Exploring the Possibilities of Mobile Giving. January 17, 2013

Transcription

1 Exploring the Possibilities of Mobile Giving January 17, 2013

2 Using ReadyTalk Chat and raise hand All lines are muted If you lose your internet connection, reconnect using the link ed to you. ReadyTalk support: Your audio will play through your computer s speakers.

3 You are being recorded This seminar will be available on the TechSoup website along with past webinar presentations: You will receive a link to this presentation, material and links. Twitter hashtag: #techsoup

4 Exploring the Possibilities of Mobile Giving January 17, 2013

5 Presenters Kyla Hunt TechSoup Facilitator Jim Manis Mobile Giving Foundation Presenter Scott Heit Connect2Give Presenter Lars Hjoerne Connect2Give Presenter Assisting with chat: Shab Sigman

6 Today s Agenda: Mobile Giving Foundation: the State of Mobile Giving Connect2Give: A Year in the Life of Mobile Fundraising Q&A

7 BBB Mobile Giving Foundation State of Mobile Giving Strengthening and Improving Relevance TechSoup Webinar January 17, 2013

8 Mission Enable the power and reach of mobile technology to qualified nonprofit organizations as a new fundraising and donor engagement medium based on principles of TRUST and SECURITY Enables charities to acquire new donors, raise new incremental funds, and engage donors on an ongoing basis Enables donors with the ability to make an impulse gift Provides tremendous goodwill for mobile industry and brand sponsors while spotlighting mobile as broadcast and direct response channel Extend this mission to a global mobile giving channel in support international development and relief efforts

9 Enabling Program Services ACCREDITATION to charity standards reinforce principles of transparency, accountability and impact on mission that advance philanthropy and provide brand protection CERTIFICATION mitigates against risk by ensuring compliance to federal and state regulations, and industry best practices BILLING platform provides opt-in management and billing access to maximize value of consumer response in a secure, interactive environment RECONCILATION and REMITTANCE improves efficiencies through domain knowledge of carrier billing systems and remittance processes MOBILE MANAGEMENT a 360-degree view of direct-to-consumer mobile engagement and its tax exempt status provides a unique capability to support innovation and research

10 We live in an Age of Mobile but charities have been slow to adapt Wireless is ever evolving: ROI, faster networks, smarter devices Maintain relevance and leadership: database integration resource commitment Donor first: technology, regulations and best practice require focus on supporter Channel, not strategy: cross channel promotion by charities Think of mobile as First screen, not Third.

11 A Uniquely Engaged, Addressable Audience Wireless subscriber connections: up 7% to million (104.7 percent penetration) Active smartphones and wireless-enabled PDAs: exceeding 50% of subscriber base Wireless network data traffic: up 123% to billion megabytes SMS sent and received: up 12% to trillion (texts exceed MOU, but growth is leveling [Source: CTIA]

12 Uniquely Effective Engagement More Convenient Nearly all (91%) Americans have their cell phones within arm s reach 24 hours a day. [Morgan Stanley] More Effective Texting has become pervasive and generates response rates two to ten times higher than Internet display ads. [Source: Opus Research 2009] More Efficient Text messages are opened and read within 5 minutes and responded to within 15 minutes. [Source: Technology Association of Georgia; An Introduction to Mobile Technology]

13 Mobile Giving Landscape Percentage of charities using mobile for fund raising doubled in 2011 (9% - 20%) 67% of organizations see integration of mobile with social media use as key value 34% of charities have active mobile programs (some use it for advocacy, not fund raising) Source: Kaptivate Research June 2011

14 The donor perspective Results from the 2012 Consumer Attitudes Survey on Mobile Giving AWARENESS OF TEXT-TO-DONATE 14

15 The donor perspective Results from the 2012 Consumer Attitudes Survey on Mobile Giving WHAT PROMPTED MOBILE DONATIONS? Among mobile phone users who have donated using text messaging, nearly half (47%) have previously been prompted by an appeal on TV, and 35% have been prompted by an appeal through social media. 15

16 The donor perspective Results from the 2012 Consumer Attitudes Survey on Mobile Giving DONOR SATISFACTION Among those who have already donated using text messaging (4% of cell phone users; n=74) 16

17 The donor perspective Results from the 2012 Consumer Attitudes Survey on Mobile Giving DONOR INTEREST IN FOLLOW-UP Among those who have already donated using text messaging (4% of cell phone users; n=74) 17

18 The donor perspective Results from the 2012 Consumer Attitudes Survey on Mobile Giving DONOR INTEREST IN MONTHLY RECURRING GIFT Roughly one in ten (8%) expressed an interest in this approach to donating. 18

19 BBB Mobile Giving Foundation Joint venture between Mobile Giving Foundation (MGF), Council of Better Business Bureaus and BBB Wise Giving Alliance Effort to grow the mobile-giving channel, improve charity ROI and ensure charity leadership in defining this new channel. Strengthen mobile-giving industry standards based on accountability and impact on mission. Reinforce donor confidence in a powerful medium Win-Win for Charities and Donors

20 Jim Manis, Founder and CEO Facebook.com/MobileGivingFoundation (mobile)

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36 Please type your questions in the chat window. Q & A Follow-up questions can be posted in the community forum: Bit.ly/mobilewebinarforum Image: Horia Varlan, Flickr

37 Who Is TechSoup? TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.

38 Who Is TechSoup? TechSoup is a 501(c)(3) nonprofit organization. As of June 2012, TechSoup served more than 183,000 organizations, distributed more than 9.7 million technology donations, and enabled nonprofit recipients to save more than $3.1 billion in IT expenses in 40 countries around the world. We have 52 donor partners including Microsoft, Adobe, Cisco, and Symantec, and there are currently 469 technology donations available through the TechSoup catalog.

39 Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html