UNIVERSAL BASIC INTERNET

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1 UNIVERSAL BASIC INTERNET CHRISTOPH STORK STEVE ESSELAAR STEVE SONG ResearchICTSolutions 1

2 FREEMIUM INTERNET: UNIVERSAL BASIC INTERNET 90% % Population Using Internet 30% 4G 3G Universal Basic Internet 2G Affordability Gap 20% 50% 90% % Population Covered by Mobile Signal 2

3 POPULATION COVERAGE EXCEEDS INTERNET USERS 3 TO 1 Africa Total Population 1.2 Billion 960 Million people covered by 2G signal in Africa 310 Million Internet Users in Africa 3

4 WE WANT TO TURN ON THE INTERNET FOR EVERYONE WITH A DATA-CAPABLE PHONE

5 FREEMIUM INTERNET Business model where some access is free and better access costs money 64kbps free - higher speeds chargeable Too slow for a regular user Will not lead to lower data use of regular users Enough for basic IP based communication e- health, e-gov and disease and disaster warning Enough to try the Internet without risking a bill shock

6 Facebook Free Basics Universal Basic Internet What is free zero rated content Internet access Content Speed controlled by Facebook any open 2G speeds eg up to 64 kbps Initiated MNO MNO / Regulator Defaults Facebook None

7 International traffic in billion minutes (Source: Telegeography) OTT traffic Carrier traffic

8 Retail pricing: In future only charging for data 100% Voice + SMS Data 75% Revenue 50% 25% 0% Separation of access and service platforms

9 Transition to a next generation business model Item Traditional Voice, SMS and Data business Model Next Generation Business Model Services Voice, SMS, Data Data Billing Detailed access and usage billing: voice, SMS, MMS, data, off-net / on-net, peak / off-peak Simple access billing Traffic Monitoring Post paid subscribers Detailed traffic monitoring as part of the billing system Detailed vetting to reduce risk of revenue loss and expenses that arise from call termination, international calls and subsidised handsets Usage monitoring limited to data use Postpaid risk limited to one months subscription fee

10 Current Business Model New SMS On-net Friends & family On-net calls Peak Data Fixed-line calls Off Peak MMS On-net Recharge based incentives On-net calls Off Off Peak MMS Off-net Fixed-line calls Off Off Peak Dynamic pricing Zero-rated services On-net calls Off Peak Off-net calls Peak Fixedline calls Peak Usage based incentives Off-net calls Off Off Peak SMS Off-net Off-net calls Off Peak Mobile content Speed Volume

11 Slow Internet is valuable 3 WhatsApp Facebook Messenger WeChat Combined subscribers in billions Source: Facebook and WeChat

12 OTTs as source of MNO revenues Communication OTTs Mobile Content OTTs Non-Telco OTTs Description VoIP instant messaging Audio and video by MNO or 3rd parties Other sectors benefiting from an IP based connectivity platform Examples WhatsApp, FB Messenger, Twitter, Skype, WeChat Facebook, ringtones, Youtube, Instagram Uber, Internet of Things (IoT), e-gov, e-health, e-edu, mobile money Additional data revenues Significant potential Low potential (mostly zero-rated) Modest potential Other revenues Low potential Modest potential Significant potential

13 Safaricom s M-Pesa and mobile data revenues as share of total revenues M-Pesa revenue as share of total Mobile data revenue as share of total 9% 11% 5% 5% 16% 5% 18% 6% 18% 20% 21% 12% FY11 FY12 FY13 FY14 FY15 FY 16

14 FREEMIUM INTERNET TODAY

15 JIO - INDIA Introductory free data traffic offers in India have pushed up global traffic noticeably Ericsson Mobility Report 2017 While the Jio offer was only introductory, it demonstrated an important point:free Slow Internet significantly drives up user numbers and data traffic

16 MAXIS - MALAYSIA First to offer Freemium Internet in 2013 Prepaid and postpaid data use per subscriber in GB per month has steadily increased over the last 3 years EBITDA margin of 52.8% in FY 2016 All of Maxis s competitors followed suit by Q Postpaid GB per month Prepaid GB per month Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3 MAXIS growth in data use per subscriber in GB per month

17 DIGI - MALAYSIA Digi along launched Free Basic Internet in Q3 of 2015 Internet data revenues have grown by 17% since Q1 2014Q3 2015Q1 2015Q3 2016Q1 2016Q3 2017Q1 Digi Internet data revenues in RM million

18 DIGI DATA USAGE PER DATA SUBSCRIBER PER MONTH IN GB Q1 2015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3 2016Q4 2017Q1 Data usage per subscriber has grown over the same time period

19 CELCOM - MALAYSIA Lost 1.7 million subscribers in 2016 Lead to the introduction of Free Basic Internet in December 2016 Data revenues have grown 8% and network costs declined since then The expectation that Free Basic Internet would drive up network costs and lower data revenues are unfounded Data revenues (Internet) RM m Network Cost RM m Launch of Freemium Internet Direct Expenses RM m Q1 2016Q2 2016Q3 2016Q4 2017Q1

20 UNIVERSAL BASIC INTERNET WILL BE THE NEXT HYGIENE FACTOR: IF YOU DON'T HAVE IT, SUBSCRIBERS WILL MOVE TO OTHER OPERATORS

21 INCENTIVE FRAMEWORK

22 Implementation profiles Strategies Mostly 2.5G & poor network quality Mostly 2.5G but data channel is under-utilised Mostly 3G+ Commercial Viability No Potentially Yes Strategy 1: Drive data demand by getting all prepaid customers to use data Strategy 2: OTTs will increase data demand Strategy 3: Utilise 2G capacity for slow data Strategy 4: Drive non-ict value (mobile money) No Yes Yes No Yes Yes No Yes Yes Yes Yes Yes

23 REDUCED USF FEE USF levies may be reduced or waived for MNOs offering Freemium Internet Regulatory Impact: Lower USF revenues, which may be difficult to implement if controlled by treasury and not the regulator MNO Incentive: Direct monetary benefit

24 DEDICATED SPECTRUM Improvements in spectrum management can make valuable 4G spectrum available in selected parts of the country No significant expense to the regulator MNOs hoard spectrum to prevent other operators from using it. Shift to 4G and 5G means that operators need new spectrum ranges, MNOs will hence be open to a dialogue about a new spectrum regime

25 REDUCED LICENCE FEES Operators that offer Freemium Internet could be offered a lower service licence fee Regulators are unlikely to go this route as it reduces their budgets and therefore power and influence Direct monetary benefit to MNOs

26 FREEMIUM INTERNET LICENCES Separate new licences including spectrum and rollout obligations with condition to offer Freemium Internet The regulatory burden is the same as for any other new licence The New MNO would be limited to the next generation business model strategy but could immediately plan a mix of 4G and Wifi networks

27 ESTABLISHING FIBRE BACKHAUL Many 2G base stations have insufficient data backhaul for 3G or 4G Regulator has several intervention points but needs to co-ordinate with other entities Allows MNOs to increase the revenue base of existing base stations

28 600M UAS MNOs REVENUE VOLUME TRANSITION More Africans could be using Internet Universal Service mostly a question of business model Freemium Internet makes business sense Helps gain new data subscribers Pushes data volume Towards an IP-only business model

29 CONNECTING THE NEXT BILLION MAKES BUSINESS SENSE

30 RESEARCH ICT SOLUTIONS DR. CHRISTOPH STORK PARTNER, RIS PHD, ECONOMICS 17 years ICT sector research experience in Africa Designed and managed household and business surveys on ICT access and use across Africa christoph@researchictsolutions.com STEVE ESSELAAR PARTNER, RIS MBA 15 years ICT sector experience Senior Technology Consultant focused on strategy, policy and regulation. Conducted multiple FGDs over the last decade steve@researchictsolutions.com

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