The State of Sustainability in the Outdoor Industry. Beth Jensen Director of Corporate Responsibility Outdoor Industry Association

Transcription

1 The State of Sustainability in the Outdoor Industry Beth Jensen Director of Corporate Responsibility Outdoor Industry Association

2 Agenda: Overview History Eco Index / Apparel Index tool

3 Current as of December 2011 Thank You to our Voting Members 3

4 Global Collaboration Bicycle Industry Snowsports Industry Action Sports Industry NGOs US EPA 4

5 OIA - Four Pillars Corporate Responsibility Government Affairs (Recreation and Trade Policy) Business Intelligence (Research & Education) The Outdoor Foundation (youth engagement in the outdoors) 1,200+ Member Companies Membership: Value Chain (Brands, Retailers, Suppliers) + Associate Members Based in Boulder, CO, USA 5

6 OIA SWG Guiding Principles Collaboration Open-Source Information Transparency Scalability Global Reach 6

7 OIA SWG Key Initiatives Advance and adopt industry standards Serve as industry think tank Make the business case for sustainability Facilitate engagement with external stakeholders 7

8 Early Days: August Timberland launches its Green Index, inspiring conversation around building an industry index. January Informal discussions about an industry-wide initiative begin. May 2007 First official meeting of the Eco Working Group (EWG). August 2007 Initial mission and vision for the EWG are finalized. October 2007 First EWG subgroups are formed. October 2007 Levi s joins the Eco Working Group as a voting member. 8

9 2008 January 2008 The EWG is comprised of 15 voting member companies. April 2008 EWG votes overwhelmingly to create an industry-facing index. May 2008 Subgroups are re-formed and continue their development work. June 2008 First EWG Executive Committee is formed to lead the larger, growing g EWG. July 2008 EWG Executive members address the European Outdoor Group (EOG). Executive members also attend the first meeting of the EOG Sustainability Working Group. August 2008 Zero Waste Alliance comes on-board as project facilitator. New Index framework (2.0) is presented. September 2008 Portland Development Commission (PDC) provides a generous grant to fuel the continued development of the index. September 2008 New Index framework is adopted. d Subgroups are structured t around the new framework. 9

10 May 2009 OIA establishes dedicated Corporate Responsibility resources to support the Eco Index work. June 2009 The OIA Board of Directors establishes the Sustainability Advisory Council. September Beta Phase 1 of the Eco Index scheduled for release in Summer January 2010 Partnership between OIA & EOG is formalized. All documents, framework and work products now completely shared between continents. Spring 2010 Subgroups work to finish the guidelines, indicators and metrics/methodology of the Eco Index framework. July/August The "Phase One Beta" Eco Index content is released to the outdoor industry at the OutDoor Show in Germany and the Outdoor Retailer Summer Market Show in the U.S. September-December The Phase One Beta Pilot Program draws over 100 participants from throughout the outdoor industry and beyond. 10

11 2011 March The formation of the Sustainable Apparel Coalition (SAC) is announced. SAC announces plans to adopt the OIA Eco Index in conjunction with Nike s Materials Assessment Tool to create Indexes for Apparel and Footwear. April An Equipment subgroup forms within the EWG. May 2011 Chemicals Management Working Group holds its first meeting. August 2011 V1 Apparel Index content released by SAC and pilot program begins. Fall 2011 Corporate Responsibility Department established by OIA Board of Directors. November Group name shifts to OIA Sustainability Working Group to better reflect the work in both environmental and social responsibility. January ~200 member companies (53 voting members in 2011) and 400+ individuals are OIA SWG members. 11

12 OIA Sustainability Working Group Key Focus Areas : TheEcoIndexisthemainfocusoftheOIAEWG of EWG (now SWG) Beginning in 2011: Eco Index / Apparel Index work continues Partnering with SAC on Apparel and Footwear content Leading development of Equipment content Addressing issues beyond the Index Chemicals Management Materials Traceability 12

13 Sustainability Measurement not Consistent Many claims Recycled, Organic, Biodegradable, Zero Waste, BPA Free, Carbon Neutral = Confusion in marketplace The Pioneers 13

14 Sustainability Labeling? REI Half Dome Tent 52 kg CO2e 14

15 What is the OIA Eco Index and SAC Apparel Index? Common framework and language for benchmarking and measuring sustainability at the product level Internal, supply chain-facing (at least for now) Rooted in quantitative, life-cycle based data Modular, scalable Globally applicable 15

16 Three Index Building Blocks Sustainable Apparel Coalition V1.0 Apparel Index OIA Eco Index Environmental Design Tool Social/Labor Indicators* * Under development; based on best available frameworks

17 3 Index Modules Apparel Footwear Equipment SAC Apparel Index V1 Pilot Program - September January 2012 V1 content release June/July 2012 V2 development (including scoping) - ongoing SAC Footwear Index SAC-OIA partnership Regular subgroup calls begin Feb Pilot Program Fall 2012 OIA Equipment Index Not currently in scope for SAC Subgroup work began April 2011 via OIA SWG Content review Feb. 2012; content finalized late Spring 2012; integration into Excel tool format and Pilot Program to follow 17

18 Complimentary with Existing Initiatives Product Design Guidelines Materials Guidelines & Indicators Packaging g Guidelines & Indicators Manufacturing & Assembly Guidelines & Indicators Transportation Use & Service End of Life Guidelines & Guidelines & Guidelines & Indicators Indicators Indicators Facilities Guidelines & Indicators Corporate EMS: Corporate Reporting: Marketing: 18

19 Chemicals Management Working Group Chairs: Elissa Loughman, Patagonia Scott Echols, Nike Bob Buck, DuPont Libby Sommer, US EPA 80+ members 2012 workplan includes: Chemicals Management framework to guide future work V1 Apparel Index structure review Equivalency matrix for existing chemicals management tools Develop and launch CMWG Webinar Series Continue outreach/collaboration with like minded efforts 19

20 Materials Traceability Working Group Chairs: Steve Richardson, Patagonia Anne Gillespie, Textile Exchange 75+ members Taskforces launching now: CCS (Content Claims Standard) review team Down Taskforce establish traceability within the down supply chain 20

21 Social Responsibility Working Group Chair: Nicole Bassett, PrAna 55 members 2012 SRWG workplan (to be confirmed on upcoming call): Matrix of existing social responsibility standards and guidance around useage Training/education program for brands Potential update of Fair Labor Toolkit Continued work on development of social/labor Index indicators (partnership with SAC) 21

22 Get Involved Use the Index Begin using the V1 Apparel Index in your company: Familiarize i yourself with the Index content and Excel tool - Establish an integration plan Pilot test t the Index with a few select products Watch for the release of Footwear and Equipment Index content in

23 Get Involved Participate in an OIA SWG Working Group Footwear Index Working Group Equipment Index Working Group Social Responsibility Working Group Chemicals Management Working Group Traceability Working Group Down Taskforce Content Claims Standard Taskforce V1 Apparel Index & V2 Index (via SAC) Systems *Most groups have weekly or monthly phone calls 23

24 Get Involved Join the OIA SWG Support the collaborative industry effort Vote in the decision-making process Complimentary login to the OIASWG online workspace Recognition as industry and global leader in sustainability 24

25 Why Should You Get Involved? Collaboration with industry ypeers to address challenges shared by companies across the industry Be part of a group that is recognized for its global thought leadership Proactive risk management Influence prospective legislation NGO issue campaign management Keep plugged in on the current issues 25

26 Sustainability Advisory Council Jeff Nash, Black Diamond Sandra Cho, Columbia Sportswear (Current Chair) Greg Scott, MEC Jamie Bainbridge, nau Dave Petri, Nester Hosiery Valerie Bone, Pacific Market International Jill Dumain, Patagonia Anne Girard, Petzl Chuck Haryslak, Polartec Kevin Myette, REI Betsy Blaisdell, Timberland 26

27 Your Contacts at OIA Beth Jensen Director of Corporate Responsibility d t Stephanie Bennett Corporate Responsibility Manager sbennett@outdoorindustry.org 27

28 Websites Central Desktop SWG Shared Workspace 28

29 Thank You. outdoorindustry.org/ou