonia, US, India, China and Singapore and is backed by Intel Capital and Greycroft Partners. Get started with mobile payments at bd@fortumo.com