T R E N D R E P O R T

Transcription

1 T R E N D R E P O R T STRAIGHT FROM CES 2012: THE HOTTEST IN ELECTRONICS JANUARY 2012

2 trend #10: share your sound

3 share your sound About The Trend* As the costs of Bluetooth and Airplay technologies drop, so do the costs of wireless speakers, helping to create a bigger category Wireless internet connectivity lets consumers stream online music services such as YouTube, Spotify, Rhapsody, Pandora and more to create a more social music experience These new speakers allow consumers to bring music and entertainment into any living space including those outdoors, eliminating boundaries and clutter created by wires *Source: Electronic House, 2012

4 share your sound Look for portable wireless speakers like the Eton Rukus Portable Bluetooth Sound System with Solar Panel and Internet-enabled MP3 players like Sony s Android-powered Walkman Z for social listening experiences.

5 trend #9: tech fashion

6 tech fashion About the Trend* Electronics accessories are no longer just about function, but about personal expression. Protective cases, docking stations, battery packs and more are all about your personal style This fashion trend has spilled over to headphones, where over-the-ear models continue to grow in popularity. Sponsorships from popular musicians give this trend staying power Today s accessories take personal expression to the next level as brands create fully customizable cases, headphones and more where consumers choose the colors, images or text of their choice *Source: Trendhunter, 2011, CultofMac.com, 2011

7 tech fashion Look for products that match your audience s style or create a look just for your brand. Make a fashion statement with bluetooth headset necklaces from Novero or headphones by ifrogz that offer custom color combos.

8 trend #8: camera upgrades

9 camera upgrades About the Trend* As smartphones add more features that cross over with cameras, camera makers are showing there is still no replacing the experience of a digital camera New cameras offer features smartphones can t, with new lines of waterproof, shockproof and dustproof cameras from Fuji and Canon taking center stage New 3D cameras as well as instant digital cameras from Poloroid enhance the experience, while photo printers and accessories provide consumers with a total photography solution *Source: PC Word, 2012

10 camera upgrades Look for cameras with features that enhance the quality of your photos and experience, by letting you capture memories no matter where your travels take you.

11 trend #7: multi-use apps

12 multi-use apps About the Trend* Today, smartphones are not just about communication. New apps transform phones into functional devices with multiple purposes Many apps include hardware components that enhance the total experience. For example, iluv s new docking station charges your phone while turning it into an alarm clock, while ishower turns your iphone into a shower radio In addition to household functions, many apps focus on turning your phone into a personal trainer. For example, the new ibike app and hardware transforms your iphone or ipod into a head unit on your bike that tracks your exercise data *Source: Wired.com, 2012

13 multi-use apps Look for products that help you create a total merchandise solution such as the ibike app, which lets users transform their ipod or ipad into a into a head unit on your bike to track exercise data.

14 trend #6: retro cool

15 retro cool About the Trend* As popular television shows such as Pan Am and Mad Men introduce a new generation to 60s style, electronics are following suit with retro-looking digital cameras, turntables and more Unlike items seen a few years back, today s retro products are not just about nostalgia, but about combining classic looks with stateof-the-art technology Retro items include those with looks hailing from the 60s and 70s. For example, CDs are still out but vinyl is cool *Source: Siegel + Gale, 2011, Electronic House, 2012

16 retro cool Look for products that combine classic looks with cuttingedge technology to create a total retro look, with today s most sought-after features.

17 trend #5: OLED television

18 oled television About the Trend* The latest technology in televisions, OLED TVs offer crisper resolutions, can be as thin as five millimeters and are energy efficient This new technology will be available to the general public by the end of 2012, with 3D technology taking a backseat until glasses are not needed OLED televisions offer better viewing experiences as well as new design elements, as this flexible technology could lead to curved TVs as well as TVs that are easier to embed into walls *Source: Digital Trends, 2012; Forbes, 2012

19 oled television Look for new OLED televisions from popular manufacturers such as Sony and Samsung to hit shelves in late 2012 with high price tags and cool feature lists that will excite any TV enthusiast.

20 trend #4: gaming shift

21 gaming shift About the Trend* While once gaming was limited to experiences provided by consoles and computers, today options exist across mobile devices, from smartphones to tablets to new handheld devices The spread of gaming to more convenient mobile devices has attracted a new audience that may not have previously used console gaming systems While downloadable games and smart TVs continue to grow in popularity, the experience offered by dedicated consoles has not been matched, as these devices offer better graphics, processing power and suites of more complex games. *Source: International CES Daily, January Edition

22 gaming shift Look to excite the gamer through mobile devices with gaming options. For example, tablets such as the Apple ipad 2 and Kindle Fire let users download games while also completing a number of other functions.

23 trend #3: ultrabooks

24 ultrabooks About the Trend* The biggest new product category seen at the 2012 Consumer Electronics Show, ultrabooks are next-generation laptops designed to offer extreme portability and a good amount of power at a price similar to mainstream laptops New ultrabooks are said to promote productivity and the ability to work in an uninterrupted manner, offering consumers a total work solution, unlike tablets which often make it harder to achieve full productivity Increasingly affordable and lightweight, ultrabooks could potentially replace the need for tablets among some consumers *Source: VentureBeat, 2012, CES Daily 2012

25 ultrabooks Look for ultrabooks from popular brands like Sony, HP and Samsung to combine the robust features of a laptop with the extreme portability desired by today s increasingly mobile consumers.

26 trend #2: mobile lifestyle

27 mobile lifestyle About the Trend* With some analysts predicting smartphones to outsell computers in 2012, today s products are all about making it easier for consumers to access and react to information onthe-go Increased reliance on cloud storage and streaming media as well as advances in wireless technology and 4G networks demonstrate a growing desire to access data from any location The growing tablet and emerging ultrabook markets show that consumers are looking not just to connect on-the-go, but to perform more activities than ever, from consuming media to conducting business and more *Source: Consumer Electronics Vision, Jan/Feb 2012

28 mobile lifestyle Connect your audience with products like the Eton FRX Hand Crank Radio and Powerbag mobile charging solution to show you understand consumers busy, on-the-go lives.

29 trend #1: going social

30 going social About the Trend* The largest trend driving consumer electronics is our desire to not only access information, but to share it with others in a variety of unique and personal ways As consumers continue to make social media a larger part of their everyday, there is an increased reliance on products that support this lifestyle. For example, new fitness technologies let users share weight with a team, while smart TVs let users download and rate media content directly from their screens The idea of social electronics is permeating all facets of the industry as manufacturers introduce connected cars, smart appliances and more *Source: Mashable, 2012; International CES Daily, Jan 10/12 Edition

31 going social From GPS units like Garmin s Montana 650t that lets you share geotagged images to digital scales with weight tracking software from Taylor, going social spans categories, demographics and price points.

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