Focus on potential and usage of platforms Thomas Fuchs, Conference of Directors of the Media Authorities (DLM)

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1 Focus on potential and usage of platforms Thomas Fuchs, Conference of Directors of the Media Authorities (DLM) EPRA Meeting Yerevan, October 2016 Illustrations: Rosendahl Berlin

2 1 Potential of audiovisual (online) platforms Thomas Fuchs Focus on audiovisual platforms 2

3 Television and online video average shares of consumption Traditional TV dominates consumption. VOD accounts for 16 per cent. VOD traditional television 15,8 1,9 personal recordings 6,8 live streaming 4,3 71,2 Source: Digitisation 2016 / TNS Infratest in per cent, basis: million persons aged 14 years or older in Germany Thomas Fuchs Focus on audiovisual platforms 3

4 Television and online video consumption by age VOD already matches consumption via traditional TV in the younger age group none of that VOD personal recordings live streaming traditional television total years Quelle: Digitisation 2016 / TNS Infratest in per cent; don t know adjusted (between 0.8 and 3.2 per cent depending on age group) Basis: million persons aged 14 years or older in Germany Thomas Fuchs Focus on audiovisual platforms 4

5 Primary source: television vs. internet One in five spends more time consuming video content from the internet. This applies to any other in the younger age group. primary consumption = predominant share of time TV transmission platform (live or personal recordings) both equal internet (live streaming or VOD) total years Source: Digitisation 2016 / TNS Infratest in per cent; basis: million persons aged 14 or older in Germany Thomas Fuchs Focus on audiovisual platforms 5

6 2 Usage of audiovisual (online) platforms Thomas Fuchs Focus on audiovisual platforms 6

7 Regular online video consumption - linear vs. non-linear VOD grows stronger than live streaming. Increase of 3.6 m monthly users over the last year live / VOD +2.5 million live VOD +3.6 million 28,1 29,1 34,4 38,7 15,6 17, million 21,2 23,1 22,7 22,9 27,1 32, live / VOD live VOD Source: Digitisation 2016 / TNS Infratest in per cent; uses VOD (professional content) / live streaming at least once a month Basis: / / / million persons aged 14 years or older in Germany Thomas Fuchs Focus on audiovisual platforms 7

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9 Regular online video consumption individual platforms YouTube dominates online video market. Netflix doubled usage over the last year. Amazon video is growing. Basis: regular VOD users (at least once a month) Ø 38 years, 53% male video portals total (net) YouTube catch-up services of TV stations total (net) public service catch-up services commercial service catch-up services streaming services total (net) Amazon (Prime) Video Netflix itunes video consumption via social networking sites - 19% 40,8 + 27% 36, % 20,5 15,5 34,3 83,0 81,0 79,2 70,5 63,4 change over last year Source: Digitisation 2016 / TNS Infratest in per cent; basis: million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month Thomas Fuchs Focus on audiovisual platforms 9

10 Online video consumption total: platforms Based on all persons aged 14 years or older: one of four uses media libraries and YouTube as platform. One of five already uses streaming services Regular VOD users (at least once a month) persons aged 14 years or older video portal total (net) YouTube catch-up services of TV stations total (net) 27,2 26,6 26,0 81,0 79,2 83,0 public service catch-up services 23,1 70,5 commercial catch-up services 13,4 40,8 streaming services total (net) 20,8 63,4 video consumption via social networking sites 11,2 34,3 Source: Digitisation 2016 / TNS Infratest in per cent, million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month / million persons aged 14 years or older in Germany Thomas Fuchs Focus on audiovisual platforms 10

11 Dominant SVOD streaming services (Subscription-Video-on-Demand) About one third of regular video consumer uses Amazon Video at least once a month. Half of that uses Netflix regularly. That equals 10 resp. 6 per cent of the population regular VOD users (at least once a month) adjusted to all persons aged 14 years or older 31,0 at leat once a month 12,2 once / several times a month 12,6 6,2 16,8 4,8 8,4 3,6 7,7 4,1 2,6 0,9 10,2 5,5 2,5 once / several times a week daily / near-daily Source: Digitisation 2016 / TNS Infratest in per cent, million persons aged 14 years or older in Germany, who consume VOD (professional content) at least once a month / million persons aged 14 years or older in Germany Thomas Fuchs Focus on audiovisual platforms 11

12 Comparison of users of online meda libraries: Shares / Multi-Homing Users of Amazon and Netflix watch more VoD than traditional TV. One single online video service does often not suffice: Multi-Homing widespread, despite multiple costs. consumption shares traditional television live streaming personal recordings VOD Users of Amazon also regularly use Users of Netflix also regularly use Users of Maxdome also regularly use Netflix Maxdome 8 21 Amazon Maxdome Amazon Netflix Source: Digitisation 2016 / TNS Infratest in per cent; regular use = at least once a month; basis: million / million / million persons aged 14 years or older, who use Amazon Video / Netflix / Maxdome at least once a month Thomas Fuchs Focus on audiovisual platforms 12

13 3 Roundup and conclusion Thomas Fuchs Focus on audiovisual platforms 13

14 Roundup & Conclusion Traditional TV still dominates audiovisual media consumption in Germany But: potential and usage of non-linear services and online video platforms are growing YouTube and catch-up services are in front But: Amazon, Netflix & Co. are catching up Regular online video consumers tend to favour already VOD instead of traditional TV But: many use different streaming services State Media Authorities in Germany are monitoring developments in the platform and online video market closely are demanding legal adjustments where appropriate and necessary in order to provide for an adequate regulation in the future Thomas Fuchs Focus on audiovisual platforms 14

15 Thank you! ( Thomas Fuchs Focus on audiovisual platforms 15

16 Backup Methodology Thomas Fuchs Focus on audiovisual platforms 16

17 Methodology (brief summary)!!! Telephone interviews Population basis: Number of interviews: combination of fixed-line telephone and mobile phone numbers Population in German-language households aged 14 years or older; million persons in million households About 8200 interviews, at least 200 per federal state! Period of data collection: 02 May till 21 June 2016 Thomas Fuchs Focus on audiovisual platforms 17