It s Not Your. Drive, or Is It? Transformational Storage Technology. John Scaramuzzo Senior VP/GM

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1 It s Not Your Father s Hard Drive, or Is It? SSDs: A Transformational Storage Technology John Scaramuzzo Senior VP/GM

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3 Transformational Technologies Disruptive innovation is transformational 3

4 Solid State Disk Is Transformational This is NOT Your Father s Hard Drive Innovation 500x speed improvement 4 MPH Horse & Buggy 2000 MPH Mach 3 Jet Innovation 500x IOPS improvement 15K RPM HDD Enterprise SSD 4

5 What Could You Do With SSD Performance? 1 10 DRAM Memory L3 Cache L2 L1 Cache Cache es CPU Cycl 50 SSD Memory-class Performance 10,000 HDD Cost 5

6 IT Architects Are Showing the Way Business Intelligence Real-time Data Analysis and Response Real-time Simulation 6

7 IT Architects Are Showing the Way Memcached: Increased UDP throughput 400% SAP-HANA: Financial management analytics reduced process from month to days SAP-HANA: Workforce planning reduced queries from 1 month to 3 hours 7

8 SSD Innovation Can Improve Every Segment of the Enterprise Application Server Web Server Edge Server Web Server Application Server Database Server Virtual Machines Web App Server Edge Server 8

9 TCO Model Drove Early Adoption in the Enterprise Server/ Boot Cloud Storage OLTP Performance OLAP Endurance ecommerce Transaction Processing Virtual Machine 9

10 Read Mostly SSD s are Driving Boot and Entry Server Adoption Server/ Boot Cloud Storage OLTP Performance OLAP ecommerce Transaction Processing Virtual Machine 10

11 The Answer Remains the Same Solid State Storage technology is already a game changer in Performance, Power, and Storage Density 2010 The key to massive adoption is continued cost reduction Working together to create the best value for our customers will benefit the entire industry 11

12 We Need to Solve the Media Paradox with Innovation Flash Cost (by media type) SLC emlc cmlc Read Mostly Applications Too Expensive for Broad Adoption Current Mainstream Enterprise Offerings Flash Transformation x14 d Mainstr ream Workloa Initial Enterprise Focus MLC, but must be screened and tested differently adding cost Sustained performance for 5 years (800GB, 80K IOPS, 70/30 mix) Entry Mainstream Max Performance Random Drive Writes Per Day (by segment) 12

13 The Conventional Media Paradox NAND flash roadmap continues to drive down cost But NAND scaling makes it difficult for adoption in Enterprise applications $GB 100K 10K Endurance 1K Desktop HDD 1 ECC Requirements Enterprise HDD NAND DRAM 7x nm 5x nm 3x nm 2x nm

14 Or The is Storage it Your Father s Approach HDD? Signal Processing and Error Correction 2010 Signal Processing and Error Correction 14

15 Aggregated Media Strategy Steve Flash Aggregation utilizes average endurance of all parts in SSD Increased Endurance Component Level Endurance SSD Level Endurance PE Cycles Take advantage of population statistics Analogous to variable density techniques in HDD Aggregate capability >> capability of each component 15

16 Storage Approach to Endurance 1 Flash Pa arameter Tuning all Flash Parameters At T0 Requires Significant Endurance Tradeoff s T0 Flash P arameter Flash Par rameter 1 Tuning Flash parameters Throughout the SSD s Life Allows Optimal Tradeoff s Flash Parameter r Voltage Voltage 16

17 The Storage Approach to Endurance 17

18 Need all the Pieces of the Puzzle to Drive Mainstream Adoption Server/ Boot Cloud Storage OLTP Performance OLAP Endurance ecommerce Transaction Processing Virtual Machine 18

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