PRESENTED BY CARRIER BILLING MARKET SPECIAL HUNGARY MOBILE MARKET HUNGARY SMARTPHONES VS. MASS MARKET HANDSETS m 41.8% 58.
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1 PRESENTED BY CARRIER BILLING MARKET SPECIAL HUNGARY MOBILE MARKET HUNGARY SMARTPHONES VS. MASS MARKET HANDSETS 10.79m HANDSETS 41.8% 58.2% Juniper Research & DIMOCO White Paper: The Future of Carrier Billing In Europe, 2016
2 THE CONSUMERS 10.74m MOBILE SUBSCRIBERS Juniper Research, May 2016 MOBILE NETWORK OPERATORS IN HUNGARY MARKET SHARE Vodafone T-Mobile 46.06% 29.24% Telenor 24.70% Juniper Research, May 2016
3 CARRIER BILLING MARKET IN HUNGARY CREDIT CARD & MOBILE HANDSET PENETRATION 109.3% 11.8%
4 CONVERSION RATE COMPARISON LOW VALUE PURCHASES IN EUROPE Credit Card & Carrier Billing % 10-12% CONVERT 70-77% CONVERT FIRST-TIME USER % 20-25% CONVERT 2ND TRANSACTION 80-88% CONVERT % 2%-3% CONVERT 56-68% CONVERT 2+ TRANSACTIONS CREDIT CARD CARRIER BILLING
5 DIGITAL CONTENT MARKET REVENUE IN HUNGARY ( M) PUBLISHING ebooks, emagazines, enewspapers egames 19.9 X1.8 X HOME VIDEOS DIGITAL MUSIC 10.8 X X PwC Entertainment and Media Outlook ,
6 Hungary is one of our TOP carrier billing markets, according to our reports. Specially the ticketing and the online dating industries use our products to bill their services via cell phone bill, confirms GERALD TAUCHNER, DIMOCO President & CEO. The European market for digital content is expected to increase from 29.2 billion in 2015, to 55.2 billion in Juniper Research estimates that the number of European digital content transactions fulfilled via carrier billing will increase from 630 million in 2015, to 4 billion in Juniper Research & DIMOCO White Paper: The Future of Carrier Billing In Europe, 2016
7 CARRIER BILLING BENEFITS #1 PAYMENT METHOD IN REACH PAY GOODS & SERVICES VIA MOBILE PHONE Monetize new customers Increase your conversion rates Provide payments on multiple screens
8 CARRIER BILLING OPPORTUNITIES DIGITAL CONTENT CAN BE EASILY BILLED VIA DIMOCO CARRIER BILLING IN HUNGARY ONLINE DATING MATCHED.COM PREMIUM MEMBERSHIP 9 50 Wednesday, June 5 OK OK MOBILE PHONE NUMBER: CONFIRM MATCHED 1m ago Welcome to MATCHED.com Reply OK to activate your account. Your premium account has been activated slide to reply 1. Consumer selects service and types in his cell phone number 2. Consumer receives a welcome SMS 3. Consumer replies welcome SMS 4. Consumer receives a purchase confirmation SMS CONCERT TICKET PURCHASE EVENTTICKET.COM TICKET PURCHASE 9 50 Wednesday, June 5 OK OK MOBILE PHONE NUMBER: CONFIRM EVENTTICKET 1m ago Thanks for your order. Reply OK to confirm the purchase. slide to reply Thanks for your purchase. Your tickets can be downloaded here. 1. Consumer selects service and types in his cell phone number 2. Consumer receives a welcome SMS 3. Consumer replies welcome SMS 4. Consumer receives a purchase confirmation SMS Note: According to the DIMOCO statistics, online dating and ticket purchases are the top two digital content services billed via DIMOCO Carrier Billing in Hungary.
9 COUNTRY STATS Ft HUNGARIAN LANGUAGE MILLION POPULATION HUNGARIAN FORINT CURRENCY 1 EUR ~ 314 HUF EXCHANGE RATE 27% VAT RATE WHAT IS CARRIER BILLING? Carrier billing is defined as making a payment for goods and services which is charged to the consumer s phone account, either to the monthly phone bill (for contract customers) or as a debit from prepaid credit. DIMOCO DIMOCO is a payment institute for carrier billing enabling almost 1 billion European subscribers to purchase goods and services from merchants and aggregators with their mobile devices which are charged via the operators billing system. SOURCES Source 1: Juniper Research & DIMOCO White Paper: The Future of Carrier Billing In Europe (2016) Source 2: Juniper Research May 2016 Source 3: World Bank, May 2016 Source 4: VAT Live, May 2016 Source 5: Oanda, May 2015 Source 6: PwC Entertainment and Media Outlook , Source 7: DIMOCO Country Fact Sheet Hungary CONTACT T: E: hello@dimoco.eu W: blog.dimoco.eu #DIMOCO
16.68m GREECE CARRIER BILLING MARKET SPECIAL 42.6% 57.4% HANDSETS MOBILE MARKET GREECE SMARTPHONES VS. MASS MARKET HANDSETS PRESENTED BY
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