Developing Loca.on- enabled Enterprise Applica.ons

Transcription

1 Developing Loca.on- enabled Enterprise Applica.ons On- premise, cloud, or mobile September 28 October 2, 2014 San Francisco Jayant Sharma, Liujian Qian Director Spa.al Product Development September 29, 2014

2 Safe Harbor Statement The following is intended to outline our general product direc.on. It is intended for informa.on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func.onality, and should not be relied upon in making purchasing decisions. The development, release, and.ming of any features or func.onality described for Oracle s products remains at the sole discre.on of Oracle.

3 Agenda Spa.al platorm overview Case studies Discussion

4 Loca.on- Enabled Business Applica.ons Geocoding Spatial searches Routing Mapping

5 How Oracle Spa.al Enhances Enterprise Workflows Display Add Maps & Reports to your Applica.on Technique Use MapViewer, or 3 rd party tools or delivery through web services Analyze Find Proximity, Loca.on, Rou.ng 400 analysis func.ons, path analysis, vehicle rou.ng, image & 3D analysis Geocode Data Convert addresses into coordinates Manage commercial and customer geospa.al data Includes integrated global address geocoding algorithms Points, lines, polygons, imagery, networks

6 Data 3 rd Party Data Suppliers HERE (Nokia/NAVTEQ) Tomtom (TeleAtlas) Digital Globe Intermap, GfK, etc Online map and data services HERE Bing OSM etc Bundled sample map content Admin boundaries (country, state), major ci.es, major roads

7 Data: Managing spa.al content Bring locaaon analysis and secure storage to enterprise data Points Lines Polygons Web Services (OGC) SPARQL End Point Oracle Spatial and Graph Geocoding Rou.ng Inferencing Rasters Network Graphs e1 f1 e2 n1 n2 e3 f2 e4 Topologies 3D, point clouds (Lidar) RDF Seman.c Graphs

8 How Oracle Spa.al Enhances Enterprise Workflows Display Analyze Geocode Data Add Maps & Reports to your Applica.on Find Proximity, Loca.on, Rou.ng Convert addresses into coordinates Manage commercial and customer geospa.al data

9 Geocode: Customer addresses Convert address to lat/long (points) Formaied & unformaied addresses Parameters for fuzzy matching Interna.onal address standardiza.on Record- level and batch processes Data provided by HERE, TomTom. Parameters for fuzzy matching Address String: One Oracle Drive, Nashua NH, 03062

10 How Oracle Spa.al Enhances Enterprise Workflows Display Analyze Geocode Data Add Maps & Reports to your Applica.on Find Proximity, Loca.on, Rou.ng Convert addresses into coordinates Manage commercial and customer geospa.al data

11 Analyze: Spa.al query and processing Na.ve Geometry Data Types P 8 P 1 P 7 H 1 P 2 H 4 H 3 H 2 Element 0 Self Balancing R- tree Indexing P 6 P 3 P 5 P 4 Element 1 (Hole) ROADS RNAME ID TYPE LANES GEOMETRY M40 M HWY HWY 6 4 Full Query and Analysis Select, join, buffer, within distance, nearest neighbor, intersec.on, union, convex hull, centroid,... SELECT a.owner_name, a.acquisi.on_status FROM proper.es a, projects b WHERE sdo_within_distance (a.property_geom, b.project_geom, distance =.1 unit = mile ) = TRUE and b.project_id=189498;

12 Analyze: proximity search Find compe.tors loca.ons within 2 miles of the Northport SELECT c.holding_company,c.location FROM competitor c, bank b WHERE b.site_id = 1604 AND SDO_WITHIN_DISTANCE( c.location, b.location, 'distance=2 unit=mile ) = 'TRUE'

13 Analyze: Spa.al processing What percentage of Yellowstone Na.onal Park is in which state WITH p AS ( SELECT s.state, sdo_geom.sdo_area ( sdo_geom.sdo_intersection ( s.geom, p.geom, 0.5), 0.5, 'unit=sq_km') area FROM us_states s, us_parks p WHERE SDO_ANYINTERACT (s.geom, p.geom) ='TRUE' AND p.name = 'Yellowstone NP' ) SELECT state, area, RATIO_TO_REPORT(area) OVER () * 100 AS pct FROM p ORDER BY pct DESC; STATE AREA PCT Wyoming Montana Idaho

14 How Oracle Spa.al Enhances Enterprise Workflows Display Analyze Geocode Data Add Maps & Reports to your Applica.on Find Proximity, Loca.on, Rou.ng Convert addresses into coordinates Manage commercial and customer geospa.al data

15 Display: FMW MapViewer Developers toolkit to create beau.ful, richly interac.ve web mapping applica.ons Part of WebLogic, Applica.on Server Visualize data from Oracle Spa.al and Graph or web services, and background maps from data providers or services

16 Oracle FMW MapViewer Data Mash- up Mapping Engine hosted LBS Oracle HERE TomTom Bing OSM Et al PostGIS ESRI Teradata Et al OGR Adapters WMS WFS GeoRSS WMTS Oracle Database 16

17 12c Update Performance, simplified applicaaon development

18 Locator 12c: Drama.cally improved performance AnyInteract, Inside: 20-30x Core spa.al func.ons and operators Distance: 40x Proximity: 10x Validate: 4x Oracle Confiden.al Internal 18

19 Spa.al & Graph op.on: Turbo- charged func.ons & operators Join: x Vector performance accelera.on Adjacency: 50x Containment, overlap: 50x Complex masks: 50x Oracle Confiden.al Internal 19

20 SDO_WITHIN_DISTANCE 12c 6x faster 2m 17s vs 14m 32s For 544 super regional shopping centers, retrieve all businesses with a 10 mile radius 1, g 12c 12c SVA SDO WITHIN DISTANCE Source:

21 Point In Polygon 12c Elapsed Time (s) sdo_pointinpolygon SELECT lon, lat FROM TABLE(mdsys.sdo_pointInPolygon( CURSOR(select lon, lat from large), (select geom from states where state_abrv='ca ),.05)) 50 /*+ PARALLEL(#) */ Near linear performance boost 0 11g Relate 12c SVA PiP 12c SVA PiP (8) Source:

22 Spa.al Joins Elapsed Time (s) SDO_JOIN For bulk joins sdo_join('large', 'GEOM', 'STATES', 'GEOM', 'mask=anyinteract' Works in 11g Faster in 12c 0 11g 12c 12c SVA Source:

23 Oracle MapViewer (Server) Map Cache Auto- Update Periodically updates cached map.les when data in base.les are changed Map Tile Storage Op.ons XYZ scheme OpenGIS Web Map Tile Service (WMTS) Support Provides access to.le servers that support this standard Local Tiles for Offline/Mobile Use Extract.les from MapViewer or a 3 rd party 23

24 Oracle Maps (HTML5- based API) User Defined Data Sources/API Flexibility Can define a user- defined 3 rd party map.le layer using a plugin interface Support for geojson and JSONP Support user- defined map projec.on func.ons Improved User Interac.vity Mobile and touch support Na.ve support of mobile opera.ng systems recent versions of ios, Android, and Windows 8 touch screen Display a 3 rd party info window Mul.ple feature selec.on support 24

25 Map Builder Web version that is accessed using the MapViewer console Metadata valida.on tool Enhanced previewing capability Can preview mul.ple data layer types Tile layer Base map Predefined themes JDBC themes 25

26 Map Template Builder Create and modify map templates Build a ready- to- go set of self contained map layers than be consumed by HTML5 API with no coding Consist of pre- bundled, pre- defined and configured set of related data layers 26

27 Customer use cases SpaAal analyacs in the cloud, tracking, locaaon services

28 Geofusion OnMaps

29 Geofusion OnMaps usage: demographic analysis example How many people live in this area? How much of the dayame populaaon lives or works here? How much money do they make? How much money do they spend in each product category?

30 Geofusion OnMaps: over 250 reference data sources

31 Geofusion OnMaps: Point of Sale analysis Geocode and classify PoS based on neighborhoods and evaluate pricing opaons 31

32 Geofusion OnMaps: Point of Sale analysis Classify PoS based on census tract data for income and populaaon 32

33 Geofusion OnMaps: Point of Sale analysis Classify PoS based on census tract data for income and populaaon 33

34 Geofusion OnMaps: Point of Sale analysis Classify by tracts median income level (Green: high, Orange: middle) 34

35 Geofusion OnMaps: Point of Sale analysis PoS classified by median income level of census tracts 35

36 Geofusion OnMaps: Spa.al usage example Isochrones and Weighted (ProporAonal) Sum NetworkAnalyst.withinReachingCostPolygon and NetworkAnalyst.withinCostPolygon for genera.ng the stores influence areas. SDO_AREA, SDO_INSIDE, SDO_INTERSECTION, SDO_ANYINTERACT for calculaang proporaons of each census tract.

37 3000+ users 800 layers/min Avg rendering.me per layer = 400ms 1500+layers

38 Neustar Analy.cs PlaTorm Geospa.al analy.cs in the cloud Centralized secure repository ~2Tb and growing Extensive data assets (4 billion global phone numbers, 2.8 billion global IP addresses, 6.4 million global domain names and 13.1 million US business lis.ngs) Rich geospa.al analy.cs capability Scalable and High Performance Over 20 billion requests/day

39 Neustar ElementOne Analy.cs Use of Oracle Spa.al LRS & Network Data Model Oracle Spatial LRS Use combination of SDO_GEOM and SDO_LRS methods to build comprehensive and highly detailed US road network Nodes and links are divided into classifications of freeway, highway, major and local roads Cost of linear distances between nodes Oracle Spatial NDM Use SDO_NET.SPATIAL_PARTITION and SDO_NET.GENERATE_PARTITION_BLOBS for scalability and performance Load On Demand Cache on Mid-Tier Flexibility to dynamically override link cost

40 Neustar ElementOne Analy.cs Use of Oracle Spa.al 11gR2 Features SDO_TIN for Heat Map SDO_UTIL and SDO_GEOM for various geography creation and manipulation SDO_BUFFER for polygon smoothing SDO_INTERSECTION, SDO_UNION, SDO_DIFFERENCE, POINT_AT_BEARING, POLYGONTOLINE, SDO_CONVEXHULL, & CONVERT_RADIAN for polygon creation and manipulation SDO_MBR, SDO_AREA & SDO_CENTROID for polygon utility functions SDO_CS for Google Projection SDO_VALIDATE, RECTIFY_GEOM, and SIMPLIFY for polygon cleansing

41 Neustar ElementOne Analy.cs Benefits of Oracle Spa.al 11gR2 Features Benefits of MapViewer 11g Tight integration with Oracle Spatial Cached tile maps for high performance, scalability and portability Use of bind variables for scalability Highly flexible full control over map detail and labels Benefits of Geo-Raster Image Display and query of highly detailed markets and trade areas Scalable and High Performance Handle large datasets (ZIP4 points, large customer and transaction level files) Partitioning and SDO_JOIN

42 Loca.onBox: LBS

43 Loca.onBox Architecture Mobile Applica.ons Spa.al Analy.cs Applica.ons Web Mapping Applica.ons BI Integra.on Loca.on Based Services Enterprise Applica.on Integra.on Web Services API JavaScript API Mobile SDK (ios, Android) Oracle WebLogic Server Enterprise Edition + MapViewer + Routing Server Rou.ng Server Oracle Database Server 11g R2 Enterprise Edition + Spatial and Graph Vector and Raster Map Data POI, Traffic, Risk, Demographic Data User Data (Point, Line, Polygon) Metadata (Maps, Themes, Styles)

44 Ekipmobil - Tracking and Workforce Management Mobiles Companies Users GSM Posi.oning 10 million transac.ons / day Nearest POI Traffic Weather Agriculture

45 Loca.onBox: Vehicle Tracking & Fleet Mgmt

46 Loca.onBox: Parcel Delivery Service Monitoring 900+ branches 12 million deliveries/day Geocoding addresses Edi.ng service areas Monitoring vehicles Analyses and repor.ng by various service quality metrics

47 Loca.onBox: Spa.al transac.ons x, y, z 30+ million messages / day ~2000 Tps Reverse Geocoding Map Matching POI Regions Points Routes Address: Country, Province, District, Neigboorhood, Road segment Speed limit viola.ons Nearest POI Distance, heading Region, territory, service area,. Distance traveled in the region Nearest company loca.on, checkins, checkouts, arrival no.fica.on Route viola.ons 10+ billion rows / year Par..oned

48 CSX Intelligent Rail Management Objectives Improve opera.ng efficiency Replace legacy systems, consolidate spa.al data Solution Oracle Database 11gR2 (EE) Oracle Spa.al: Geocoder, NDM FMW for web services Benefits Processes over 3 million train loca.on points per day Op.mizes train rou.ng solu.ons via the load- on- demand NDM graph Provides dynamic segmenta.on of events on the rail network using LRS hip://download.oracle.com/otndocs/products/spa.al/pdf/oow2013/oow2013_con8775_customerexperiencesspa.alandgraph.pdf

49 Garmin Connect Segments and leaderboards Objectives Match users fitness ac.vi.es to segments and rank the ac.vity Allow users to compete for fastest.me and rank the leaders. Challenges Ini.al load of 300+ million ac.vi.es and routes Matching user ac.vi.es to segments in seconds Solution Oracle Exadata Machine (Half Rack) Spa.al LRS for matching users to segments Par..oning, parallel pipelined func.ons Benefits Simplifies processing of more than 5 billion miles of user ac.vi.es in a 40TB database Process and match ac.vi.es to segments in seconds and match new segments to 5+ TB of ac.vity data in minutes Enables addi.onal analyses about the use of Garmin Fitness and Wellness products

50 Summary Consolidated data management for ALL geospa.al data types Support mul.ple vendor tools/apps Deploy a single IT architecture suppor.ng geospa.al analysis and workflows Leverage Oracle scalability, security, and reliability Aligned with leading geospa.al standards

51 Resources: Oracle Technology Network blogs.oracle.com oraclespa.al oracle_maps_blog

52 More Resources

53 User Groups & Cer.fica.on Oracle SpaAal & Graph Special Interest Group: Connect and exchange knowledge with the user community Join the SpaAal & Graph Meetup: Wed 10/1, 4:00-5:00pm OTN Lounge, Moscone South Lobby Mezzanine Share experiences, ask your quesaons to SIG & Oracle SpaAal experts Join our groups: LinkedIn, Google+, IOUG SIG Visit OTN Spa.al Community Search online for Oracle SpaAal and Graph Community Individual CerAficaAon, Partner SpecializaAon - spa.alandgraph/learnmore/spa.al- partners html - Talk to Oracle team this week at OPN Lounge or Oracle Spa.al & Graph demopod in Moscone South

54 Oracle BIWA Summit 2015 Now including Oracle SpaAal Summit BIWA SIG joins hands with Spa.al SIG and NoCOUG for the Oracle BIWA and Spa.al Summits Jan , Oracle HQ in Redwood Shores, CA Keynotes by Ken Inman, Neustar; Balaji Yelamanchili, Oracle Educa.onal Sessions, Hands On Labs, Networking Abstract submissions sall being accepted submit soon! View preliminary agenda, submit session proposals

55 Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Sessions Date/Time Title LocaAon Sunday, Sept 28 2:30 PM 3:15 PM Data Visualiza.on for Oracle Business Intelligence 11g Moscone South Monday, Sept 29 2:45 PM 3:30 PM Developing Loca.on- Enabled Enterprise Applica.ons for Cloud, Mobile, or On- Premises Moscone North :15 PM 6:00 PM Coolest Graph Features in Oracle Database 12c Moscone North :45 PM 3:45 PM Tuesday, Sept 30 Oracle BI Mobile App Designer: Crea.ng Purposeful Mobile Apps in Oracle BI Enterprise Edi.on [Hands On Lab] Hotel Nikko - Monterey 7:00 PM 7:45 PM Meet the Oracle Spa.al and Graph Experts Moscone South - 306

56 Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Sessions Date/Time Title LocaAon Wednesday, Oct 1 12:45 PM 1:30 PM PL/SQL: The Scrip.ng Language Liberator (with Steve Feuerstein) Moscone South :00 PM 2:45 PM Big Data Spa.al Performance with Oracle Database 12c Moscone North :00 PM 2:45 PM 2:45 PM 3:45 PM Thursday, Oct 2 How Oracle Real- Time Decisions Meets the Challenges of the Italian Ministry of Labor Oracle BI Mobile App Designer: Crea.ng Purposeful Mobile Apps in Oracle BI Enterprise Edi.on [Hands On Lab] 9:00 AM 9:45 AM Managing Linear Assets with Oracle Enterprise Asset Management 12:00 PM 12:45 PM Garmin Uses Oracle Exadata and Oracle Spa.al and Graph to Manage Five Billion Miles of Data Moscone West Hotel Nikko - Monterey Wes.n Market Street - City Moscone South :30 PM - 3:15 PM Big, Fast Graph Analysis and Data Management for Hadoop Moscone North - 131

57 Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Demos Date/Time Title LocaAon Monday - Wednesday Oracle's Spa.al Technologies Moscone South Exhibi.on Hall - Oracle Database DEMOgrounds (Leƒ SLD- 114) Monday - Wednesday Monday - Wednesday Monday - Wednesday Partners Graph Databases Big Data for Remote Services Delivery Oracle Business Intelligence Mobile and Mobile App Designer Moscone South Exhibi.on Hall Oracle Database DEMOgrounds (Leƒ - SLD- 109) Moscone South Exhibi.on Hall Big Data Showcase (Far right- back of exhibit hall - SBD- 014) Moscone South Exhibi.on Hall Oracle Database DEMOgrounds (Leƒ - SLM- 145) Date/Time Title LocaAon Monday Wednesday HERE, a Nokia Business Moscone South Exhibi.on Hall - Booth #1737 Monday Wednesday Esri Moscone South Exhibi.on Hall - Booth #131

58 Spa.al and Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 User Meetups Date/Time Title LocaAon Wednesday, Oct 1 4:00 PM 5:00 PM RDF Seman.c Graph User Meetup with Oracle Product Team 4:00 PM 5:00 PM Oracle Spa.al and Graph Special Interest Group Meetup OTN Lounge - Moscone South Lobby Mezzanine OTN Lounge - Moscone South Lobby Mezzanine Oracle PartnerNetwork Test Fest Spa.al Cer.fica.on Exam Date/Time Title LocaAon Monday - Thursday OPN Test Fest Free Onsite Spa.al Cer.fied Implementa.on Specialist exams at OOW. OPN membership required. Slots limited register at hip://.nyurl.com/opntestest Wes.n St. Francis Hotel Oxford Room, 335 Powell Street

59 RDF Graph at OOW 2014 View this list at Enyurl.com/spaEal2014 Sessions Date/Time Title LocaAon Monday, Sept 29 5:15 PM 6:00 PM Coolest Graph Features in Oracle Database 12c Moscone North Thursday, Sept 30 2:30 PM - 3:15 PM Big, Fast Graph Analysis and Data Management for Hadoop Moscone North Demos Monday - Wednesday Graph Databases Moscone South Exhibi.on Hall Oracle Database DEMOgrounds (Leƒ - SLD- 109) User Meetups Wednesday, Oct 1 4:00 PM 5:00 PM RDF Seman.c Graph User Meetup with Oracle Product Team OTN Lounge - Moscone South Lobby Mezzanine

60 Q & A More SpaEal & Graph at OOW SpaAal & Graph Sessions/AcAviAes List: Talk to us at Oracle SpaAal & Graph SIG Meetup, today at 4-5pm, OTN Lounge (Moscone South Lobby Mezzanine) SpaAal demo booth in the Database DEMOgrounds Moscone South Lep, pod SLD- 114

61 Safe Harbor Statement The preceding is intended to outline our general product direc.on. It is intended for informa.on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func.onality, and should not be relied upon in making purchasing decisions. The development, release, and.ming of any features or func.onality described for Oracle s products remains at the sole discre.on of Oracle.