HOW TO IMPROVE COMMUNICATION OF COLOR FOR DISTRIBUTORS. Matthew McDowell National Sales Manager Pantone

Transcription

1 HOW TO IMPROVE COMMUNICATION OF COLOR FOR DISTRIBUTORS Matthew McDowell National Sales Manager Pantone

2 Today s Presentation Pantone Cost of bad communications for cost to you your customer and supplier Issues with color Product that will communicate Color Color Bridge Cap SURE Q & A 2

3 Who we are Pantone started in the 50s in the US as a commercial printing company, founded by Larry Herbert. He started with the PANTONE Formula Guides for the Graphic, Print and Packaging Industries and added in the 80s the PANTONE Fashion + Home libraries in Paper. Pantone has distribution partners in more than 100 countries and more than 1,000 license partners. Pantone is the global authority in color and a worldwide known brand. In 2007 Pantone was acquired by the market leader of color measurement technology, X-Rite. In 2012 X-Rite Pantone was acquired by Danaher Group, US (Financial Holding with more then 200 Companies, 18 Billion annual sales revenue).) 3

4 Over 78% of all perceptions are done by eye. Over 65% of all purchasing decisions involve color. Lee Eiseman, Executive Director PANTONE Color Institute 4

5 What is Bad Color BAD COLOR is defined as an unexpected color that does not match the original product or does not match the specified color 5

6 Why does Bad Color Happen? Color is looked at under different light sources Color is not clearly specified Substitute printing processes is used 6

7 What is the cost for Bad Color? Discounting a project Loss of project Loss of an account 7

8 THREE PREREQUISITES FOR COLOR PERCEPTION: OBSERVER LIGHT SOURCE OBJECT 8

9 WHAT COLOR IS GRASS? A. Green? 9

10 WHAT COLOR IS GRASS AT NIGHT? B. Grey??? 10

11 Risks in Color Evaluation by a Human Being Wrong/insufficient light source No color memory Every person has a different perception 8% of males have defective color vision, 0.4% of females Color perception is affection by surrounding colors 11

12 NEXT PROBLEM: COLOR COMMUNICATION I m thinking pale pink. Not too red. With a hint of blue. And a bit flirty but sophisticated. Understand. 12

13 COLOR BRIDGE COATED & UNCOATED AN INVALUABLE MULTI-USE REFERENCE TOOL 13

14 COLOR BRIDGE COATED & UNCOATED Select and specify Solid (Spot) PANTONE Colors Determine how a PANTONE Spot Color will appear when reproduced in Color Process Create optimal display of PANTONE Spot Colors on monitors and Web pages 14

15 COLOR BRIDGE COATED & UNCOATED CROSS-PLATFORM COLOR MATCHING Provides color simulation data of all Solid (Spot) PANTONE Colors for Web HTML 4-Color Process Printing CMYK Monitors/Displays - srgb Convenient side-by-side format 15

16 COLOR BRIDGE COATED & UNCOATED INCLUDES COLORCHECKER PRIMER AND COLORCHECKER LIGHTING INDICATOR 16

17 COLOR BRIDGE COATED SAVES TIME AND MONEY One guide, multiple uses Portable format provides convenience and fast access to color data Saves money by showing a Spot Color can be adequately produced in CMYK Eliminates undesirable color surprises before incurring costly pre-production and printing expenses Printed within ISO/G7341 specs - one international version 17

18 COLOR MANAGER A robust desktop application that updates all of the PANTONE Libraries more than 15,000 colors in all and makes them ready to use in QuarkXPress, Corel and Adobe Creative Suite. 18

19 COLOR MANAGER Automatically updates all PANTONE Color Libraries and keeps them up to date Uses PANTONE PLUS Color Bridge values Builds ICC profile-based device-specific CMYK recipes for any PANTONE Graphics library Simulates and helps you visualize spot vs. 4-color process Provides display and print gamut warnings Synchronizes spot color values to design applications 19

20 CAPSURE Captures color inspiration from any surface, material or fabric even small, patterned, multi-colored textures and textiles and matches it quickly and accurately to a PANTONE Color. 20

21 Features CAPSURE Stores up to 100 color captures Toggles easily across multiple PANTONE Libraries Synchronizes with popular design applications, including Adobe Photoshop, Adobe Illustrator and QuarkXPress Automatically updates color libraries through CAPSURE Sync Compact and lightweight weighs just six ounces (with battery) Annotates colors with a voice recording and time-and-date stamp Large 1.75 inch-color viewing screen Provides harmonious shades and identifies related colors Powered by a lightweight rechargeable lithium battery 21

22 Benefits CAPSURE Saves time and money by efficiently matching virtually any surface to a PANTONE Color Extracts, displays and matches up to four dominant colors from an intricate pattern Allows you to create palettes of favorite shades or customize palettes for specific projects Provides unsurpassed accuracy through advanced illumination and capture technology Compensates for gloss and surface variations Ensures accuracy through real-time onscreen preview Cross-matches any material or surface Lasts for thousands of measurements on a single charge 22

23 PALETTE APPLICATION SOFTWARE Retrieve saved colors and voice tags from the device. Accurately visualize colors and create palettes. View color harmonies. Synchronize palettes with popular design applications including Adobe Photoshop, Adobe Illustrator and QuarkXPress. 23

24 CAPSURE SYNC TOOL Automatically keeps the device up to date with new color collections New color ranges Specialty collections Trend palettes Ability to update color schemes, add new color libraries 24

25 THANK YOU FOR YOUR ATTENTION! Q & A 25