Greater Toronto Area

Transcription

1 Greater Toronto Area Transit Fare System Smart Card Alliance Transportation Council Salt Lake City, March 2007 David McIlwraith Ontario

2 Topics GTA Fare System Overview Project Preparation Current Status Future Possibilities 1

3 GTA Fare System Overview

4 GTA Fare System Overview The Greater Toronto Area (GTA): 4th largest region in North America 5.5 million people (approx. 1 in 6 Canadians) 8,100 square kilometers (3,100 square miles) 3

5 GTA Fare System Overview Ontario GO Transit Municipal participants (8): Brampton Burlington Durham Region Hamilton Mississauga Oakville Toronto (5 TTC subway stations) York Region 1200 Municipal Buses 250 GO Buses 55 GO Rail Stations 4

6 GTA Fare System Overview 2004 Ridership 2004 Revenue Brampton Burlington Durham GO Transit Hamilton Mississauga Oakville Toronto York Region Total Ridership 541,000,000 Total Revenue $1B 5

7 GTA Fare System Overview TTC s involvement for the first phase is at key transfer points York Region Durham Region DonMills Downsview Finch Toronto Mississauga Islington Union 6

8 GTA Fare System Overview Sample Regional e-purse Transit agency specific fare products (e.g. passes) Loyalty discounts 7

9 GTA Fare System Overview Single fare card Common regional e-purse Transit agency specific fare products (e.g. passes) Centralized Operation and Maintenance Multiple transit modes Commuter Rail Bus and Bus Rapid Transit Subway Multiple reload mechanisms Customer Service Locations Third Party Agencies (Merchants) Autoload Website Call Center 8

10 Project Preparation

11 Project Preparation Review of transit smart card projects in the US and internationally: San Francisco, Washington, Los Angeles, Seattle, Boston etc. London, Singapore, Hong Kong, Melbourne, etc. Intent to find out lessons learned and avoid pitfalls: System concept Technology selection Project management Schedule Contracting model Operations Branding 10

12 Project Preparation Identified characteristics that were common to similar projects: Project Management Complex systems, requiring multiple vendors Challenging system integration exercise Transit agency agreements and business rules essential Technology Proprietary technologies prevail Reduce choice, increase cost Limit ability to change if the project is failing Schedule Almost all projects exceed planned schedule Branding Important for customer acceptance and understanding Avoid transit specific brand 11

13 Project Preparation The findings were used to make key decisions on the approach Strong Governance Collaborative organization with representation of all participants decisions have to be acceptable to all members Led by a single entity Ontario Procurement Agreement authorizing the Province to procure the system on behalf of itself as agent for the 9 Transit Agency Participant Operating Agreement that sets out the principles for cost sharing and operation of the system once it enters revenue service Specified and agreed business rules for all participants included in the RFP 12

14 Project Preparation Decision Making Executive Comm. Contract & Project Management MTO/GTTA Daily Operations Transit Agencies Steering Comm. Project Office Fin Market Ops Vendor 13

15 Project Preparation Provide Funding Incentives for Participants Central System capital and operating costs paid by the Province for 10 years Transit Agencies pay for their internal Ongoing operational costs Maintenance of their equipment 3rd party sales outlets Province to fund 1/3 of the Transit Agencies capital and transition costs for start-up 14

16 Project Preparation Pay for System Integration Expertise Engage a major system integrator to manage the vendor consortium Separate the system integration and overall project management tasks from the technology provider A single point of contact between the vendor consortium and the MTO Project Office Avoid having to assume system integrator responsibilities Own the Key System Interface Specifications Avoid being tied to a single technology supplier (multi-sourcing) Take advantage of future developments by allowing the introduction of new equipment or systems Ensure business rules are properly accommodated 15

17 Current Status

18 Current Status Competitive open procurement process completed RFQ to shortlist 4 firms RFP with 3 bidders (1 dropped out) Accenture selected as the lead Integrator via an open procurement process to develop, build, operate and maintain the GTAFS 10 year $250M contract signed October 6 th 2006 Key Sub-contractors; Thales Equipment and Software Telus- Networks and Data Centre Operations Metafore Device Maintenance 17

19 Current Status Mid-2007 Mid Late Early on Initial Pilot Full System Full System Full System Dates to be Launch 1 Launch 2A Launch 2B Launch 3 Determined Meadowvale, Cooksville & Union Stations Lakeshore West Train Corridor All Buses and Train Corridors Continued Full Roll-out Possibilities Mississauga ❾ Other Transit 12 Mississauga commuter buses Hamilton Agencies in Ontario Union Station Don Mills, Downsview & Finch Stations ❾ Public & Private Parking ❾ Municipal Services Brand Launch Isllington Station ❾ VIA Rail 18

20 Future Possibilities

21 Additional Transit Systems System can be expanded to accommodate other transit systems throughout Ontario Ottawa area London Kitchener/Waterloo Potential benefits and advantages of shared Central System infrastructure and operations 20

22 Future Applications Objective is to identify means to offset provincial portion of costs through revenue generation opportunities Public Sector Develop value-add applications to extend e-purse for municipal functions Public parking, recreation facilities, libraries, ID card Offering special addition or event cards Portion of the investment return on the e-purse float Portion of any dormant e-purse funds past expiry date Private Sector Advertising on Cards Private parking License the transit application to Card Issuers for placement on contactless smart card offerings Cell phone integration with contactless chip and downloads Joint venture for retail payments and other commercial uses 21

23 Thank-you David McIlwraith Associate Booz Allen Hamilton Inc. 99 Humberside Avenue Toronto, Ontario Canada, M6P 1J9 Tel