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1 ustomer Insights ustomer Insights riving While istracted ell Phone Ban August, 009 ustomer Insights Market Research

2 Methodology This survey was conducted by Harris Interactive via its National Quorum SM telephone omnibus service. Specifically, this study was conducted: By telephone within the United States Between August 5 and 9, 009 Among a nationwide cross section of 1,008 adults (aged 18 and over). Figures for age, sex, race, and region were weighted where necessary to bring them into line with their actual proportions in the population. Results are provided for the overall sample and by census region and generation. The results for the overall sample have a sampling error of +/-3 percentage points at a 95 percent certainty. With An Integrated Point of View! Page

3 Generational efinitions Age Birth Year Gen Y Gen X Boomers Seniors 64+ Prior to 1945 With An Integrated Point of View! Page 3

4 The majority of the general population would support a law banning cell phone usage while driving. Support is stronger for laws banning the use cell phones to text or while driving versus using phone to make calls or for banning cell phone use altogether. Activities requiring more visual attention, distracting driver from concentrating on the road Percent Who Support or Oppose Laws Restricting ell Phone Usage While riving Top Box Text Messaging ing Phone alls Any ell Phone Use Base: (1008) Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose K/Refused 57 With An Integrated Point of View! Page 4 QA_A-: How strongly would you support or oppose each of the following laws regarding driving in your state.

5 Though support of laws banning cell phone use is strong among all age groups, support of these potential laws increases with age. Boomers and Seniors are more likely than younger generations to support a ban on making phone calls or any use of cell phones while driving. Percent Who Support Laws Restricting ell Phone Usage While riving Top Box by Generation Generation* Gen Y Gen X Boomers Seniors A B A law banning Text Messaging A 81 Reading or sending Phone calls A 75 A Any use of cell phones AB 7 AB Base: All Repondents (1008) (49) (09) (304) (173) A/B// = Statistically significant at the 95 confidence level # See page 4 for generational definitions With An Integrated Point of View! Page 5 QA_A-: How strongly would you support or oppose each of the following laws regarding driving in your state.

6 Regionally, respondents in the Northeast, where many roadways tend to be more congested than in other areas of the country, are more supportive of each of the four laws compared to their counterparts in the Midwest and South. Percent Who Support Laws Restricting ell Phone Usage While riving Top Box by Region Region Northeast Midwest South West A B A law banning... Text Messaging B Reading or sending B Phone calls B B Any use of cell phones Base: All Repondents (1008) (3) (8) (337) (0) A/B// = Statistically significant at the 95 confidence level # See page 4 for generational definitions With An Integrated Point of View! Page 6 QA_A-: How strongly would you support or oppose each of the following laws regarding driving in your state.

7 Of those who supported enacting at least one of the four laws restricting cell phone usage while driving, nearly 3 in 4 believed a law prohibiting texting or talking while driving should apply to all drivers. lear majorities of drivers in each generational group believed that the law should apply to all drivers, though Gen Xers were more likely to believe the laws should apply to specific groups of drivers. To Whom Should a Law Apply That Restricts Texting or Talking While riving By Generation Gen Y A Gen X B Boomers Seniors Teen rivers A 19 0 Bus rivers ommercial Truck rivers A Taxis/hauffeurs Other A 10 8 All rivers Base: Respondents supporting one aspect of Ban 73 7 QA3: If a law prohibiting texting or talking on a cell phone while driving was enacted in your state, to whom do you believe the law should apply.. With An Integrated Point of View! Page 7 60 A/B// = Statistically significant at the 95 confidence level # See page 4 for generational definitions 78 B (888) (16) (179) (84) (157) 7 B

8 Regionally, similar patterns were seen for each of the four regions of the country, with an overwhelming majority of respondents saying they believe the laws should apply to all drivers. To Whom Should a Law Apply That Restricts Texting or Talking While riving By Region Northeast A Midwest B South West Teen rivers Bus rivers ommercial Truck rivers Taxis/hauffeurs Other A All rivers Base: Respondents supporting one aspect of Ban (888) (14) (194) (79) (01) QA3: If a law prohibiting texting or talking on a cell phone while driving was enacted in your state, to whom do you believe the law should apply.. With An Integrated Point of View! Page 8 A/B// = Statistically significant at the 95 confidence level

9 Nearly three-quarters of drivers said that when they drive, they always or often see other drivers texting or talking on cell phones. Results by generation were relatively consistent with the overall sample; however, there were some regional differences. Three in four drivers in the Northeast and South were significantly more likely to say they always or often see other drivers using cell phones while driving. Frequency of Seeing Other rivers Using ell Phones While riving Generation* Region Gen Y Gen X Boomers Seniors Northeast Midwest South West A B A B Top Box (Net) Always Often B Sometimes Rarely Never <1 1 3 <1 6 A 1 1 K/Refused 1 <1 1 3 <1 <1 Base: rivers (861) () (09) (304) (173) (180) (0) (88) (19) QA5: When you drive, how frequently do you see other drivers texting or using cell phones while driving?. With An Integrated Point of View! Page 9 A/B// = Statistically significant at the 95 confidence level # See page 4 for generational definitions

10 Results by generation were relatively consistent with the overall sample, with the majority of respondents in each generational group saying they see cell phone usage while driving on the rise. Frequency of ell Phone Usage While riving vs. 1 Months Ago By Generation Gen Y A Gen X B Boomers Seniors More Less About the Same K/Refused B Base: Respondents who drive (861) (186) (187) (78) (147) QA4: ompared to 1 months ago, do you see more, less, or about the same amount of other drivers texting or using cell phones while driving?. With An Integrated Point of View! Page 10 A/B// = Statistically significant at the 95 confidence level # See page4 for generational definitions

11 Some regional differences were also seen. rivers in the Midwest, Northeast and the South were significantly more likely than those in the West to say that they now see more of their fellow drivers texting or talking on their cell phones while driving. Frequency of ell Phone Usage While riving vs. 1 Months Ago By Region Northeast A Midwest B South West More Less 7 9 B 18 B About the Same AB K/Refused 5 10 A 6 3 Base: Respondents who drive (861) (180) (0) (88) (19) QA4: ompared to 1 months ago, do you see more, less, or about the same amount of other drivers texting or using cell phones while driving?. With An Integrated Point of View! Page 11 A/B// = Statistically significant at the 95 confidence level

12 Nearly half of all drivers say a law restricting the use of cell phones while driving would not change their personal behavior because they don t currently use a phone while driving. This is mostly driven by the two older generations. Four in ten drivers claim it would change their behavior. Would Behavior hange If ell Phone Usage Restricted While riving By Generation Gen Y A Gen X B Boomers Seniors Yes No, will con t to use cell phone No, already doesn t use cell phone B 71 AB K/Refused <1 3 4 Base: Respondents who drive (861) (186) (187) (78) (147) QA6: Would a law making it illegal to text or talk on a cell phone while driving cause you to change your own behavior, personally? With An Integrated Point of View! Page 1 A/B// = Statistically significant at the 95 confidence level # See page4 for generational definitions

13 Regional results are reflective of the overall population. Would Behavior hange If ell Phone Usage Restricted By Region Northeast A Midwest B South West Yes B 40 No, will con t to use cell phone No, already doesn t use cell phone K/Refused Base: Respondents who drive (861) (180) (0) (88) (19) QA6: Would a law making it illegal to text or talk on a cell phone while driving cause you to change your own behavior, personally? With An Integrated Point of View! Page 13 A/B// = Statistically significant at the 95 confidence level