THE VALUE OF SOCIAL MEDIA

Transcription

1 THE VALUE OF SOCIAL MEDIA

2 DIGITAL LANDSCAPE IN THE PHILIPPINES AS OF MARCH 2016

3 DIGITAL IN THE PHILIPPINES AS OF MARCH 2016 TOTAL POPULATION MILLION *FIGURE REPRESENTS TOTAL NATIONAL POPULATION INCLUDING CHILDREN

4 DIGITAL IN THE PHILIPPINES AS OF MARCH 2016 ACTIVE INTERNET USERS 47.1 MILLION *FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS ACTIVE SOCIAL MEDIA USERS 48.0 MILLION *FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY NOT UNIQUE USERS

5 DIGITAL IN THE PHILIPPINES AS OF MARCH 2016 MOBILE CONNECTIONS MILLION *FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS ACTIVE MOBILE SOCIAL USERS 41.0 MILLION *FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY NOT UNIQUE USERS

6 TIME SPENT WITH MEDIA in the philippines AS OF MARCH 2016

7 TIME SPENT WITH MEDIA in the philippines AS OF MARCH 2016 Average daily use of the internet Via a pc or tablet (internet users) 5 hours 12 mins Average daily use of the internet Via a MOBILE PHONE (MOBILE internet users) 3 hours 14 mins

8 TIME SPENT WITH MEDIA in the philippines AS OF MARCH 2016 Average daily use of SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) 3 hours 42 mins Average daily TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) 2 hours 33 mins

9 SOCIAL MEDIA USE in the philippines AS OF MARCH 2016

10 SOCIAL MEDIA USE in the philippines AS OF MARCH 2016 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS 42.0 MILLION ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 47 PERCENT

11 SOCIAL MEDIA USE in the philippines AS OF MARCH 2016 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACCESING VIA MOBILE 41.0 MILLION ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 40 PERCENT

12 SOCIAL MEDIA USE in the philippines AS OF MARCH 2016 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACCESING VIA MOBILE 41.0 MILLION ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 40 PERCENT

13 ANNUAL GROWTH in the philippines AS OF JANUARY 2016

14 ANNUAL GROWTH in the philippines AS OF JANUARY 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +7% +20% +4% +28%

15 DIGITAL DEVICE OWNERSHIP in the philippines AS OF JANUARY 2016

16 DIGITAL DEVICE OWNERSHIP in the philippines AS OF JANUARY 2016 MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE 87% 55% 43% 28%

17 DIGITAL DEVICE OWNERSHIP in the philippines AS OF JANUARY 2016 TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE 8% N/A 5% 5%

18 INTERNET USERS: PERSPECTIVE in the philippines AS OF JANUARY 2016

19 INTERNET USERS: PERSPECTIVE in the philippines AS OF JANUARY 2016 INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA INTERNET USERS: FACEBOOK USERS* 47.13M 40.28M 39.20M 48.00M *Where Facebook users exceed internet users, Facebook users may be a more reliable proxy.

20 FREQUENCY OF INTERNET USE in the philippines AS OF JANUARY 2016

21 FREQUENCY OF INTERNET USE in the philippines AS OF JANUARY 2016 USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH USE THE INTERNET LESS THAN ONCE PER MONTH 46% 30% 16% 8%

22 SHARE OF WEB TRAFFIC in the philippines AS OF JANUARY 2016

23 SHARE OF WEB TRAFFIC in the philippines AS OF JANUARY 2016 SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES 64% 29% 7% 0.01% YEAR-ON-YEAR: -12% YEAR-ON-YEAR: +53% YEAR-ON-YEAR: -16% YEAR-ON-YEAR: 0%

24 TOP ACTIVE SOCIAL PLATFORMS in the philippines AS OF JANUARY 2016

25 TOP ACTIVE SOCIAL PLATFORMS in the philippines AS OF JANUARY 2016

26 FACEBOOK USERS PROFILES in the philippines AS OF JANUARY 2016

27 FACEBOOK USERS PROFILES in the philippines AS OF JANUARY 2016

28 MOBILE USERS & CONNECTIONS in the philippines AS OF JANUARY 2016

29 FREQUENCY OF INTERNET USE in the philippines AS OF JANUARY 2016 NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER 75.4M 74% 119.2M 117% 1.58

30 MOBILE ACTIVITIES in the philippines AS OF JANUARY 2016

31 MOBILE ACTIVITES in the philippines AS OF JANUARY 2016 PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES 33% 26% 23% 21% 25%