THE MOBILITY ECOSYSTEM

Transcription

1 THE MOBILITY ECOSYSTEM RESEARCH BRIEF RESEARCH

2 CompTIAMemberServices,LLC TheChangingITLandscape Althoughtechnologyisinaconstantstateofflux,therearefewoccasionswhenthedisruptionsareso greatthatentirebusinessmodelsaretransformed.theintroductionofthepcwasoneofthese occasions;providingcomputeabilitytoabroadpopulationallowedformuchgreaterautomationand collaboration,andworkflowsadjustedaccordingly. Severaldifferenttrendshavecombinedrecentlytoproduceasimilardisruption.Afteraperiodofearly experimentation,itisclearthatthesetrendswillreachmassadoption,causingtoday sitlandscapeto lookmarkedlydifferentfromthelandscapeoftenyearsago.therearemanymoreoptionsavailablefor buildingsolutions,andmanyoftheoptionshavecomefromtheconsumerspaceratherthanbeing developedspecificallyforenterpriseuse. Asbusinessesadjusttothesenewmodels,afoundationallevelofknowledgewillberequired.Without atleastabasicunderstandingofuniquecharacteristics,itwillbeimpossibletomapastrategyforusing newtechnologytoachievebusinessobjectivesandseparatefromthecompetition.mobilityisatrend thathasrootsintheconsumerspacebutisclearlyrifewithpotentialforbusinesses. PC# Structured# Data#Warehouse# On3premise# Servers# PC# On3premise# Servers# Structured# Data#Warehouse# Mobile#Devices# Cloud# Compu;ng# Unstructured# Data#Stores# Wired#Network# Wired#Network# WiFi/# Mobile#Broadband# Backend(Systems( Connec0ons( Endpoints( Current( IT(Model( Emerging( IT(Model( Evolu0on(of(IT( Local#SoEware# Internet3based# SoEware# Apps# IT#Management#Focus:#Internal#Systems# IT#Management#Focus:#External#Systems#and#Services#

3 CompTIAMemberServices,LLC ANewModelforEndpointDevices Themobilityecosystemisacomplexone,introducingdevices,applications,andconnectionsthatmayall differfromthosethatabusinessiscurrentlyusing.theabilityforemployeestobringtheirowndevice intotheworkplacehascreatedbothchallengeandbenefitforcompanies,butbyodisjustonemodel thatcouldbeusedwithinalargermobilityopportunity.thereareseveralfactorstoconsiderwiththe technologiesthatarenowavailable,andcomptiaresearchsuggeststhatmostcompaniesarenottaking astructuredapproachinthisarea,withonly24%ofcompaniesclaimingaformalmobilitypolicy. ManyfirmsmaystruggletobuildformalpoliciesbecausetheyarereactingtoanextremelyfastOmoving environment.mosteffortsinmobilityaredirectedattheconsumerspace,soasemployeesbegin bringingmobiletechnologyintotheworkplace,companiesmayrespondreactivelyratherthanbeing proactiveabouttheplaceofmobilityinthecontextofbusinessgoals.gainingathoroughunderstanding oftheecosystem includingnewcharacteristicsalongwithlimitingfactors willhelpcompaniesmake betterdecisionsastheybuildtheirstrategy. Device+OS) e.g.apple, Samsung, Google Communica0ons) e.g.lync, Skype,or Na7vefunc7on Public)Cloud) e.g.salesforce, Dropbox,or AWS>hostedsystems Private)Cloud) Systemsrunningon Eucalyptusor Openstack On8premise)systems) Internet) 3 rd )Party)App) Procuredthrough standardapp store Custom)App) Builtinternallyor outsourced Mobile)web) Standardbrowser func7onality 3G/4G)) e.g.at&t, Verizon Wi8Fi) Carriers, Corporateor PublicNetworks ManyPartstoMobileEcosystem Peripherals) e.g.keyboards orhealth monitors

4 Devices Althoughthedeviceitselfisonlyonepieceofthelargermobilityecosystem,itreceivesagreatdealof focusascompaniesbuildmobilitystrategies.muchofthisfocusismerited devicesarethecore componentsoftheecosystemandhaveseveralqualitiesthatrepresentamajorshifttoenduser behavioranditsupportskills. First,mobiledevicesarelessopentoconfigurationbytheenduserthandesktopsorlaptops.Froma hardwareperspective,thismeansthatthereislessopportunitytomodifyorrepairequipment,and therearedifferentskillsandknowledgerequired.fromtheperspectiveoftheoperatingsystem(an intrinsicpartofthedevice),thereisalsolessopportunitytomakemodificationsorinstallcorporate images. TheoperatingsystemsonmobiledevicesareanothermajorchangefromthePClandscape.Microsoft WindowswasthedominantoperatingsystemofthePCera;supporteffortsandentirebusinessmodels werebuiltaroundthisos.now,androidandiosownthelion sshareofthemobilemarket,onceagain requiringnewskillsandknowledge. Finally,mobileuserstypicallyfeelastrongerpersonalconnectiontotheirmobiledevice,whichcan serveasacameraandmediacenteramongotherconsumeruses.maintainingseparatepcsforwork andpersonalusewasaworkablesolutionformanypeople;maintainingseparatemobiledevicesismore problematic.businessesneedtorevisitpoliciesonpersonalusageandensurethatemployeesareaware ofpossiblepersonaldatalossif devicesgetwipedwhenthey arelostorstolen. Thesechangeshavecreated newbehaviorsandwaysof thinkingaroundendpoint devices,andtherapidmass adoptionofmobiledeviceshas ledtoaperceptionthatthepc industryisinrapiddecline. AlthoughPCshipmentgrowth rateshavedeclined dramatically,mostindustry projectionsexpectoverallpc usagetoremainfairlyflat, driveninlargepartbybusiness needs.pcsarenolongerthe dominantdevicetheywere, 30%% 25%% 20%% 15%% 10%% 5%% 0%% 5%% 10%% 15%% Millions%of%units% 400% 300% 200% 100% Global#PC#Shipment#Growth#Rates# Source:%Gartner% Q1####Q2####Q3#####Q4 %% Q1####Q2####Q3#####Q4 %% Q1####Q2####Q3#####Q4 %% Q1####Q2####Q3 2010% 2011% 2012% %% 2013% Global#Device#Shipments# Sources:%% IDC% %%%% CompTIA%EsAmate% PC% Tablet% 0% 1999# 2001# 2003# 2005# 2007# 2009# 2011# 2013# 2015# 2017# buttheyremainaviablepieceoftheoverallsolution.thechallengeformanybusinesses,then,isin buildingacomprehensiveplanthatincludescontinueduseofpcswhileaccountingforthedifferent capabilitiesanddrawbacksofmobiledevices. CompTIAMemberServices,LLC

5 CompTIAMemberServices,LLC Ultimately,thedecisionondevicesmaynotbethemostsignificantpieceofamobilitystrategyas companiesintegrateexistingbusinesssystemsandbuildnewsafeguardsforcorporatedata.however, mostdecisionsaroundmobilitywillbeatleastpartiallyinfluencedbythedecisionsarounddevice responsibilities.traditionally,employeedevices(suchaspcs)havefollowedacorporate<liablemodel, wherethecompanyprocuresthedevice,setsstrictregulationsaroundusage,andtakesresponsibility formaintenanceandcontinuingoperation.inapureindividual<liable(oremployeeoliable)model,the employeehandlesprocurementandupkeepandhascompletefreedomofusage.manycompaniesmay findthatthemostworkablemodelliessomewhereinthemiddle;theacronymcope(corporateowned, PersonallyEnabled)hascomeintoplayalongsideBYODtodescribeapproacheswheretheresponsibility isshared. Applications Companiesarequicklyrealizing thatthemobiledeviceissimplya platformforapplicationsand services.justasemployeesmay bringintheirowndeviceforwork purposes,theymayusetheirown applicationsforcreatingor transferringbusinesscontent.with thescopeofmobilemanagement expanding,companieshaveshifted theirfocusfrommobiledevice Management(MDM)toMobile ApplicationManagement(MAM), andthetightinterplaybetween thetwoisquicklyleadingtoa comprehensivepracticeof EnterpriseMobilityManagement (EMM). Justasmobiledevicesdifferfrom PCs,mobileappsdifferfrom traditionalsoftware.totheend user,mobileappsaremuch simpler.ratherthanhavingafull setoffeaturesandtheabilityto performawiderangeoffunctions, mobileappsaremorefocused. Procurementisalsomuchsimpler. Appstoreshaveprovidedaviable platformfordiscoveringandeasily downloadingsoftware,andinoapp purchasesandadvertisingallowforuniquepricingmodels. HTML5vs.NativeApps Therapidriseinmobileusagehasledtoadebateover thebestwaytodevelopforamobileaudience.html5 isthelatestincarnationofthelanguageusedtocode pagesandapplicationsthatruninabrowserandoffers thepromiseof writeonce,runanywhere byusing responsivedesigntechniquestocustomizethe applicationtothedevice.however,achievingthisgoal requiresasteeplearningcurve,andtherearetradeoffs inperformanceanduserexperiencebymoving applicationsintothemobilebrowser. Incontrast,nativeappscanbewrittenspecificallyfora givenmobiledeviceandbetailoredtotheexactscreen sizeandarchitecture.theseappsalsohavesome securityadvantageswhendealingwithdataatrestand dataintransit.ofcourse,thecostofdevelopmentis higherasappsmustbeindividuallyconfiguredforeach mobileplatform. Whilenativeappswongreatermarketshareintheearly stagesofmobilityadoption,therealityisthatmost broadmobilitystrategieswillhavesomeelementsof bothstyles,dependingontheapplicationandthe intendedaudience.

6 CompTIAMemberServices,LLC Thedesireformobileappsthatactasafrontendtobusinesssystemsorprovidecustomerswith informationorproductsiscreatingdemandformobileappdevelopment.thesedevelopmentefforts requireadifferentapproachthandesktopsoftwaredevelopment,andbusinessesshouldbeawareof thedetailsnecessarytobuildasuccessfulmobileapp: Screensizeandscreencompatibilityisoneofthebiggestdifferences,asdesktopapplications handlelayoutautomaticallybasedonresolutionandmobileappsmustbeindividually configured. Generally,desktopapplicationsdonotrequiremuchfocusonmemorymanagementthanksto ampleramandharddrivecapacity.inmobiledevelopment,therearegreaterlimitationsand developersmustpaycloserattentiontotheuseofmemoryandcaching. Networkusageisalargerfactorinmobileapplicationarchitecture,sincemobiledevicesmaynot consistentlyhaveahighspeedconnection.additionally,datatransfersmustbemorejudicious sincemanyusershavefixeddataplans. Beyondanycustomdevelopmentefforts,companiesmustdeterminehowtheywilladdressinstallation ofgenerallyavailableapps.thereareawiderangeofoptions,suchasbuildingacorporateappstore, whitelistingappsforemployeedownload,ortakingeitherextremeoptionofallowingorrestrictingall downloadsonemployeedevices.thisisoneofthedecisionsthatwillbelargelyinfluencedbythe decisionondeviceresponsibilities. Connections Thelastmajorcomponentoftheenterprisemobilityecosystemistheconnectionbetweenthedevice s applicationsandthesystemsthatpowerthoseapplications.thesesystemscouldbeinacorporate datacenter,apubliccloud,oraprivatecloud,butforthemostpartthosesystemswillbehandled outsidethescopeofamobilityinitiative.theconnections,ontheotherhand,areofcriticalimportance tohavingmobiledevicesoperateproperlywithinabusinesscontext. Cellularconnections(suchas3G/4Gnetworks)areaninherentpartofsmartphonesandoptionalfor tabletsandlaptops.companiesneedtocarefullyconsiderhowtohandlevoiceanddataplans,since connectivityisacrucialpartofmaintaininghighproductivityandcanalsogetquiteexpensive.if companiesareprovidingdevices,theywillfindthatcomplexityinmanagingavarietyofplansissimilar tomanagingavarietyofdevices.withoutthebandwidthtooverseedetailsonanongoingbasis,itmay bebesttosticktoasmallsubsetofplans.themajorcarriers(at&t,verizon,sprint,etc.)arethebest choicesifdevicesareusedoutsidealimitedgeographicregion,butlocalcarrierscanprovidecost savingsifoperationsaremorecontained. TheotherprimaryconnectiontoconsiderisWiOFi.Insideacompany,WiOFinetworksthatarerelatively youngmaystillnotberobustenoughtohandlealargeinfluxofdevices.ifthereisnotsufficient networkingskillinohouse,acompanymaylooktoathirdpartywithexpertisein802.11wlansto evaluateorarchitectanetwork.networkscanbemademorerobustbyaddingaccesspointsor investinginhigherocapacitynetworkhardware.outsideacompany,thebusinessmustdecidehowto

7 CompTIAMemberServices,LLC handlecorporatedatatravelingonpublicwiofinetworks,whicharebecomingmoreprolific.encrypting dataorrequiringvpnscanalleviatetheconcernswithpublicwiofi,butthesemethodsmayrequire technicalknowohoworbecumbersometoimplement.companiesmaysimplydecidetorestrictuseof publicwiofi,eitherthroughsoftwareorinmobilepolicies. TheBusinessImpactofMobility Manybusinesseshavefoundsuccessinmakingmobiledevicesapartoftheirdaytodayoperations. Thereisthepotentialforimprovingcommunications,increasingefficiency,andbranchingintonew areas.thecompaniesthathaveseenthemostdramaticresultshavebeentheonesthathavetakena proactiveapproachtomobility,ratherthansimplyaddressingtheissuesthatariseasemployeesbringin theirowndevices. Examiningworkflowsanddiscovering wheremobiletechnologymightplay apartisthefirststepintransforming businessoperations.withathorough understandingofthemobility optionsavailable,companiescanfind placeswheremobiletechnology enablesafloworcollaborationthat wasnotpossiblepreviously.these processescouldbeforinternal employeesorexternalcustomers, andtheremaybenewworkflows thatcanbecreatedinadditionto modifyingexistingflows. Afterdecidingonprocesses, companiescanexaminetheir workforce.inearlystagesofmobilityadoption,thegeneraloutcomemaybethatemployeessimply extendcomputecapabilitiestheyalreadyhave,suchasaddingasmartphoneand/ortablettoalaptop deployment.inlaterstages,thereisopportunitytobemorefocusedordeploydevicestoworkersthat previouslyhadnocomputeneeds. Thesedecisionsonworkflowandemployeeswillultimatelyleadtoadecisionondeviceswhichis informedbybusinessobjectives.byunderstandingthevarioussituationswheremobiledevicescanadd benefit,acompanycanbuildappropriatepolicies.thesepoliciesmaychangeastechnologyand businessneedschange,buttheywillstillbemorecomprehensivethanpoliciesbuiltinareactive fashion. TheintroductionofnewendpointsisamajordisruptiontotheITlandscape,andnewendpointswill continuetoemergeasformfactorsshiftandwearablecomputingdevicesenterthemarket.new techniquesforhandlingmobiledatawillalsodrivepolicychangeandopendoorstoareassuchas machineotoomachine(m2m)networks.overall,mobilityhasbecomeacrucialpartofitplanningandwill driveevengreaterinnovationasthemarketmatures. Steps&to&Integra-ng&Mobility& Devices& Employees& Workflow&