It s Casual. Using SMS and Facebook Messenger to Reach Your Donors
|
|
- Harry Doyle
- 5 years ago
- Views:
Transcription
1 It s Casual Using SMS and Facebook Messenger to Reach Your Donors
2 Rachel Kottler, Digital Account Manager Lautman Maska Neill & Brought To You By Michael
3 Today s Goals 1) Understand the messaging space (Broadcast SMS, Peer-2-Peer SMS, Facebook Messenger, Quick Donate). 2) Use messaging technology to raise money and engage with donors. 3) Best practices for each program. 4) Build and grow your own Facebook Messenger + SMS programs.
4 Why Use Messaging Technology?
5 Text Messages Reach Your Donors Texts are estimated to have a 99% open rate. Response rates average 90 seconds. It s simply the #1 way that humans communicate.
6 It Doesn t Take Long to Write a SMS Your canvas is about 160 characters* and maybe an image (MMS) if you include one. It s quick & simple. How long will it take to copy edit & approve that compared to an , website, or social media?
7 It Just Works! Action rates, response rates, click through rates, conversion rates 2x-4x higher than e- mail or social. By getting donors on your mobile list, you are increasing their value.
8 Messaging Options Broadcast Peer-2-Peer FB Messenger Text to Donate
9 Broadcast SMS
10 Broadcast SMS Overview It is most similar to . Broadcast is one to many, but conversations are possible. Users must opt-in to receive your text messages with broadcast. You can use segmentation and personalization like you do in .
11 Broadcast Uses a Short Code The phone number is a short code (ex: 30644). You can text in keywords to the short code to take specific actions, or opt in. You can create different pathways, similar to automated s.
12 Broadcast Is an Effective Tool for: Public Awareness Campaigns Reaching New Audiences Getting Media Attention
13 Broadcast Makes Calling Elected Officials Easy
14 Good for Rapid Response Alerts
15 Use Broadcast to Engage your Donors Direct people to petitions Ask questions they can respond to via text Ex: What s your birthday? Ex: Which do you like best? You can help with voter turnout: Voter registration Polling place lookup Reminders to go vote
16 How to Use Broadcast SMS for Fundraising 16
17 How It Works: Send a Text with a Link to Unique Donation Page 17
18 Integrate SMS into + Mail Campaigns 18
19 Use SMS for Sustainer Upgrades and Invites 19
20 B E S T P R A C T I C E S Keep it simple. People crave EASY interactive experiences. Integrate it with fundraising and advocacy efforts. Send timely SMS reminders to donate, attend events, or take action. Remember, it s the quickest way to reach your donors and activists! Be human. Not a robot. Use language that sounds real. Consider having a dedicated person who the texts come from.
21 Peer-to-Peer Messaging
22 Users do NOT opt-in to join the mobile list. Peer-2-Peer SMS Overview Messages are from real phone numbers and area codes that reflect your actual location. Ex Personalized 1:1 conversation at scale.
23 A person needs to send each text. It s a 1-to-1 Communications Tool Conversation happens within the platform. Highly Personal. Highly Targetable. Makes it easy to engage with your donors and supporters and get them to take actions.
24 Use P2P to Drive Real World Action Such as Volunteer Recruitment and Event Invites
25 P2P is Great for Get Out the Vote (GOTV) Feels real = more accountability
26 How to Use Peer-2-Peer for Fundraising 26
27 Personalized Follow Up Direct Fundraising Communication Donor Stewardship Reactivate Lapsed Sustainers Convert Major Donor Pledges
28 Compliment Telemarketing with P2P Messaging.
29 B E S T P R A C T I C E S Targeting & Data Are Important. Make a Good First Impression. Be Human. Be Consistent. What are the phone numbers most likely to respond? If you want the person to take action later and respond, focus on the first impression. Use language that sounds real. Don t forget about responding!
30 W H A T S S P E C I A L A B O U T P 2 P? No opt-in means that an organization can move fast. It s a live person so you can go deep. Q&A and a personalized touch. High-value situations. People are used to answering their phone.
31 Facebook Messenger
32 Facebook Messenger Overview 1.4 Billion Users Data Collection & Conversion Worldwide No Cost Per Message Combines Ads With Communications
33 New Tools Like Buttons Images, GIFs, Emojis NLP Cards Carousels Quick Replies Shares to FB Shares to Friends
34 Messenger is Digital Marketing
35 Use Cases for Messenger Use Cases for Messenger Acquisition Drive users into conversations from social, web, Facebook Ads and offline promotions. Collect contact data at rates 5-10x higher than landing pages. Engagement One on One conversations at scale. Build deep data profiles on subscribers, based on how they talk about issues or answer subjective questions. Activation Broadcast news alerts that instantly reach subscribers with open rates at 80%. Target Sponsored Message ads for marketing or promotional messages that broadcast to people that have messaged the page previously.
36 Automated Conversation Flow in Messenger
37 It s Good for Engagement and Advocacy It s a Conversation so Ask for Response
38 Use It for Breaking News Updates, Facts, Photos, Quotes, Articles
39 How to Use Messenger for Fundraising 39
40 Example Donation Flow
41 Case Study Conversation Rate Conversion Location Collection Transaction Amount Final Conversion Up to 74% 46% 30% 9% 4.9% Up to 75% 2.2% 2.2% 2.2% 2.2% Click Rate Conversion Location Collection Transaction Amount Final Conversion Messenger Desktop
42 Premium Offers Urgent Asks Special Days
43 B E S T P R A C T I C E S Bots aren t cool Bots are for customer service or operations and they don t work. Use Messenger for marketing. Existing KPIs Messenger is best utilized as an extension of digital marketing, so focus on digital marketing KPIs. Mix it up Messenger blends advanced messaging with the power of FB and the web. Use emojis, gifs, buttons and connect to shares and webpages.
44 W H A T S S P E C I A L A B O U T M E S S E N G E R? Digital Marketing, not CRM. Connected to Facebook Ad Network and Social Network. Conversions super low costs for and mobile number acquisition. Smoothly connects to web, petitions and donation pages. Very new and this is Facebook.
45 Text to Donate
46 Text to Donate Overview Donations Added to a Phone Bill Low donation amounts - $5/$10/$25 501c3 s only Only transactions, no communications
47 Text to Donate Also Called Mobile Donations or Text to Give
48 B E S T P R A C T I C E S Earned Media Show Me the Money! Clear and Repeated CTA Mobile Giving is best used during news events with free/earned media, celebrities and large live events The organization is choosing to get a one time donation rather than capture the person and collect data. It s the fastest way to donate, but take your time with the call to action and make it easy for people to text in.
49 Quick Donate , broadcast SMS, P2P and FB Messenger are really just linking to a donation web form. If we save the supporter s credit card, can we just trigger a donation with a response or click? Requires a lot of data Higher Average Gift and Frequency! About 40x (4,000%) more than having an address.
50 Build and Grow Your Program 50
51 Growth Will Happen Over Time
52 Start Collecting Numbers & Asking for Optins on Your Forms Now More promotion = more subscribers = more action.
53 Add Mobile to Advocacy Forms 53
54 Ask Your List 54
55 Promote on Social Media 55
56 Put It on Your Website 56
57 Add Keyword + Shortcode to Rally Signs 57
58 Include in Your Videos 58
59 Got Celebrity Followers? Ask Them to Tweet 59
60 More People + More Action
61 What s Next?
62 QUESTIONS? #DigitalDay2018 Thank you! Rachel Kottler, Digital Account Manager Lautman Maska Neill & Michael
Increase Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support. Increase Your Donor Base
Increase Your Donor Base: New Ideas for Building Your New Ideas for Building Base of Support Your Base of Support Increase Your Donor Base Build your base of support by collecting both email addresses
More informationIntegrated Fundraising: How to Use What You Already Know To Raise More Money
Integrated Fundraising: How to Use What You Already Know To Raise More Money PRESENTED BY CATHY FINNEY, THE WILDERNESS SOCIETY TIFFANY NEILL, LAUTMAN MASKA NEILL & COMPANY 10/3/2012 Footer 1 TODAY S ROADMAP
More informationThe Rule: Keep Customers Keep Revenue
munit m o C r u o Y loser to C s s e in s u B ur Bringing Yo y The Rule: Keep Customers Keep Revenue You ve done the hard work, you advertised your business, established a solid social media presence and
More informationThe Benefits of SMS as a Marketing and Communications Channel From The Chat Bubble written by Michael
The Benefits of SMS as a Marketing and Communications Channel 1 Why companies and organizations should do SMS. We re going to talk through from an organization or marketers point of view, what SMS is good
More informationGrowing your Donors by Growing your List
+ + Overview of Webinar Growing your Donors by Growing your List Webinar June 14, 2012 A Growing Your Donors monthly webinar Ashley Hansen, Care2 ashleyh@care2team.com 202-785-7304 Director of Nonprofit
More informationSMS Starter Kit. A Guide to Nonprofit Text Messaging Campaigns
SMS Starter Kit A Guide to Nonprofit Text Messaging Campaigns 1 Welcome! Is your nonprofit organization thinking about starting a text messaging campaign? Do you have the right tools to get started? Well,
More informationHOW TO TEXT OUT THE VOTE (TOTV)
HOW TO TEXT OUT THE VOTE (TOTV) Introductions AGENDA HUSTLE Overview of Hustle HOW TO How to start texting voters! We ll be learning about best practices and replying to messages PRACTICE Try it yourself
More informationUTILIZE YOUR YEAR-END MOMENTUM. Kick-Start 2013 Fundraising
UTILIZE YOUR YEAR-END MOMENTUM Kick-Start 2013 Fundraising Turn your year-end fundraising into sustained growth in the new year. Did you know that most organizations receive half of their annual online
More information21 Hot Tips to Raise More Money! Presented By: Lautman Maska Neill & Company June 4, 2015
21 Hot Tips to Raise More Money! Presented By: Lautman Maska Neill & Company June 4, 2015 1. Who you mail is more important than what you mail. Targeting known donors to other organizations will yield
More information* Multi-Channel Marketing 28 tips on how to integrate for fundraising success
* Multi-Channel Marketing 28 tips on how to integrate for fundraising success Presented by: Barb Perell Mark Mitchell DM201: April 20, 2016 *Speaker Introductions 2 *Multi-channel everywhere examples from
More information#Mobile201: Less Thinking. More Doing.
#Mobile201: Less Thinking. More Doing. PRESENTED BY JESSICA SOTELO, WORLD WILDLIFE FUND & LARA KOCH, THE HUMANE SOCIETY OF THE UNITED STATES 10/4/2012 Footer 1 WHAT WE LL COVER SMS Text to Give Mobile
More informationNew Perspectives for Online Fundraising and Marketing
New Perspectives for Online Fundraising and Marketing Beyond Web sites and donation forms 1 Agenda Your Online Opportunity It s Bigger than You Think Planning Strategically Active email acquisition Relationship
More informationdirect response marketing.
Direct Mail Basics One of many channels Direct mail is just one type of direct response marketing. Direct response is a type of marketing designed to generate an immediate response from donors where each
More informationUsing Your Fundraising Center
Using Your Fundraising Center Once you have submitted the registration form for the event you will immediately be given the option to upload a photo and a personal statement that will show on your Fundraising
More informationAmerican Heart Association
American Heart Association Personal Fundraising Guide for Social Events Creating a Personal Fundraising Page or Signing into Your Current Page Visit the public website of the event you d like to raise
More informationNonprofit Success Workshop 9/20/2011 Instructors: Jennifer Darrouzet & Michael Perez
Nonprofit Success Workshop 9/20/2011 Instructors: Jennifer Darrouzet & Michael Perez 1 Change Happens 2 Agenda The Next Generation of American Giving Communication Trends Major Gift Fundraising Acquiring
More informationSound the Alarm: Fundraising Toolkit
Welcome! Thank you for fundraising in support of Sound the Alarm, a home fire safety and smoke alarm installation event. This toolkit provides simple ways to fundraise for lifesaving services in our joint
More information. Best Practices. for Fundraising
Email Best Practices for Fundraising 1 Contents Do More for Your Cause with Email Marketing...2 Plan...4 3 Simple Steps to Planning Your Email Marketing Strategy...5 Design...8 7 Essential Elements of
More informationUsing Social Media and New Media Technologies in Fundraising
Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active
More informationHOW TO SET UP YOUR FUNDRAISING WEBPAGE
HOW TO SET UP YOUR FUNDRAISING WEBPAGE 1. Go to http://wakebgc.donorpages.com/backtoschool15. Once you have navigated to the webpage click Register Here. 2. Proceed to fill out the registration information
More informationAs the food drive coordinator for your organization, you will serve as the liaison between your organization and Northern Illinois Food Bank.
Food Drive Guide As a team captain you can customize your team page, determine the overall team fundraising goal, and recruit fundraisers who will work to reach their individual, and the team s fundraising
More informationMaking the Most of the Full Range of Digital & Integrated Fundraising Channels
Making the Most of the Full Range of Digital & Integrated Fundraising Channels Grace Ho, Baptist Oi Kwan Social Service Speaker s Bio Jason Potts Director of THINK Consulting Solutions (UK) Heather Tallent
More informationHow to Set Up & Customize Your Fundraising Webpage
How to Set Up & Customize Your Fundraising Webpage The website provides instructions on how to set up your fundraising webpage while registering online, however here is a step by-step look to help answer
More informationWe re going to talk about whata sprint campaign is an how it relates to other grassroots campaisns
We re going to talk about whata sprint campaign is an how it relates to other grassroots campaisns A sprint fundraising campaign is a multichannel fundraising campaign of limited duration with a specific
More informationHow to Set up Your Fundraising Page, Connect with Facebook and Raise funds for WINGS
How to Set up Your Fundraising Page, Connect with Facebook and Raise funds for WINGS Table of Contents How to Register with Facebook... 2 Start Fundraising!... 3 Get Sponsors... 3 My Fundraising... 4 Thank
More informationGetting Started with DonateNow
Getting Started with DonateNow Table of Contents Welcome Required Set Up Page Personality Donor Options Thank Yous and Receipts Social Sharing and Endorsements Publish Your Page Promote Your Page Dashboard
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 2011 Convio, Inc. Page 2 The Next 10 Years Generationally tailored marketing Direct mail continues but no
More informationDonorDrive Fundraising Guide: Getting Started with Online Fundraising
DonorDrive Fundraising Guide: Getting Started with Online Fundraising We here at DonorDrive created this guide to help you navigate your Fundraiser Portal. Your DonorDrive Fundraiser Portal will help you
More informationF O R N E C S O N L I N E D O N O R S. An introduction to a simple audit process used to optimize the online donation experience
THE GIVING EXPERIENCE F O R N E C S O N L I N E D O N O R S An audit of NEC s online donation process 10/15/2012 10/31/2013 Footer 1 ABOUT THIS SESSION An introduction to a simple audit process used to
More informationVideo Marketing with Dan Shinder of. Social Media On Steroids 2018 Dan Shinder
Video Marketing with Dan Shinder of 1 About Me 2 About Me Reach 20 Million People a Month Active fans from over 100 Countries NEVER Paid for Advertising or Boosting Posts 3 About Me 4 About Me 14 yrs.
More informationGoing Mobile. Going Mobile. How small organizations are using, and planning to use, mobile for their events.
Going Mobile Going Mobile How small organizations are using, and planning to use, mobile for their events. Editor s Note Hey there, The mobile technology industry is constantly evolving, giving people
More informationTo Raise More Money! Presented By: Lynn Mehaffy, CFRE, Vice President Victoria Viera, Account Executive
To Raise More Money! Presented By: Lynn Mehaffy, CFRE, Vice President Victoria Viera, Account Executive 1. Who you Mail is More Important Than What You Mail Qty Gross Ave. Cost Per Total Net Per Lists
More informationPart 1: How Can I Make Next Year s Event More Successful? November 15, 2010 Presenters: Amy Braiterman, Blackbaud Kim Romaszewski, Blackbaud
Part 1: How Can I Make Next Year s Event More Successful? November 15, 2010 Presenters: Amy Braiterman, Blackbaud Kim Romaszewski, Blackbaud Events Boot Camp Series Events Boot Camp, Part 1: How Can I
More informationGetting Around. Welcome Quest. My Fundraising Tools
As a registered participant of this event, you have a variety of tools at your fingertips to help you reach your goals! Your fundraising center will be the hub for managing your involvement and fundraising
More informationBusiness Hacks to grow your list with Social Media Marketing
Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage
More informationAcquisition Techniques You Can Use Today Convio, Inc.
Email Acquisition Techniques You Can Use Today 1 Agenda Quick Recap Of Online Marketing Why Are Emails So Important? Email Acquisition Techniques After the Email: Now What? About Convio Next Steps 2 You
More informationIntegrated Multichannel Marketing and Fundraising Best Practices Convio, Inc. Page 1
Integrated Multichannel Marketing and Fundraising Best Practices 2011 Convio, Inc. Page 1 Total Annual Giving Generational Giving Study $1,200. $1,100. $1,000. $900. $800. $700. $600. $500. $400. $300.
More informationRACHEL RAMJATTAN, CFRE. Stewarding Giving Day Donors How to Convert First Time Donors to Loyal Friends
RACHEL RAMJATTAN, CFRE Stewarding Giving Day Donors How to Convert First Time Donors to Loyal Friends What We Will Cover Today Retention & Stewardship Matters Creating an Awesome Donor Experience Continue
More informationINTRODUCTION. In this guide, I m going to walk you through the most effective strategies for growing an list in 2016.
- Bryan Harris - INTRODUCTION In this guide, I m going to walk you through the most effective strategies for growing an email list in 2016. A lot of things are taught online that, quite honestly, just
More informationDigital Marke,ng 101 Digital Marke,ng Strategies, Big and Small. Amy Starnes & Kate Moore
Digital Marke,ng 101 Digital Marke,ng Strategies, Big and Small Amy Starnes & Kate Moore Hi! We like the internet Amy Starnes Director, Digital Fundraising Kate Moore Manager, Digital Campaigns and Email
More informationADVANCE DIGITAL MARKETING & SEO COURSE. Page 1 of 34 Youtube.com/ViralJadhav
ADVANCE DIGITAL MARKETING & SEO COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more customers
More informationSETTING UP YOUR SAFE KIDS DAY PAGE
SETTING UP YOUR SAFE KIDS DAY PAGE As discussed in the website training webinar, you must set-up an individual page before you can join a team or become the captain of a team. The steps below walk you
More informationIntegrated Multichannel Marketing & Fundraising Best Practices Matthew Mielcarek Director, Convio Strategy Practice
Integrated Multichannel Marketing & Fundraising Best Practices Matthew Mielcarek Director, Convio Strategy Practice 2011 Convio, Inc. Page 1 Overview The art and science of fundraising is changing 2 2011
More informationwalkinfo@aidatlanta.org What is my Personal Page? How do I set it Your Personal Page is your very own webpage dedicated to your fundraising efforts for AIDS Walk Atlanta & 5K Run. Setting up your Personal
More informationIt's all about the list! How to grow and culevate your most valuable online asset your list.
It's all about the list! How to grow and culevate your most valuable online asset your email list. JusEn Perkins Director of Nonprofit MarkeEng Strategy jusen@care2team.com Copyright 2008 Care2, Inc. All
More informationAutomation Best Practices
Core Concepts 1 Need to Know Terms: Open Rate: The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Click Thru Rate (CTR): The percentage
More informationGET YOUR PROFILE READY!
GET YOUR PROFILE READY! To be eligible for a giving day grant, your profile page MUST include the items below: 1. Your organization s logo. (Entered as the medium avatar in the profile page) 2. A description
More informationDONATION. Ira Horowitz, Cornershop Creative Carrie Mann, Friends of the Earth FORM
DONATION Ira Horowitz, Cornershop Creative Carrie Mann, Friends of the Earth FORM DRINKING GAME @ira_horowitz @cornershop www.cornershopcreative.com About Cornershop Creative Online services company that
More informationMG Walk Team Captain & Walker Guide
MG Walk Team Captain & Walker Guide MG patients and their families, friends, co-workers, and fellow community members rally together to participate, volunteer and donate. The MG Walk generates awareness,
More informationSteal Smart: What Nonprofit Fundraisers Can Learn from For-Profit Digital Marketers
Steal Smart: What Nonprofit Fundraisers Can Learn from For-Profit Digital Marketers #DigitalDay2016 Who We Are Dan Clasgens Digital Marketing Strategist Disabled American Veterans Bailey Bernius Sr. Account
More informationAchieving Success Online - Convio Workshop
Achieving Success Online - Convio Workshop 1 1 Agenda Revisiting Our Perspective for Online Marketing Goals and Constituent Exercises File Building Approaches Viral Marketing Relationship Pathways Constituent
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationThe Power of the Inbox Tips and Tricks for Successful Marketing. Constant Contact 2016
The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2016 Welcome Reina Valenzuela, MBA CEO of Starfish Global Authorized Local Expert for Constant Contact Questions after
More informationUsing Tactics For Strategic Communications. Sarah White Director, Digital Strategy and Creative Progressive Promotions
Using Email Tactics For Strategic Communications Sarah White Director, Digital Strategy and Creative Progressive Promotions What we are going to learn today: 1. How to pick the right email strategy for
More informationUsing to support your mission. Craigslist Non-profit boot camp August 19, 2006 Case Study: Sacred Heart Community Services
Using e-mail to support your mission Craigslist Non-profit boot camp August 19, 2006 Case Study: Sacred Heart Community Services Who is Donordigital? Donordigital is a full-service online fundraising,
More information16 Political Strategies for 2016
16 Political Strategies for 2016 A lot has changed in just a few years Reporters and strategists are always looking for the next big game changer. But in reality, most of the tools that enable us to be
More informationThe Quick Insert Catalog
The Quick Insert Catalog www.insert.io In-App Message In-app messages can be used to convey information, highlight promotions, and increase user engagement. Messages can be triggered by a variety of in-app
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.magnetmarketing.in Youtube.com/ViralJadhav contact@viraljadhav.com +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationHow to Select the Right Marketing Cloud Edition
How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire
More informationHi, I m SMS SMS BOOTCAMP. Everything you need to know to get started with SMS marketing.
45 60 15 Hi, I m SMS 1 30 E 2 H 1 SMS BOOTCAMP get started with SMS marketing. COLLECT CONTACTS Building your database of loyal customers is really easy with SMS. Just Ask It s easy to collect mobile phone
More information2019 BE LOUD Breakfast: Table Captain Registration Guide
2019 BE LOUD Breakfast: Table Captain Registration Guide Thank you for joining us for the 2019 BE LOUD Breakfast! Attending As An Individual This option should be used by those who would like to attend
More informationPEOPLE PEOPLE. Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting.
FEATURES PEOPLE WEBSITE COMMUNICATIONS FINANCES The world's first Community Organizing System PEOPLE WEBSITE Multiple page types & user profiles. Build custom responsive designs using NationBuilder Theme
More informationFundraiser Guidebook
Fundraiser Guidebook Fundraiser Headquarters Once your account has been created and you log in, you will be brought to your very own Campaign Dashboard. This is very important because this is where you
More information7 Things Every Nonprofit Professional Should Know about Online Fundraising and Marketing Convio, Inc.
7 Things Every Nonprofit Professional Should Know about Online Fundraising and Marketing Agenda The Online Opportunity The 7 Things About Convio 2 The Online Opportunity Online marketing has demonstrated
More informationIntroduction for Nonprofits
Online Tools Introduction for Nonprofits These training materials have been prepared by Aspiration. Who is Aspiration? Aspiration helps nonprofits and foundations use software tools more effectively and
More informationVIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?
VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation
More informationHow to customize your campaign
How to customize your campaign It s important to customize your campaign and make it stand out of the crowd. Doing so will engage your donor base and help them connect with your cause. Your campaign is
More informationDirect Marketing 101: Online Fundraising
Direct Marketing 101: Online Fundraising Presented March 2, 2016 Avalon Consulting Group www.avalonconsulting.net Cover Page 1 Online revenue is growing, but is still
More informationAdministrator Training Widgets
Administrator Training Widgets Administrator Training Widgets... 1 Widgets Overview... 2 Product Coverage...3 Creating Widgets Campaigns... 4 Exercise: Create a New Widgets Campaign...7 Creating New Banner
More information2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON
2018 ANNUAL CAMPAIGN GETTING STARTED GUIDE YMCA OF GREATER HOUSTON Link: http://donate.ymcahouston.org This guide will help you get started and learn more about the tools and features you can use to be
More informationDirect Marketing 101: Online Fundraising
Direct Marketing 101: Online Fundraising Presented February 2, 2017 Avalon Consulting Group www.avalonconsulting.net Cover Page 1 Online revenue is growing, but still makes up roughly 10% of total revenue
More informationHow to Start a Fundraiser. MyGreatestFan.com
How to Start a Fundraiser MyGreatestFan.com Create a Fundraiser for a Player or Team Successfully Funded Campaigns 2. Fill out the form to create your account and click on the Sign Up for Greatest Fan
More informationSpreading The Word. Tips for sharing your organization s story with the world!
Spreading The Word Tips for sharing your organization s story with the world! The Basics Ready To Share Are you verified to accept donations? Is your profile complete? Have you determined your main goals
More informationBuild a Communication Strategy Field Guide classy.org 1
Build a Communication Strategy Field Guide classy.org 1 TABLE OF CONTENTS INTRODUCTION PAGE 3 CHAPTER 1 Soft Launch PAGE 5 CHAPTER 2 Hard Launch PAGE 7 CHAPTER 3 Mid-Campaign PAGE 10 CHAPTER 4 End of Campaign
More informationIntroduction to Online Tools for Nonprofits
High Impact eadvocacy Introduction to Online Tools for Nonprofits These training materials have been prepared by Aspiration These materials are distributed under a Creative Commons license: Attribution-ShareAlike
More informationLeveraging to Acquire and Retain Giving Day Donors
Leveraging Email to Acquire and Retain Giving Day Donors Email is NOT dead Email is a passport for the web This is not an olive Crowd Network Community Your list Crowd Reach through SEO, social, ads, etc.
More informationMailbox to Multichannel: Turning a Successful Offline Campaign into an Extraordinary Multichannel Success Story
Mailbox to Multichannel: Turning a Successful Offline Campaign into an Extraordinary Multichannel Success Story Presented by: Max Bunch,, SVP Client Services, Stratmark Danna Gonzalez, Account Supervisor,
More informationGet started ASAP! Thank your donors.
Participant Fundraising Tips Get started ASAP! Don't pull an all-nighter and wait until the day before your event to start asking for donations. You'll keep stress at bay and avoid disappointment if you
More informationHow to Create Fundraising Appeals that Work. Presented by: Mike Snusz Danielle Johnson-Vermenton
How to Create Fundraising Appeals that Work Presented by: Mike Snusz Danielle Johnson-Vermenton 2 3 As much as 34% of all gifts are received in the last 3 months 3,000 How media do you messages get a day
More informationDEMAND INCREASE GROWTH
WHITE PAPER Accelerate. Intelligence. How marketers can use webinars to create demand and fuel the sales pipeline WEBINARS SALES DEMAND INCREASE GROWTH Accelerate. Intelligence. How marketers can use webinars
More informationSession 4: Social Media + Strategy
Session 4: Social Media + Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Michael Gale Natasha Lane OBJECTIVES 1. Craft emails
More informationThe Workflows Recipe Book
NONPROFIT AUTOMATION: The Workflows Recipe Book Automated engagement templates to help you save time and build better supporter relationships. Data Entry & Maintenance Communications Donor & Prospect Engagement
More informationSession 4: Social Media and Strategy
Session 4: Social Media and Email Strategy Our mission is to transform aid and philanthropy to accelerate community-led change. Session #4 Facilitators Megan DeSisti Catrin Cooper OBJECTIVES Craft emails
More informationNonprofit Success Workshop Best Practices in Fundraising Strategies to Meet Your 2011 Goals Ken Kuhler, Convio January 25, 2011
Nonprofit Success Workshop Best Practices in Fundraising Strategies to Meet Your 2011 Goals Ken Kuhler, Convio January 25, 2011 2011 Convio, Inc. Page 1 2008 Convio, Inc. Keys for Success Today s Agenda
More informationThe EZ Guide to Growing. Your SMS Marketing Campaigns
The EZ Guide to Growing Your SMS Marketing Campaigns Introduction What if you could steadily increase your text subscribers into the thousands and tens of thousands and beyond? How would that affect your
More informationONCE SIGNED IN, YOU MAY USE YOUR HQ TO:
MY HQ HOW TO Your online My HQ provides a wealth of resources to help in your fundraising efforts. This guide will show you how to effectively take advantage of these tools as you join us in the fight
More informationSHORT CODES STARSTAR NUMBERS CONTROLLED
SHORT CODES STARSTAR NUMBERS CONTROLLED START KICK START CONVERSATIONS ACTIVATE OFFLINE MEDIA INCREASE RESPONSE RATES BRAND INVITES ACTION CUSTOMER RESPONDS CUSTOMER RECEIVES Print In Venue Television
More informationAuthor: Andrea Bartolini 30/10/2016
Author: Andrea Bartolini 30/10/2016 Social media Organic posts calendar (1 week of promotion) 3 Facebook posts 1 boosted Facebook post 10 Tweets 1 promoted tweet If performance is good, consider paid social
More informationThe Best Event Marketing Plan. Ever.
The Best Event Email Marketing Plan. Ever. Introduction: You ve created a kick-ass, awesome event at an amazing location with a beautiful event page - and all within budget! But now what? Your biggest
More informationHow Do You Measure Up?
How Do You Measure Up? 4 Online Trends Every Fundraiser Should Know A Guide To Understanding Recent Online Fundraising Trends, Engaging Donors, And Translating Metrics Into Larger, More Frequent Gifts
More informationEvents I Create and Promote
Events I Create and Promote Brenda Lundeen MicroNet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com chambermaster.com memberzone.com Our session includes... How to
More informationWe re excited you re joining us for CakeWalk!
We re excited you re joining us for CakeWalk! In this packet you will find everything you need to know about registering for CakeWalk. Contents: Registration Process. 1 Creating a Team...4 Payment & Donations.6
More informationVictoria Cycle Tour. Pledge Pages ONLINE FUNDRAISING GUIDE. Stephen Lewis Foundation s Grandmothers to Grandmothers Campaign
Victoria Cycle Tour Pledge Pages ONLINE FUNDRAISING GUIDE Stephen Lewis Foundation s Grandmothers to Grandmothers Campaign 1 This guide will take you step-by-step through the following: Contents How to
More informationCreating an online strategy to thrive in tough times. Eric Rardin Director of Nonprofit Services Care2.com
Creating an online strategy to thrive in tough times Eric Rardin Director of Nonprofit Services Care2.com Agenda Setting the stage Strategy review Discussion of current tactics Tools to measure success
More informationStepping Out to Cure Scleroderma How To: The Registration Process Page 1
Page 1 Thank you for taking part in the Scleroderma Foundation s Stepping Out to Cure Scleroderma! We appreciate your support of our mission. Here are some instructions to help you through the registration
More informationHow to: Build a Widget for 2alert, 2give and thermometer
How to: Build a Widget for 2alert, 2give and thermometer A widget is a small piece of code that acts as a shortcut to a larger application. We see widgets everyday on computers, webpages and even our phones.
More informationNAMI DIY: Optimizing Your Fundraising Page
NAMI DIY: Optimizing Your Fundraising Page Welcome NAMI, the National Alliance on Mental Illness, is the nation s largest grassroots mental health organization dedicated to building better lives for the
More informationToday s Presentation
Today s Presentation Before #GiveSTLDay: Get Organized On #GiveSTLDay: Get Focused After #GiveSTLDay: Follow-up and Report Today s Presentation Email accounted for 26% of all online revenue in 2017 and
More informationDonor Management User Guide November 2016
Donor Management User Guide November 2016 Table of Contents INTRODUCTION 5 GETTING STARTED 6 GLOSSARY OF TERMS 7 DASHBOARD 10 Fundraising Overview Chart 10 Donations by Designation Chart 11 Donor Status
More informationSuccessful Internet Strategies in Public Broadcasting Stations
Successful Internet Strategies in Public Broadcasting Stations Vinay Bhagat, Founder & Chief Strategy Officer, Convio Teri Lamitie, Director of Online Marketing, WGBH Educational Foundation Michal Heiplik,
More information