BUSINESS ADMINISTRATION

Transcription

1 BUSINESS ADMINISTRATION The Business Administration Department at Mount Wachusett Community College provides students with the opportunity to earn a Certificate in Business Administration, a Certificate in Nonprofit Management, an Administrative Assistant Certificate, a Certificate in Accounting/Bookkeeping, an Associate Degree in Business Administration - Accounting Concentration, an Associate Degree in Business Administration -- Transfer or an Associate Degree in Business Administration -- Career. Upon completion of any program in Business Administration, students are prepared for positions in many types of business settings. During the course of study, students will develop skills and competencies in the basic economic principles of the business world using the latest computer technology. Students will gain the knowledge in management, general business, small business, accounting and marketing. Please click here for MassTransfer information ( BUSINESS ADMINISTRATION TRANSFER DEGREE (BA) Start your business degree education and training at Mount Wachusett Community College. The business transfer degree qualifies a student for direct transfer to Massachusetts State Universities under MassTransfer agreement. It is the practical degree for students with a desire to work hard and contribute to society in a business framework. A business degree is often viewed as a vocational or job-focused degree because it provides students with the practical skills and knowledge most desired in the workplace. Through courses in management, general business, liberal arts, science, accounting, and marketing, students will gain the knowledge and skills necessary to get that next promotion or prepare for transfer to a bachelor degree program. The Business Administration Transfer program includes the MassTransfer Block. Year 1 ACC 101 Principles Of Accounting I 3 ENG 101 College Writing I 3 CIS 121 or 127 Spreadsheet Applications (or Computer Technologies) 3 MGT 210 Principles Of Management 3 MAT 162 Introduction to Functions Modeling (Formerly MAT 134) (Or Higher) 4 ACC 102 Principles Of Accounting II 3 ENG 102 College Writing II 3 Behavioral Social Science Elective 1 3 Restricted Business Elective (see list below) 3 Humanities Elective 2 3 Year 2 BUS 211 Business Law I 3 ECO 101 Macroeconomics 3 ACC 226 Managerial Accounting I 3 MKT 142 Marketing 3 Lab Science Elective 3 4 Science Elective 3 3 SPC 113 Speech (formerly THE113) 3 ECO 102 Microeconomics 3 Humanities Elective 2 3 MGT 250 Strategic Management 3 Total : Behavioral Science Electives: See Elective Courses by Abbreviation ( associatedegreesandcertificatelistandotheroptions/#electivecoursesbyabbreviationtext). Humanities Electives: See Elective Courses by Abbreviation ( associatedegreesandcertificatelistandotheroptions/#electivecoursesbyabbreviationtext). Lab Science Electives/Science Electives: See Elective Courses by Abbreviation ( associatedegreesandcertificatelistandotheroptions/#electivecoursesbyabbreviationtext). 1

2 Restricted Business Electives BUS 105 Business Ethics 3 BUS 201 International Business 3 BUS 212 Business Law II 3 MAT 143 Statistics 3 See Business Administration program student learning outcomes and technical standards. Helpful hints Our MWCC Business Faculty members are recognized for their teaching abilities that are based upon years of experience within the private sector. MWCC Business Faculty invest time in their students' success and encourage students to become active members of the Business Honor Society, Alpha Beta Gamma. Special requirements Technical standards must be met with or without accommodations. Transfer options For transfer options, please click here. ( It is recommended that you also consult with your academic advisor. MASSTRANSFER Students who plan to transfer to a Massachusetts state university or a University of Massachusetts campus may be eligible to transfer under the MassTransfer agreement which provides transfer advantages to those who qualify. Please click here for MassTransfer information ( 2 rev. 07/18

3 BUSINESS ADMINISTRATION CAREER DEGREE (BAC) A business degree prepares students for a large variety of jobs. It is the practical degree for students with a desire to work hard and contribute to society in a business framework. A business degree is often viewed as a vocational or job-focused degree, because it provides students with the practical skills and knowledge most desired in the workplace. Through courses in management, general business, accounting, and marketing, students will gain the knowledge and skills necessary to be competitive in the marketplace. Additional program information can be found by contacting the current Business Department Chair at Year 1 ACC 101 Principles Of Accounting I 3 ENG 101 College Writing I 3 CIS 121 or 128 Spreadsheet Applications (or Introduction to Information Systems) 3 MGT 210 Principles Of Management 3 MAT 126 Topics In Mathematics (or higher) 3 ACC 102 Principles Of Accounting II 3 ACC 227 Computerized Accounting 3 ENG 102 College Writing II 3 MKT 142 Marketing 3 Restricted Business Elective I 1 3 Year 2 BUS 211 Business Law I 3 Humanities Elective 2 3 Restricted Business Elective II 1 3 MGT 110 Introduction to Business 3 ECO 101 Macroeconomics 3 MGT 250 Strategic Management 3 Social Science Elective I 3 3 Social Science Elective II 3 3 Restricted Business Elective III 1 3 Lab Science Elective 4 4 Total : Restricted Business Electives: ACC, BUS, CED, FIN, MGT or MKT Humanities Electives: See Elective Courses by Abbreviation ( associatedegreesandcertificatelistandotheroptions/#electivecoursesbyabbreviationtext). Social Science Electives: See Elective Courses by Abbreviation ( associatedegreesandcertificatelistandotheroptions/#electivecoursesbyabbreviationtext); ECO 102 strongly recommended. Lab Science Electives: See Elective Courses by Abbreviation ( associatedegreesandcertificatelistandotheroptions/#electivecoursesbyabbreviationtext). Helpful hints Business faculty members are recognized for their teaching abilities, based on years of experience in the private sector. Instructors invest time in their students' success and encourage students to become members of the Business Honor Society, Alpha Beta Gamma. Transfer options Click here for transfer options ( and consult with an advisor. Special requirements Prior to enrolling in each course, students should ensure they meet course requirements. Many business electives are offered to meet students' career goals. Technical standards must be met with or without accommodations. 3

4 Career options/earning potential For career options, please click here. ( +administration&searchtype=occupation) ADMINISTRATIVE ASSISTANT CERTIFICATE (AAC) The Administrative Assistant Certificate Program at Mount Wachusett Community College provides students with the preparation needed for entry-level positions in a variety of office settings. Upon completion of the program, students will have the skills and competencies to begin a career in an administrative assistant position in a variety of sectors. Year 1 ENG 101 College Writing I 3 EOA 110 Administrative Assistant Office Procedures 1 3 CIS 121 Spreadsheet Applications 3 EOA 106 Keyboarding (or Placement Test) 2 3 EOA 107 Word Processing Applications 3 ACC 101 or CIS 123 Principles Of Accounting I (or Microcomputer Database Management) 3 BUS 125 Communication For Business And Industry 3 EOA 180 Externship Experience for the Administrative Assistant 1 3 Total : Students enrolled in the Administrative Assistant Certificate must earn a grade of B- in EOA 110 and EOA 180. Students who place out of EOA 106 will be required to enroll in one of three restrictive electives: LAW 101, MAS 102 or SPA 109 See the Administrative Assistant Certificate technical standards. Transfer options For transfer options, please click here ( It is recommended that you also consult with your academic advisor. Special requirements Technical standards must be met with or without accommodations. Career options/earning potential For career options, please click here. ( +Assistant&SearchType=occupation&EdLevel=all) Gainful Employment Program Disclosure Information For gainful employment information, please click here. ( 4 rev. 07/18

5 BUSINESS ADMINISTRATION CERTIFICATE (BUC) This program offers a broad array of courses, exposing students to the skills and knowledge needed for a business career. It is a great option for those who have a limited amount of time to attain an education, would like a background in business, or would like to explore business before pursuing a degree. Year 1 ACC 101 Principles Of Accounting I 3 ENG 101 College Writing I 3 CIS 121 or 127 Spreadsheet Applications (or Computer Technologies) 3 MKT 142 Marketing 3 ACC 102 Principles Of Accounting II 3 MGT 210 Principles Of Management 3 MAT 126 Topics In Mathematics (or higher) 3 MGT 110 Introduction to Business 3 ACC 227 Computerized Accounting 3 Total : 27 See Business Administration program student learning outcomes and technical standards. Helpful hints Our MWCC Business Faculty members are recognized for their teaching abilities that are based upon years of experience within the private sector. MWCC Business Faculty invest time in their students' success and encourage students to become active members of the Business Honor Society, Alpha Beta Gamma. Students must spend additional time outside of class completing assignments. Students pursuing this certificate on a full-time basis should balance academic and professional commitments carefully. Special requirements Technical standards must be met with or without accommodations. Transfer options This program is intended for immediate career entry. Courses completed as part of this certificate program can be applied to the Business Administration Degree. Career options/earning potential For career options, please click here. ( +administration&searchtype=occupation) Gainful Employment Program Disclosure Information For gainful employment information, please click here. ( 5

6 NONPROFIT MANAGEMENT CERTIFICATE (BNPC) Professionals in nonprofit organizations often are responsible for a variety of roles from chief executive to fundraiser and grant writer. As a result, a professional requires a high degree of dexterity to successfully navigate today s nonprofit environment. Demonstrate your ability to solve problems, contribute ideas, and offer solutions by earning a certificate in nonprofit management. Year 1 ACC 101 Principles Of Accounting I 3 ENG 101 College Writing I 3 CIS 121 or 127 Spreadsheet Applications (or Computer Technologies) 3 MGT 110 Introduction to Business 3 HST 101 Introduction To Human Services 3 BUS 220 The Business Of Social Change 3 ENG 251 Introduction To Public Relations 3 Career Electives (See List Below) 3 BUS 224 Introduction To Grant Writing 3 Career Electives Total : 27 BUS 105 Business Ethics 3 BUS 112 Introduction To Customer Relations 3 BUS 125 Communication For Business And Industry 3 HST 150 Cultural Awareness 3 LAW 101 Introduction To Law (Formerly PLS 101) 3 MGT 210 Principles Of Management 3 MKT 241 Advertising 3 See Business Administration program student learning outcomes and technical standards. Helpful hints Our MWCC Business Faculty members are recognized for their teaching abilities that are based upon years of experience within the private sector. MWCC Business Faculty invest time in their students' success and encourage students to become active members of the Business Honor Society, Alpha Beta Gamma. Students must spend additional time outside of class completing assignments. Students pursuing this certificate on a full-time basis should balance academic and professional commitments carefully. Special requirements Technical standards must be met with or without accommodations. Transfer options This program is intended for immediate career entry. Courses completed as part of this certificate program can be applied to the Business Administration Degree. Career options/earning potential For career options, please click here. ( +management&searchtype=occupation) Gainful Employment Program Disclosure Information For gainful employment information, please click here. ( 6 rev. 07/18

7 PROGRAM STUDENT LEARNING OUTCOMES FOR BA, BAC, AAC, BNPC, BUC Upon graduation from these programs students shall have demonstrated the ability to: Identify basic principles used in the business world today. Demonstrate an understanding of basic economic principles including skills necessary to read, create, and understand graphical information. Demonstrate understanding of the marketing concept and its application by profit-seeking firms of this decade. Demonstrate an understanding of how monetary and fiscal policies are used to stabilize or stimulate the US economy. Use the latest computer and electronic technology in both personal lives and professional careers. Analyze economic events necessary for recording accounting transactions that result in accurately-prepared financial statements. Apply basic management principles skills in order to obtain employment in fields related to training such that job performance will satisfactorily provide employers in the area with skills needed to meet current labor market trends. TECHNICAL STANDARDS 1 FOR BA, BAC, AAC, BNPC, BUC 1 For general information about technical standards and accommodation, see Technical Standards. ( academicresources/academicandgradingpolicies/technicalstandards) Students entering these programs must be able to demonstrate the ability to: Comprehend textbook material at the 11th grade level. Communicate and assimilate information either in spoken, printed, signed, or computer voice format. Gather, analyze, and draw conclusions from data. Learn to operate a computer and work at a computer for a minimum of two hours. Possess manual dexterity to operate computer devices such as a keyboard and mouse. Read data from a computer screen. Sit or stand for prolonged periods of time. BUS 105. Business Ethics. 3. This course is designed for the student with an interest in organizational and business ethics. The focus is on how we act as individuals and how we contribute to group accountability. The class will provide each student with a framework for thinking in an ethical manner. In addition, the class will explore every-day ethical thinking. Most topics will be explored using the case study method. Although designed for the business student, this class is open to all students with an interest in exploring everyday ethical behavior on an individual and group level. Prerequisites: ENG 098, FYE 101, RDG 098, or placement. BUS 108. Principles Of Real Estate. 3. This course is an introduction to real estate. Topics include property rights, principles of land ownership, sale, financing and conveyance, contracts, liens, mortgage financing, mortgages or deeds of trust, deeds, recording, settlement concepts, condominiums and cooperatives, leasing, and other property concepts. Prerequisite: RDG 098, FYE 101 or placement. BUS 112. Introduction To Customer Relations. 3. This course focuses on practical information that will enable both the student and practicing customer service professional to enhance, hone, and refine their service skills. The course is designed to equip individuals with the strategic necessities to effectively interact with and deal with a multitude of customer-related service issues that are an integral part of the customer service job function. Prerequisites: ENG 098, FYE 101, RDG 098, or placement. BUS 113. Business Etiquette And Protocol. 3. This course prepares students to successfully enter the ever-changing workforce or to advance in their career by teaching the skills, attitudes, and behaviors demanded in today s high performance workplace. This course is intended for the worker in career transition with discrete needs for grounding in business protocol. Prerequisites: ENG 098, FYE 101, RDG 098, or placement. BUS 125. Communication For Business And Industry. 3. Students are introduced to concepts relating to communicating in a diverse workplace. Emphasis is placed on nonverbal communication, the writing process, and . Students learn how to write memos and letters and communicate with customers, research and use information, develop and use graphic and visual aids. Students prepare reports and presentations; develop skills to communicate through the application and interview process. Prerequisites: ENG 098, FYE 101, RDG 098, or placement. 7

8 BUS 201. International Business. 3. Students will most likely work for a company that is either foreign owned, domestically owned but has some foreign operations, or domestically owned but is affected by the global economy. Thus, this class will prepare students to be successful and productive in their careers based upon an understanding of the basics of why companies conduct business across borders. Since even small businesses are becoming more active in the international business environment through activities such as buying and supplying components, students who are planning to start their own businesses should also be cognizant of international business. This class will also stress the importance of cultural literacy and will help students develop the type of cultural literacy that will enable them to be conversant within the global economy and international marketplaces. Prerequisite: ENG 101. BUS 211. Business Law I. 3. This course introduces and examines business transactions and issues with a major emphasis on contract law and the Uniform Commercial Code and historical foundation of the Common Law. Topics that will be examined in this course include; Constitutional Law, Intellectual Property, Tort Law, Consumer Protection, Alternative Dispute Resolution, Employment and Labor Law, Discrimination, immigration and the varied forms of business entities including, but not limited to, Sole Proprietorships, Corporations, LLC s LLP s and Partnerships. The focus of this course will be to provide a comprehensive examination of the laws regulating commercial activity and to help students acquire the knowledge and skills to conduct business legally and ethically in a dynamic world marketplace. Prerequisites: ENG 098, FYE 101, RDG 098, or placement. BUS 212. Business Law II. 3. This course is a continuation of BUS 211 Business Law I and introduces the student to the Uniform Commercial Code (UCC), a uniform set of legal principles that facilitates intrastate and interstate commercial transactions. Topics include the law of sales, leases, secured transactions, and other commercial legal topics. Particular emphasis is placed on the UCC modification of commonlaw contract law, with particular reference to the sale of goods and special rules governing transactions by merchants. Prerequisite: BUS 211. BUS 220. The Business Of Social Change. 3. This course will explore the theory of social entrepreneurism and how social entrepreneurs create systemic social change. Through case studies and readings, students will analyze how social entrepreneurs use their management skills in business planning, marketing, and leadership to work with the for-profit, nonprofit, and public sectors to achieve their goals. The course will also explore how successful social entrepreneurs use creative thinking, strong leadership, and business skills to create purposeful organizations that grow and thrive. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. BUS 224. Introduction To Grant Writing. 3. This course provides beginner or intermediate-level grant writers with the skills and knowledge needed to obtain public and private grants. Working with sample proposals, students will learn to create a successful grant. This will include finding funding organizations, responding to a request for proposal, planning a program, creating a budget, learning the essential elements of a grant proposal, and understanding how to partner with agencies. Prerequisites: ENG 098, FYE 101, RDG 098, or placement. BUS 290. Business Analytics Fundamentals. 3. This course is a foundation for students seeking to understand the core principles of business analytics. The course develops the fundamental knowledge and skills for applying for applying statistical and other analytical models/techniques to business decision making. Key measurement concepts, terminology and analysis techniques are explored. The course covers some analytics techniques such as: Hypothesis testing, T-test, correlation, ANOVA, Linear Regression Analysis, Decision Tree, and Cluster Analysis. It also covers fundamental concepts in model comparison and evaluation, current Business Analytics tools & technology and Business Analytics related ethical issues. Prerequisite: CIS 123, MAT 143, MGT 210, and MGT 250 with a grade of B- or higher or CIS 219 with a grade of B- or higher.. BUS 291. Data Visualization. 3. This course is a hands-on introduction to the principles and techniques for data visualization. It will explore visual representation methods and techniques that increase our understanding of complex data. It introduces design principles for creating meaningful visual displays of quantitative and qualitative data for decision-making. In addition, it investigates visual representation methods and techniques that increase the understanding of complex data (time series, categorical, etc.) and models. Topics investigated include charts, tables, graphics, effective presentations, dashboard design (i.e.: Key Performance Indicators, Performance Dashboards & Balance Scorecards) and multimedia content. Examples and cases from a variety of industries will be used. Students actively participate with application assignments and project presentations. Prerequisites: CIS 123, MAT 143, MGT 210, and MGT 250 with a grade of B- or higher or CIS 219 with a grade of B- or higher.. BUS 292. Predictive Analytics. 3. This course explores statistical and other predictive models as they are used in predictive analytics. Predictive analytics uses technology to learn from history (data) to predict the future behavior to better drive decisions. The course focuses on applying predictive models through business-focused cases studies in areas such as: digital marketing, consumer behavior, financial risk, 8 rev. 07/18

9 business forecasting, and organizational efficiency. The course investigates linear models, (including traditional, multiple regression, and logistic regression models) along with other predictive model techniques (ie: stochastic processes). It addresses issues of model selection and specification, as well as best practices in developing models for business and other industries. Prerequisites: BUS 290 with a grade of C+ or higher; BUS 291 with a grade of C+ or higher.. BUS 293. Data Warehousing & Mining. 3. This course provides a comprehensive overview of data warehousing together with data mining techniques. The development and use of data warehouses is covered with a focus on their architecture and infrastructure planning, design, programming, deployment, and ongoing maintenance issues. The course provides an understanding of data mining techniques for data extraction from source systems, data cleansing, data transformations, data testing and information delivery. Techniques for mining large data sources from areas such as social media, web advertising, and other business areas will be investigated. An emphasis is to develop the understanding the application of methods rather than on mathematical and computational foundations. The cases and applications are business-focused. Prerequisites: BUS 290 with a grade of C+ or higher; BUS 291 with a grade C+ or higher.. BUS 299. Business Analytics Capstone. 3. This course is the capstone for business analytics certificate. Within the course, students develop a project that draws on the skills they developed in the areas of data management, predictive modeling, statistical analysis and data visualization to support fact-based data driven decision-making processes. The course completes the understanding for implementing a complete business analytics project. The project provides deeper insight into organizational decision-making in a functional area of business. Students actively participate with application cases and complete analytics project with a capstone presentation. Prerequisites: BUS 292 with a grade of C+ or higher; BUS 293 with a grade of C+ or higher. Summer. EOA 106. Keyboarding. 3. Students are taught correct keyboarding techniques while developing speed and accuracy using a keyboarding software program. These techniques are then used to prepare business and personal correspondence with the use of Microsoft Word. This course is designed for students who have few or no computer skills, for students who want to learn how to type, or for students who are looking to improve their typing skills. Prerequisites: FYE 101, RDG 098, or placement. EOA 107. Word Processing Applications. 3. The major topics covered in this class are creating, editing, and formatting of a document and working with multiple documents. A professional paper, a newsletter, a basic form, and tables are designed. A mail merge is developed. Password protection of a document is introduced. The course material helps prepare the student to take a component of the Microsoft Office Specialist Certification. This course is helpful to the student who has minimal or no experience using a computer. Prerequisites: FYE 101, RDG 098, ENG 098 or placement. EOA 110. Administrative Assistant Office Procedures. 3. The course teaches the students concepts and procedures to develop the skills they will need as an administrative assistant. Students learn general office procedures, communicating techniques, interpersonal skills, use of technology, records management, and scheduling of appointments. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement.. EOA 180. Externship Experience for the Administrative Assistant. 3. This externship experience will allow students to apply admin skills, perform administrative procedures and develop professional attitudes for interacting with professionals in an administrative roll. One seminar hour and eight hours of field experience per week are required. Prerequisite: Recommendation of the faculty advisor and the Director of Community Learning; QPA of 2.5 or better and a minimum of 12 college level earned credits.. HRM 102. Introduction to Hospitality Management. 3. This introductory course is a survey of contemporary hospitality and managerial practices and procedures that are pertinent to the hospitality industry. It examines the overall operation of hospitality including hospitality and tourism and tourism leadership, communication, front office leadership, customer service, housekeeping operations, facilities management, human resources, food and beverage service, and managing banquets and catered events. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. HRM 103. Hospitality Marketing. 3. This course introduces the basic factors involved in implementing the marketing concept with an emphasis on the hospitality and tourism industry including the four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal, legal, economic and competitive environments within which sales and marketing functions within the hospitality industry. Prerequisites: MAT 092, RDG 098, ENG 098, FYE 101 or placement. HRM 199. Internship for Hospitality Management. 3. In this course, students will apply knowledge, perform administrative procedures, and develop professional attitudes for interacting with other professionals and hospitality consumers in the actual hospitality industry. This will involve 120 hours unpaid experience at an MWCC-approved hospitality site. Prerequisites: ACC 101, CIS 127, BUS 125, HRM 102, and approval of the instructor. 9

10 MGT 110. Introduction to Business. 3. Business entrepreneurs fail most frequently because of the inability to plan and to master business operations after recognizing a business opportunity. This course will deal with business planning and operations as they relate to the entrepreneur. Organizational operations are discussed with attention to business and management functions. Prerequisites: ENG 098, RDG 098, FYE 101, MAT 092 or placement. MGT 115. Financial Management For Small Businesses. 3. This course develops skills in planning, budgeting, administering, controlling, and evaluating the financial aspects of small businesses. The course presents a logical sequence of steps necessary to plan a new venture or strengthen an existing one; how the decision is made to start, buy, or franchise will be closely analyzed. Forms of business organization, financial statements, accounting systems, financial planning, and financial services and procedures will also be covered. Prerequisites: ACC 101, MGT 110. MGT 132. Principles Of Production. 3. This course covers the problems confronting the production manager. Topics include product design, work simplification and measurement, inventory, production, quality, and cost control. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. Evening only. MGT 201. Total Quality Management. 3. This course introduces the principles of company-wide quality management including the theories of Deming, Ishidawa, Juran, Crosby, and others. Quality tools such as integrated flow charts, fishbone diagrams, and Pareto charts will be introduced. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. MGT 210. Principles Of Management. 3. This course is a survey of traditional and contemporary principles of management and of the application of behavioral science and quantitative concepts to the solution of actual business organization problems. It is an introductory course dealing with the structure of business, its environment, and its relationship to society, and the individual members of the class. It examines the operation of business, how a firm's structure and management are determined, the methods by which companies produce products and services, the way they manage human and physical resources, market their goods and services, finance operations, and the techniques they use to control operations and meet their responsibilities. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. MGT 235. Human Resources Management. 3. This course focuses on the development and retention of an efficient work force, including such topics as the construction and use of occupational descriptions, sources of labor, application forms, interviewing, testing, training, job analysis, and wage plans and policies. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. MGT 250. Strategic Management. 3. This capstone course prepares students to integrate important current issues in strategic management with key learning from MWCC business curriculum courses. It concentrates on in-class presentations and work team approaches to learning with a focus on critical thinking. It is designed with an applied perspective and highlights significant emerging trends in strategic management. It is intended to provide students with the business skills and knowledge transfer that prepares them for further baccalaureate learning and on-thejob implementation of corporate, business, and functional strategies. This is a business capstone class and registration is restricted to business degree graduating sophomores only. Prerequisites: ACC 101, ACC 102; CIS 128 or CIS 121; ENG 102, and 45 credits earned toward a BA, BAC or BACA degree. MKT 142. Marketing. 3. This course introduces the basic factors involved in implementing the "marketing concept" with emphasis on the four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal, legal, economic, and competitive environments within which the modern marketing organization functions. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. MKT 143. Retail Management. 3. This course includes topics such as competition, motivation, risk, buying, pricing, store location, and planning and controlling inventories. The management approach to the study of retailing is emphasized. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. MKT 241. Advertising. 3. This course focuses on the role of advertising as a communications component in the marketing process. Topics include advertising agency operations, product and media research, media selection and buying, integrated marketing communications, and the creative process. Students will examine case studies and develop ad campaigns. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. 10 rev. 07/18

11 MKT 242. Integrated Marketing Communications. 3. This course introduces students to the basic understanding of the relationship between the many channels of communication and the promotional process, integrating the basic concepts of advertising, promotion, sales, digital marketing and personal selling. Prerequisites: ENG 101 or higher; MKT 142 or MKT 241. MKT 244. Sales Management. 3. This course covers the functions and responsibilities of the sales manager including organization, selection, training, compensation and supervision of sales personnel, as well as quota and territory determination. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, or placement. MKT 245. Introduction to Sales. 3. Students explore the exciting field of professional selling and learn how to apply the principles and techniques of successful selling. This course provides a strong academic and practical foundation for those considering a career in sales as well as for current sales professionals in need of a foundational refresher. Students will make in-class sales presentations. Prerequisites: ENG 098, FYE 101, MAT 092, RDG 098, (or placement). MKT 251. Digital Marketing. 3. This course introduces students to the basic understanding digital marketing, focusing on the role of digital advertising and marketing as a tool to promote a brand or product online. Topics include search engine optimization (SEO) and marketing, online advertising, web analytics, marketing, social media and reputation management. Emphasis will be placed on using affiliate marketing tools, Google analytics, pay per click (PPC) advertising and other online tools to market a product or service. Prerequisites: CIS 128; ENG 101 or higher; GID 109, GID 115 or GID 177; MKT 142 or MKT