Device & Manufacturer Data

Transcription

1 #MobileMix

2 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Devices CHART B RANK MANUFACTURERS 9 0 Apple Samsung LG HTC Motorola Amazon Nokia SonyEricsson HUAWEI ZTE Asus Sony Kyocera Pantech Source: Millennial Media,. 9.%.%.%.0%.9%.%.0%.%.%.%.% 0.% 0.% 0.9% 0.% Report Change In past Mobile Mix reports, we have reported the Top 0 Mobile Phones on our platform, which included smartphones and feature phones. Going forward, a ranking of the Top 0 Devices on our platform will be reported instead. This will include smartphones, feature phones, tablets, and other connected devices in order to more accurately reflect the evolving mobile device landscape. Apple on Top Apple remained the manufacturer with the largest share of impressions on our platform, growing to 9% of the total in Q (Chart A). Apple also had three of the top four devices on our platform, each from a different device category (Chart B). Samsung Strong Samsung continued to see the second largest share of impressions on our platform, growing to % this quarter (Chart A). Samsung had seven of the Top 0 Devices on our platform in Q (Chart B), fueled by the globally popular Galaxy Line. The Samsung Galaxy Note continued to gain consumer adoption, and grew % to account for.% of total platform impressions this quarter. Amazon Steady Amazon saw the seventh largest share of impressions on our platform in Q (Chart A), maintaining its position from Q. Impressions from all versions of the Amazon Kindle Fire were the eighth largest on our platform (Chart B). RANK DEVICES TYPE OS Apple iphone Samsung Galaxy S Apple ipad Apple ipod Touch Curve Samsung Galaxy Tab Samsung Galaxy Note Amazon Kindle Fire LG Optimus Samsung Galaxy Bold Motorola Droid RAZR Samsung Galaxy Ace Torch HTC Evo Samsung Within Bold Touch Samsung Galaxy Y LG Motion Google Nexus Source: Millennial Media,..% 9.% 9.%.0%.0%.%.%.0%.%.%.%.0% 0.9% 0.9% 0.% 0.% 0.% 0.% 0.% 0.% Connected Device Average Time Spent per Day with Major Media by US Adults In Hours & Minutes TV Radio Print Online Mobile REGIONAL SPOTLIGHT: NORTH AMERICA 00 0 Growth : : 0:0 : 0: : : 0: :9 :9 According to a new study by emarketer, this year will be the first time that U.S. adults spend more time with digital online and mobile properties than TV. Online media consumption was slightly down from 00, while mobile grew almost 00%, with people spending almost two hours more on mobile. % -0% -% -% % Source: emarketer, July 0.

3 Device & OS Mix Device Mix CHART C % % CHART D Q 0 0% 9% % % OS Mix CHART E % % % CHART F % % Q 0 % % % s Non-Phone Connected Devices Feature Phones Source: Millennial Media, / Q 0. OS Windows Symbian Source: Millennial Media, / Q 0. Evolving Device Mix s accounted for 0% of total platform impressions in (Chart C), remaining steady from Q. While the percentage of smartphone impressions has changed from the same quarter a year ago (Chart D), the volume of total smartphone impressions continues to increase. This change in the mix of device impressions on our platform reflects the shifts in consumer adoption and use of mobile devices. Growth Impressions from non-phone connected devices grew six percentage points from the same quarter a year ago to account for % of total platform impressions in Q (Chart C), remaining steady from Q. As the new list of the Top 0 Overall Devices on our platform (Chart B) shows, non-phone connected devices such as tablets, e-readers, and gaming devices have grown, and can reach a different set of mobile users. OS Mix Crunch remained the largest operating system on our platform, growing five percentage points year-over-year to account for % of the total platform (Charts E & F). grew eight percentage points year-over-year to account for % of our total platform impressions in Q (Charts E & F). and now account for 9% of total platform impressions, a mix that reflects market trends on device sales. REGIONAL SPOTLIGHT: EMEA Top Manufacturers Q 0 % % APPLE APPLE % % SAMSUNG SAMSUNG Samsung saw big growth quarter-over-quarter on our platform in the EMEA region. Impressions from Samsung devices grew thirteen percentage points to become the second largest manufacturer on our platform in the region. Source: Millennial Media, Q &.

4 Device & OS Mix OS Mix by Device CHART H % % OS % % % % % % Samsung Galaxy Tab Amazon Kindle Fire Google Nexus Asus Transformer Pad All Others Source: Millennial Media,. s Still on Top Of the tablet impressions on our platform in Q, % were from tablets, including all versions of the Apple ipad and ipad mini (Chart H). On our platform, over 0% of all Apple tablets are running.. Diversity % of the tablet impressions on our platform were from tablets (Chart H), which saw impressions from a diverse mix of manufacturers. The Samsung Galaxy Tab has emerged as the largest tablet on our platform, which saw % of the tablet impressions on our platform in Q, up from % in Q. Google Nexus As shown in Chart H, the Google Nexus saw the fourth largest amount of tablet impressions on our platform, and was the third largest tablet (Chart H). While the Google Nexus (-inch screen) is a top tablet on our platform, impressions from the larger Google Nexus 0 (0-inch screen) grew % quarter-over-quarter. % REGIONAL SPOTLIGHT: ASIA-PACIFIC APAC Region: OS Mix Q 0 % % OS Symbian Windows 0% % % % % % The OS Mix saw a big shift in the Asia-Pacific region year-over-year. In, made up 0% of the APAC impressions on our platform, down from % a year ago. gained from this, growing nine percentage points year-over-year to account for % of APAC platform impressions. Source: Millennial Media, Q 0 &.

5 Mobile Developer Trends Top 0 Application Categories CHART I 9 0 CATEGORIES Games Music & Entertainment Communications Mobile Social Media Productivity & Tools News Books & Reference Dating Weather Shopping & Retail Q 0 0 NR Communications Category Mix CHART J 9% 9% % % % Text Messaging Call & Text Video Communications Instant Messaging Voice Source: Millennial Media, & Q 0. Source: Millennial Media,. Strong Top Eight The top eight application categories on our platform remained the same quarter-over-quarter (Chart I). These categories include some of the most popular apps in the app stores, which help these categories remain consistently popular with mobile users. Constant Communication Communication apps were the third largest category on our platform in Q (Chart I). These applications have gained in popularity as consumers use communication applications to find alternative methods of texting, calling, and messaging outside of network carrier options. As shown in the breakout of communications apps on our platform (Chart J), mobile users are most often looking for alternative ways to send and receive text messages. Communications apps maintain engaged mobile users throughout the summer and school-year. Shopping & Retail Make Top Ten In Q, Shopping & Retail apps were a Top 0 Application Category for the first time on our platform (Chart I). This category includes apps that help make shopping easier, such as QR code readers, shopping lists, price comparison tools, and branded applications for online and mobile retailers. For more information on how retail advertisers are leveraging mobile, see the callout on the Mobile Intel Series: Retail report. MOBILE INTEL SERIES: RETAIL NOW AVAILABLE Mobile consumers are becoming increasingly comfortable with shopping and spending on their mobile devices. In Millennial Media s recently-released Mobile Intel Series: Retail report, findings show that consumers are using their devices to: available at each retailer This guide is designed to help retail marketers including both traditional brick and mortar and solely online retailers discover insights into: who the mobile retail consumers are, how they are using their devices, and best practices for retail brands to reach and engage consumers. To download the free guide visit:

6 About Millennial Media Millennial Media is the leading independent mobile advertising and data platform. Our technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. Our platform also enables us to offer advertisers powerful Mobile Audience Solutions (MAS) that utilize our significant scale, sophisticated targeting and uniquely engaging creative capabilities to deliver meaningful results. About Millennial Media s Mobile Mix Millennial Media s Mobile Mix reports key advertising trends with a focus on mobile manufacturers, devices, operating systems, connected devices and more. Millennial Media s Mobile Mix is in complement to the Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, which delivers monthly insights on advertising performance and engagement. Both reports are based on actual campaign and platform data from Millennial Media. As the leading independent mobile advertising and data platform, we are capable of reporting and analyzing data collected over tens of billions of monthly ad requests. Elevating and driving the whole mobile ecosystem forward is central to our company mission. For questions about the data in this report, or for recommendations for future reports, please contact us at research@millennialmedia.com. 0 Millennial Media, Inc. All rights reserved. All product names and images are trademarks or registered trademarks of their respective owners.