Don t Let Storage EAT 2 Your ROI. Virtualization Deep Dive Day 2012 Virtualization Group - Boston 10 March 2012

Transcription

1 Don t Let Storage EAT 2 Your ROI Virtualization Deep Dive Day 2012 Virtualization Group - Boston 10 March 2012

2 CORAID: Disrupting a $30+ billion industry Ethernet SAN technology: EtherDrive 5-8x price performance advantage vs legacy storage Radically simplified SAN topology Founder inventor of PIX, LocalDirector Coraid was bootstrapped in Linux market starting 2004, built business with customers and multi-million run rate 100% Channel-driven model $85m funding, experienced exec team 2-3x Annual Revenue Growth 1,600+ Customers 2 2

3 Key Core Competencies EtherDrive CorOS - Distributed Operating System RAIDShield Operating System Drivers SAN Virtualization Complete Ethernet SAN Enterprise-class storage solution Centralized Management 3 SRX-Series HBAs VSX3500 ESM1500 Price-Performance 10 GbE & 1 GbE SSD, SAS, SATA 16 Drv SRX Drv SRX Drv SRX Drv SRX4200 End-to-End Solution 10 GbE & 1 GbE PCIe HBA Blade Mezzanine Virtualization appliance Large Vol Mgt Local Synch Mirror LUN Cloning Asynch Replication STORAGE COMMUNICATIONS MANAGEMENT Visualization Reporting Centralized Management

4 Ethernet SAN Data Center Blueprint File Print Enterprise Users Application Infrastructure Web dbase Media Tier 1 Apps 4 SRX Layer 3 [IP] Application Layer 2 EtherDrive SAN Switching Fabric SRX SRX SRX Just-in-Time Scalability Storage NSPoF Availability & Resilience Storage Virtualization Offsite COOP/DR Continuity & Compliance SRX Management & Orchestration

5 USMC = 385,000 Users Humanitarian Assistance Combat 6 6

6 26 DEC 2004 Boxing Day Tsunami Okinawa, JA 1936mi JAN mi DEC mi 2560mi 7 7

7 Ensuring Operational Consistency Standardized Approach Enabling Success USMC Architecture Package Architecture Server Storage Client Standard Optional Optional Documentation Assembly & Configuration Standard Procedures Design and Architecture Disaster Recovery Plan Desktop Plan Resources Servers Network SAN Security Backup COOP VDI 8

8 Enterprise Experience 350k users; 167 sites; ESX Licenses; ESX Hosts; VMs Reduced Server Count by 65%+ Reduced Power by kwatts Reduced HVAC by kwatts Reduced Data Center space by sqft Reduced CO 2 emissions by 22 tons Reduced Server CAPEX by 15%+ Reduced Networking CAPEX by 40%+ Reduced Power/HVAC OPEX by 45%+ Reduced Server Provisioning by 75%+ Increased DR posture by 90%+ Increased CAPEX/ OPEX associated with Storage by 155%+ 9

9 What industry would have customers believe 10

10 11 The way customers sometimes feel

11 Agenda A Customer Perspective Industry View The Legacy (of) Storage What You Should Be Looking For Mitigating the Pain 12

12 Storage has history 13

13 Mega-Trends Mobility Over 918M tablets by % permitting employee devices for business Mobile device spending will exceed PC 4x Social Networking 800% growth in data over next 5 years Dominate online communication by characters or less Cloud 40% PCs in 2014 to be VDI DCs can consume 100x more energy than offices they support Over 80% of new apps will be deployed/distributed on clouds 14

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15 Industry Trend Physical Silos to Virtual Services Org & App Silos Virtualization Zones On Shared Storage Internal Multi-Tenant Shared Virtual Infrastructure Internal / Outsourced Cloud Services Apps VMs Phy Svrs Phy Net Virt Stor Phy Stor IT Gov Separate Separate Unified Unified IT Budgets Separate Separate Combined Combined Server Util Low High High High Storage Util Low Low High High Provisioning Days/Weeks Hours Minutes Minutes Costs Very High Medium Low Lowest SLAs Poor Better Strong Strong 16 Security Inconsistent Better Strong Strong

16 17 Industry Trend Big Data getting Bigger

17 Industry Trend Standardization on Ethernet Complexity ESCON/ FICON 1990 Fibre Channel 1994 FCoE 2009 Savings potential: 20% of IT Budget iscsi 2002 IT Budget Ethernet Storage 1.0 Storage 2.0 Storage >>> 18 Price-Performance

18 Customer Use-Cases Drive Change Industry / Data Center Trends Virtualization EtherDrive s totally lightweight SAN protocol provides massive I/O for demanding VMware and Xen projects. Cloud Storage 10Gb Ethernet SAN performance, petabyte scaleout architecture, JBOD economics. Beat the big guys at their own game. Research/HPC EtherDrive enables commodity economics for large-scale data collection. No specialized storage expertise required. Video/Network Surveillance EtherDrive delivers linear parallel scaling of throughput and capacity, without complex SAN topologies. Other solutions in use today: NAS / File Storage Disk-to-Disk Backup Database and Development Environments Storage Consolidation University Environments 19

19 Industry Struggling to Keep Up Industry / Data Center Trends A Data Center 1.0 Data Center 2.0 Legacy SAN Topology: Rigid, Expensive B Bottleneck: Dynamic Virtual Workloads Expensive HBAs, Static Workload Complex Multipathing Controlled Data Data Layout on on Drives Server Server Cluster Cluster with with VMotion VMotion Extremely Extremely Complex Complex SAN SAN Management Management Chaotic Data Layout on Drives: Head Contention 20 Static connections Scale-up compute tied to scale up storage Predictable application access profiles Dynamic application to storage relationships Scale-out compute infrastructure Unpredictable, variable application access profiles

20 Symptoms of Why Storage is Hard Cost Models Evolving from expensive to predictable storage infrastructures COST Mainframe / Storage 1.0 & 2.0 Cloud / Storage 3.0 COST Complex Scale-out, virtualized Buy the capabilities you need Incremental scalability delivers a predictable cost curve Tune performance as required 60% 40% High cost to buy in Paying for unused features Uneven costs for expansion Pay a premium for performance Simple 25% 15% 21 CAPACITY CAPACITY

21 Symptoms of Why Storage is Hard Technical Complexity Stuck in a Rut Cluster Server Server Server Virtualization OS Server Server Server Parallel File System Server Server Server Multi-path IO Software HBA Switch (FC) NPIV (Required for Vmotion) Storage Controller 22 Difficult to configure Difficult to Scale Challenging to manage Vendor with the best interoperability test matrix wins (EMC Matrix: 19,000 pages and counting.

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23 Agenda A Customer Perspective Industry View The Legacy (of) Storage What You Should Be Looking For Mitigating the Pain 24

24 Capabilities Computing: A Story of Disruption Time 25

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26 Storage Challenges: Mainframe Era A Legacy SAN Topology: Rigid, Expensive Expensive HBAs, Static Workload Complex Multipathing Controlled Data Layout on Drives 27 Data Center 1.0

27 Heavy Weight Protocols Complex Legacy Protocols Fibre Channel iscsi FCoE Disk SCSI SCSI SCSI MPIO Multi-Path Driver Required for FC, iscsi and FCoE Session FCP iscsi FCP Transport TCP Network IP FCoE Data Link FC Ethernet DCB 28

28 Traditional Storage Data Path iscsi (FC, FCoE): Connection-based, serial delivery 64K IO Transfer Disk ACK iscsi 64K IO Transfer CRC Segment Segment Segment Segment Segment Segment Segment Segment Segment IO 64K IO: Send to disk TCP Data (IO Segment) CS iscsi Verify iscsi: Verify IO Integrity IP Data Frame #1 Frame #2 Frame #3 Frame #4 Frame #5 Frame #6 Frame #7 Frame #8 Frame #9 TCP: Re-assemble Byte Segments Ethernet Data (Jumbo) CRC ACK Remove IP Header Frame #8 #7 #4 #5 #9 #1 #2 #6 #3 ACK Port 0 Path0 Port 0 ACK Verify CRC, Remove Ethernet Layer Initiator (IO is bound to iscsi connections) Port 1 Port 2 Path1 Path2 Port 1 Port 2 Array 29 Port 3 Path3 Port 3

29 Traditional Storage Users Ethernet Switch Server MPIO HBA Fibre Channel Switch Controller 1 Controller 2 Controller Network (FC, SAS, IB) A B Disk Subsystem 30 Hours Become Days and Weeks

30 Traditional Storage Configuration Cluster Virtualization OS Parallel File System Server Server Server Server Server Server Server Server Server Multi-path IO Software HBA Switch (FC) NPIV (Required for Vmotion) Storage Controller Difficult to configure Difficult to Scale Impossible to manage Vendor with the best interoperability test matrix wins 31 (EMC Matrix: 19,000 pages and counting.

31 32 Application view of traditional storage

32 Efficiency Problems Plague Storage Admins Average Number of Admins TB 250TB 1PB 1PB+ Storage Under Management Source: Enterprise Strategy Group,

33 Capabilities Computing: A Story of Disruption Time 34

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35 Scale Out Compute Highlights Storage Deficiencies B Bottleneck: Dynamic Virtual Workloads Server Cluster with VMotion Extremely Complex SAN Management Chaotic Data Layout on Drives: Head Contention Data Center

36 Physical Silos to Virtual Services Traditional Storage has Stunted Growth Org & App Silos Virtualization Zones On Shared Storage Internal Multi-Tenant Shared Virtual Infrastructure Outsourced Cloud Services Apps VMs Phy Svrs Phy Net Virt Stor Phy Stor IT Gov Separate Separate Unified Unified IT Budgets Separate Separate Combined Combined Server Util Low High High High Storage Util Low Low High High Provisioning Days/Weeks Hours Minutes Minutes Costs Very High Medium Low Lowest SLAs Poor Better Strong Strong 37 Security Inconsistent Better Strong Strong

37 Complexity SAN Evolution FICON/ESCON Fibre Channel FCoE Ethernet SAN Value Proposition 2x storage capacity Improve performance Decrease OPEX Move to Ethernet and elastic cloud architecture iscsi Savings potential: 20% of IT Budget Ethernet IT Budget 20% Price-Performance 38

38 Performance (Gb/s) Tectonic Shift: Fibre Channel vs. Ethernet Crossover point: 10GbE < $500/port Today 39 Fibre Channel Ethernet

39 Performance (Gb/s) Tectonic Shift: Fibre Channel vs. Ethernet Ethernet always wins. Crossover point: 10GbE < $500/port 40 0 Fibre Channel Today Ethernet

40 End Users are Looking for a New Model On-demand No commitment Lower Cost SaaS PaaS IaaS Developers Application Owners Line of Business (LOB) End Users Internal IT: Monopoly on Services 41

41 Agenda A Customer Perspective Industry View The Legacy (of) Storage What You Should Be Looking For Mitigating the Pain 42

42 Physical Silos to Virtual Services Org & App Silos Virtualization Zones On Shared Storage Internal Multi-Tenant Shared Virtual Infrastructure Internal / Outsourced Cloud Services Apps VMs Phy Svrs Phy Net Virt Stor Phy Stor IT Gov Separate Separate Unified Unified IT Budgets Separate Separate Combined Combined Server Util Low High High High Storage Util Low Low High High Provisioning Days/Weeks Hours Minutes Minutes Costs Very High Medium Low Lowest SLAs Poor Better Strong Strong 43 Security Inconsistent Better Strong Strong

43 Storage can be easy. Data Center 3.0 EtherDrive: Dynamic Virtual Workloads EtherDrive Benefits 5-8x Price Performance Advantage Server Cluster with vmotion AoE EtherDrive Storage Arrays Bare metal performance Off-the-shelf hardware Operational Simplicity: Ethernet (1Gb / 10Gb) Eliminates complex topologies and multipathing Simple recovery Zero Hour Support Unlimited Connections Scale-out No controller bottleneck Grow in-line with business demand Coraid EtherDrive - Scale-Out Ethernet SAN 44

44 Heavy Weight Protocols Eliminating Protocol Complexity Fibre Channel iscsi FCoE AoE Disk SCSI SCSI SCSI ATA MPIO Multi-Path Driver Required for FC, iscsi and FCoE Session FCP iscsi FCP Transport TCP Network IP FCoE AoE Data Link FC Ethernet DCB Ethernet 45

45 Simplifying the Data Path AoE: Connectionless, parallel delivery Disk 64K IO Transfer AoE 8K block (data) AoE Mapping Write 2A Write 1A Port 0 Path0 Port 0 ACK Write 2B Write 1B Port 1 Path1 Port 1 ACK Write 2C Write 1C AoE Initiator Port 2 Path2 Port 2 Array ACK Write 2D Write 1D Port 3 Path3 Port 3 ACK Ethernet AoE Data Segment CRC 46

46 Configuring the Storage of the Future - Today Parallel File System Server Server Server Server Server Cluster Server Virtualization OS Server Server Server D E D E D E A B B C C C F F F HBA HBA HBA HBA HBA HBA HBA HBA HBA Network (AoE) Storage Mask Mask or VLAN Mask or VLAN Mask or VLAN A B C D E F LUNs automatically appear as locally attached LUN masking for 1:1 Server/Storage VLANs for Cluster, Virtual OS, or Parallel File System 47

47 ORCHESTRATION DELIVERY Transitioning Fixed Infrastructure 48

48 49 Mitigating the Pain

49 Agenda A Customer Perspective Industry View The Legacy (of) Storage What You Should Be Looking For Mitigating the Pain 50

50 EtherCloud Portal Scriptable CLI RESTful API Policy-based, Event-driven Orchestration Engine EtherDrive : Integrated Systems View Web-based GUI vcenter Plug-in Microsoft VSS 3 rd Party Plug-ins REST API SAN Management SAN Abstraction Logical Volume Management Data Protection Storage Virtualization Low Latency Communication Massively Parallel Data Paths SSD, SAS, SATA Drive Management Ethernet SAN AoE CorOS EtherDrive 51

51 Cloud Economics for the Consumer Evolving to Cloud The Future of Storage ELIMINATE RAISE Transparent Scalability Industry Standard Hardware No Controller Headaches Proprietary Custom HW Customer Value Performance Scalability High Performance 1GbE / 10GbE 600MB MB / sec Complexity REDUCE New Economic Model CREATE Low Budget Impact $600 - $1250 / TB Resource Reallocation 52 Ethernet SANs are the future. Protocols are secondary. Enterprise Strategy Group Jan 2011

52 Three Things to Remember about Coraid Faster than Fibre Channel and iscsi Massively scale-out Setup in minutes, manage easily 53

53 Key Core Competencies EtherDrive CorOS - Distributed Operating System RAIDShield Operating System Drivers SAN Virtualization Complete Ethernet SAN Enterprise-class storage solution Centralized Management 54 SRX-Series HBAs VSX3500 ESM1500 Price-Performance 10 GbE & 1 GbE SSD, SAS, SATA 16 Drv SRX Drv SRX Drv SRX Drv SRX4200 End-to-End Solution 10 GbE & 1 GbE PCIe HBA Blade Mezzanine Virtualization appliance Large Vol Mgt Local Synch Mirror LUN Cloning Asynch Replication STORAGE COMMUNICATIONS MANAGEMENT Visualization Reporting Centralized Management

54 Thank you Q&A 55 DoD - 2.3PB Coraid Deployment; Jacksonville, NC

55 Chip Brodhun, Director of Cloud Services and Solutions, Coraid // cell: Chip brings over 20 years of experience within the virtualization and storage industry. As Coraid s Director of Cloud Services and Solutions, Chip is tasked with accelerating customer success as they adopt, deploy, and operate virtualization and cloud computing environments. Speaker Prior to Coraid, Chip served in the USMC as the technical director for Enterprise Standards and Technologies within Product Group 10. In this role, Chip was responsible for the identification, evaluation, and introduction of advanced and emerging standards, technologies, and processes to the United States Marine Corps. Specifically, the USMC Enterprise Virtualization initiative approximately 2300 ESX hosts, nearly 7000 virtual machines deployed, and almost 20,000 hours of deployment engineering and training services delivered across 167 sites globally set a number of benchmarks for highly distributed, enterprise-scale, virtualization roll-outs. Chip retired from active service with the USMC in May

56 Ethernet SAN Data Center Blueprint IP SAN NAS FC / FCOE / Infiniband SAN $$$ File Print Enterprise Users Application Infrastructure Web dbase Media Tier 1 Apps Layer 3 [IP] Application Layer 2 EtherDrive SAN Switching Fabric 57 SRX SRX SRX SRX Just-in-Time Scalability NSPoF Storage Virtualization Availability & Resilience Offsite COOP/DR Continuity & Compliance SRX